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This page is about the original Viacom (founded 1971) and its successor form (founded 1986) which is now known as CBS Corporation. CBS Corporation () is an American Media conglomerate focused on Broadcasting, Publishing, Billboards, and Television For information on the new post-2005 Viacom, see Viacom. Viacom ( ( short for " Vi deo & A udio Com munications" is an American Media conglomerate with various worldwide interests
Viacom, Inc.
Viacom logo
Fate Split
Successor CBS Corporation
Founded May 3, 1971[1]
Defunct December 31, 2005
Location New York, New York, USA
Industry Broadcasting & Publishing
Products CBS, UPN, CBS Radio, more. CBS Corporation () is an American Media conglomerate focused on Broadcasting, Publishing, Billboards, and Television Events 1491 - Kongo monarch Nkuwu Nzinga is baptised by Portuguese missionaries adopting the baptismal name of João Year 1971 ( MCMLXXI) was a Common year starting on Friday (link will display full calendar of the 1971 Gregorian calendar. Events 406 – Vandals, Alans and Suebians cross the Rhine, beginning an invasion of Gallia. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. The City of New York The United States of America —commonly referred to as the For the band see Broadcast (band Broadcasting is the distribution of audio and/or Video signals which transmit Publishing is the process of production and dissemination of Literature or Information &ndash the activity of making information available for public view CBS Broadcasting Inc ( CBS) is an American radio and Television network. United Paramount Network ( UPN) was a Television network that broadcast in over 200 markets in the United States and that was in production for over eleven This article is about the radio group for the radio network see CBS Radio Network. . .
Peak size 38,350 (2006) employees

The original Viacom began life as CBS Films, the television syndication division of CBS. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. In Broadcasting, syndication is the sale of the right to broadcast Radio shows and Television shows to multiple individual stations without going through CBS Broadcasting Inc ( CBS) is an American radio and Television network. In 1971, the division was renamed VIACOM (VIdeo & Audio COMmunications), and in 1973 it was spun off, amid new FCC rules forbidding television networks from owning syndication companies (the rules were later repealed). Year 1971 ( MCMLXXI) was a Common year starting on Friday (link will display full calendar of the 1971 Gregorian calendar. Year 1973 ( MCMLXXIII) was a Common year starting on Monday (link will display full calendar of the 1973 Gregorian calendar. A television network is a distribution network for Television content whereby a central operation provides programming for many Television stations

Effective December 31, 2005, this corporate entity changed its name to CBS Corporation. Events 406 – Vandals, Alans and Suebians cross the Rhine, beginning an invasion of Gallia. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. CBS Corporation () is an American Media conglomerate focused on Broadcasting, Publishing, Billboards, and Television The present firm known as Viacom was also established at that date and is a new spin-off company created during the CBS-Viacom split. Viacom ( ( short for " Vi deo & A udio Com munications" is an American Media conglomerate with various worldwide interests

Viacom was highly profitable during the 1970s and 1980s distributing old CBS classics to syndication, including such landmark shows as I Love Lucy, The Andy Griffith Show and All in the Family (which was later owned by Embassy/Columbia Pictures Television, now called Sony Pictures Television). This article is about the Decade 1970-1979 For the Year 1970 see 1970. The 1980s was the decade spanning from January 1 1980 to December 31 1989. I Love Lucy is an American Situation comedy, starring Lucille Ball, Desi Arnaz, Vivian Vance and William Frawley The Andy Griffith Show is an American sitcom first televised by CBS between October 3 1960 and April 1 All in the Family is an American Situation comedy that was originally broadcast on the CBS television network from January 12 1971 to April Embassy Pictures Corporation (previously known as Avco Embassy Pictures and later Embassy Film Associates) was an independent studio and distributor responsible for Columbia Pictures Television (CPT was the second name of the Columbia Pictures television division Screen Gems (SG Sony Pictures Television Inc (SPT is an American Television production /distribution company

They also syndicated shows for others, the biggest examples being The Cosby Show and Roseanne (which were produced by Carsey-Werner Productions. The Cosby Show is an American television Situation comedy starring Bill Cosby, first airing on September 20, 1984 Roseanne is an American sitcom broadcast on ABC from 1988 to 1997 starring Stand-up comedian Roseanne Carsey-Werner Productions (in some incarnations Carsey-Werner-Mandabach Productions is an independent production company founded in 1981 by former ABC writer/producer duo Marcy Carsey Carsey-Werner eventually got big enough to distribute their own shows, mainly because of the success of these two).

Contents

String of acquisitions

Viacom's first non-programming acquisition came in 1978 when the company purchased the Sonderling Broadcasting chain, giving it radio stations in New York City, Washington, D.C., Houston, and San Francisco, and one television station, WAST (now WNYT) in Albany, New York. Year 1978 ( MCMLXXVIII) was a Common year starting on Sunday (link displays the 1978 Gregorian calendar) The City of New York Washington DC ( formally the District of Columbia and commonly referred to as Washington, the District, or simply D The City and County of San Francisco is the fourth most populous city Albany is the Capital of the State of New York and the County seat of Albany County.

Later that year, Viacom added WHNB-TV in New Britain, Connecticut, changing its call letters to WVIT. New Britain is a city in Hartford County, Connecticut, US. It is located approximately 9 miles (14 km southwest of Hartford. WVIT, channel 30 is an owned-and-operated station of the NBC Television Network, licensed to New Britain Connecticut, and serving the Hartford The early 1980s saw Viacom sorting through the Sonderling stations with several being donated, swapped, or being the nucleus for new corporations -- for example, WOL in Washington launched the Radio One group, which today is the largest African-American-owned broadcasting corporation. Radio One Inc is an US company which owns and operates 69 Radio stations in 22 American cities and programs a channel on XM Satellite Radio African Americans or Black Americans are citizens or residents of the United States who have origins in any of the black populations of Africa

In 1983, Viacom purchased KSLA-TV in Shreveport, Louisiana and WHEC-TV in Rochester, New York in separate transactions, followed in 1986 with (ironically) CBS-owned KMOX-TV in St. Louis; with the purchase that station's call letters were changed to KMOV. Year 1983 ( MCMLXXXIII) was a Common year starting on Saturday (link displays the 1983 Gregorian calendar) KSLA-TV is a Television station in Shreveport Louisiana. It is a CBS network affiliate and broadcasts its analog signal on VHF channel 12 Shreveport is the third-largest city and the principal city of the third largest Metropolitan area in the U WHEC-TV ("News 10NBC" is a television station in Rochester New York. Rochester is a city in Monroe County, New York State, south of Lake Ontario in the United States. Year 1986 ( MCMLXXXVI) was a Common year starting on Wednesday (link displays 1986 Gregorian calendar) KMOV is a CBS -affiliated television station operating on channel 4 in St

In 1985, Viacom bought Warner-Amex Satellite Entertainment, which owned MTV and Nickelodeon, renaming the company MTV Networks. Year 1985 ( MCMLXXXV) was a Common year starting on Tuesday (link displays 1985 Gregorian calendar) Warner-Amex Satellite Entertainment Company (WASEC was a Joint venture owned and operated by Warner Communications (whose share was overseen by Warner executive David MTV ( Music Television) is an American Cable television network based in New York City. Nickelodeon (commonly referred to as Nick) is an American Cable television network owned by Viacom International, founded in 1977 as Pinwheel MTV Networks Company, also known as MTV Networks, is a division of Media conglomerate Viacom that oversees the operation of many TV network Viacom also received Warner-Amex's share of Viacom/WASEC joint venture Showtime Networks, Inc, which included Showtime and The Movie Channel. Showtime is a subscription television Brand used by a number of channels and platforms around the world but primarily refers to a group of channels in the United The Movie Channel (TMC is an American premium cable television network owned by Showtime Networks Inc

In 1986, Viacom was bought by movie theater owner National Amusements, which brought Sumner Redstone to the company. Year 1986 ( MCMLXXXVI) was a Common year starting on Wednesday (link displays 1986 Gregorian calendar) National Amusements Inc is a privately owned media and entertainment company based in Dedham Massachusetts, USA Sumner Murray Redstone (born Sumner Murray Rothstein; May 27 1923) is Majority owner and Chairman of the Board of the National Redstone retained the Viacom name and made a string of large acquisitions in the early 1990s, announcing plans to buy Paramount Communications, parent of Paramount Pictures, in 1993, and buying the Blockbuster Video chain in 1994. The 1990s collectively refers to the years between and including 1990 and 1999 Paramount Pictures Corporation is an American motion picture production and Distribution company, based in Hollywood California. Year 1993 ( MCMXCIII) was a Common year starting on Friday (link will display full 1993 Gregorian calendar) Blockbuster Inc ( is the largest chain of DVD and Video game rental stores in the world Year 1994 ( MCMXCIV) was a Common year starting on Saturday (link will display full 1994 Gregorian calendar)

The Blockbuster acquisition gave Viacom access to large television holdings controlled by Aaron Spelling's company, Spelling Entertainment; along with his own productions (such as The Love Boat and Beverly Hills 90210), Spelling controlled the pre-1973 ABC and NBC back catalogs by way of Worldvision Enterprises and Republic Pictures. Aaron Spelling' (April 22 1923 – June 23 2006 was an American film and Television producer. Founded by television producer Aaron Spelling in 1969, Spelling Television Inc The Love Boat (simply Love Boat in its final season is an American Television series set on a Cruise ship, which Beverly Hills 90210 was a Prime time television drama series that aired from October 4, 1990 to May 17, 2000 on The American Broadcasting Company ( ABC) is an American Television network. The National Broadcasting Company ( NBC) is an American Television network headquartered in the GE Building in New York City's Worldvision Enterprises Inc was a Television program and Home video distributor established in 1962 as ABC Films, the syndication arm of the Republic Pictures (also known as Republic Entertainment Inc) is an independent film television and video distribution company that was originally a movie production-distribution

After these acquisitions, Viacom owned many movie and television production and syndication units, which were slowly integrated into Paramount; many TV shows previously distributed by Viacom, Republic or Worldvision later gained Paramount closing logos until the 2006 Viacom split, which resulted in these programs now being under distribution by CBS Television Distribution. CBS Television Distribution (CTD is a United States and Global Television Distribution company, a merger of CBS Corporation 's three

In 1999, Viacom made its biggest acquisition to date by announcing plans to buy its former parent CBS Corporation. Year 1999 ( MCMXCIX) was a Common year starting on Friday (link will display full 1999 Gregorian calendar) Founded in 1886 as Westinghouse Electric Company and later renamed Westinghouse Electric Corporation by George Westinghouse. The merger was approved in 2000, bringing cable channels TNN (now Spike TV) and Country Music Television (CMT) under Viacom's wing, as well as CBS's production units and TV syndicators Eyemark (formerly Group W) and King World. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. Spike (formerly called Spike TV) a division of MTV Networks, is an American cable network designed for an audience described Country Music Television, or CMT as it is usually called is an American Country music -oriented Cable television network Westinghouse Broadcasting Company, also known as Group W, was the Broadcasting division of Westinghouse Electric Corporation. King World Productions Inc (also known as King World Entertainment or simply King World) was a syndicator of television programming in the United States CBS's production unit and King World (which has since absorbed Eyemark) operated under their own names; however, TNN and CMT were merged into MTV Networks almost immediately.

In 2001, Viacom completed its purchase of Black Entertainment Television (BET). Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. As with TNN/Spike TV and CMT, it was immediately integrated into MTV Networks, causing some outcry among BET workers in the Washington area (where BET was based before the merger). As a result, BET was eventually de-integrated from MTV Networks.

Although a majority economic interest in Viacom was held by independent shareholders, the Redstone family maintained 71-percent voting control of the company through National Amusements' holdings of Viacom's stock.

In 2002, Viacom bought independently-run music channel TMF, which at the time was broadcasting in Belgium and the Netherlands. TMF (The Music Factory is a Pop music Television channel that operates in the Netherlands (TMF Nederland Belgium (TMF Vlaanderen the The Kingdom of Belgium is a Country in northwest Europe. It is a founding member of the European Union and hosts its headquarters as well as those The Netherlands ( Dutch:, ˈnedərlɑnt is the European part of the Kingdom of the Netherlands, which consists of the Netherlands the Netherlands In June 2004, Viacom bought VIVA Media AG, the German equivalent to MTV. The same month, plans were announced to dispose of Viacom's interest in Blockbuster later that year by means of an exchange offer.

Viacom/CBS split

In March 2005, Viacom announced plans of looking into splitting the company into two publicly traded companies. The company was not only dealing with a stagnating stock price, but also the rivalry between Les Moonves and Tom Freston, longtime heads of CBS and MTV Networks respectively. Leslie Moonves (born December 23, 1948) is President and Chief Executive Officer of CBS Corporation. Thomas E Freston (born 22 November 1945) is an American television executive who most recently served as President and Chief Executive CBS Broadcasting Inc ( CBS) is an American radio and Television network. MTV Networks Company, also known as MTV Networks, is a division of Media conglomerate Viacom that oversees the operation of many TV network After the departure of Mel Karmazin in 2004, Redstone, who served as Chairman and Chief Executive Officer, decided to split the offices of President and Chief Operating Officer between Moonves and Freston. Melvin Alan "Mel" Karmazin (born August 24, 1943) is an American Business executive. "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator President is a Title leaders of Organizations companies, Trade unions universities, and countries. A chief operating officer or chief operations officer ( COO) is a Corporate officer responsible for managing the day-to-day activities of the Corporation Redstone was set to retire in the near future, and a split would be a creative solution to the matter of replacing him.

The split was approved by Viacom's board June 14, 2005, took effect December 31, 2005, and effectively undid the Viacom/CBS merger of 1999. Events 1276 - While taking exile in Fuzhou in southern China, away from the advancing Mongol invaders, the remnants of the Events 406 – Vandals, Alans and Suebians cross the Rhine, beginning an invasion of Gallia. The existing Viacom was renamed CBS Corporation and was headed by Moonves. CBS Corporation () is an American Media conglomerate focused on Broadcasting, Publishing, Billboards, and Television It now includes Viacom's "slow growth businesses", namely CBS, The CW (formerly UPN), CBS Radio, Simon & Schuster, CBS Outdoor (formerly Viacom Outdoor), Showtime, and most television production assets. CBS Broadcasting Inc ( CBS) is an American radio and Television network. The CW Television Network ( The CW) is a Television network in the United States launched at the beginning of the 2006-2007 television season. United Paramount Network ( UPN) was a Television network that broadcast in over 200 markets in the United States and that was in production for over eleven This article is about the radio group for the radio network see CBS Radio Network. Simon & Schuster Inc, a division of CBS Corporation, is a Publisher founded in New York in 1924 by Richard L CBS Outdoor (formerly Viacom Outdoor, Infinity Outdoor, and Outdoor Systems, among others is the outdoor advertising division of Media conglomerate CBS Outdoor (formerly Viacom Outdoor, Infinity Outdoor, and Outdoor Systems, among others is the outdoor advertising division of Media conglomerate Showtime is a subscription television Brand used by a number of channels and platforms around the world but primarily refers to a group of channels in the United These, according to some analysts, were suffocating the growth of the MTV Networks cable businesses. The split effectively made CBS an independent company again.

In addition, CBS Corporation was given Paramount Parks, which they sold to amusement park operator Cedar Fair, L.P. on June 30, 2006. Paramount Parks was an operator of Theme parks and attractions which annually attracted about 13 million patrons Theme park is the generic term for a collection of rides and other Entertainment attractions assembled for the purpose of entertaining a large group Cedar Fair Entertainment Company, legally known as Cedar Fair L

Additionally, a new spin-off company was created called Viacom, which was headed by Freston. Viacom ( ( short for " Vi deo & A udio Com munications" is an American Media conglomerate with various worldwide interests It comprises MTV Networks, BET Networks, Paramount's movie studio, and Paramount Pictures' home entertainment operations. These businesses are categorized as the high-growth businesses (MTV Networks and BET Networks in particular), and if they were split into a separate company, it could infuse new funds/capital to allow for future acquisitions and expansion.

Sumner Redstone still controls 71 percent of the voting stock of both companies and is the chairman of both companies. In September of 2006, Redstone fired Freston and named Philippe Dauman as the new head of Viacom. Viacom ( ( short for " Vi deo & A udio Com munications" is an American Media conglomerate with various worldwide interests

Miscellaneous facts

Pronunciation

Over the years, the pronunciation of the name Viacom has evolved. As noted by Ralph Baruch, Viacom's first chairman, it was initially pronounced /ˈvi:əˌkɑm/ (VEE-uh-COM). When Sumner Redstone's National Amusements purchased the company in 1986, the pronunciation favored by Redstone and included in its audible identification marks used pronounced /ˈvaɪ:əˌkɑm/ (VYE-uh-COM). [1])

Idents

Viacom had a number of distinctive and interesting production logos during its over 30-year history. A production logo is used by Movie studios and Television production companies to Brand what they produce The first, aired in May 1971, featured the company's name zooming in, a group of letters at a time ("V-IA-COM"), from the right-hand side of the screen, and "bumping" into each other. With each bump, a pinball-style sound was heard, and the background changed color from red to green to blue. When the letters had finished grouping together, the camera zoomed out to reveal the words "A VIACOM PRESENTATION," and the soundtrack rounded out with a futuristic-style whoosh sound while an assortment of mechanical pinball sounds were heard in the background. Taken from "The Twilight Zone", "Petticoat Junction" and "The Wild Wild West". The Twilight Zone is an American Television series created by Rod Serling. Petticoat Junction is an American Situation comedy produced by Filmways, which originally aired on the CBS network from 1963 The Wild Wild West is an American television series that ran on CBS for four seasons (104 episodes from September 17, 1965 to

This remained until July 1976, when a new logo (oddly enough with the exact same pinball-style soundtrack) debuted. Over a light-colored background, the words "A Viacom Presentation" zoomed into the camera and eventually stopped. Almost immediately afterwards, a small "V" with a unique design began to zoom into the camera, and continued to zoom in slowly behind the words. When it eventually got to the point where the screen was nearly engulfed by it, the screen quickly faded to black, with the "V" still zooming in. Taken from "The Beverly Hillbillies". The Beverly Hillbillies is an American Television series about a Hillbilly family transplanted to Beverly Hills California after finding In 1977, the original soundtrack was discarded in favor of a new short symphony consisting of five notes from an ARP Odyssey synthesizer and a timpani drum roll. The ARP Odyssey was an analog Synthesizer introduced in 1972 Responding to pressure from Moog Music to create a portable affordable (the Timpani (also known colloquially as kettledrums or kettle drums) are Musical instruments in the percussion family A drum roll (or roll for short is a technique the percussionist employs to produce a sustained sound on a percussion instrument What would later give the closing logo another unique characteristic was the fact that the drum could still be heard even after the logo had faded. Taken from "The Andy Griffith Show" and "Gunsmoke". The Andy Griffith Show is an American sitcom first televised by CBS between October 3 1960 and April 1 Gunsmoke is an American radio and television Western drama series created by director Norman MacDonnell and writer John Meston This logo, known unofficially by fans as the "V of Doom," is Viacom's most recognizable logo, and is widely regarded as one of the scariest closing logos to date. Originally in black and white, the ID was eventually colorized in a variety of colors; the final one, debuting in 1983, consisted of a light blue background with the white letters and the giant "V" colored dark blue. Variations included a "warp-speed" version of the logo, with a re-recorded faster version of the soundtrack and the logo itself sped-up x2. Taken from "My Three Sons", "Cannon", "Hawaii Five-O", "I Love Lucy", "The Untouchables", "The Lucy Show", "The Honeymooners", "Gomer Pyle, U.S.M.C.", "The Bob Newhart Show", "That Girl", "Hogan's Heroes" and "The Dick Van Dyke Show". My Three Sons is a Situation comedy about a Scots/Irish-American family (Douglas/ O'Casey that ran from September 29, 1960, to August Cannon is a detective series which ran on CBS from 1971 to 1976. Hawaii Five-O is an American Television series that starred Jack Lord and James MacArthur as detectives for a fictional Hawaii I Love Lucy is an American Situation comedy, starring Lucille Ball, Desi Arnaz, Vivian Vance and William Frawley The Untouchables is the name of a television series that ran from 1959 to 1963 on the American Broadcasting Company. The Lucy Show is a Television series which ran from 1962 until 1968 The Honeymooners debuted as a half-hour series on October 1 1955. Gomer Pyle USMC is an American Situation comedy that originally aired on CBS from September 25 1964 to May 2 1969 The Bob Newhart Show is the name of two different Television series, both starring comedian Bob Newhart. That Girl is an American Television Situation comedy that ran on ABC from 1966 to 1971. Hogan's Heroes is a American Television Situation comedy that ran for 168 episodes from September 17, 1965, to July 4 The Dick Van Dyke Show is an American television Situation comedy which initially aired on CBS from October 3, 1961 to

In 1979, a "network television" version of the "V of Doom" debuted; this consisted of the "V" and the word "Viacom" situated right under it, and the two zoomed into the camera from a distance, eventually stopping when the logo filled up the screen. The recognizable music was not present. In September 1985, what is unofficially known as the "V of Happiness" debuted; this featured a static light-blue "V" and Viacom logo (as seen on the 1979 ID) situated on a black background, eventually fading out.

In 1986, with the company's reincorporation, yet another new ID debuted. Over a dark purple gradient background illuminated by a single bright light, the unique "V" would rotate from the bottom of the screen, while the word "Viacom", hidden off-camera, would zoom in from the top left-hand corner. The two would join in the past style of the "V of Happiness" and the 1979 IDs, with the "V" on top and "Viacom" on the bottom. Throughout, a futuristic soundtrack, consisting of a "whoosh" sound, was heard. This is known unofficially as the "V of Steel", considering the metallic texture of the logos. Taken from "The Lucy-Desi Comedy Hour", "Rawhide, "Perry Mason" and "The Super Mario Bros. Super Show!". "We Love Lucy" redirects here this article is not to be confused with I Love Lucy. Rawhide was a television western series that aired on the US network CBS from 1959 to 1966. Perry Mason is a fictional character a defense Attorney who originally was the main character in numerous pieces of Detective fiction authored by The Super Mario Bros Super Show! is the first American TV series based on the Super Mario Bros It remained until January 1, 1990, when the "V" was discarded and a new logo replaced it; this logo featured a simple blue background with the word "Viacom" (in the style of the logo seen at the top of this page) forming out of a zig-zagged line led by a small white light; when finished, it zoomed out to reveal the word "VIACOM. " The unique "wigga wigga" sound made when the line was being drawn would later give the ident its unofficial nickname. A guitar riff was heard, and when the logo was seen in full, a narrator's voice saying the word "Viacom" was heard. Taken from "The Alvin Show" and "Matlock". The Alvin Show was the first American Animated television series to feature the singing characters Alvin and the Chipmunks, although Matlock was a long-running American Television Legal drama. The show ran from September 23, 1986 to May (For the newly-formed Viacom International, the visual logo remained the same, with a different soundtrack; a jingle on a flute was heard instead. The flute is a Musical instrument of the Woodwind family Unlike other woodwind instruments a flute is a Reedless wind instrument that produces its The narrator still said the word "Viacom," however. Taken from "The Cosby Show". ) This remained for the majority of the 1990s, until January 1999 when a new CGI logo, with the letters of "Viacom" grouping together from the center of the screen and a computerized voice saying the word "Viacom," debuted. It remained until 2005.

Numerous versions (and parodies) of the Viacom logo can be found on YouTube. YouTube is a video sharing website where users can upload view and share Video clips YouTube was created in February 2005 by three former PayPal employees [2]

See also

Footnote

^  Viacom was initially founded in 1971, but was reincorporated in 1985. CBS Corporation () is an American Media conglomerate focused on Broadcasting, Publishing, Billboards, and Television Viacom ( ( short for " Vi deo & A udio Com munications" is an American Media conglomerate with various worldwide interests Year 1971 ( MCMLXXI) was a Common year starting on Friday (link will display full calendar of the 1971 Gregorian calendar. Effective December 31, 2005, this corporate entity changed its name to CBS Corporation. Events 406 – Vandals, Alans and Suebians cross the Rhine, beginning an invasion of Gallia. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. CBS Corporation () is an American Media conglomerate focused on Broadcasting, Publishing, Billboards, and Television The present firm known as Viacom was also established at that date and is a new spin-off company created during the CBS-Viacom split. Viacom ( ( short for " Vi deo & A udio Com munications" is an American Media conglomerate with various worldwide interests

References

  1. ^ Clarified by Ralph Baruch, first chairman of Viacom, in a 2007 interview on C-SPAN's "The Communicators. "

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