| The Whoppers | |
|---|---|
| Agency: | Crispin, Porter + Bogusky |
| Client: | Burger King |
| Product(s): | Whopper |
| Chick'n Crisp | |
| Value menu | |
| Year: | 2007-2008 |
The Whoppers is an advertising program created to promote international fast food restaurant chain Burger King's signature product, the Whopper. Burger King ( often abbreviated to The Whopper Sandwich is the signature product sold by the international fast-food restaurant chain Burger King in the global market The Chick'n Crisp is a small fried chicken sandwich sold by the international fast-food Restaurant chain Burger King. A value menu is a group of items on a Fast food restaurant menu that are in the US usually priced in the $1 A fast food restaurant, sometimes known as a quick service restaurant or QSR, is a specific type of Restaurant characterized both by its Fast food Chain stores are Retail outlets that share a Brand and central management and usually have standardized business methods and practices Burger King ( often abbreviated to The Whopper Sandwich is the signature product sold by the international fast-food restaurant chain Burger King in the global market Created by the Miami-based advertising firm Crispin Porter + Bogusky (abbreviated to CP+B), the ads feature a fictional family in which all male characters are played by actors wearing Whopper costumes. Crispin Porter + Bogusky, a member of publicly-traded MDC Partners (MDCA is an advertising agency that currently employs around 700 people
Contents |
History
Characters
- Mr. Whopper - The father
- Mrs. Whopper - The mother
- Whopper Jr. - The son
- Missy Whopper - The daughter
- Spicy - The son's friend, implied to be a bad influence on the son
Commercials
The commercials are designed in 15-, 30 and 60-second formats and usually feature Whopper and his son Jr. in an average parent-teen situation. All versions are used to promote products on the Burger King value menu. A value menu is a group of items on a Fast food restaurant menu that are in the US usually priced in the $1
- The Rules - The family is arguing over the Whopper Jr. being priced at a dollar. The father and son have a stereotypical fight over the family dynamic, implying a dysfunctional family relationship. A dysfunctional family is a Family in which Conflict, misbehavior and even Abuse on the part of individual members of the family occur continually leading
- Psyched - Whopper is trying to talk Jr. out of selling himself for a dollar. Jr. tells Whopper that every one is psyched about the pricing and that Whopper should get his head out of his bun.
- Intrusion - Whopper walks in on Jr. with a girl. Whopper disparages Jr. 's behavior and Jr. makes a snarky comment of "Eat Me".
- The Talk - Whopper and Jr. are having the Talk and Whopper tells Jr. " The birds and the bees " (sometimes expanded to " the birds the bees and the butterflies " or " the birds the bees the flowers and the trees that since he is only costs a dollar, Jr. will be meeting lots of girls. Embarrassed, Jr. asks Whopper to stop, and Whopper gives Jr. a napkin which stands in for a condom. A condom is a device most commonly used during Sexual intercourse.
- The Party - Whopper comes home to find a party hosted by Jr. being broken up by the police. He yells at the kids to leave and demands to know what is going on. Jr. states that he and his "bud" Spicy are hanging with some friends, Whopper demands to see Spicy and Jr. tells him he is upstairs with Missy. Whopper storms upstairs and tries to get Spicy but cannot fit through the door. Used to promote the Spicy Chick'n Crisp. The Chick'n Crisp is a small fried chicken sandwich sold by the international fast-food Restaurant chain Burger King.
The ads often feature familiar or risqué comments rephrased for a humorous effect, e. g. "Get your head your ass" becomes "get your head out of your bun," where "buns" being American English slang for buttocks. Phonology North American English regional phonology In many ways compared to English English, North American English is conservative in its Phonology. The buttocks (singular buttock) are rounded portions of the anatomy located on the posterior of the Pelvic region of the Apes including Humans
References
See also
External links
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