The term yuppie (short for "young urban professional" or "young upwardly-mobile professional")^[1] refers to a market segment whose consumers are characterized as self-reliant, financially secure individualists. A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs ^[2]

Contents 1 History 2 Notable cultural depictions of yuppies 3 Related terms 4 See also 5 References 6 External links

History

Although the term yuppies had not appeared until the early 1980s, there was discussion about young urban professionals as early as 1968. Year 1968 ( MCMLXVIII) was a Leap year starting on Monday (link will display full calendar of the Gregorian calendar.

Critics believe that the demand for "instant executives" has led some young climbers to confuse change with growth. One New York consultant comments, "Many executives in their 20s and 30s have been so busy job-hopping that they've never developed their skills. They're apt to suffer a sudden loss of career impetus and go into a power stall. "^[3]

Joseph Epstein is sometimes credited for coining the term in 1982. Joseph Epstein (born January 9, 1937) is a Chicagoan essayist short story writer and editor best known as a former editor of the Phi Beta Kappa Year 1982 ( MCMLXXXII) was a Common year starting on Friday (link displays the 1982 Gregorian calendar) ^[4] However, an early printed appearance of the word is in a May 1980 Chicago magazine article by Dan Rottenberg. Chicago (ʃɪˈkɑːgoʊ is the largest City by population in the state of Illinois and the American Midwest of the United States. ^[5] In 1983, the term gained currency in United States when syndicated newspaper columnist Bob Greene published a story about a business networking group founded in 1982 by the former radical leader Jerry Rubin, formerly of the Youth International Party (whose members were called yippies); Greene said he had heard people at the networking group (which met at Studio 54 to soft classical music) joke that Rubin had "gone from being a yippie to being a yuppie". Year 1983 ( MCMLXXXIII) was a Common year starting on Saturday (link displays the 1983 Gregorian calendar) The United States of America —commonly referred to as the Robert Bernard Greene Jr (born March 10, 1947) is an American Journalist, best known as an award-winning Columnist for the Jerry Rubin ( July 14, 1938 – November 28, 1994) was a high-profile left-wing American social activist during the 1960s and The Youth International Party, whose members were commonly called Yippies, was a highly theatrical and Anti-authoritarian Political party established in The Youth International Party, whose members were commonly called Yippies, was a highly theatrical and Anti-authoritarian Political party established in Studio 54 is a New York City Broadway theater and former Discothèque located at 254 West 54th Street in Manhattan. Classical music is a broad term that usually refers to mainstream music produced in or rooted in the traditions of Western liturgical and Secular music The headline of Greene's story was From Yippie to Yuppie. ^{[6] [7]} The proliferation of the word was effected by the publication of The Yuppie Handbook in January 1983, followed by Senator Gary Hart's 1984 candidacy as a "yuppie candidate" for President of the United States. Year 1983 ( MCMLXXXIII) was a Common year starting on Saturday (link displays the 1983 Gregorian calendar) For the football player see Gary Hart (footballer. Gary Hart (born Gary Warren Hartpence, November 28, 1936 Year 1984 ( MCMLXXXIV) was a Leap year starting on Sunday (link displays the 1984 Gregorian calendar) The President of the United States is the Head of state and Head of government of the United States and is the highest political official in United States by ^[2] The term was then used to describe a political demographic group of socially liberal but fiscally conservative voters favoring his candidacy. Social liberalism, also called new liberalism (as it was originally termed high liberalism radical liberalism, modern liberalism, or Fiscal conservatism (also known as economic conservatism is a political phrase term used in North America to describe advocacy of lower governmental spending practices and a ^[8] Newsweek magazine declared 1984 "The Year of the Yuppie", characterizing the salary range, occupations, and politics of yuppies as "demographically hazy". Newsweek is an American weekly Newsmagazine published in New York City. ^[2]

In a 1985 issue of The Wall Street Journal, Theressa Kersten at SRI International described a "yuppie backlash" by people who fit the demographic profile yet express resentment of the label: "You're talking about a class of people who put off having families so they can make payments on the BMWs . SRI International, based in the United States is one of the world's largest contract Research institutes. ( BMW) (Bavarian Motor Works is an independent German automobile manufacturer founded in 1916 . . To be a Yuppie is to be a loathsome undesirable creature". Leo Shapiro, a market researcher in Chicago, responded, "Stereotyping always winds up being derogatory. Market research is the process of systematically gathering recording and analyzing data and information about Customers, Competitors and the Market Chicago (ʃɪˈkɑːgoʊ is the largest City by population in the state of Illinois and the American Midwest of the United States. A stereotype (from Greek: stereo + týpos = "solid impression" is a generalized perception of first impressions behaviors presumed by a group It doesn't matter whether you are trying to advertise to farmers, Hispanics or Yuppies, no one likes to be neatly lumped into some group". A farmer is a person who raises living organisms for food or raw materials Hispanic (hispano hispánico hispânico Hispānus adjective from ''Hispānia'', the Roman name for the Iberian Peninsula) is a term that historically ^[2]

Later, the word lost its political connotations and, particularly after the 1987 stock market crash, gained the negative socio-economic connotations it enjoys today. In financial markets Black Monday refers to Monday, October 19, 1987, when Stock markets around the world crashed, shedding a By 1991, TIME proclaimed the death of the yuppie in a mock obituary. Time (trademarked in capitals as TIME) is a weekly American Newsmagazine, similar to Newsweek and An obituary is an attempt to give an account of the texture and significance of the life of someone who has recently died ^[9]

Notable cultural depictions of yuppies

• The Bonfire of the Vanities, by Tom Wolfe, a "satire of yuppie excess"^[10]
• Bright Lights, Big City by Jay McInerney^[11] (McInerney himself has been called "the archetypal yuppie")^[12]
• Fight Club, the 1996 Chuck Palahniuk novel and 1999 film adaptation, follows "a disenchanted yuppie . The Bonfire of the Vanities is a 1987 novel by Tom Wolfe. The story is a drama about ambition racism class politics and greed in 1980s New York City and centers Thomas Kennerly Wolfe Jr (born March 2, 1931 in Richmond, Virginia) known as Tom Wolfe, is a Best-selling John Barrett McInerney Jr (born January 13, 1955 in Hartford Connecticut) (ˈmækənɝni is an American Writer. Fight Club is a 1996 novel by Chuck Palahniuk, chronicling the experiences of an anonymous Protagonist who is struggling with a growing discomfort Year 1996 ( MCMXCVI) was a Leap year starting on Monday (link will display full 1996 Gregorian calendar) Charles Michael "Chuck" Palahniuk (ˈpɑːlənɪk born February 21 1962) is an American Transgressional fiction Novelist Year 1999 ( MCMXCIX) was a Common year starting on Friday (link will display full 1999 Gregorian calendar) Fight Club is a 1999 American feature film adaptation of the 1996 novel of the same name by Chuck Palahniuk, adapted by . . numbed by the sterile materialism of modern life. The Philosophy of materialism holds that the only thing that can be truly proven to exist is Matter, and is considered a form of Physicalism. "^[13]
• Rent by Jonathan Larson depicts the character Benny (originated by Taye Diggs, who reprised the role in the 2005 film), who was frequently referred to as "yuppie scum" by his former friends because of his decision to "sell out" and marry Alison Grey of the Westport Greys. Jonathan Larson ( February 4, 1960 – January 25, 1996) was an American Tony Award -winning Composer and
• Slaves of New York by Tama Janowitz^[11] describes a later (early 1990s) evolution of the Yuppie, in which the upper tier made considerably more than the lower, supporting tier, the "slaves" of the title, who were trapped by rents and insufficient salaries into a struggle merely to stay afloat and in Manhattan
• Rainman, Tom Cruise's character is described in the region 2 DVD commentary and various reviews of the film as being a person embodying the worst stereotypes of 1980s yuppies. Slaves of New York is a 1989 Comedy-drama Merchant Ivory Productions film Tama Rain Man is a 1988 dramatic film written by Barry Morrow and Ronald Bass and directed by Barry Levinson. Thomas Cruise Mapother IV ( born July 3 1962 better known by his screen name Tom Cruise, is an American Actor and Film producer
• American Psycho, the 1991 Bret Easton Ellis novel and 2000 film about yuppie serial killer Patrick Bateman. American Psycho is a Thriller novel by Bret Easton Ellis published in 1991 Year 1991 ( MCMXCI) was a Common year starting on Tuesday (link will display full calendar of the Gregorian Calendar. Bret Easton Ellis (born March 7, 1964 in Los Angeles California) is an American author. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. Patrick Bateman is a Fictional character, the Anti-hero and Narrator of the novel American Psycho by Bret Easton Ellis ^{[14][15][16][17][18][19][20]}
• thirtysomething, U. Thirtysomething is an American Television drama about a group of Baby boomers in their thirties S. TV series, seen as a representation of "yuppie angst"^[21]
• Wall Street, the 1987 film about stock traders, has been described as "encapsulation of 80s yuppie greed culture", particularly Charlie Sheen's naive 20-something character. Wall Street is a 1987 American film directed by Oliver Stone and features Charlie Sheen as a young stockbroker desperate Carlos Irwin Estévez (born September 3 1965 better known as Charlie Sheen, is an American actor ^[22]

Related terms

• Reporter David Brooks characterized yuppies as bourgeois bohemians, or Bobos, in his book Bobos in Paradise, a. David Brooks (born August 11, 1961) is a Canadian-American political and cultural commentator Bobos in Paradise The New Upper Class And How They Got There (ISBN 0-684-85378-7 is a book by David Brooks, first published in 2000 Bobos in Paradise The New Upper Class And How They Got There (ISBN 0-684-85378-7 is a book by David Brooks, first published in 2000 k. a. Trustifarians.
• A buppie is a black urban professional. The black middle class, sometimes referred to as Buppie, refers to African Americans who occupy a middle class status within the American class structure ^[23]
• DINKs (DINKY in the UK) is an acronym is for Dual Income, No Kids [Yet];^[24][25] at least one authority considers this to be synonymous with "yuppie". DINKY is an Acronym and can stand for any of the following Dual (or double) income no kids ^[26]
• Guppie is a gay urban professional. ^[23]
• A scuppie is a Socially Conscious Upwardly-Mobile Person^[27]
• Yuppification often replaces the word gentrification; it is the act of making something, someone, or someplace appealing and thus marketable to yuppie tastes. Gentrification, or urban gentrification, is the change in an Urban area associated with the movement of more affluent individuals into a lower-class Gentrification, or urban gentrification, is the change in an Urban area associated with the movement of more affluent individuals into a lower-class ^[28]
• Yuppie flu was a sometimes derisive, and inaccurate, term applied to chronic fatigue syndrome, before its medical legitimation. Chronic fatigue syndrome ( CFS) is the most common name given to a poorly understood variably debilitating disorder or disorders of uncertain causation Chronic fatigue syndrome ( CFS) is the most common name given to a poorly understood variably debilitating disorder or disorders of uncertain causation ^[29]

See also

• Fads and trends
• Gold-collar worker
• Hippie
• Hipster
• Model Minority
• Paninaro
• Sellout
• Yippie

References

External links

• Yuppies entry in the St. James Encyclopedia of Pop Culture

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