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Web traffic is the amount of data sent and received by visitors to a web site. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages It is a large portion of Internet traffic. Internet traffic is the flow of Data around the Internet. It includes Web traffic, which is the amount of that data that is related to the World Wide This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth – not all web traffic is welcome.

Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through Search engine optimization. Search engine optimization ( SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential

Measuring web traffic

Example graph of web traffic at Wikipedia in December 2004
Example graph of web traffic at Wikipedia in December 2004

Web traffic is measured to see the popularity of web sites and individual pages or sections within a site.

Web traffic can be analysed by viewing the traffic statistics found in the web server log file, an automatically-generated list of all the pages served. A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a visitor requests any page within the web site – a visitor will always generate at least one page view (the main page) but could generate many more.

Tracking applications external to the web site can record traffic by inserting a small piece of HTML code in every page of the web site. HTML, an initialism of HyperText Markup Language, is the predominant Markup language for Web pages It provides a means to describe the structure

Web traffic is also sometimes measured by packet sniffing and thus gaining random samples of traffic data from which to extrapolate information about web traffic as a whole across total Internet usage. The Internet is a global system of interconnected Computer networks

The following types of information are often collated when monitoring web traffic:

Web sites like Alexa Internet [1] produce traffic rankings and statistics based on those people who access the sites while using the Alexa toolbar. Alexa Internet Inc is a California -based Subsidiary company of Amazon The difficulty with this is that it's not looking at the complete traffic picture for a site. Large sites usually hire the services of companies like Nielsen Netratings [2], but their reports are available only by subscription.

Controlling web traffic

The amount of traffic seen by a web site is a measure of its popularity. By analysing the statistics of visitors it is possible to see shortcomings of the site and look to improve those areas. It is also possible to increase (or, in some cases decrease) the popularity of a site and the number of people that visit it.

Limiting access

It is sometimes important to protect some parts of a site by password, allowing only authorised people to visit particular sections or pages.

Some site administrators have chosen to block their page to specific traffic, such as by geographic location. The re-election campaign site for U.S. President George W. Bush (GeorgeWBush.com) was blocked to all internet users outside of the U. A political campaign is an organized effort which seeks to influence the decision making process within a specific group The United States of America —commonly referred to as the The President of the United States is the Head of state and Head of government of the United States and is the highest political official in United States by George Walker Bush ( born July 6 1946 is the forty-third and current President of the United States. The Internet is a global system of interconnected Computer networks S. on 25 October 2004 after a reported attack on the site. Events 1147 - The Portuguese, under Afonso I, and Crusaders from England and Flanders conquer Lisbon after a "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " [1]

It is also possible to limit access to a web server both based on the number of connections and by the bandwidth expended by each connection. On Apache HTTP servers, this is accomplished by the limitipconn module and others.

Increase web site traffic

Web traffic can be increased by placement of a site in search engines and purchase of advertising, including bulk e-mail, pop-up ads, and in-page advertisements. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand Pop-up ads or popups are a form of online advertising on the World Wide Web intended to attract Web traffic or capture email addresses Web traffic can also be increased by purchasing non-internet based advertising.

If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines is as important as the web site itself.

There are a number of other things you can do to increase your web traffic, including but not limited to building link popularity, webrings, offering free e-books or articles and classified advertisements. A webring in general is a collection of Websites from around the Internet joined together in a circular structure

Of the above mentioned items, perhaps the easiest one to do is building link popularity. This can be accomplished by writing e-mails to sites similar to yours and asking if they would link to your site. The second way of increasing your web traffic is writing to e-zines or to free article sites. There are many sites which will accept your written material, the catch is that you are giving it away for free. The benefit, however, is that you get to include a link to your site in the article, meaning every time someone clicks on your link, it brings free traffic to your site. Pixel ads can bring traffic to your site but usually will not get you a targeted audience.

Organic traffic

Web traffic which comes from unpaid listing at search engines or directories is commonly known as "organic" traffic. Organic traffic can be generated or increased by including the web site in directories (such as Yahoo! and DMOZ), search engines (such as Google and Inktomi), guides (such as yellow pages and restaurant guides) and award sites. The Open Directory Project ( ODP) also known as dmoz (from directory Google Inc is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online Inktomi Corporation was a California company that provided Software for Internet service providers It was founded in 1996 by UC Berkeley

In most cases the best way to increase web traffic is to register it with the major search engines. Just registering does not guarantee traffic, as search engines work by "crawling" registered web sites. These crawling programs (crawlers) are also known as "spiders" or "robots". Crawlers start at the registered home page, and usually follow the hyperlinks it finds, to get to pages inside the web site (internal links). Crawlers start gathering information about those pages and storing it and indexing it in the search engine database. In every case, they index the page URL and the page title. Uniform Resource Locator is an URI which also specifies where the identified resource is available and the protocol for retrieving it In most cases they also index the web page header (meta tag) and a certain amount of the text of the page. Then, when a search engine user looks for a particular word or phrase, the search engine looks into the database and produces the results, usually sorted by relevance according to the search engine algorithms.

Usually, the top organic result gets most of the clicks from web users. According to some studies, the top result gets between 5% and 10% of the clicks. Each subsequent result gets between 30% and 60% of the clicks of the previous one. This indicates that it is important to appear in the top results. There are some companies which specialize in search engine marketing. However, it is becoming common for webmasters to get approached by "boiler-room" companies with no real knowledge of how to get results. As opposed to pay-per-click, search engine marketing is usually paid monthly or annually, and most search engine companies cannot promise specific results for what is paid to them.

Because of the huge amount of information available on the web, crawlers might take days, weeks or months to complete review and index all the pages they find. Google, for example, as of the end of 2004 had indexed over eight billion pages. Even having hundreds or thousands of servers working on the spidering of pages, a complete reindexing takes its time. That is why some pages recently updated in certain web sites are not immediately found when doing searches on search engines.

Natural Traffic

Natural website traffic is also in some cases attributed to the name of the website, particularly when the website uses a primary dictionary term as it's domain name. In Computer networking, a domain name is a name given to a collection of network devices that belong to a domain which is an administrative space managed according For instance many women instinctively know they can go to "Shoes. com" and peruse shoes online. They do not need to go to a search engine to find that name into their browser. In the past many valuable names were simply undeveloped and you might see "under construction" or "free parking" listed, however today, many high profile domain names are in use, and therefore increase the web surfer's belief they can go directly to a site based on its name. In Computer networking, a domain name is a name given to a collection of network devices that belong to a domain which is an administrative space managed according Another example is "Porn. com" which sold for 9. 5 million dollars due to the ability to save on search engines and likelihood to attract visitors by name. Another example might be "BankRate. com" in which a bank rate might be found immediately. Other examples include cultural oddities such as "BavarianDancers. com. " As all domains that represent a topic are likely registered, a visitor can find what they are looking for by typing in the topic.

For that reason the domain name market is considered to be a very big factor in not only obtaining traffic, but especially in creating a name that is easily remembered. In Computer networking, a domain name is a name given to a collection of network devices that belong to a domain which is an administrative space managed according eLoans, is easily recalled, as will be the new domain name purchased by CNN "iReport. " It is possible that millions of people will log on to report news as that brand becomes a household name, if it happens to.

Paid advertising

In return for a small payment many larger companies choose to advertise their sites on other popular sites. This e-marketing usually takes the form of:

As users got used to seeing banners, some companies chose to make the advertisements more intrusive – pop-up ads became particularly popular to attract attention. Pop-up ads or popups are a form of online advertising on the World Wide Web intended to attract Web traffic or capture email addresses However, most people consider pop-ups a nuisance and several software companies offer free pop-up blockers. Microsoft included a pop-up blocker in Service Pack 2 of Windows XP. Windows XP is a family of 32-bit and 64-bit Operating systems produced by Microsoft for use on Personal computers including home and Windows XP is a family of 32-bit and 64-bit Operating systems produced by Microsoft for use on Personal computers including home and

Traffic overload

Too much web traffic can dramatically slow down or even prevent all access to a web site. This is caused by more file requests going to the server than it can handle and may be an intentional attack on the site or simply caused by over-popularity. Large scale web sites with numerous servers can often cope with the traffic required and it is more likely that smaller services are affected by traffic overload.

Denial of service attacks

Denial-of-service attacks (DoS attacks) have forced web sites to close after a malicious attack, flooding the site with more requests than it could cope with. Viruses have also been used to co-ordinate large scale distributed denial-of-service attacks. A computer virus is a Computer program that can copy itself and infect a computer without permission or knowledge of the user

Sudden popularity

A sudden burst of publicity may accidentally cause a web traffic overload. A news item in the media, a quickly propagating email, or a link from a popular site may cause such a boost in visitors (sometimes called Slashdot effect) that overwhelms the site. "Popular press" redirects here note that the University of Wisconsin Press publishes under the imprint "The Popular Press" Electronic mail, often abbreviated to e-mail, email, or originally eMail, is a Store-and-forward method of writing sending receiving The Slashdot effect, also known as slashdotting, is the phenomenon of a popular Website linking to a smaller site causing the smaller site to slow down or even temporarily

Web sites have been forced to close after an unexpected mass increase of traffic, particularly those run by an individual leasing the bandwidth from an ISP or hosting site. Some sites backed by large companies running their own servers have also been caught out by the problems of overpopularity. When first announced, the Vision of Britain Through Time site, containing information taken from the 1901 UK census, was advertised on numerous television programmes and causing such interest that the site had to be taken offline until different arrangements were made to cope with the traffic. Year 1901 ( MCMI) was a Common year starting on Tuesday (link will display calendar of the Gregorian calendar (or a Common year starting The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located A census is the procedure of acquiring information about every member of a given population The site was hosted by a project at the University of Edinburgh and they had not foreseen the amount of bandwidth and the server load that would be required. The University of Edinburgh (Oilthigh Dhùn Èideann founded in 1582 is a renowned centre for teaching and research in Edinburgh, Scotland, UK. Ironically, by the time the site was able to cope with the traffic both the interest and the free advertisements of the site had greatly slowed, giving them excess capacity.

See also

References

  1. ^ Miller, Rich. A freelancer, freelance worker, or freelance is a person who pursues a profession without a long-term commitment to any one employer A journalist (also called a newspaperman) is a person who practices Journalism, the gathering and dissemination of information about current events trends MacCentral was a web site that provided news and information covering the Apple Macintosh, originally as an independent entity and later as the news service for Mac Publishing Events 1456 - A retrial verdict acquits Joan of Arc of heresy 25 years after her death Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. "Bush Campaign Web Site Rejects Non-US Visitors", 2004-10-26. "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " Events 740 - An Earthquake strikes Constantinople, causing much damage and death  

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