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A vertical market is a group of similar businesses and customers which engage in trade based on specific and specialized needs. A business (also called firm or an enterprise) is a legally recognized organizational entity designed to provide goods and/or services to A customer is someone who makes use of the paid products of an individual or Organization. Often, participants in a vertical market are very limited to a subset of a larger industry (a niche market). A niche market is a focused targetable portion (subset of a market An example of this sort of market is the market for point-of-sale terminals, which are often designed specifically for similar customers and are not available for purchase to the general public. Sao Paulo Stock Exchangejpg|thumb| Virtual market arena where buyer and seller are not present and trade via intemediates and electronical information Point of sale or point of service ( POS or PoS) can mean a retail shop, a checkout counter in a shop or the location where a transaction

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Markets

The activities of participants within any given vertical market are typically similar in that they aim at solving the same or similar problems. These markets are typically competitive, due to the overlapping focuses of the products and services that are provided to the customers. Competition is a rivalry between individuals groups nations or animals for territory or resources

The single defining characteristic of the participants in a vertical market is competition within a well-defined segment.

Horizontal market participants often attempt to meet enough of the different needs of vertical markets to gain a presence in the vertical market. A horizontal market is a Market which meets a given need of a wide variety of industries rather than a specific one Their similar products/services tend to be less of a fit but also less expensive than specialized, vertical participant solutions.

Vertical market software is software aimed at addressing the needs of any given business within a discernible vertical market. Vertical market software is aimed at addressing the needs of any given business within a discernible Vertical market (specific industry or market An example could be software that manages services in hotels - amenities solutions.

Comparison with horizontal markets

A vertical market is a market which meets the needs of a particular industry: for example, a piece of equipment used only by semiconductor manufacturers. A semiconductor' is a Solid material that has Electrical conductivity in between a conductor and an insulator; it can vary over that It is also known as a niche market. A niche market is a focused targetable portion (subset of a market [1]

A horizontal market is a market which meets a given need of a wide variety of industries, rather than a specific one: for example, word processing software. Word processing is the creation of documents using a Word processor. [2] On occasion a horizontal market can be highly specialized at the same time, for instance consider the market for converting mainframe databases developed with the tools of a particular company. The market for such a database conversion service might involve many vertical markets (aerospace, manufacturing, banking, etc) but nevertheless be labelled "niche" if the database technology is technically obsolete and no longer mainstream.

Examples

Some common examples of vertical markets:

See also

Health care is the prevention treatment and management of illness and the preservation of mental health through the services offered by the medical, Nursing For the government of parliamentary systems see Executive (government. Education encompasses both the Teaching and Learning of Knowledge, proper conduct, and technical competency The field of finance refers to the concepts of Time, Money and Risk and how they are interrelated Food is any substance usually composed primarily of Carbohydrates Fats water and/or Proteins that can be eaten or drunk by an A drink, or beverage, is a Liquid specifically prepared for Human consumption Real estate is a legal term (in some jurisdictions notably in the USA, United Kingdom Manufacturing (from Latin manu factura, "making by hand" is the use of tools and labor to make things for use or sale "Popular press" redirects here note that the University of Wisconsin Press publishes under the imprint "The Popular Press" An oil is a substance that is in a viscous Liquid state ( "oily") at ambient temperatures or slightly warmer and is This page is about the physical properties of gas as a state of matter A banker or bank is a Financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money In Physics and other Sciences energy (from the Greek grc ἐνέργεια - Energeia, "activity operation" from grc ἐνεργός Technology is a broad concept that deals with a Species ' usage and knowledge of Tools and Crafts and how it affects a species' ability to control and adapt Transport or transportation is the movement of people and goods from one place to another Insurance, in Law and Economics, is a form of Risk management primarily used to hedge against the Risk of a contingent loss A horizontal market is a Market which meets a given need of a wide variety of industries rather than a specific one In Microeconomics and Management, the term vertical integration describes a style of Management control. In Economics, a monopoly (from Greek monos, alone or single + polein, to sell exists when a specific individual or enterprise has sufficient
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