Citizendia

For other uses, see Walkers (disambiguation).
Walkers
TypePrivate
Founded1880s
HeadquartersFlag of England Leicester, United Kingdom
IndustrySnacks
ProductsSee below
ParentFrito-Lay
Websitewww.walkers.co.uk
A pack of Walkers "Salt and Vinegar" crisps
A pack of Walkers "Salt and Vinegar" crisps

Walkers is a snack food manufacturer in Great Britain and Ireland best known for manufacturing crisps. The term privately held company refers to ownership of a business company in two different ways first referring to ownership by non-governmental organizations and second Year 1880 ( MDCCCLXXX) was a Leap year starting on Thursday (link will display the full calendar of the Gregorian calendar (or a Leap year Leicester (ˈlɛstə is the largest city and Unitary authority area in the East Midlands of England, and is the traditional For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" A snack food (commonly called a snack) is seen in Western culture as a type of food not meant to be eaten as a main Meal of the day – Breakfast In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need A holding company is a company that owns part all or a majority of other companies' outstanding Stock. For the chips synonymous with the company see Fritos and Lay's. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages A snack food (commonly called a snack) is seen in Western culture as a type of food not meant to be eaten as a main Meal of the day – Breakfast See also Kingdom of Great Britain Great Britain (Breatainn Mhòr Prydain Fawr Breten Veur Graet Breetain is the larger of the two main islands Ireland (pronounced /ˈaɾlənd/ Éire) is the third largest island in Europe, and the twentieth-largest island in the world A potato chip or crisp is a thin slice of Potato, deep fried or baked until Crisp.

Contents

History

In the 1880s Henry Walker moved from Mansfield to Bradford to take over an established butcher's shop in the high street. Events and Trends Technology Development and commercial production of Electric lighting Development and commercial production of gasoline-powered Mansfield is a town in Nottinghamshire, England. It is the largest town in the County, lying on the River Maun, from which the name of the town Bradford ( lies at the heart of the City of Bradford, a Metropolitan borough of West Yorkshire, England. A butcher is someone who prepares various Meats and other related goods for sale Meat rationing after World War II saw the factory output drop dramatically and the company looked at alternatives to make use of the wasted capacity. Rationing in the United Kingdom is the series of Food rationing policies put in place by the government of the United Kingdom during certain wartime periods of With potato crisps being increasingly popular with the public, managing director R. E. Gerrard helped the company shift focus and began hand-slicing and frying potatoes.

Present day

Jon Walkers is now owned by Frito-Lay, which in turn is a subsidiary of Pepsico. For the chips synonymous with the company see Fritos and Lay's. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated It is still a significant presence in Leicester and sponsor Leicester City football team's stadium, the Walkers Stadium. PLEASE NOTE This section is the introduction Please do not add too much detail here Association football, more commonly known as football or soccer, is a Team sport played between two teams of eleven players and is widely considered The Walkers Stadium is a football stadium which hosts home matches of English football team Leicester City F Gary Lineker, formerly a Leicester City footballer is now the face of the company, starring in most of their advertising campaigns. Gary Winston Lineker, OBE (born 30 November 1960 in Leicester) is a former English international football Striker who scored Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand The official website states that an estimated "11 million people will eat a Walkers product every day". The company employs over 4000 people in 15 locations.

In 2000, Walkers' 1995 advert starring Gary Lineker was named the 9th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4. Gary Winston Lineker, OBE (born 30 November 1960 in Leicester) is a former English international football Striker who scored The Sunday Times is a Sunday Broadsheet Newspaper distributed in the United Kingdom and Republic of Ireland. Channel 4 is a public-service Television and Radio broadcaster in the United Kingdom centred around a television channel of the same name which began

In February 2006, Walkers changed their brand label and typeset. Stories without links will be removed. News stories must be in English Typesetting involves the presentation of textual material in graphic form on Paper or some other medium. They also announced they were to reduce the saturated fat in their crisps by 70%. Saturated fat is Fat that consists of Triglycerides containing only saturated Fatty acids Explanation Fat that occurs [1] They once again changed their packaging style in June 2007, rather similar to the logo used from 1998- 2006.

As of late 2006, the company has added nutrition values on the front of the Walkers crisps packets.

Many of Walkers brands were formerly branded under the Smiths Crisps name. This comes from the time when Walkers, Smiths and Tudor Crisps were the three main brands of Nabisco's UK snack division with Tudor being marketed mainly in the north of England and Walkers in the south. Tudor Crisps were launched and produced in the city of Sunderland, North East England in 1947 Nabisco (originally known as Na tional Bis cuit Co mpany is a brand of Cookies and Snacks including brands such as Chips Ahoy! The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located After the takeover by Pepsico the Tudor name was dropped and the Smiths brand has gradually been phased out in favour of Walkers.

The only products currently retaining the Smiths brand are Salt & Vinegar and Ready Salted Chipsticks, Frazzles and the "Savoury Selection", which includes Bacon Flavour Fries, Scampi Flavour Fries and Cheese Flavoured Moments. Frazzles are a popular bacon flavoured corn based snack sold in the UK, once manufactured by Smiths, now by Walkers. Cheese Flavoured Moments are a British snack product made by Walkers under the Smiths brand name

In 1997, Walkers became the brand name of the Quavers and Monster Munch snacks. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar Quavers are a popular British Snack produced by Walkers. Walkers is currently owned by Frito-Lay, which is in turn owned by PepsiCo Monster Munch is a corn snack available in the United Kingdom, Republic of Ireland and France which is produced by Walkers.

In 2002 Walkers bought Wotsits from Golden Wonder. See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. Wotsits is a brand of Cheese This article is about the company for the potato see Golden Wonder potato; for the aquarium fish see Striped panchax Golden Wonder is

In 2007 Walkers launched Sunbites a range of crisps made using wholegrains. Sunbites website

Notably, Walkers package their cheese and onion crisps in blue packets, and salt and vinegar in green. This is the opposite to most other crisp manufacturers, such as McCoys Crisps and Golden Wonder's traditional livery. The Real McCoy's are a brand of ruffled Crisps (known as Potato chips in the US popular in the United Kingdom, made by United Biscuits This article is about the company for the potato see Golden Wonder potato; for the aquarium fish see Striped panchax Golden Wonder is

Product lines

Flavours (Packet Colours)

Variations

These flavours replaced the original Sensations flavours in the Spring of 2006. Sour cream is a Dairy product rich in Fats obtained by fermenting a regular Cream by certain kinds of Lactic acid bacteria. Paprika is a spice made from the grinding of dried sweet red or green Bell peppers ( Capsicum annuum) Salt 'n' Shake is one of Britain's oldest crisp brands originally manufactured by The Smith's Snackfood Company. The Kingdom of Thailand (ˈtaɪlænd ราชอาณาจักรไทย, râːtɕʰa-ʔaːnaːtɕɑ̀k-tʰɑj Lamb, hogget, and mutton are the meat of Domestic sheep. The meat of an animal in its first year is lamb; that of an older sheep is hogget Morocco (المغرب "al-Maghrib" officially the Kingdom of Morocco (المملكة المغربية is a country located in North Africa Thyme (ˈtaɪm is a well known herb in common usage the name may refer to either the any or all members of the plant Genus Thymus, Sea salt, obtained by evaporating Seawater, is used in Cooking and Cosmetics. Cheddar is a large Village and Civil parish in the district of Sedgemoor in the English county of Somerset. Chutney ( Hindi: चटनी Urdu: چٹنی) (British spelling or chatni is a term for a variety of sweet and spicy Condiments, usually The original flavours were:

Pack sizes

4 common pack sizes. Etymology Papadum is a loan word from Tamil pappaṭām Appadam is the word for papad in Telugu.

The 50g bag size for the pub trade was produced following a survey by Walkers regarding the average size of a social group in a pub, and the average number of crisps people would take when a bag was passed around; on average, the purchaser should be left with the same weight of crisps in their Big Eat bag after passing it around their friends as would be found in a standard 34. 5g pack.

Other types of snack food

References

  1. ^ Walkers Crisps - Better for you | less saturated fat

External links

Doritos-iljpg|thumb|Mexican Nacho Flavored Doritos Israel (old style]] Doritos (dəˈriːɾoʊz is a brand of flavored Tortilla chips produced since 1966 by the American Frazzles are a popular bacon flavoured corn based snack sold in the UK, once manufactured by Smiths, now by Walkers. Quavers are a popular British Snack produced by Walkers. Walkers is currently owned by Frito-Lay, which is in turn owned by PepsiCo Monster Munch is a corn snack available in the United Kingdom, Republic of Ireland and France which is produced by Walkers. Wotsits is a brand of Cheese

Dictionary

walkers

-noun

  1. Plural form of walker.
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