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This article is about the restaurant. For the ice hockey player and the chain's co-founder, see Tim Horton. Miles Gilbert "Tim" Horton ( January 12, 1930 &ndash February 21, 1974) was a Canadian professional hockey defenceman
Tim Hortons Inc.
Type Public TSX: THI, NYSE: THI
Founded Flag of Canada Hamilton, Ontario (1964)
Headquarters Oakville, Ontario
Key people Paul D. House, President, Don Schroeder, CEO and Director (as of March 1st 2008)
Tim Horton and Ron Joyce, co-founders
Industry Restaurants[1]
Products Coffee
Doughnuts
Timbits
Bagels
Muffins
Soups
Sandwiches
Iced cappuccinos
Revenue Image:green up.png $1. A public company usually refers to a company that is permitted to offer its registered securities ( Stock, bonds, etc The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City. Hamilton (ˈhæməltən ( 2006 population 504559 UA population 647634 CMA population Oakville ( 2006 population 165613, was auctioned off to William Chisholm in 1827 Paul D House is an American businessman He is a director at Wendy's International since 1998 as well as President (1995&ndash and Chief Executive Officer (2005&ndash Miles Gilbert "Tim" Horton ( January 12, 1930 &ndash February 21, 1974) was a Canadian professional hockey defenceman Ronald Vaughan Joyce, CM (born 1930 is the Canadian multi-millionaire co-founder of the Tim Hortons Donut chain For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" A restaurant is a retail establishment that serves prepared Food to Customers. In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need CoFFEE is an Open source Software for computer supported collaborative learning (CSCL in a digital classroom A doughnut (also spelled "donut" is a sweet Deep-fried piece of Dough or batter. Timbits is the brand name of bite-sized Doughnut balls sold at the Canadian Tim Hortons restaurant chain A bagel is a bread product, traditionally made of Yeasted Wheat dough in the form of a roughly hand-sized ring which is first boiled in water and then baked A muffin is somewhat like a small Cake, and though it does resemble a Cupcake in that they both have cylindrical bases and rounded conical tops they usually Soup is a Food that is made by combining ingredients such as Meat and Vegetables in stock or hot/boiling Water, until the flavor A sandwich is a food item made of two or more slices of Bread with one or more layers of a filling Cappuccino is a Coffee -based drink prepared with Espresso, hot Milk, and steamed milk foam In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services 482 billion CAD (2006)
Net income Image:green up.png $191. Net income is equal to the Income that a firm has after subtracting costs and Expenses from the total Revenue. 1 million CAD (2006)
Employees 70,000 (2005)
Website TimHortons.com

Tim Hortons Inc. Employment is a Contract between two parties, one being the employer and the other being the employee. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages is a coffee-and-doughnut fast food restaurant chain. CoFFEE is an Open source Software for computer supported collaborative learning (CSCL in a digital classroom A doughnut (also spelled "donut" is a sweet Deep-fried piece of Dough or batter. Fast food is the term given to food that can be prepared and served very quickly Founded in Hamilton, Ontario, in 1964,[2] the store rapidly expanded across Canada to become the country's largest quick-service food chain. Hamilton (ˈhæməltən ( 2006 population 504559 UA population 647634 CMA population Year 1964 ( MCMLXIV) was a Leap year starting on Wednesday (link will display full calendar of the 1964 Gregorian calendar. [3]

Tim Hortons franchise stores are plentiful in Canadian cities and towns. As of July 1, 2007, there were 2,733 outlets in Canada, 345 outlets in the United States and one outlet just outside Kandahar, Afghanistan. For the 2001 film see Kandahar (film; for the Kandahar meteorite of 1959 see Meteorite falls; for the places in Azerbaijan see Cəndəhar and Afghanistan /æfˈgænɪstæn/ officially the Islamic Republic of Afghanistan ( Pashto: د افغانستان اسلامي جمهوریت, [4][5][6] Recent experiments with international expansion have seen Tim Hortons chains open elsewhere in the world, including, notably, a small outlet at the Dublin Zoo. Dublin Zoo (Irish Zú Átha Cliath) in Phoenix Park, Dublin, Ireland is the largest Zoo in Ireland and one Tim Hortons also have an agreement with the SPAR convenience store chain in the UK, which has resulted in Tim Hortons coffee and doughnuts being sold at small self service counters in 16 SPAR stores. In Sailing, a spar is also know as a round pole of wood or Metal used on a Sailing ship. In Sailing, a spar is also know as a round pole of wood or Metal used on a Sailing ship. The latest to open was in Rhiwbina in March 2008. Rhiwbina ( Welsh: Rhiwbeina or Rhiwbeuno - Rhiw slope + Beuno Saint Beuno) is a prosperous northern Tim Hortons has supplanted McDonald's as Canada's largest food service operator; it has nearly twice as many Canadian outlets as McDonald's, and its system-wide sales surpassed those of McDonald's Canadian operations in 2002. [7] The chain accounted for 22. 6% of all fast food industry revenues in Canada in 2005. [3] Tim Hortons commands 76% of the Canadian market for baked goods (based on the number of customers served) and holds 62% of the Canadian coffee market (compared to Starbucks, in the number two position, at 7%). Starbucks Corporation ( is an international Coffee and coffeehouse chain based in Seattle Washington. [8]

While the Tim Hortons brand is highly associated with Canadian culture, the chain is not without controversy. In 2008, the company's treatment of individual employees over perceived minor infractions made national news on at least two occasions. There are also claims that Tim Hortons' coffee contains monosodium glutamate. Monosodium glutamate, also known as sodium glutamate and MSG, is a Sodium salt of the non-essential Amino acid Glutamic acid

Contents

History

Tim Horton and Ron Joyce

Tim Hortons logo as used in the mid-1990s, and still the chain's most common outdoor sign.
Tim Hortons logo as used in the mid-1990s, and still the chain's most common outdoor sign.
A common road sign bearing the logo above
A common road sign bearing the logo above

The first "Tim Horton" (the "s" came later) store opened in 1964 in Hamilton, Ontario. Hamilton (ˈhæməltən ( 2006 population 504559 UA population 647634 CMA population Ontario (ɒnˈtɛrioʊ is a province located in the central part of Canada, the largest by population and second largest after Quebec The business was founded by Tim Horton, who played in the National Hockey League from 1949 until his death in a car accident in 1974. Miles Gilbert "Tim" Horton ( January 12, 1930 &ndash February 21, 1974) was a Canadian professional hockey defenceman The National Hockey League ( NHL) is a professional Ice hockey league composed of 30 teams in North America Soon after Horton opened the store, he met Ron Joyce, a former Hamilton police constable. Ronald Vaughan Joyce, CM (born 1930 is the Canadian multi-millionaire co-founder of the Tim Hortons Donut chain In 1965, Joyce's entrepreneurial spirit had come to the fore and he took over the fledgling Tim Horton Donut Shop on Ottawa Street North in Hamilton. By 1967, after he had opened up two more stores, he and Tim Horton became full partners in the business. Upon Horton's death, Joyce bought out the Horton family and took over as sole owner of the existing chain of forty stores. Joyce expanded the chain quickly and aggressively in geography and in product selection, opening the 500th store in Aylmer, Quebec, in 1991. Aylmer is a former city of Quebec that on January 1, 2002 became a western sector of Gatineau, Canada Quebec (kwɨˈbɛk

Ron Joyce's aggressive expansion of the Tim Horton's business resulted in two major changes in the coffee and doughnut restaurant market: independent doughnut shops in Canada were virtually eliminated, and Canada's per-capita ratio of doughnut shops surpassed those of all other countries. [9]

The chain later went public under the corporate name "Tim Donut Limited". By the 1990s, the company name had changed to The TDL Group Ltd. This was an effort by the company to diversify the business, removing the primary emphasis on doughnuts.

Some older locations retain signage with the company's name including a possessive apostrophe, despite the fact that the official styling of the company's name has been Tim Hortons, without an apostrophe, for at least a decade. [10]

Merger with Wendy's

In 1992, the owner of all Tim Hortons and Wendy's Restaurants in Prince Edward Island, Daniel P. Wendy's International Inc is the parent company of Wendy's Old Fashioned Hamburgers. Prince Edward Island (ˌprɪns ˌɛdwɚd ˈaɪlɨnd ( PEI or P Murphy, decided to open new franchise outlets for both brands in the same building in the town of Montague. Montague ( 2006 pop 1995 is a Canadian town and the largest Murphy invited Joyce and Wendy's chairman Dave Thomas to the grand opening of the "combo store", where the two executives met for the first time and immediately established a rapport. David "Dave" Thomas ( July 2, 1932 January 8, 2002) was an American restaurateur and Philanthropist.

A Tim Horton's / Wendy's sign in Milton, Ontario
A Tim Horton's / Wendy's sign in Milton, Ontario

Murphy's success with combining coffee and doughnuts with Wendy's fast food led to the August 8, 1995, agreement resulting in Wendy's International, Inc. Milton ( 2006 census population 53939 is a town in southern Ontario, Canada, part of the Greater Events 1220 - Sweden is defeated by Estonian tribes in the Battle of Lihula. Year 1995 ( MCMXCV) was a Common year starting on Sunday. Events of 1995 merger with TDL Group. Joyce became the largest shareholder in Wendy's, even surpassing Thomas. A mutual shareholder or stockholder is an Individual or company (including a Corporation) that legally owns one or more shares of [11] TDL Group continued to operate as a separate subsidiary from its head office in Oakville, Ontario, although Joyce eventually retired from active management to pursue other interests. A subsidiary, in business matters is an entity that is controlled by a bigger and more powerful entity Oakville ( 2006 population 165613, was auctioned off to William Chisholm in 1827

A Tim Hortons in South Portland, Maine.
A Tim Hortons in South Portland, Maine. South Portland is a city in Cumberland County, Maine, United States, and is the fourth-largest city in the state
A Tim Hortons in Calgary, AB.
A Tim Hortons in Calgary, AB. Calgary (ˈkælgəriː is the largest city in the Province of Alberta, Canada

Under pressure from rival restaurateur Nelson Pelz, in late 2005, Wendy's announced it would sell between 15% and 18% of the Tim Hortons operations in an initial public offering, which was completed on March 24, 2006, and subsequently said it would spin off to shareholders its remaining interest by the end of 2006. Initial public offering (IPO, also referred to simply as a "public offering" is when a company issues Common stock or shares to the public for the first Events 1401 - Mongol emperor Timur sacks Damascus. 1603 - James VI of Scotland Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. [12] Wendy's cited increased competition between the two chains and Tim Hortons' increasing self-sufficiency as reasons for its decision, but the company had been under shareholder pressure to make such a move because of the strength and profitability of the Tim Hortons brand. [13] It should be noted, however, that Pelz in 2008 acquired Wendy's after pressuring them initially to spin off Tim Hortons.

Shares of the company began trading on March 24, 2006, with an initial public offering of C$27 per share, raising over $700 million in the first day of trading. Events 1401 - Mongol emperor Timur sacks Damascus. 1603 - James VI of Scotland Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Initial public offering (IPO, also referred to simply as a "public offering" is when a company issues Common stock or shares to the public for the first On September 28, 2006, Wendy's spun off the rest of its shares in Tim Hortons, by distributing the remaining 82% to its shareholders. Events 48 BC - Pompey the Great is assassinated on orders of King Ptolemy of Egypt after landing in Egypt. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. [14] On the same day, Tim Hortons was added to Canada's benchmark stock-market indicator, the S&P/TSX Composite Index, and to the S&P/TSX 60. The S&P/TSX Composite Index is an index of the stock (equity prices of the largest companies on the Toronto Stock Exchange as measured by Market capitalization. The S&P/TSX 60 Index is a list of the 60 largest companies on the Toronto Stock Exchange as measured by Market capitalization. [15]

On February 2, 2007, Wendy's reported a 90% drop in earnings at the end of the fourth quarter following the completed spin-off of Tim Hortons, subsequently causing the company stock to drop a total of 4%.

A Tim Hortons sign in Columbus, Ohio
A Tim Hortons sign in Columbus, Ohio

Expansion

TDL Group recorded $1. Columbus is the Capital and the largest city of the US state of Ohio. 48 billion in sales in 2005[16] and has expanded across Canada into small and large markets, as well as into New York, Ohio, Michigan, West Virginia, Kentucky, and Maine. New York ( is a state in the Mid-Atlantic and Northeastern regions of the United States and is the nation's third most populous Ohio ( is a Midwestern state of the United States. As part of the Great Lakes region, Ohio has long been a cultural and geographical crossroads Michigan ( is a Midwestern state of the United States of America. West Virginia ( is a state in the Appalachian Upland South, and Mid-Atlantic regions of the United States, bordered by The Commonwealth of Kentucky ( is a state located in the East Central United States of America. The State of Maine ( is a state in the New England region of the northeastern United States of America, bordering the Atlantic Ocean

While some of the U. S. stores were simply the result of natural expansion into Canadian border areas (i. e. stores in Maine and the Buffalo, New York area), several U. The State of Maine ( is a state in the New England region of the northeastern United States of America, bordering the Atlantic Ocean Buffalo (ˈbʌfəloʊ is the second largest city in New York State. S. locations were converted from other fast food chains. Between 1996 and 1997, thirty-seven former Rax Restaurants locations in Ohio, Kentucky, and West Virginia were bought and converted to Tim Hortons, as were thirty-five former Hardee's stores in the Detroit, Michigan area;[17] new stores have been built from the ground up in all of these markets as well. Rax is a small regional US fast food restaurant chain specializing in Roast beef sandwiches currently based in Ironton Ohio. Ohio ( is a Midwestern state of the United States. As part of the Great Lakes region, Ohio has long been a cultural and geographical crossroads The Commonwealth of Kentucky ( is a state located in the East Central United States of America. West Virginia ( is a state in the Appalachian Upland South, and Mid-Atlantic regions of the United States, bordered by Hardee's is an American Fast-food restaurant chain located mostly in the Midwest United States and Southeast regions By 2004, the chain had also acquired 42 Bess Eaton coffee and doughnut restaurants situated in Rhode Island, Connecticut, and Massachusetts. Bess Eaton or Bess Eaton Donut Flour Company Incorporated started as a bread and bakery products manufacturer and later as an operator of a small chain of Coffee shops Rhode Island ( officially named the State of Rhode Island and Providence Plantations, is a state in the New England region of the United States Connecticut ( is a state located in the New England region of the northeastern United States of America. The Commonwealth of Massachusetts ( is a state located in the New England region of the northeastern United States. Several combination Wendy's/Tim Hortons units have also been opened throughout the United States, both in the "traditional" markets of Buffalo and Maine, and in the markets entered through acquisition.

For many years, Tim Hortons was concentrated in Ontario and Atlantic Canada. In recent years, however, the chain has greatly expanded its presence in Quebec and western Canada. [18]

Some of Tim Hortons' products have become available in Ireland at some SPAR convenience stores[19] and Tesco supermarkets. Ireland (pronounced /ˈaɾlənd/ Éire) is the third largest island in Europe, and the twentieth-largest island in the world In Sailing, a spar is also know as a round pole of wood or Metal used on a Sailing ship. Tesco plc is a British -based international grocery and general merchandising retail chain [20]

Tim Hortons and the Canadian military

Tim Hortons has many outlets located on or near many Canadian Forces Bases. A Canadian Forces Base or CFB ( French Base des forces canadiennes or BFC) refers to a military installation of the Canadian Forces TDL Group announced in March 2006, in response to a request by Chief of the Defence Staff, General Rick Hillier, its commitment to open a franchised location at the Canadian Forces operations base in Kandahar, Afghanistan. General Rick Hillier CMM, MSC, CD (born 1955 was Canada 's Chief of the Defence Staff – the highest ranking position For the 2001 film see Kandahar (film; for the Kandahar meteorite of 1959 see Meteorite falls; for the places in Azerbaijan see Cəndəhar and Afghanistan /æfˈgænɪstæn/ officially the Islamic Republic of Afghanistan ( Pashto: د افغانستان اسلامي جمهوریت, The new Kandahar location opened on June 29, 2006 in a 40 foot trailer on the military base. Events 512 - A Solar eclipse is recorded by a monastic chronicler in Ireland. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. [21] The 41 staff members of the Kandahar outlet have been drawn from the Canadian Forces Personnel Support Agency who received training on such matters as how to handle a potential nuclear or biological attack before working at the military base. The Canadian Forces Personnel Support Agency (CFPSA is responsible for administering non-public property on behalf of the Chief of Defence Staff and delivering selected public A nuclear weapon is an explosive device that derives its destructive force from Nuclear reactions either fission or a combination of fission and fusion. Biological warfare (BW — known as a germ warfare, biological weapons and bioweaponry — is the use of any Pathogen ( Bacterium [22] The Canadian Federal government subsidizes the operation of the Kandahar outlet in the order of CAD$4-5 million per year. [21]

Growth of the Tim Hortons Chain

Map showing the number of Tim Hortons locations by province / state as of January 2007
Map showing the number of Tim Hortons locations by province / state as of January 2007

(Source: Tim Hortons Official History[24])

Menu

Tim Hortons' first stores only offered two products - coffee and doughnuts. Columbus is the Capital and the largest city of the US state of Ohio. Toronto (təˈrɒntoʊ colloquially pronounced or) is the largest city in Canada and is the provincial capital of Ontario Ontario (ɒnˈtɛrioʊ is a province located in the central part of Canada, the largest by population and second largest after Quebec Cayuga is a village in the province of Ontario, Canada located at the intersection of Highway 3 and Munsee Street and along the Grand River in Orchard Park is a Town in Erie County, New York in the United States. [2] Aside from its coffee, hot chocolate, and doughnuts, the Tim Hortons menu now contains a number of other baked goods, such as Timbits (miniature balls of doughnut dough), muffins, croissants, tea biscuits, cookies, rolls, danishes, and more recently bagels - of which Tim Hortons sells one out of every two in the Canadian foodservice industry. Hot chocolate (also known as hot cocoa, drinking chocolate or just cocoa) is a heated Beverage that typically consists of Timbits is the brand name of bite-sized Doughnut balls sold at the Canadian Tim Hortons restaurant chain A muffin is somewhat like a small Cake, and though it does resemble a Cupcake in that they both have cylindrical bases and rounded conical tops they usually For other things named Crescent see Crescent (disambiguation. A biscuit (ˈbɪskɨt is a small baked product the exact meaning varies markedly in different parts of the world In the United States and Canada, a cookie is a small flat-baked treat usually round containing milk flour eggs and sugar etc Danish pastry is a sweet Pastry which has become a Speciality of Denmark and is popular throughout the industrialized world although the form it takes A bagel is a bread product, traditionally made of Yeasted Wheat dough in the form of a roughly hand-sized ring which is first boiled in water and then baked [25] Take-home cakes are offered in some locations. Cake is a form of Food that is usually sweet and often baked. Recently Tim Hortons has expanded its lunch and breakfast menus to contain various made-to-order sandwiches, chili, and breakfast sandwiches.

Since the mid-1990s, the chain has moved into other areas, including specialty and premium items such as flavoured cappuccino and iced cappuccino, New York-style cheesecake, and a large lunch selection that includes soups, chili, and submarine-style sandwiches. Cappuccino is a Coffee -based drink prepared with Espresso, hot Milk, and steamed milk foam A submarine sandwich or sub is any of various North American Sandwiches made on a long roll (usually up to 12" long by 3 " wide or Baguette In fall 2006, Tim Hortons began rolling out a breakfast sandwich. Consisting of an egg patty, processed cheese slice, and either bacon or sausage as the topper, it has sold well. [26] In October 2007 Tim Hortons launched the Chicken Fajita Wrap, which contains spiced chicken and sautéed vegetables. As of late December 2007, they introduced the new Hash Browns and the Bagel B. E. L. T. , a breakfast sandwich that also included lettuce and tomato.

Coupled with the aggressive expansion and expanded menu came the outsourcing of baked goods. Doughnuts, which used to be made at night in order to be ready for the morning rush, are now partially cooked and then frozen and delivered to the restaurants. The restaurants are now able to bake and finish the product throughout the day. As of April 2007, many of the various muffin batters are being revoked, as frozen, premade and prewrapped muffins are being introduced to all bakers at Tim Horton locations. [27]

Brand image

Advertising and promotion

A Tim Hortons shop in Ottawa, Ontario
A Tim Hortons shop in Ottawa, Ontario
Tim Hortons advertising on the field at BC Place during the 2005 Grey Cup game
Tim Hortons advertising on the field at BC Place during the 2005 Grey Cup game

Tim Hortons has one of the most successful marketing operations in Canada. Ottawa (ˈɒtəwə or sometimes /ˈɒtəwɑː/ is the Capital of Canada and the country's fourth largest municipality. Ontario (ɒnˈtɛrioʊ is a province located in the central part of Canada, the largest by population and second largest after Quebec The Grey Cup (in Coupe Grey is both the name of the championship of the Canadian Football League (CFL and the name of the trophy awarded to the victorious team With powerful and effective branding, the store has established itself in the top class of fast-food restaurants in Canada. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a Canadian Business magazine has twice named Tim Hortons as the best-managed brand in Canada (in 2004 and 2005). Canadian Business is the longest-publishing Business Magazine in Canada. [28]

Tim Hortons commercials appear frequently on Canadian television and radio stations, and on billboards. Television ( TV) is a widely used Telecommunication medium for sending ( Broadcasting) and receiving moving Images, either monochromatic Radio is the transmission of signals by Modulation of electromagnetic waves with frequencies below those of visible Light. All six of the Canadian NHL rinks have Tim Hortons ads along their boards as well as the Columbus Blue Jackets and Buffalo Sabres, the two areas in the US where the chain is most prevalent. The National Hockey League ( NHL) is a professional Ice hockey league composed of 30 teams in North America The Columbus Blue Jackets are a professional Ice hockey team based in Columbus, Ohio, United States. The Buffalo Sabres are a professional Ice hockey team based in Buffalo New York. Since 2005, Tim Hortons has also been the title sponsor of the Brier, the annual Canadian men's curling championships, along with the Canadian Ringette Championships. The Tim Hortons Brier, or simply (and more commonly the Brier, is the annual Canadian Men 's Curling championship sanctioned by the Generally the chain promotes one or two "featured" products every month, such as iced cappuccinos and various sweetened baked goods during the summer, lunch products such as soup or sandwiches during the winter, and its flagship coffee promotion Roll Up The Rim to Win during the early spring. Cappuccino is a Coffee -based drink prepared with Espresso, hot Milk, and steamed milk foam Soup is a Food that is made by combining ingredients such as Meat and Vegetables in stock or hot/boiling Water, until the flavor A sandwich is a food item made of two or more slices of Bread with one or more layers of a filling Shortly before December 2007, they discontinued their gift certificates, and replaced them with the QuickPay Timcard, with the Christmas slogan "Because it's hard to wrap a double double" (coffee with two sugars and two cream).

Tim Hortons' advertising slogans have included "You've Always Got Time for Tim Hortons" and, more recently, "Always Fresh. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand Always Tim Horton's. "

Roll Up the Rim to Win

A winning Roll Up the Rim to Win Cup
A winning Roll Up the Rim to Win Cup
A losing cup.
A losing cup.

From late February until early May of each year, Tim Hortons holds a very large marketing campaign called Roll Up The Rim to Win. Over thirty million prizes are distributed each year,[29] ranging in value from vehicles to televisions, to store products. Customers determine if they have won prizes by unrolling the rim on their paper cup when they have finished their drink, revealing their luck underneath.

Advertising for the contest is always very aggressive. The ubiquitous Tim Hortons ads on the boards of hockey rinks change from the normal "Tim Hortons" signage to a "Rrroll up the Rim" display; the timing of the promotion also is key because it is during the height of the NHL season, ensuring that viewers across North America will see the ads. Ice hockey, often referred to simply as hockey, is a team Sport played on Ice. The National Hockey League ( NHL) is a professional Ice hockey league composed of 30 teams in North America Television and other media are inundated with advertisements that repeat the "R-r-roll up the R-r-im to Win" slogan and encourage the recitation of the phrase using rolled R's to match the announcer's delivery. The alveolar trill is a type of Consonantal sound used in some spoken Languages The symbol in the International Phonetic Alphabet that represents dental

The contest is so popular that someone has invented the Rimroller, a clever little device for rolling up the rim mechanically. [30]

Prizes are not distributed randomly country-wide; each of the company's distribution regions has its own odds for prize-winning. [31]

In March 2006, two families were fighting over the Toyota RAV4 SUV prize of C$32,000 value after their daughters found a winning "roll up the rim" coffee cup in a garbage bin of an elementary school in Saint-Jérôme, north of Montreal. The Toyota RAV4 (pronounced "rav-four" is a compact Crossover SUV built and marketed by the Toyota Motor Corporation. A sport utility vehicle ( SUV) is a generic marketing description for a rugged automotive vehicle similar to a Station wagon but built on a light-truck chassis Saint-Jérôme Quebec ( 2006 Population 63729 is a town in Quebec, near Mirabel, about 40 kilometers (25 Montreal, or Montréal in French ( pronounced in French, in English) is the largest city in the Canadian province of Quebec The younger girl had found a cup in the garbage bin and could not roll up the rim, so requested the help of an older girl. Once the winning cup was revealed, the older girl's family stated that they deserved the prize. Tim Hortons originally stated that they would not intervene in the dispute. A further complication arose when Quebec lawyer Claude Archambault requested a DNA test be done on the cup. He claimed that his unnamed client had thrown out the cup and was the rightful recipient of the prize. On April 19, 2006, Tim Hortons announced that they had decided to award the prize to the parents of the girl who had initially discovered the cup. Events 1012 - Martyrdom of Alphege in Greenwich London. 1529 - At the Second Diet of Speyer Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. [30]

Community

Iced Cappuccino Billboard, Edmonton
Iced Cappuccino Billboard, Edmonton

The store also promotes itself through community support and the "Tim Horton Children's Foundation. " Founded by Ron Joyce, the Foundation sponsors many thousands of underprivileged children from Canada and the United States to go to one of six high-class summer camps located in Parry Sound, ON; Tatamagouche, NS; Kananaskis, AB; Quyon, QC; Campbellsville, KY; and St. George, ON. Summer camp is a supervised Program for Children and/or Teenagers conducted (usually during the Summer Months in some countries Parry Sound (2006 census population 5818 is a Town in Central Ontario, Canada, located on the eastern Ontario (ɒnˈtɛrioʊ is a province located in the central part of Canada, the largest by population and second largest after Quebec Tatamagouche (2001 pop 738 is a Canadian village in Colchester County, Nova Scotia. Nova Scotia (ˌnəʊvəˈskəʊʃə ( Latin for New Scotland; Alba Nuadh Nouvelle-Écosse is a Canadian province located on Canada 's Kananaskis is an improvement district (a type of rural municipal administrative unit situated to the west of Calgary Alberta, Alberta (ælˈbɝtə is one of Canada's prairie provinces. It became a province on September 1 1905 Quyon is a village in Les Collines-de-l'Outaouais Regional County Municipality, Quebec, Canada. Quebec (kwɨˈbɛk Campbellsville is a city in Taylor County, Kentucky, United States. The Commonwealth of Kentucky ( is a state located in the East Central United States of America. For the defunct provincial electoral district known as "Brant County" see Brant (provincial electoral district. Ontario (ɒnˈtɛrioʊ is a province located in the central part of Canada, the largest by population and second largest after Quebec

The foundation's highest-profile fundraiser is Camp Day, which is held annually on the Wednesday of the first full week in June. All proceeds from coffee sales at most Tim Hortons locations, as well as proceeds from related activities held that day, are donated to the foundation. Small stores located in Esso Service Stations do not donate coffee proceeds on Camp Day.

A Timbits hockey player, from Niagara Falls
A Timbits hockey player, from Niagara Falls

Mr. The Niagara Falls are massive Waterfalls on the Niagara River, straddling the international border separating the Canadian province of Ontario Joyce's dedication and commitment to the Tim Horton Children's Foundation earned him the Gary Wright Humanitarian Award in 1991, presented periodically in recognition of the outstanding contributions to the betterment of community life throughout Canada. In recognition primarily for his work with the Foundation, he received an appointment to the Order of Canada, with the official presentation taking place on October 21, 1992, in Ottawa. The Order of Canada is the highest civilian honour within the Canadian system of honours, with membership awarded to those who exemplify the order's Latin Events 1512 - Martin Luther joins the theological faculty of the University of Wittenberg. Year 1992 ( MCMXCII) was a Leap year starting on Wednesday (link will display full 1992 Gregorian calendar)

Tim Hortons also sponsors the Timbits Minor Sports Program, a community program for local sports teams involving children aged four to eight years. The program places an emphasis on learning the sport and building friendships among the participants, as reflected in the program's advertising tagline--"The First Goal is Having Fun. "

A Canadian cultural fixture

The ubiquity of Tim Hortons, through both effective marketing and the wide expansion of its outlets, makes it a prominent feature of Canadian life. Tim Hortons' prevalence in the coffee and doughnut market has led to its branding as a Canadian cultural icon, and the media routinely refer to its iconic status. [32] A series of Tim's television commercials promotes this idea by showing vignettes of Canadians abroad and their homesickness for Tim Hortons. Homesickness (or in some cases Nostalgia) is the distress or impairment caused by an actual or anticipated separation from the specific Home environment

A smaller Tim Hortons location, with a focus on drive-through
A smaller Tim Hortons location, with a focus on drive-through

Noted Canadian author Pierre Berton once wrote: "In so many ways the story of Tim Hortons is the essential Canadian story. For other people with the same name see Pierre Berton (disambiguation. It is a story of success and tragedy, of big dreams and small towns, of old-fashioned values and tough-fisted business, of hard work and of hockey. "[33]

Film director Kevin Smith name-drops Tim Hortons several times during a portion of his DVD An Evening with Kevin Smith 2: Evening Harder which was taped at a college "Q&A" appearance in Toronto, Ontario. Kevin Patrick Smith (born August 2 1970 is an American Screenwriter, Writer, Film director, Actor and Comic book writer An Evening with Kevin Smith 2 Evening Harder is the second Kevin Smith Q&A DVD At one point, a fan comes up onto the stage while Smith is speaking, and brings him a few bags of Timbits. Timbits is the brand name of bite-sized Doughnut balls sold at the Canadian Tim Hortons restaurant chain

Some commentators have bemoaned the rise of Tim Hortons as a national symbol. Rudyard Griffiths, director of The Dominion Institute, wrote in the Toronto Star in July 2006 that the ascension of the chain to the status of cultural icon was a "worrying sign" for Canadian nationalism, adding: "Surely Canada can come up with a better moniker than the Timbit Nation. The Dominion Institute is a national charitable organization in Canada dedicated to creating active and informed citizens through greater knowledge The Toronto Star is Canada 's highest-circulation newspaper though its print edition is distributed almost entirely within the province of Ontario. "[34]

A Canadian term used at Tim Hortons outlets is "double-double," which indicates a coffee with two creams and two sugars. It was added to the second edition of the Canadian Oxford Dictionary on August 10, 2004. "[35]

Store #603, the most northern store, in Yellowknife Northwest Territories, recently earned the honor of top sales in the chain for 2007-2008. Yellowknife (ˈjɛloʊnaɪf ( 2006 population 18700) is the capital of Canada 's Northwest Territories (NWT The Northwest Territories (ˌnɔrθˌwɛstˈtɛrɨtɔriz ( NWT or NT; French, les Territoires du Nord-Ouest) is a territory According to co-owner Greg Barton, the store handles around 2900 Yellowknifers per day. [36]

Québec rock duo Tracteur Jack has released a song entitled "Tim Horton's", in honor of their favorite song-writing location. Tracteur Jack is a rock duo from Gatineau, Québec. The two members currently reside in Gatineau and Québec City Tracteur Jack is known [37]

Criticism

David Swick reported in the Halifax Daily News on September 19, 2003, that Tim Horton's donuts were to be remotely factory-fried and shipped, frozen, to Tim Horton's outlets in Atlantic Canada, where they would then be reheated at the push of a button. The Daily News was a Tabloid Newspaper in Halifax Nova Scotia that was published from 1974 until ceasing operations This, along with its soups, that often use a dry mix, its frozen apple slices and diced onions, and its prebaked and reheated buns, seems in contradiction to Tim Horton's famous 'Always Fresh' slogan. [38]

In September 2006, Tim Hortons courted controversy by mandating that employees were not to wear red as part of the Red Fridays campaign by families of the military to show support for Canadian troops. Red is any of a number of similar Colors evoked by light consisting predominantly of the longest wavelengths of Light discernible by the human eye in the wavelength Within a few hours, Tim Hortons partially reversed its position and has allowed staff in Ontario stores to wear red ribbons or pins to show support for the wear red on Fridays campaign. [39]

Although litter is not a problem caused by Tim Horton's, it appears to be a problem wherever a franchise is opened up. Disposable cups produced by the company are one of the most common litter items in Canada. Company spokespersons claim that irresponsible customers are the problem, not Tim Horton's. Yet their cups show up as litter in direct proportion to the number of Tim Horton's outlets nearby. [40]

"Tim Horton's does not sell organic coffee, does not sell Fair Trade coffee, and does not disclose the source of its green beans" as quoted from weblog Coffee and Conversation which references Tim Horton's own website[41]. Fair trade is an organized Social movement and market-based approach to empowering developing country producers and promoting sustainability Tim Horton's response is that they have created a program called the Sustainable Coffee Partnership where they assist coffee producers to diversify their crops and emphasize "the need to respect and protect the environment. "[42]

Company Management has come under scrutiny and bad press for the recent firing and rehiring of a woman who gave away a 16-cent Timbit. [43]

Images

Tim Hortons Way, Hamilton, Ontario

Tim Horton's plaque, 1st store, Hamilton

Tim Horton's sign, 1st store

Display case, Tim Horton's, 1st store

References

  1. ^ Tim Hortons Fact Sheet
  2. ^ a b Tim Horton's Official History. Hamilton (ˈhæməltən ( 2006 population 504559 UA population 647634 CMA population Hamilton (ˈhæməltən ( 2006 population 504559 UA population 647634 CMA population Retrieved on 2007-01-29. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 904 - Sergius III comes out of retirement to take over the papacy from the deposed Antipope Christopher.
  3. ^ a b "Wendy's confirms Tim Hortons IPO by March", Ottawa Business Journal, December 1, 2005, [1]
  4. ^ Wal-Mart Canada supercenters to have Tim Hortons - Investing Insight - Sympatico / MSN Finance
  5. ^ Tim Hortons brings a taste of home to troops in Kandahar. Events 800 - Charlemagne judges the accusations against Pope Leo III in the Vatican Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Tim Hortons (2006). Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Retrieved on 2007-11-21. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 164 BC - Judas Maccabaeus, son of Mattathias of the Hasmonean family restores the Temple in Jerusalem.
  6. ^ O'Connor, Elaine (2006-04-12). Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 467 - Anthemius is elevated to Emperor of the Western Roman Empire. Tim Hortons hiring for Afghanistan. The Province. Retrieved on 2007-11-21. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 164 BC - Judas Maccabaeus, son of Mattathias of the Hasmonean family restores the Temple in Jerusalem.
  7. ^ "Marketer of the Year: Down-Home Smarts", Marketing Magazine, February 7, 2005, [2]
  8. ^ "Tim Hortons Raises C$783 Million in Initial Offering", Bloomberg News, March 23, 2006 [3]
  9. ^ "The unofficial national sugary snack", Canadian Broadcasting Corporation, September 1, 1994 [4]
  10. ^ Dickinson, Casey. Events 457 - Leo I becomes emperor of the Byzantine Empire. 1074 - Battle of Montesarchio in which the Prince Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Events 1174 - Jocelin, Abbot of Melrose, is elected Bishop of Glasgow. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 462 - Possible start of first Byzantine indiction cycle. Year 1994 ( MCMXCIV) was a Common year starting on Saturday (link will display full 1994 Gregorian calendar) Canadian Doughnut Shop Targets Upstate. CNY Business Journal. November 24, 2000.
  11. ^ CBC Archives - "US burger giant buys Tim Hortons doughnut chain", August 8, 1995
  12. ^ "Wendy's to spin off all of Tim Hortons by end of 2006", Canadian Broadcasting Corporation, March 3, 2006 [5]
  13. ^ "Wendy's International, Inc. Events 1220 - Sweden is defeated by Estonian tribes in the Battle of Lihula. Year 1995 ( MCMXCV) was a Common year starting on Sunday. Events of 1995 Events 1284 - Statute of Rhuddlan incorporated the Principality of Wales into England 1575 - Indian Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Announces Comprehensive Strategic Initiatives to Enhance Shareholder Value", CNW Telbec, July 29, 2005 [6]
  14. ^ Hortons spinoff goes ahead, Toronto Star, September 28, 2006, [7]
  15. ^ Tim Hortons joins S&P/TSX index roster, Toronto Star, September 27, 2006, [8]
  16. ^ "Tim Hortons stock jumps in trading debut", CTV News, March 24, 2006 [9]
  17. ^ Wendy's buys 37 Rax units, plans Tim Horton's makeover. Events 1014 - Byzantine-Bulgarian Wars: Battle of Kleidion: Byzantine emperor Basil II inflicts a decisive defeat Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Events 48 BC - Pompey the Great is assassinated on orders of King Ptolemy of Egypt after landing in Egypt. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 489 - Odoacer attacks Theodoric at the Battle of Verona and is defeated again Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1401 - Mongol emperor Timur sacks Damascus. 1603 - James VI of Scotland Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Nation's Restaurant News (1996-11-04). Year 1996 ( MCMXCVI) was a Leap year starting on Monday (link will display full 1996 Gregorian calendar) Events 1333 - Flood of the Arno River, causing massive damage in Florence as recorded by the Florentine chronicler Giovanni Villani Retrieved on 2007-12-10. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1041 - Empress Zoe of Byzantium elevates her adoptive son to the throne of the Eastern Roman Empire as Michael V
  18. ^ Tim Hortons official site FAQ [10]
  19. ^ SPAR launches new Food Strategy as part of €90m expansion plan for 2006, January 2006, [11] (last accessed November 7, 2006)
  20. ^ Tesco Ireland, January 24, 2006, [12] (last accessed November 7, 2006)
  21. ^ a b "Tim Hortons comes to Kandahar", CBC. ca, 29 June 2006 [13]
  22. ^ "Tim Hortons Survival Training", Yahoo News, May 5, 2006 [14]
  23. ^ Tim Hortons History, 2006
  24. ^ Tim Hortons official History - Growth of Tim Hortons
  25. ^ Tim Hortons - Tim Hortons, and IAWS form joint venture to build bakery facility in Ontario
  26. ^ Tim's heats up menu wars, Dana Flavelle, Toronto Star, September 27, 2006, article accessed September 29, 2006
  27. ^ Maidstone Bakeries joint venture
  28. ^ "Tim Hortons Raises C$783 Million in Initial Offering", Bloomberg News, March 23, 2006 [15]; "Investing in an icon: Why everyone wants a piece of Tim Hortons", Ottawa Citizen, March 19, 2006 [16]; "Timbit Nation", Toronto Star, March 26, 2006 [17]; "Troops in Kandahar to get a Tim Hortons shop", March 7, 2006 [18]
  29. ^ Press Release (2007). Events 512 - A Solar eclipse is recorded by a monastic chronicler in Ireland. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 553 - The Second Council of Constantinople begins 1215 - Rebel Barons renounce their allegiance to King John Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. The Toronto Star is Canada 's highest-circulation newspaper though its print edition is distributed almost entirely within the province of Ontario. Events 489 - Odoacer attacks Theodoric at the Battle of Verona and is defeated again Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 522 BC - Darius I of Persia kills the Magian usurper Gaumâta securing his hold as king of the Persian Empire. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1174 - Jocelin, Abbot of Melrose, is elected Bishop of Glasgow. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1279 - A Mongolian victory in the Battle of Yamen ends the Song Dynasty in China. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1026 - Pope John XIX crowns Conrad II as Holy Roman Emperor. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 161 - Roman Emperor Antoninus Pius dies and is succeeded by co-Emperors Marcus Aurelius and Lucius Verus Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. It's Rrroll Up The Rim To Win(R) Time at Tim Hortons!. Tim Hortons Press Release. Retrieved on 2007-03-10. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 241 BC - First Punic War: Battle of the Aegates Islands - The Romans sink the Carthaginian fleet bringing
  30. ^ a b "Finally! A Rimroller!!", Winnipeg Free Press, March 11, 2007 [19]
  31. ^ "Not all rims rrroll up equally", Canadian Broadcasting Corporation, March 15, 2006 [20]
  32. ^ See, for example: "Tracing the roots of an icon," Montreal Gazette, March 21, 2006 [21]; "Investing in an icon: Why everyone wants a piece of Tim Hortons", Ottawa Citizen, March 19, 2006 [22]; "Timbit Nation", Toronto Star, March 26, 2006 [23]; "Tims holds gains", Globe and Mail, March 24, 2006 [24]; "Bay Street Week Ahead-Tim Hortons serves up hot IPO to go", Reuters News, March 26, 2006 [25]; "But can iconic coffee chain sustain growth, analysts wonder", Winnipeg Free Press, March 20, 2006 http://www.winnipegfreepress.com/subscriber/business/story/3391448p-3922704c.html]
  33. ^ "Investing in an icon: Why everyone wants a piece of Tim Hortons", Ottawa Citizen, March 19, 2006 [26]
  34. ^ "Timbit Nation? Say it ain't so, eh", Toronto Star, July 23, 2006 [27]
  35. ^ "'Double-double'? Now you can look it up", CBC, July 5, 2004 [28]
  36. ^ NNSL, May 10, 2008, "Yk's Tim Hortons tops in world", http://www.nnsl.com/members/newspapers/stories/may7_08tim.html
  37. ^ Tracteur Jack's Discography, 2008 [29]
  38. ^ David Swick. Events 1425 BC - Thutmose III, Pharaoh of Egypt, dies (according to the Low Chronology of the 18th Dynasty Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 44 BC - Julius Caesar, Dictator of the Roman Republic, is stabbed to death by Marcus Junius Brutus, Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 630 - Byzantine emperor Heraclius restores the True Cross to Jerusalem. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1279 - A Mongolian victory in the Battle of Yamen ends the Song Dynasty in China. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1026 - Pope John XIX crowns Conrad II as Holy Roman Emperor. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1401 - Mongol emperor Timur sacks Damascus. 1603 - James VI of Scotland Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1026 - Pope John XIX crowns Conrad II as Holy Roman Emperor. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1600 - The Linköping Bloodbath takes place on Maundy Thursday in Linköping, Sweden. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1279 - A Mongolian victory in the Battle of Yamen ends the Song Dynasty in China. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1291 - Scottish Nobles recognize the authority of Edward I of England. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Going from fresh to frozen. Halifax Daily News. 17 September 2003. Events 1176 - The Battle of Myriokephalon is fought 1462 - The Battle of Świecino (or Battle of Żarnowiec Year 2003 ( MMIII) was a Common year starting on Wednesday of the Gregorian calendar. [30]
  39. ^ Tim Hortons relents, workers join Red Friday, CTV news, September 29, 2006, [31]
  40. ^ Danylo Hawaleshka. Events 522 BC - Darius I of Persia kills the Magian usurper Gaumâta securing his hold as king of the Persian Empire. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. What to do about all those Tim Hortons containers littering the countryside? Oct. 21, 2005. Maclean's Magazine. [32]
  41. ^ Does Tim Hortons have fair trade coffee? Tim Horton's. [33]
  42. ^ Tim Horton's Coffee and the Environment. December, 2007. Coffee and Conservation. [34]
  43. ^ Employee fired over free Timbit getting job back, May 8th 2008 ctv news [35]

External links

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