Vibe is a magazine, launched 1993 by founder Quincy Jones and funded by Time Inc. The publication predominantly features R&B and. Magazines, periodicals or serials are Publications generally published on a regular schedule containing a variety of articles, generally Quincy Delight Jones Jr (born March 14, 1933) also known as Q, is an American Music Impresario, conductor Time Inc is a major subsidiary of the media conglomerate Time Warner, the company formed by the 1990 hip-hop music artists, actors and other entertainers. Hip hop music, also referred to as rap music, is a Music genre typically consisting of a rhythmic vocal style called rap which is accompanied with Issued monthly, the magazine's target audience is predominantly young, urban followers of hip-hop culture. Though hip-hop mogul Russell Simmons was rumored to be an initial partner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter. Russell Simmons (born October 4, 1957 in Queens New York) is an American entrepreneur and philanthropist
The magazine owes its success to having a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music or the rock & pop-centric Rolling Stone and Spin. The Source is a United States -based monthly full-color Magazine covering Hip-hop music, Politics, and culture, founded in XXL (pronounced, double-X-L is a hip-hop magazine from Harris Publications. Rolling Stone is a United States -based Magazine devoted to Music, Politics, and Popular culture that is published Spin is a Music Magazine that reports on Music for Life Founded in 1985 by publisher Bob Guccione Jr It also differs from the more staid Essence, Ebony or Jet publications by attracting younger readers of many ethnicities. In Philosophy, essence is the attribute or set of attributes that make an object or substance what it fundamentally is and which it has by necessity Ebony ( Diospyros ebenum) also known as India Ebony or Ceylon Ebony depending on its origin is a Tree in the genus Diospyros Jet is a popular African-American Publication founded in Chicago Illinois in 1951 by John H As of 2007, Vibe has a circulation of approximately 800,000. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Advertisers run the gamut from record labels to Dolce & Gabbana to Cognac brands, thus enhancing the magazine's status as a trendsetter. Dolce & Gabbana (ˈdolt͡ʃe ænd gaˈbana is an Italian Fashion house. Cognac (ˈkɒnjæk named after the town of Cognac in France, is a Brandy produced in the region surrounding the town
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Covers
R&B singer Mary J. Blige has repeatedly made the cover of Vibe, with countless articles following her career. Mary Jane Blige (surname pronounced /blaɪʒ/) (born January 11, 1971) is an American Singer-songwriter, Rapper Trio TLC were infamously photographed for the cover in firefighters' gear, referencing the fact the member Lisa Lopes, aka Left Eye, burned down the house of then-boyfriend and NFL star Andre Rison. TLC was a Grammy Award -winning American Contemporary R&B, hip hop and pop group consisting of Tionne "T-Boz" Watkins Lisa Nicole Lopes (May 27 1971 – April 25 2002 better known by her Stage name Left Eye, was an American rapper, Singer, The National Football League ( NFL) is the largest professional American football league. Andre Previn Rison (born March 18 1967 in Flint, Michigan) is a retired American football Wide receiver who played professionally The first non-photograph cover of Vibe was an illustration of singer Aaliyah by well known artist/illustrator Alvaro. Aaliyah Dana Haughton (January 16 1979 – August 25 2001 better known as Aaliyah (əˈliːə was a Grammy -nominated American Singer Other famous cover subjects are Brandy, Snoop Dogg, Mariah Carey, Beyonce, Jennifer Lopez, Keyshia Cole, Lil Wayne, The Fugees, Eminem,Ciara, T.I., R. Kelly and Michael Jackson, whom Quincy Jones' daughter had dressed in hip-hop clothes for the first and only time in entertainer's career. Cordozar Calvin Broadus Jr (born October 20 1971 His mother nicknamed him " Snoopy " as a child because of the way he dressed and because of his love of Beyoncé Giselle Knowles (born September 4 1981 commonly known as Beyoncé (biːˈɑn Jennifer Lynn Lopez (born July Keyshia Michelle Cole (born October 15 1981 is an American Grammy -nominated R&B Singer-songwriter, and Record producer known Dwayne Michael Carter Jr (born September 27 1982 better known by his Stage name Lil Wayne, is an American Rapper. The Fugees were a critically-acclaimed New Jersey hip hop group that rose to fame in the mid-1990s whose repertoire included elements of soul and Marshall Bruce Mathers III (born October 17 1972 known as Slim Shady and his primary Stage name Eminem, is an Academy Award -winning Ciara Princess Harris (born October 25 1985 professionally known as Ciara, is a Grammy Award -winning American singer songwriter Record producer Clifford Joseph Harris Jr (born September 25 1980 better known by his Stage name T Robert Sylvester Kelly (born January 8, 1967) better known by his Stage name R Michael Joseph Jackson (born August 29 1958 is an American musician entertainer and businessman
Content
Reoccurring segments include the back page list 20 Questions, the Boomshots column about reggae and Caribbean music by Rob Kenner, Revolutions music reviews and Vibe Confidential, a celebrity gossip column. Next profiles up-and-coming artists. The magazine also devotes several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu. Rocawear is an urban clothing label created in 1995 by Jay-Z and Damon Dash. FUBU is a clothing company It includes casual wear sports wear a suite collection eyewear belts and shoes
Vibe has made a consistent effort to feature models of all ethnicities in these pages. Former editor Emil Wilbikin was frequently credited with styling those pages and keeping fashion in the forefront of the magazine's identity during the early 2000s. Many clothing brands created or linked to hip-hop celebrities, such as Sean Combs' Sean John, Nelly's Apple Bottoms and G-Unit by 50 Cent found plenty of exposure in Vibe's pages. Sean John is a clothing and fragrance line founded by hip-hop mogul Sean John Combs, in 1998 Apple Bottoms is a fashion and lifestyle brand for women which was launched in 2003 by multi-platinum recording artist Nelly, alongside Yomi Martin & Ian Kelly G-Unit is an American hip hop group originating from New York City.
In the September 2003 issue commemorating 10 years of publication, the magazine created different covers using black and white portraits of its most popular cover subjects. It also contained "The Vibe 100: the juiciest people, places and things of the year"
As of 2007, the editor-in-chief is Danyel Smith, who held the same position from 1996 through 1999. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Her predecessor was Mimi Valdes, with the aforementioned Emil Wilbikin serving prior to Valdes. Many successful writers and editors have contributed to the publication, including Alan Light, Jeff Chang, Dream Hampton, Cheo Hodari Coker, Erica Kennedy, Miles Marshall Lewis and Serena Kim. Alan Light may refer to Alan Light co-founder and publisher of the Comics Buyer's Guide Alan Light (journalist Jeff Chang is an American journalist and music critic on Hip hop music and culture Dream Hampton is an American Hip-hop journalist Biography Hampton was born in Detroit Michigan in 1972 and currently lives in New Miles Marshall Lewis (born December 18, 1970) is an American pop culture critic essayist literary editor fiction writer and music journalist
Expanding the brand
In addition to the magazine, Vibe also publishes books on hip-hop culture. To celebrate the magazine's tenth anniversary, it published "VX: Ten Years of Vibe Photography". Featuring a bare-chested 50 Cent on the cover, the book includes photos of Alicia Keys, RZA from the Wu-Tang Clan, Eve, Chuck D of Public Enemy and Run-D. Alicia J Augello-Cook (born January 25 1981 professionally known as Alicia Keys, is an American R&B, soul, and Neo soul Robert F Diggs (born July 5, 1969) better known as RZA (pronounced) is an American Music producer, Rapper, and occasional Eve Jihan Jeffers (born November 10 1978) better known as Eve, is a Grammy Award -winning Rapper, Singer, Actress Carlton Douglas Ridenhour (born August 1 1960 in Roosevelt New York) better known by his stage name Chuck D, is an American rapper author and producer Public Enemy, also known as PE, is an influential hip hop group from Long Island New York, known for its politically charged Lyrics, criticism M. C. Works by prominent photographers Albert Watson, Ellen von Unwerth, David LaChapelle, Sante D'Orazio are among the 150 photographs in the hardcover edition. Albert Watson (born 1942 is a Scottish Fashion photographer, who writes and lectures on photography Ellen von Unwerth (born 1954 in Germany) is a Photographer and director, specializing in erotic Femininity. David LaChapelle (born March 11, 1963 in Fairfield Connecticut) is a photographer and director who works in the fields of Fashion, Advertising
Other books under the Vibe banner cover the history of hip-hop, the women of hip-hop and rappers Tupac Shakur and Notorious B.I.G. Tupac Amaru Shakur (June 16 1971 &mdash September 13 1996 also known by his Stage names 2Pac and Makaveli, was an American rapper Christopher George Latore Wallace (May 21 1972 – March 9 1997 popularly known as Biggie Smalls (after a Gangster in the 1975 film Let's Do It Again Additionally, the magazine published a spin-off publication, Vibe Vixen from 2004 to 2007. VIBE Vixen was a Magazine geared towards female readers of Vibe Magazine that covered Fashion, Beauty, Dating "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Aimed at Vibe's female multicultural audience, Vibe Vixen had features on beauty, fashion, styles and female entertainers.
Also a short-lived syndicated late night talk show of the same name, it premiered in August 1997 and was produced by Quincy Jones, hosted by Chris Spencer, and featured President Bill Clinton on its first episode. In Broadcasting, syndication is the sale of the right to broadcast Radio shows and Television shows to multiple individual stations without going through VIBE is a short-lived syndicated late night talk show that was spun-off from the magazine of the same name. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar The year 1997 in television involved some significant eventsBelow is a list of Television -related events in 1997. Quincy Delight Jones Jr (born March 14, 1933) also known as Q, is an American Music Impresario, conductor Chris Spencer (born January 2, 1968 in Los Angeles, California, U The President of the United States is the Head of state and Head of government of the United States and is the highest political official in United States by William Jefferson "Bill" Clinton (born William Jefferson Blythe III, August 19 1946 served as the forty-second President of the United States Like The Arsenio Hall Show of the early 1990s, it attracted young, urban audiences. The Arsenio Hall Show was an Emmy Award winning Talk show which aired on late night in syndication from 1989 to 1994 Spencer was fired in October of that year, and replaced by comedian Sinbad, along with Big Boy as the in-house announcer. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar Big Boy is a radio host currently heard on Los Angeles hip hop / R&B station KPWR ( Power 106) and Tijuana Baja California The show would only last until the summer of 1998, when it was cancelled. The year 1998 in television involved some significant eventsBelow is a list of Television -related events in 1998. The show taped from CBS Television City in Los Angeles. Los Angeles (lɑˈsændʒələs los ˈaŋxeles in Spanish) is the largest City in the state of California and the American West
Other platforms are listed as VIBE Online, the magazine's online presence; VIBE On Demand, an on-demand network; VIBE film; MVibe, a wireless content provider for handheld devices as well as CD and DVD lines distributed under the same name.
Since 2006, VIBE Media Group has been owned by the Wicks Group. During this period, VIBE has seen many of its top executives choose to leave the company, including former CEO Eric Gertler, President Ari Horowitz, Vice President & Publisher Len Burnett, Editor in Chief Mimi Valdez, Business Development Director Teddy Hatwood, General Manager of VIBE Digital Media John DeMarchi, Creative Director Duane Shaw, Director of Diversity Bob Ingram, and Marketing Director Carla Shackleford. Company-wide, staff turnover has exceeded 75% in the past 18 months alone.
In July 2007, Wicks hired Steve Aaron took over as the new CEO of VIBE Media Group. His first decision was to shutter VIBE Vixen, VIBE's highly successful and profitable women's magazine, so that the company could focus on its core asset, VIBE Magazine.
Yet according to Media Week, in the first six months of 2008, VIBE's advertising pages have declined by 17. 9% and revenues have fallen by over 20%. MediaWeek reports, "In the second half of 2007, "Single-copy sales plummeted 18. 8 percent, though, and the magazine started using verified, or public place, copies to help make its rate base for the last three issues of the period. VIBE also relied heavily on sponsored sales, which averaged 11. 6 percent of paid subs during the period. " (see the full Media Week report here: http://www.mediaweek.com/mw/content_display/esearch/e3i80886592cf59d365d5efe6c258ab2ced).
Meanwhile, online, in the first six months of 2008, page views, visitors and revenues are down over 40%; VIBE. com has fallen from a top 5000 Alexa rank (meaning the site was one of the world's 5000 largest at that time) in December 2007 to an Alexa rank of smaller than 30,000.
In response to these business and revenue challenges, VIBE recently cut its rate base from 850,000 to 800,000, while concurrently increasing its price from $3. 99 to $4. 99 per issue. Aaron explained this strategy, "By having a higher newsstand price and managing some of our low-end circulation, that improves demos," Aaron said. "It's a quality play, if you will. "
VIBE's business challenges have led to speculation that the company may be for sale. According to MediaWeek's report, "Several people close to the company report Wicks has been quietly trying to gauge interest among potential buyers; one publishing executive confirmed his company recently was approached by Wicks. Aaron. . . . adamantly denied such talk. "We're not for sale," he said. "When you're owned by private equity, the assumption is you're always for sale. There will be a time when we are looking at options, but I'm not saying that right now. "
Vibe Awards
Since 2003 the magazine has put on its annual award show, held on UPN. United Paramount Network ( UPN) was a Television network that broadcast in over 200 markets in the United States and that was in production for over eleven The award show in most infamous for the 2004 incident where two rappers were caught up in a scuffle and a stabbing occurred. In 2007, the choice for the next Vibe Awards were to be held, The CW was not chosen to carry in the Vibe Awards tradition. The CW Television Network ( The CW) is a Television network in the United States launched at the beginning of the 2006-2007 television season. Instead VH1 Soul was chosen to hold the awards ceremony exclusively on Nov. VH1 Soul is a Digital cable and Satellite Television channel, it is a sister network to VH1. 14, 2007 and rebroadcast on VH1 on Nov. VH1 (known as VH-1 Video Hits One from 1985 to 1994 and VH1 Music First until 2003) is an American Cable television 19, 2007.
External links
- Official Vibe Magazine website
- Vibe Vixen
- VX: Ten Years of Vibe Photography at Amazon
- The Vibe History of Hip-Hop book at Amazon
- An interview with Vibe Publisher Len Burnett from March 2007
- An interview editor-in-chief Danyel Smith
- A press release regarding the purchase of Vibe by the Wicks Group in July 2006
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