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2006 Wheatena box
2006 Wheatena box

Wheatena is an American high-fiber, toasted-wheat cereal that originated on Mulberry Street in New York City, New York, circa 1879, when a small bakery owner began roasting whole wheat, grinding it, and packaging it for sale under this brand name. The United States of America —commonly referred to as the Fiber or fibre is a class of Materials that are continuous filaments or are in discrete elongated pieces similar to lengths of thread. Wheat ( Triticum spp is a worldwide cultivated grass from the Levant area of the Middle East. In Manhattan, Mulberry Street, between Baxter and Mott Streets is the north/south Street along which Little Italy is centered and where it meets The City of New York New York ( is a state in the Mid-Atlantic and Northeastern regions of the United States and is the nation's third most populous A bakery (also called baker's or bakehouse) is an establishment which produces or/and sells Bread, pies pastries Cakes Biscuits Whole grains are cereal grains that Bran and germ as well as the Endosperm, in contrast to Refined grains, which retain only

Contents

History

Wheatena was created by George H. Hoyt in the late 19th century, when retailers would typically buy cereal (the most popular being cracked wheat, oatmeal, and cerealine) in barrel lots, and scoop it out to sell by the pound to customers. The 19th century of the Common Era began on January 1, 1801 and ended on December 31, 1900, according to the Gregorian calendar Wheat ( Triticum spp is a worldwide cultivated grass from the Levant area of the Middle East. Breakfast cereal health benefits There has been increasing interest in oatmeal in recent years due to its beneficial health effects Cerealine, also known as malt flakes, was a popular 19th century American Cereal product and the first dry breakfast food Hoyt, who'd found a distinctive process of preparing wheat for cereal, sold his cereal in boxes, offering consumers a sanitary appeal.

Hoyt advertised the cereal in newspapers as early as 1879 and sold the business six years later to Dr. A newspaper is a written Publication containing News, information and Advertising, usually printed on low-cost paper called Newsprint. Frank Fuller, a physician with interest in nutrition, who had founded the Health Food Company. A physician, medical practitioner or medical doctor who practices Medicine, and is concerned with maintaining or restoring human Health Nutrition (also called nourishment or aliment) is the provision to cells and Organisms of the materials necessary (in the form of food to support Fuller adapted Hoyt's method to his own process for preparing a wheat cereal, and moved manufacturing to Akron, Ohio, close to the wheat supply. Akron is a city in the US state of Ohio and the County seat of Summit County. A. R. Wendell bought Health Foods in 1903, and incorporated it as The Wheatena Company that year. In 1907, the company moved to a new plant, dubbed "Wheatenaville", in Rahway, New Jersey. Rahway (ˈrɔweɪ is a city in southern Union County, New Jersey, United States. By the mid-1920s, millions of boxes were sold each year.

1930s Wheatena magazine ad
1930s Wheatena magazine ad

In the early 1960s, the Kansas City, Missouri-based Uhlmann Company, owner of the Standard Milling Company, purchased both the Wheatena corporation and Highspire Flour Mills, which for several years had been supplying the 100% cracked wheat used in the cereal. Kansas City Missouri only Items for the metro area Kansas City Kansas or North Kansas City MO should go on their respective pages Uhlmann moved Wheatena manufacturing to Highspire, Pennsylvania in October 1967. Highspire is a borough in Dauphin County, Pennsylvania, United States. The company began leasing its flour-milling facilities to the agribusiness giant ConAgra Foods in early 1987, and sold the cereal manufacturing operation to American Home Food Products in April 1988. In Agriculture, agribusiness is a generic term that refers to the various Businesses involved in Food production including Farming, Seed ConAgra Foods Inc ( is one of North America 's largest packaged foods companies Uhlmann retained rights to the Wheatena brand until shortly after International Home Foods acquired American Home Foods in November 1996 and then bought the brand name from Uhlmann. International Home Foods was in turn acquired by ConAgra in Aug. 2000.

Entrepreneur William Stadtlander bought the brand and the Pennsylvania manufacturing plant on Oct. 31, 2001, under the newly formed Homestat Farm, Ltd. of Dublin, Ohio, which as of 2006 manufactures Wheatena and fellow vintage cereals Maypo and Maltex. Dublin is a city in Franklin, Delaware, and Union counties in the U Maypo is a brand of maple-flavored Oatmeal. It was developed by the Maltex Corporation in Burlington Vermont in 1953.

In mid-2006, California sued Homestat under the state's Proposition 65, which requires labeling for food containing acrylamide, a potential carcinogen created when starch is baked, roasted, fried or toasted. California ( is a US state on the West Coast of the United States, along the Pacific Ocean. The Chemical compound acrylamide (acrylic Amide) has the Chemical formula C 3 H 5 N[[Oxygen O]] The term carcinogen refers to any substance Radionuclide or radiation that is an agent directly involved in the promotion of Cancer or in the fatation of its propagation Starch, CAS # 9005-25-8 Chemical formula (C6H10O5n is a Polysaccharide Homestat was in compliance with federal Food and Drug Administration (FDA) regulations, which do not require warning labels on foods containing acrylamide.

In the media

Wheatena sponsored the thrice-weekly Popeye the Sailor radio program that premiered on NBC's Red Network on Tuesday, Sept. Popeye the Sailor Man is a fictional hero famous for appearing in comic strips and animated films as well as numerous TV shows Radio programming is the content that is broadcast by Radio stations The original inventors of radio such as Nikola Tesla and Guglielmo The National Broadcasting Company ( NBC) is an American Television network headquartered in the GE Building in New York City's The National Broadcasting Company ( NBC) is an American Television network headquartered in the GE Building in New York City's 10, 1935, sponsoring it for 87 episodes through March 28, 1936. The product was integrated into the narrative as a source, in addition to spinach, of Popeye's superhuman strength. Spinach ( Spinacia oleracea) is a Flowering plant in the family of Amaranthaceae. Announcer Kelvin Beech would sing, to composer Sammy Lerner's "Popeye" theme, "Wheatena is his diet / He asks you to try it / With Popeye the sailor man". Samuel "Sammy" Lerner ( January 28, 1903 - December 13, 1989) was a Romanian born Songwriter for American Wheatena reportedly paid King Features Syndicate $1,200 per week. King Features Syndicate, a Print syndication company owned by The Hearst Corporation, distributes about 150 Comic strips newspaper columns,

The show was then broadcast Mondays, Wednesdays and Fridays at 7:15 – 7:30 p. m. on WABC from August 31, 1936 to February 26, 1937, for 78 episodes. WCBS (880 kHz often referred to as "WCBS Newsradio 880", is a Radio station in New York City. Once again, reference to spinach was conspicuously absent. Now Popeye would sing, "Wheatena's me diet / I ax ya to try it / I'm Popeye the Sailor Man".

Wheatena also sponsored the radio show Raising Junior, and at least one edition of the promotional proto-comic book, Funnies on Parade. An American comic book is a small Magazine originating in the United States and containing a Narrative in the Comics form Funnies on Parade is an American publication of the early 1930s that was a seminal precursor of Comic books.

In the film Caddyshack, assistant greenskeeper Carl Spackler mutters to the head greenskeeper (whose nationality is Scottish), "I'll fill your bagpipes with Wheatena. Caddyshack is a 1980 American Comedy film directed by Harold Ramis and written by Brian Doyle-Murray, Ramis and Bagpipes are a class of Musical instrument, Aerophones using enclosed reeds fed from a constant reservoir of air in the form of a bag "

Nutritional analysis

"Nutrition Facts" as they appear on a 2007 box:

Ingredients: toasted crushed whole wheat, wheat bran, wheat germ and calcium carbonate. Serving Size: 1/3 cup (dry) Amount Per Serving:

"Nutrition Facts" as they appear on 2006 box

Serving Size: 1 cup (141 grams) Amount per Serving

% Daily Value, based on a 2000-calorie diet

Audio

Video

References

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