A white paper is a report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions. They are used in politics and in business.
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In the Commonwealth of Nations, "white paper" is an informal name for a parliamentary paper enunciating government policy; in the United Kingdom these are mostly issued as "Command papers". The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located A command paper is a document issued by the British government and presented to Parliament. White papers are issued by the government and lay out policy, or proposed action, on a topic of current concern. Although a white paper may on occasion be a consultation as to the details of new legislation, it does signify a clear intention on the part of a government to pass new law. By contrast, green papers, which are issued much more frequently, are more open-ended. In Britain other similar Commonwealth jurisdictions (eg Australia and the Republic of Ireland a green paper is a tentative government report of a proposal without any commitment to These green papers, also known as consultation documents, may merely propose a strategy to be implemented in the details of other legislation or they may set out proposals on which the government wishes to obtain public views and opinion.
White papers published by the European Commission are documents containing proposals for European Union action in a specific area. The European Commission (formally the Commission of the European Communities) is the executive branch of the European Union. The European Union ( EU) is a political and economic union of twenty-seven member states, located primarily in They sometimes follow a green paper released to launch a public consultation process. In Britain other similar Commonwealth jurisdictions (eg Australia and the Republic of Ireland a green paper is a tentative government report of a proposal without any commitment to
For examples see the following:
Since the mid 1990s, the term "white paper" has also come to refer to documents used by businesses as a marketing or sales tool. For example, many white papers today reveal the benefits of particular technologies and products. Technology is a broad concept that deals with a Species ' usage and knowledge of Tools and Crafts and how it affects a species' ability to control and adapt In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need
These types of white papers are almost always marketing communications documents and are designed to promote a specific company's solutions or products. Marketing communications (or marcom) are Messages and related media used to communicate with a Market. As a marketing tool, it is important to note that these papers will always highlight information favorable to the company authoring or sponsoring the paper.
Today the commercial white paper is the most common type of white paper. Such white papers are often used to generate sales leads, establish thought leadership, make a business case or to educate customers. Thought leader is a Buzzword or article of Jargon used to describe a Futurist or Person who is recognized among their Peers and White papers, when written objectively, are often regarded as a credible source of information.
Because of their persuasive nature, white papers should be carefully crafted to avoid the perception of salesmanship. This can be easily accomplished by inserting key educational content that is relevant to the intended readers. White papers should focus on the needs of readers, rather than the specific solution suggested by the paper's sponsor.
The book Writing White Papers explains, "leading with problems or needs early in your white paper is a very powerful method to gain the interest of your readers. "
Typical content for a white paper includes sections on: