Wendy's
Type	Wholly owned subsidiary
Founded	1969 in Columbus, Ohio, USA
Headquarters	Dublin, Ohio, USA
Key people	Dave Thomas (founder) Melinda Lou Thomas, nicknamed Wendy (chain's namesake)
Industry	Fast food
Products	Fast food (including hamburgers, French fries, and dairy desserts)
Revenue	▲ $2. A subsidiary, in business matters is an entity that is controlled by a bigger and more powerful entity Columbus is the Capital and the largest city of the US state of Ohio. The United States of America —commonly referred to as the Dublin is a city in Franklin, Delaware, and Union counties in the U David "Dave" Thomas ( July 2, 1932 January 8, 2002) was an American restaurateur and Philanthropist. Melinda Lou "Wendy" Morse, formerly Melinda Lou "Wendy" Thomas (born September 14, 1961) is the daughter of Wendy's restaurants founder For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" Fast food is the term given to food that can be prepared and served very quickly In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need Fast food is the term given to food that can be prepared and served very quickly A hamburger (or burger) is a Sandwich consisting of a cooked ground Meat Patty, usually Beef, placed in a sliced bun or between French fries ( North American English; sometimes not capitalized chips ( British English) fries or French-fried potatoes (formal In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services 439 billion USD (2006)
Net income	▲ $37. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been Net income is equal to the Income that a firm has after subtracting costs and Expenses from the total Revenue. 0 million USD (continuing operations) (2006)
Employees	46,000 (2007)
Parent	Wendy's International
Website	www.wendys.com

Wendy's is an international chain of fast food restaurants founded by Dave Thomas in 1969 in Columbus, Ohio. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been Employment is a Contract between two parties, one being the employer and the other being the employee. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. A holding company is a company that owns part all or a majority of other companies' outstanding Stock. Wendy's International Inc is the parent company of Wendy's Old Fashioned Hamburgers. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages Chain stores are Retail outlets that share a Brand and central management and usually have standardized business methods and practices Fast food is the term given to food that can be prepared and served very quickly A restaurant is a retail establishment that serves prepared Food to Customers. Columbus is the Capital and the largest city of the US state of Ohio. As of December 2006 Wendy's was the third largest hamburger fast food chain with approximately 6,700 locations after McDonald's (31,000 locations) and Burger King (11,200 locations). Burger King ( often abbreviated to ^[1][2] On April 24, 2008, the company announced a merger with Triarc, the parent of Arby's. Events 1479 BC - Thutmose III ascends to the throne of Egypt, although power effectively shifts to Hatshepsut (according to 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Arby's is a Fast food Restaurant chain in the United States and Canada that is a wholly owned subsidiary of Wendy's/Arby's Group Under the new owner the company will remain headquartered in Dublin, Ohio. Dublin is a city in Franklin, Delaware, and Union counties in the U ^[3]

Wendy's International is the parent company of Wendy's, and is a publicly traded company. Approximately 77% of Wendy's restaurants are franchised, the majority of which are located in North America. Franchising refers to the methods of practicing and using another person's Philosophy of business. Wendy's and its affiliates employs more than 46,000 people in its global operations. In fiscal year 2006, the firm had $2. 45 billion (USD) in total sales. ^[4] While Wendy's sets standards for exterior store appearance, food quality and menu, individual owners have control over hours of operations, interior decor, pricing and staff uniforms and wages.

In response to the 1986 slowdown, Wendy's restructured its cleanliness standards, menu and other operational details to ensure that stores met the goals and standards of the parent company so that its franchises were competitive in the market. ^[4]

Wendy's menu consists primarily of hamburgers, chicken sandwiches, French fries and beverages. A hamburger (or burger) is a Sandwich consisting of a cooked ground Meat Patty, usually Beef, placed in a sliced bun or between The chicken ( Gallus gallus, sometimes G gallus domesticus) is a domesticated Fowl which is traditionally believed to have descended from A sandwich is a food item made of two or more slices of Bread with one or more layers of a filling French fries ( North American English; sometimes not capitalized chips ( British English) fries or French-fried potatoes (formal The company does not have a signature product such as the Whopper or the Big Mac, instead the burger patties it uses in preparing its sandwiches are its signature item. The Whopper Sandwich is the signature product sold by the international fast-food restaurant chain Burger King in the global market The Big Mac is a hamburger sold by the international Fast-food chain McDonald's. Unlike other major chains, Wendy's burgers are square instead of round. The company also advertises that its burgers are made from fresh ground beef, not frozen.

Contents 1 Corporate profile 1.1 History 1.2 Key Dates 2 Products 2.1 Breakfast 2.2 Superbar 2.3 Menu items 3 Advertising 3.1 Corporate sponsorship 3.2 Slogans 3.2.1 US - Canada 3.2.2 International 4 International locations 4.1 Former International Locations 4.1.1 Australia 4.1.2 United Kingdom 5 References 6 External links

Corporate profile

History

Wendy's was founded by Dave Thomas on November 15, 1969 and was named after Dave's second daughter, Melinda Lou Thomas, then eight years old, whom her older siblings nicknamed "Wendy" (originally "Winda", stemming from the child's initial difficulty saying her own name), as Thomas stated in his A&E Biography show. Windsor is the southernmost city in Canada and lies at the western end of the heavily populated Quebec City-Windsor Corridor. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page David "Dave" Thomas ( July 2, 1932 January 8, 2002) was an American restaurateur and Philanthropist. Events 655 - Battle of Winwaed: Penda of Mercia is defeated by Oswiu of Northumbria. Year 1969 ( MCMLXIX) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. Melinda Lou "Wendy" Morse, formerly Melinda Lou "Wendy" Thomas (born September 14, 1961) is the daughter of Wendy's restaurants founder A&E is a cable and Satellite television network with headquarters in Manhattan and offices in Stamford, Atlanta, Biography is a Documentary television series. Originally produced by CBS in 1962 and hosted by Mike Wallace, the A&E Network The corporate headquarters is located in Dublin, Ohio. Dublin is a city in Franklin, Delaware, and Union counties in the U Ohio ( is a Midwestern state of the United States. As part of the Great Lakes region, Ohio has long been a cultural and geographical crossroads The first Wendy's restaurant was opened in 1969 and the chain grew rapidly to more than 3,000 restaurants by 1985. Year 1985 ( MCMLXXXV) was a Common year starting on Tuesday (link displays 1985 Gregorian calendar) However, in the mid-1980s some under-performing Wendy's restaurants were closed. The 1980s was the decade spanning from January 1 1980 to December 31 1989. In 1986 Dave Thomas came out of retirement and started doing commercials for Wendy's and helped rebuild the restaurant until his death on January 8, 2002. Year 1986 ( MCMLXXXVI) was a Common year starting on Wednesday (link displays 1986 Gregorian calendar) Events 871 - Battle of Ashdown - Ethelred of Wessex defeats a Danish invasion army See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar.

The first Wendy's Restaurant in Columbus, Ohio, opened by Dave Thomas in 1969, was closed on March 2, 2007. Columbus is the Capital and the largest city of the US state of Ohio. David "Dave" Thomas ( July 2, 1932 January 8, 2002) was an American restaurateur and Philanthropist. Year 1969 ( MCMLXIX) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. Events 986 - Louis V becomes King of the Franks. 1127 - Assassination of Charles the Good Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. ^[5] The signs were removed from the building the morning after its last day in operation. Reasons cited for this closing included a lack of foot traffic by potential customers, the closure of museums within proximity of the restaurant, cost-prohibitive renovations that would have been needed, and the lack of an adequate parking lot in front of the facility. ^[6] Additionally, there have been several large closures of Wendy's franchise groups in the last few years; most noticeably the closure of its Australian operations and the bankruptcy of the WenAmerica franchise group and closure of its fifty locations in the Midwest region of the US.

In Canada and Maine, as a result of Wendy's 1995 corporate acquisition of the Canadian doughnut chain Tim Hortons, many locations are joint Wendy's–Tim Hortons restaurants (although with separate staff at separate order counters). Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page The State of Maine ( is a state in the New England region of the northeastern United States of America, bordering the Atlantic Ocean Tim Hortons Inc is a Coffee -and- Doughnut Fast food restaurant chain

On April 24, 2008, Wendy's announced that it would sell itself to Triarc, the parent company of Arby's. Brantford is a city located on the Grand River in south-western Ontario, Canada. Events 1479 BC - Thutmose III ascends to the throne of Egypt, although power effectively shifts to Hatshepsut (according to 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Arby's is a Fast food Restaurant chain in the United States and Canada that is a wholly owned subsidiary of Wendy's/Arby's Group According to the New York Times, the stock swap will go for $2. 3 billion. ^[7]

Key Dates

• 1969: Wendy's founded^[4]
• 1970: Opens first commercial drive-thru^[4]
• 1979: Introduces salad bar^[4]
• 1984: Where's the beef slogan debuts^[4]
• 1986: Near failure of 1/5 of Wendy's stores^[4]
• 1989: Super Value Menu debuts^[4]
• 1995: Acquires Tim Hortons^[4]
• 2002: Dave Thomas dies^[4]
• 2006: Wendy's divested itself of Tim Hortons^[4]
• 2007: First Wendy's Restaurant closes^[4]
• 2008: Announces merger with Triarc^[8]

Products

The chain is known for its square ground beef hamburgers. A drive-through, or drive-thru, is a type of service provided by a business that allows customers to purchase products without leaving their cars A salad bar is a Buffet -style table or counter at a restaurant on which Salad components are provided for customers to assemble their own salad plates " Where's the beef? " is a Catch phrase best known in the United States and Canada. Tim Hortons Inc is a Coffee -and- Doughnut Fast food restaurant chain Classification A square (regular Quadrilateral) is a special case of a Rectangle as it has four right angles and equal parallel sides A hamburger (or burger) is a Sandwich consisting of a cooked ground Meat Patty, usually Beef, placed in a sliced bun or between The idea for Wendy's "old fashioned" hamburgers was actually inspired by Dave Thomas' trips to "Kewpee Hamburgers" in his home town of Kalamazoo, Michigan. Kewpee Hamburgers is the second known chain of Hamburger Fast-food restaurants founded in 1923 in Flint Michigan under the name "Kewpee Hotel The Kewpee sold square hamburgers and thick malt shakes, much like the famous restaurant that Thomas eventually founded in Columbus, Ohio in 1969. Multiple Kewpee restaurants still exist in Lima, Ohio. Lima (ˈlaɪmə is a city in the US state of Ohio and the County seat of Allen County.

Wendy's offers two different hamburger patties, a "Junior" 1. 78 ounce (50. 4 gram) patty and its "Single" 4 ounce (113. 4 gram) patty. Both patties are sold in single, double, and triple sandwich sizes. The previous size of 2 ounces per junior patty was altered to its current size in the mid 2000s. Originally Wendy's had only two kinds of chicken sandwiches, fried and grilled. A chicken sandwich is a boneless skinless breast of chicken on a Hamburger bun topped with condiments and trimmings Their spicy chicken sandwich started out as a promotional sandwich but was put on the menu full-time in 1996 due to its popularity and the fact that compared to most promotional sandwiches, it was much simpler to make (it used the same condiments as the standard breaded chicken sandwich).

Also the Frescata line of sandwiches went from promotional items to being main menu items. Frescata is a Registered trademark of Wendy's restaurants and was used to refer to its now discontinued line of cold sandwiches After going through several revisions the Turkey and Swiss and the Ham and Swiss were put on the menu full-time. However the Frescata sandwiches were discontinued in December 2007.

In 1988, they were the first fast-food chain to create a single price-point value menu where all items listed on that menu were priced exclusively at 99¢. In many national currencies, the cent is a monetary unit that equals 1/100 of the basic monetary unit The menu was restructured in 2007 as the Super Value Menu with prices ranging from 99¢ to $2. 00 USD. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been

Breakfast

In mid-2007 Wendy's began a national roll-out of its new breakfast menu in its US and Canadian stores. Wendy's experimented with serving breakfast for a short time in the mid-1980s, but the endeavor was unsuccessful due to several issues. ^[9][10] While approximately 300 Wendy's restaurants in the US and its territories have been serving breakfast since then, Wendy's has not had a company-wide breakfast offering until 2005 when it began testing the current offerings. ^[10][11] The new breakfast menu should be fully deployed nationwide (US) by late 2008 or early 2009.

The new breakfast menu differs slightly from the one featured in the 1980s, and is structured similarly to its lunch/dinner menu with value meals with a choice of sides and a 99¢ value menu,^[11] Menu items include several breakfast sandwiches served on biscuits, frescuit and Kaiser rolls, breakfast burritos and side orders of hash browns, muffins and cinnamon sticks. A breakfast sandwich is a Sandwich served for Breakfast at American Fast food restaurants A biscuit (ˈbɪskɨt is a small baked product the exact meaning varies markedly in different parts of the world The Kaiser Roll, also called a Vienna roll or a hard roll, is a kind of bread roll popular in the United States and Canada. A burrito or taco de harina is a type of food found in Mexican and Mexican-American cuisine A side dish, sometimes referred to as a side order or simply a side, is a food item that accompanies the Entrée or Main course at a Meal Hash browns or hashed browns are a simple Potato preparation in which potato pieces are pan- fried after being shredded Julienned, diced A muffin is somewhat like a small Cake, and though it does resemble a Cupcake in that they both have cylindrical bases and rounded conical tops they usually Cinnamon ( Cinnamomum verum, synonym C zeylanicum) is a small Evergreen Tree 10–15 metres (32 ^[12] In order to avoid issues from its original breakfast offerings from the 1980s, the new menu is designed for ease of operation, reduced preparation time and lower costs. ^[10]

Superbar

In the late 1980s and early 1990s Wendy's also offered the "Superbar"^[13], an all-you-can-eat buffet. These buffets were reasonably-priced and generally consisted of three "pods": a salad pod, a hot items pod with spaghetti, tacos, burritos, garlic bread, etc. , and a dessert and other cold items pod. These buffets, while popular and economical, did not fit into Wendy's fast-food oriented mindset. Most restaurants stopped featuring the buffets around 1998. A smaller version of this bar, offering just salad items was called the "Garden Spot".

Menu items

• Wendy's features French fries as it primary side item, but also offers a number of options for side items including salads (side and Caesar side), chili, mandarin oranges, and baked potatoes. French fries ( North American English; sometimes not capitalized chips ( British English) fries or French-fried potatoes (formal Salad is a mixture of cold foods usually including vegetables and/or fruits often with a dressing occasionally nuts or Croutons, and sometimes with the addition of Chili con carne (often known simply as chili) is a spicy Stew made from Chili peppers Meat, Garlic, Onions The Mandarin orange or mandarin (or mandarine) is a small Citrus tree ( Citrus reticulata) with fruit resembling the orange. A baked potato, also known as a jacket potato, is the edible result of Baking a Potato. In several markets the customer may request any of these be substituted for fries in its value meals.

• In June 2006, Wendy's removed their classic "Biggie" and "Great Biggie" sizes in favor of a more traditional sizing system; "Small", "Medium", and "Large". ^[14]

• Frosty dessert - a soft serve ice cream dessert sold in chocolate and vanilla flavors. Soft serve or creemee in parts of the northeastern United States is a type of frozen dessert that is softer than Ice cream. The Frosty flavors are also sold as a float and a mix-in dessert, called the Twisted Frosty, with Oreo, M&Ms or Nestle Tollhouse Cookie Dough mix-ins. "Black Cow" redirects here For the 1977 song by Steely Dan, see Aja (album. Starting nationwide soon is frosty shakes in vanilla bean, chocolate fudge and strawberry with whipped cream and a cherry.

• In Japan, Wendy's offers a red bean paste and cheese sandwich called an "An" Burger (あんバーガー). Red bean paste or Azuki bean paste is a sweet dark Red bean paste originating from China. ^[15]

• Big Classic - A sandwich that directly competes with the Burger King Whopper. The Big Classic sandwich was a Hamburger sold by the international Fast-food restaurant chain Wendy's. Mayonnaise, lettuce, tomato, pickle, ketchup and onion served on a Kaiser-style roll. A pickled cucumber, most often simply called a pickle in the United States and Canada, is a Cucumber that has been pickled in a The Kaiser Roll, also called a Vienna roll or a hard roll, is a kind of bread roll popular in the United States and Canada. A second version with bacon is available, called the Big Bacon Classic.
• Baconator - with mayonnaise, ketchup, 6 strips of bacon, two 1/4 pound (113. The Baconator sandwich is a Hamburger sold by the international Fast-food restaurant chain Wendy's. 4 gram) patties, and two slices of American cheese. In March 2008, Wendy's unveiled the Spicy Baconator, which consists of 6 strips of bacon, two slices of pepperjack cheese, a chipotle ranch sauce, and jalapeños. Events in March American Red Cross Month Fire Prevention month ( The Philippines) Women's History Month ( United 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Pepper jack cheese is a derivative of Monterey Jack that includes spicy hot peppers for a zesty flavor A chipotle (tʃɨˈpoʊtleɪ chee-POTE-lay; Spanish tʃiˈpotle) is a smoke-dried Jalapeño chili used primarily in Mexican, Ranch dressing is a Condiment made of Buttermilk or Sour cream, Mayonnaise, minced Green onion, Garlic powder and The jalapeño ( Nahuatl: xalapeño ( or /ˌhæləˈpeɪnjoʊ/ Castilian, Mexican) is a medium to large size Chili pepper However, in late April 2008, the Spicy Baconator is now discontinued. April holidays and events National Poetry Month - in United States National Sexual Assault Awareness Month - in United 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common
• The Stack Attack is Wendy's new 99 cent double cheeseburger. It comes with two 2-ounce patties, American cheese, ketchup, and mayonnaise on a regular bun.
• In December 2006, Wendy's phased out and stopped offering their fried "Homestyle" chicken strips in most U. S. locations. There is now a chicken club combo in the strip's place, which features a Homestyle chicken patty, Spicy chicken patty or a Grilled Chicken patty with Swiss cheese and bacon. The Homestyle chicken strips are still available in Canada. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page
• In the Philippines, Wendy's serves fried chicken, a staple at most fast food restaurants in that country.
• In April 2008, Wendy's introduced a new "Chicken Go Wrap". The Homestyle/Spicy wrap consists of 1/2 Homestyle or Spicy chicken, Ranch sauce, lettuce and grated cheddar cheese. Grilled wrap has 1/2 grilled chicken, Honey mustard sauce, lettuce and grated cheddar cheese.

Advertising

After successful early growth of the chain, sales flattened as the company struggled to achieve brand differentiation in the highly competitive fast-food market. This situation would turn around in the mid-1980s. Starting on January 9, 1984, elderly actress Clara Peller was featured in the successful "Where's the Beef?" North American commercial campaign for Wendy's. Events 475 - Byzantine Emperor Zeno is forced to flee his capital at Constantinople. Year 1984 ( MCMLXXXIV) was a Leap year starting on Sunday (link displays the 1984 Gregorian calendar) Clara Peller ( August 4, 1902 &ndash August 11, 1987) was an American character actress who at the age of 81 starred " Where's the beef? " is a Catch phrase best known in the United States and Canada. Her famous line quickly entered the American pop culture (it was even used by Walter Mondale in a debate with Gary Hart in the Democratic primary election) and served to promote Wendy's hamburgers. Popular culture (or pop culture) is the Culture — patterns of human activity and the symbolic structures that give such activities significance and importance — Walter Frederick "Fritz" Mondale (born January 5, 1928) is an American politician and member of the Democratic-Farmer-Labor Party For the football player see Gary Hart (footballer. Gary Hart (born Gary Warren Hartpence, November 28, 1936 The Democratic Party is one of two major Political parties in the United States, the other being the Republican Party. A primary election ( nominating primary) also referred to simply as a primary, is an election in which voters in a Jurisdiction select candidates A hamburger (or burger) is a Sandwich consisting of a cooked ground Meat Patty, usually Beef, placed in a sliced bun or between Peller, age 84, was dropped from the campaign in 1985 because she performed in a commercial for Prego spaghetti sauce, saying she "finally found" the beef. Prego is a Trade mark Brand name Pasta Sauce of Campbell Soup Company. Spaghetti is a long thin cylindrical Pasta of Italian origin A variety of pasta dishes are based on it from spaghetti with cheese and pepper or garlic and ^[16]

Peller was soon after replaced by Wendy's founder Dave Thomas himself. Soft-spoken and cheerful, the "Dave" ads generally focused on Thomas praising his products and offering a commitment to quality service, although there would occasionally be "wackier" ads as well. After Dave Thomas' death in 2002, Wendy's struggled to find a new advertising campaign. After a round of conventional ads describing the food they serve, in 2004 they tried using a character they made called "Mr. Wendy" who claimed to be the unofficial spokesperson for the chain. After seven months, Wendy's returned to an animated campaign focusing on the difference between Wendy's square hamburgers and the round hamburgers of competitors. In 1997, the company pulled its advertising from the sitcom Ellen after the show's main character came out as a lesbian. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar Ellen (originally titled These Friends of Mine for season one is a U Closeted Coming out (that is " coming out of the closet " describes the voluntary public announcement of one's Sexual orientation and/or Gender identity A lesbian is a Woman who is romantically or sexually attracted only to other women The result was a boycott initiated by the gay and lesbian community. A boycott is a form of Consumer activism involving the act of voluntarily abstaining from using buying or dealing with someone or some other organization as an expression of ^[17]

Wendy's marketing arm engages in product placement in films (such as The Day After Tomorrow, Mr. Deeds, Garfield: The Movie, and Click) and television and is sometimes seen on ABC's hit reality show Extreme Makeover: Home Edition serving food to the more than 100 construction workers. Product placement, or embedded marketing, is a type of Advertising, in which promotional Advertisements placed by marketers using The Day After Tomorrow is a 2004 apocalyptic science-fiction film that depicts the catastrophic effects of both Global warming and Global cooling Mr Deeds is a 2002 Comedy film starring Adam Sandler and Winona Ryder, and is a remake of Mr Garfield The Movie is a 2004 live-action movie based on the Jim Davis Comic strip Garfield. Click is an Academy Award-nominated 2006 comedy/drama / Science fiction / fantasy Film directed by Frank Reality television is a genre of Television programming which presents purportedly unscripted dramatic or humorous situations documents actual events and usually features ordinary Extreme Makeover Home Edition, sometimes shortened EMHE, is an Emmy Award -winning Reality television series providing Home renovations A recent Wendy's commercial features the tune from the Violent Femmes song "Blister in the Sun. The Violent Femmes, formed in Milwaukee Wisconsin, in 1980 are an American Alternative rock band noted for laying the groundwork for Folk punk. " Blister in the Sun " is a song by American Rock band Violent Femmes, released on their 1982 debut Violent Femmes. " (The Wendy's franchise outlet used in The Day After Tomorrow is located on Route 4 in Paramus, New Jersey). The Day After Tomorrow is a 2004 apocalyptic science-fiction film that depicts the catastrophic effects of both Global warming and Global cooling Paramus (pəˈræməs is a borough in Bergen County, New Jersey, United States.

Other memorable campaigns include the "Ranch Tooth" campaign of 2006. The Ranch Tooth, as voiced by Adam Carolla and created by McCann Erickson Worldwide marketing protege Phil Kollin, reminded average people of their craving for a Monterey Ranch Chicken Sandwich or Cheeseburger, often at an inconvenient time.

With their recent "That's right. " ad campaign not a success, Wendy's has unveiled a new ad campaign, featuring an animated Wendy that highlights certain menu items. The new ad campaign made its debut in late January 2008, with a new slogan: "It's waaaay better than fast food. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common It's Wendy's. " ^[18]

Corporate sponsorship

Starting in 1994, Wendy's has sponsored the Wendy's High School Heisman Memorial Trophy Award (also known simply as the Wendy's High School Heisman), named after former college football player and coach John Heisman, to honor high school athletes who also excel in academics and in the community. The Wendy's High School Heisman Memorial Trophy Award (also known simply as the Wendy's High School Heisman) named after former college football player and coach John Heisman John William Heisman ( October 23, 1869 &ndash October 3, 1936) was a prominent American football player and College football )

Slogans

US - Canada

• 1970 - 1978: Quality Is Our Recipe (This Slogan is still shown on the Wendy's logo today. )
• 1978: Juicy hamburgers and lots of napkins
• 1979: Hot-N-Juicy
• 1980: Wendy's Has the Taste
• 1981: Ain't No Reason to Go Anyplace Else
• 1982: You're Wendy's Kind of People
• 1983: Parts is parts^[4]
• 1984: Where's the beef?^[4]
• 1986: Choose Fresh, choose Wendy's^[19]
• 1987: Give a little nibble
• Circa 1990: The best burgers and a whole lot more (also was printed inside the hamburger wrappers during the 1990s)
• 1997 - Present: Eat great, even late
• 2002: It's hamburger bliss. " Where's the beef? " is a Catch phrase best known in the United States and Canada. In May 1987 Wendy's International followed up the " Where's the Beef ?" campaign with the US television commercial "Give a little Nibble"
• 2004: It's better here^[20]
• 2004: Always Great, Even Late.
• 2005 - 2007: Do what tastes right. (primary slogan)
• 2005 - Present: It's good to be square.
• 2007: That's right.
• 2007: Uh Huh.
• 2007: Hot Juicy Burgers
• 2008: It's waaaay better than fast food. . . It's Wendy's.
• 2008: It's waaaay delicious. It's Wendy's.

International

• 1983: It's the best time for. . . Wendy's (Philippines)
• 2000 (approx) - Present: We don't cut corners (New Zealand)
• 2000 (approx) - Present: Wendy's cuadra contigo (Wendy's fits with you). The Philippines ( Filipino: Pilipinas, officially known as the Republic of the Philippines (fil ''Republika ng Pilipinas'' RP New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island The word cuadra (fit) is a reference to the word cuadro that means square (Venezuela)
• 2001 (approx) - Present: El Sabor de lo Recien Hecho (The Flavor of the Freshly Made) (Honduras)
• 2007 (approx) - Present: Wendy's es Sensacional (Wendy's is Sensational) (El Salvador)
• 2008 - Present: It is not just about fast food, it is fresh food - made fast (Malaysia)

International locations

Map of Wendy's global locations Key: Red = countries currently with Wendy's Orange = countries formerly with Wendy's. Venezuela (ˌvɛnəˈzweɪlə) officially the Bolivarian Republic of Venezuela (Spanish República Bolivariana de Venezuela) is a country on the Honduras in Spanish, República de Honduras) is a democratic republic in Central America. El Salvador ( República de El Salvador,) is a country in Central America. For the biogeographical region see Malesia Malaysia (məˈleɪʒə or /məˈleɪziə/ is a country that consists of thirteen states and
Countries currently with Wendy's locations:
Aruba Bahamas Canada with some locations co-branded with Tim Hortons Cayman Islands Costa Rica Dominican Republic Operated until 2002, recently reopened. Aruba is a -long island of the Lesser Antilles in the southern Caribbean Sea, north of the Paraguaná Peninsula, Falcón State, Venezuela The Bahamas, officially the Commonwealth of The Bahamas, is an independent sovereign English -speaking country consisting of two thousand Cays and Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page Tim Hortons Inc is a Coffee -and- Doughnut Fast food restaurant chain The Cayman Islands are a British overseas territory located in the western Caribbean Sea, comprising the islands of Grand Cayman, Cayman Brac Costa Rica, officially the Republic of Costa Rica ( Spanish: Costa Rica or República de Costa Rica,) is a Country in The Dominican Republic ( Spanish: República Dominicana;) is a nation located in the Caribbean region and shares the island of Hispaniola with El Salvador Finland Guam Guatemala Honduras Indonesia Italy	Jamaica Japan Malaysia - recently reopened in Kuala Lumpur. El Salvador ( República de El Salvador,) is a country in Central America. Finland, officially the Republic of Finland ( is a Nordic country situated in the Fennoscandian region of northern Europe. Guam ( Chamorro: cha Guåhån) officially the Territory of Guam, is an island in the western Pacific Ocean and is an organized unincorporated Guatemala (República de Guatemala) is a country in Central America bordered by Mexico to the north and west the Pacific Ocean to the southwest Honduras in Spanish, República de Honduras) is a democratic republic in Central America. The Republic of Indonesia ( (Republik Indonesia is a Country in Southeast Asia. Italy (Italia officially the Italian Republic, (Repubblica Italiana is located on the Italian Peninsula in Southern Europe, and on the two largest Jamaica (ˈdʒəˈmeɪkə} is an Island nation of the Greater Antilles, in length and as much as in width situated in the Caribbean Sea. For a topic outline on this subject see List of basic Japan topics. For the biogeographical region see Malesia Malaysia (məˈleɪʒə or /məˈleɪziə/ is a country that consists of thirteen states and Mexico New Zealand Panama Operated until the mid-1980s, recently reopened. The United Mexican States ( or commonly Mexico (ˈmɛksɪkoʊ () is a federal constitutional Republic in North America. New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island Panama, officially the Republic of Panama (República de Panamá) is the southernmost country of Central America. Philippines Puerto Rico Saudi Arabia Romania Russia Turkey United Arab Emirates United States US Virgin Islands Venezuela
Coming soon:
Brazil Algeria Denmark	Chile
Countries formerly with Wendy's:
Argentina Operated from 1996 to November 2000. The Philippines ( Filipino: Pilipinas, officially known as the Republic of the Philippines (fil ''Republika ng Pilipinas'' RP Puerto Rico (ˌpwertoˈriko officially the Commonwealth of Puerto Rico ("Estado Libre Asociado de Puerto Rico" {{lang-en|"Associated Free State of Puerto Rico"}} The Kingdom of Saudi Arabia, KSA ( المملكة العربية السعودية, al-Mamlaka al-ʻArabiyya as-Suʻūdiyya) or Suudi Romania ( dated: Rumania, Roumania Russia (Россия Rossiya) or the Russian Federation ( Rossiyskaya Federatsiya) is a transcontinental Country extending Turkey (Türkiye known officially as the Republic of Turkey ( is a Eurasian Country that stretches The United States of America —commonly referred to as the The United States Virgin Islands is a group of Islands in the Caribbean that are an Insular area of the United States. Venezuela (ˌvɛnəˈzweɪlə) officially the Bolivarian Republic of Venezuela (Spanish República Bolivariana de Venezuela) is a country on the |utc_offset = -2 to -4 |time_zone_DST = BRST |utc_offset_DST = -2 to -5 |cctld Algeria ( ar [[Arabic]] الجزائر, Al Jaza'ir ælʤæˈzæːʔir Amazigh: ⴷⵥⴰⵢⴻⵔ Dzayer) officially the People's The Kingdom of Denmark ( ˈd̥ænmɑɡ̊ (archaic ˈd̥anmɑːɡ̊ commonly known as Denmark, is a country in the Scandinavian region of northern Europe Chile, officially the Republic of Chile ( Spanish:) is a country in South America occupying a long and narrow Coastal strip wedged between the For a topic outline on this subject see List of basic Argentina topics. [21][22] Australia Belgium The Republic of China (Taiwan)[23] Germany Operated in railway stations/US military base areas from the 1980s to the 1990s. For a topic outline on this subject see List of basic Australia topics. The Kingdom of Belgium is a Country in northwest Europe. It is a founding member of the European Union and hosts its headquarters as well as those REPUBLIC OF CHINA ARTICLE GUIDELINES Taiwan ( Taiwanese: Tâi-oân/Tāi-oân (historically 大灣/台員/大員/台圓/大圓/台窩灣 is an Island in East Asia. Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. Former locations were in: München/Augsburg/Landshut, Nürnberg/Fürth, Frankfurt, Cologne, Heidelberg/Mannheim/Worms and Baumholder.	Greece Operated from 1994 to 2002 Hong Kong Operated from 1991 to 2000. Greece (Ελλάδα transliterated: Elláda, historically, Ellás,) officially the Hellenic Republic (Ελληνική Δημοκρατία Hong Kong ( officially the Hong Kong Special Administrative Region, is a territory located on China 's south coast on the Pearl River Delta, and borders [24] South Korea Israel Singapore United Kingdom Operated in 1980's, closed in 1986, operated again from 1992 to 1999, one remaining store operated to 2007, none remaining as of January 08. South Korea, officially the Republic of Korea and often referred to as Korea ( Korean: 대한민국 tɛː For a topic outline on this subject see List of basic Israel topics. Singapore The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located

Former International Locations

Australia

When Wendy's opened stores in Australia, they did not last long. For a topic outline on this subject see List of basic Australia topics. Nine restaurants were picked up in Victoria by Hungry Jack's (Australian franchise of Burger King) in 1986 after the Wendy's Hamburger Chain went bust. Hungry Jack's (sometimes colloquially abbreviated to HJ's is the exclusive Australian master Fast food franchisee of Burger King Corporation Burger King ( often abbreviated to ^[25] There is currently another brand of fast-food restaurants called "Wendy's" in Australia and New Zealand. New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island They are an ice cream, hot dogs and drinks franchise which is unrelated to the American hamburger chain. Ice cream or ice-cream (originally iced cream) is a frozen dessert made from Dairy products such as Milk and Cream, combined A hot dog is a type of fully-cooked cured and/or smoked moist Sausage of soft even texture and flavor (See Wendy's Supa Sundaes). Wendy's is a large franchise chain of approximately 300 Ice cream stores in Australia and New Zealand. Both the American and Australian chains' operations coexist in New Zealand. The outlets have different color schemes.

United Kingdom

Wendy's has tried twice unsuccessfully to establish itself in the United Kingdom, the first attempt failed and restaurants closed in 1986, Wendy's returned in 1992 for a second try, this time opening 18 large sites across the UK in prime locations including in London on Oxford Street, Shaftesbury Avenue, York Way, Croydon, Watford, Uxbridge, Acton, Hounslow, Wood Green and Stevenage, and in other cities such as Belfast, Bradford, Birmingham, Magor, Manchester and Briggate in Leeds. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. Oxford Street is a major thoroughfare in London, England in the City of Westminster. For the racehorse see Shaftesbury Avenue (horse Shaftesbury Avenue is a major street in London, England, York Way (part of the A5200) is a major Road in the London Borough of Islington, running north for one mile from the junction of Pentonville Road Croydon is a large town and major commercial centre in South London, and the principal settlement of the London Borough of Croydon. Watford (ˈwɒtfəd) is a town and district in Hertfordshire, England, situated 19 miles (30 km northwest of London Uxbridge is a university town in the London Borough of Hillingdon in West London, England. Acton is a place in west London, England situated west of Charing Cross. Hounslow is the principal town in the London Borough of Hounslow. Wood Green is a district in the London Borough of Haringey in North London, England. Place-name meaning Stevenage may derive from Old English stiþen āc / stiōen āc / stithen ac (various Old English dialects Belfast ( is the capital city of Northern Ireland and the seat of government in Northern Ireland. Bradford ( lies at the heart of the City of Bradford, a Metropolitan borough of West Yorkshire, England. Birmingham ( ˈbɜːmɪŋəm Ber -ming-um Magor (Magwyr - meaning 'a wall' - is a large Village in Monmouthshire, south east Wales, between Chepstow and the city of Newport Briggate, located in the centre of the city, is one of two principal shopping streets in Leeds, England (the other is The Headrow, Leeds ( is located on the River Aire in West Yorkshire, England A store was also opened in Dublin, Ireland. Dublin (ˈdʌblɨn/ /ˈdʊblɨn or /ˈdʊbəlɪn/, bˠalʲə aːha klʲiəh or cliə(ɸ is both the largest city and capital of Ireland. Ireland ( Irish: Éire, ˈeːrʲə is a country in north-western Europe. These stores were opened gradually but more of them including stores in Yorkshire cities such as Sheffield, were planned and never built partly due to the company's slow growth in face of competition such as McDonald's, Burger King and KFC, the rent in the prime locations the stores were built in was also a major factor to unsatisfactory growth and in 1999 amid ever slowing sales the company decided to pull out of the UK. Yorkshire is a historic county of Northern England and the largest in Great Britain. Sheffield ( is a city and Metropolitan borough in South Yorkshire, England Burger King ( often abbreviated to Kentucky Fried Chicken, usually known as KFC, is a chain of Fast food restaurants based in Louisville Kentucky. Most restaurants were sold to rival McDonald's or given back to leaseholders and landlords, the Croydon branch was taken over by an Outdoor store, the Acton and Bradford branches became KFC and the Hounslow branch became a Greggs. Croydon is a large town and major commercial centre in South London, and the principal settlement of the London Borough of Croydon. Acton is a place in west London, England situated west of Charing Cross. Bradford ( lies at the heart of the City of Bradford, a Metropolitan borough of West Yorkshire, England. Kentucky Fried Chicken, usually known as KFC, is a chain of Fast food restaurants based in Louisville Kentucky. Hounslow is the principal town in the London Borough of Hounslow. Greggs plc ( is the largest specialist retail bakery chain in the United Kingdom The sale of these stores generated 1. 5 million GBP, it is unlikely that the chain will attempt another entry into the UK market after two failures. The Pound Sterling ( symbol £; ISO code: GBP) subdivided into 100 pence (singular penny) is the Currency ^{[26][27][28][29][30][31][32]} Despite an overall pullout from the UK, one store located in Terminal 3 Arrivals at the London Heathrow Airport remained for a further eight years. ^[33]

References

• 'Wendy's International, Inc.', I Won Careers (2000). Retrieved August 21, 2005. Events 1192 - Minamoto Yoritomo becomes Seii Tai Shōgun and the De facto ruler of Japan. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar.

External links

• Wendy's official website
• Wendy's Philippines
• Wendy's famous "Soviet Fashion Show" commercial
• Wendy's "Where's the Beef?" classic commercial
• PDF (see page 2) with reference to only remaining UK location at Heathrow Airport/Terminal 3 Arrivals

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