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TenderCrisp chicken sandwich
Serving size 1 sandwich (286g)
Calories 780
Total fat 43 g (11%)
Saturated fat 7 g (8. 3%)
Trans fat 4 g
Cholesterol 75 mg (40%)
Sodium 1730 mg (45%)
Total carbohydrate 73 g (16. 3%)
Dietary fiber 4 g (16%)
Sugars 8 g
Protein 25 g
Source www.BK.com (PDF)
Notes May vary outside US market. US % Daily Value based on 2000 calorie diet.

The TenderCrisp is a chicken sandwich sold by the international fast-food restaurant chain Burger King. The chicken ( Gallus gallus, sometimes G gallus domesticus) is a domesticated Fowl which is traditionally believed to have descended from A sandwich is a food item made of two or more slices of Bread with one or more layers of a filling A fast food restaurant, sometimes known as a quick service restaurant or QSR, is a specific type of Restaurant characterized both by its Fast food Burger King ( often abbreviated to It is one of their larger, adult oriented products made with higher quality ingredients than their "standard" menu items. [1]

The TenderCrisp sandwich is part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to 24-36 adult males. [2] Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products. [3]

Contents

Product description

The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, mayonnaise, lettuce and tomato on a corn-dusted bun. Deep frying is a Cooking method in which food is submerged in hot oil or Fat. The chicken ( Gallus gallus, sometimes G gallus domesticus) is a domesticated Fowl which is traditionally believed to have descended from Mayonnaise (sometime abbreviated to mayo in American English and other languages is a thick Condiment made primarily from Vegetable oil and Egg Lettuce ( Lactuca sativa) is a Temperate annual or Biennial plant of the daisy family Asteraceae. The tomato ( Solanum lycopersicum, syn Lycopersicon lycopersicum) is a herbaceous usually sprawling plant in the Solanaceae or nightshade family Maize (ˈmeɪz ( Zea mays L. ssp mays) known as corn in some countries is a cereal grain domesticated in Mesoamerica A bun is a small usually sweet Bread. Commonly they are hand-sized or smaller domed in shape with a flat bottom

Variants

Limited-time varieties:

Discontinued varieties:

Aliases

History

The TenderCrisp chicken was introduced in 2004.

Advertising

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called the Subservient Chicken Vest. The Subservient Chicken is an advertising program created to promote international Fast food restaurant chain Burger King 's TenderCrisp The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. Crispin Porter + Bogusky, a member of publicly-traded MDC Partners (MDCA is an advertising agency that currently employs around 700 people In the ad, a man is sitting in his living room direct a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it. " After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called Fantasy Ranch. The spot featured recording artist Darius Rucker (of Hootie and the Blowfish) singing a jingle to the tune of "Big Rock Candy Mountain. Darius Rucker (born May 1 1966 in Charleston South Carolina) is an American musician Hootie & the Blowfish was an American rock band that enjoyed widespread popularity in the second half of the 1990s A jingle is a memorable Slogan, set to an engaging Melody, mainly broadcast on Radio and sometimes on Television commercials. " Big Rock Candy Mountain " is a Song about a Hobo 's idea of Paradise - a modern version of the Medieval concept of Cockaigne " The Chicken can be seen cavorting with some of the female dancers, including Vida Guerra, Brooke Burke and the Dallas Cowboys Cheerleaders. Vida Guerra (born March 19, 1974) is a Cuban born American model, Actress, and Singer. Brooke Lisa Burke (born September 8, 1971) is an American Television personality and model, known for hosting Wild The Dallas Cowboys Cheerleaders (DCC a National Football League Cheerleading squad from Texas, is one of the most famous cheerleading organizations

In 2005, Burger King introduced its Chicken Fights campaign; the two "cockfighting chicken" advertising characters it is using in its Spicy TenderCrisp. A cockfight is a Blood sport between two Roosters held in a ring called a cockpit The campaign used a second chicken with orange "plumage" character in a mock boxing match with the original chicken. Boxing (sometimes also known as English boxing or pugilism) is a Combat sport in which two participants generally of similar weight, A subsequent 2006 commercial showed a man riding on the chicken in a 1960's-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".

Naming and trademarks

The name TenderCrisp is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US, Canada, El Salvador and Europe. A trademark or trade mark, represented by the symbols ™ and ®, or mark is a distinctive sign or indicator used by an individual Trademarks were traditionally protected in the United States only under State Common law, growing out of the Tort of Unfair competition. Canadian trade-mark law provides protection to marks statutorily under the Canadian Trade-mark Act and also at common law El Salvador ( República de El Salvador,) is a country in Central America. European trade mark law is governed by national law in the countries which make up Europe, together with European Law within those European countries which are also

See also

Similar types of chicken sandwiches by other vendors:

References

  1. ^ "U.S. Restaurant Chains Find There Is No Too Much.", New York Times, July 28, 2006. The TenderGrill chicken sandwich is a grilled chicken sandwich sold by the international fast-food restaurant chain Burger King in the several global market The BK Baguette line is a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King The Original Chicken Sandwich is a Chicken Sandwich sold by the international Fast-food restaurant chain Burger King. The McChicken is a Chicken Sandwich sold by the international Fast food chain McDonald's in many countries The McDonald's Premium line is a group of products introduced by McDonald's in the early 2000s Wendy's is an international chain of Fast food Restaurants founded by Dave Thomas in 1969 in Columbus Ohio. Retrieved on 2007-12-03. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1800 - War of the Second Coalition: Battle of Hohenlinden, French  "Restaurants say offering lumberjack portions of fat and sodium-laden food is giving customers what they want and providing them with choices. “Some of our most successful products over the past few years have been indulgent products, whether it be the Tendercrisp Chicken Sandwich, the Angus Steak Burger, the Chicken Fries product or the Stackers,” said Russ Klein, chief marketing officer at Burger King. " 
  2. ^ Bret Begun (2006-05-23). Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 1430 - Siege of Compiègne: Joan of Arc is captured by the Burgundians while leading an army to relieve Compiègne A really Big Idea. MSNBC. Retrieved on 2007-07-16. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 622 - The beginning of the Islamic calendar. 1054 - Three Roman legates fractured relations between the Western and
  3. ^ The Gale Group (2004-08-04). "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " Events 70 - The Destruction of the Second Temple in Jerusalem by the Romans. Chains beef up with Black Angus. Retrieved on 2007-07-16. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 622 - The beginning of the Islamic calendar. 1054 - Three Roman legates fractured relations between the Western and

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