Tareyton is a brand of cigarettes originally manufactured by the American Tobacco Company. The American Tobacco Company was founded in 1890 by J B Duke as a merger between a number of Tobacco manufacturers including Allen and Ginter and It began as a variation of Herbert Tareyton cork-tipped non-filter cigarettes. Non-Filter or Non Filter is a category of Air purification system created by Microgenix Technology Ltd As filters gained in popularity in the late 1950s, Tareyton was created as the filtered version of Herbert Tareyton, minus the cork tip. A cigarette filter has the purpose of reducing the amount of smoke tar, and fine particles inhaled during the Combustion of a Cigarette. The 1950s Decade refers to the years of 1950 to 1959 inclusive Herbert Tareyton never ceased production, and can be found on the internet, but is no longer sufficiently popular to be stocked in some stores. The Internet is a global system of interconnected Computer networks The brand is now manufactured by R.J. Reynolds Tobacco Company. R J Reynolds Tobacco Company ( RJR) based in Winston-Salem, North Carolina and founded by R
Tareyton's filter features a unique two-part design of fiber and activated charcoal.
"Rather fight than switch!"
- Main article: Us Tareyton smokers would rather fight than switch!
Tareyton was perhaps better known for its advertisements than its popularity. " Us Tareyton smokers would rather fight than switch! " is an enduring Slogan which appeared in Magazine, Newspaper, and Television [1] For example, when commercials for cigarettes were permitted to air on TV, in the mid-1960s, Tareyton's TV and print advertisements featured the grammatically incorrect, but immensely popular, slogan, "Us Tareyton smokers would rather fight than switch!" Commercials and magazine advertisements featured Tareyton smokers with black eyes, supposedly to symbolize their willingness to fight to defend their brand. A television advertisement or television commercial (often just commercial or advert (US or ad (UK is a span of television programming produced
In later years, TV commercials featured the frustrating efforts of smokers trying to attach a Tareyton charcoal filter to other cigarettes with such devices as paper clips or cellophane tape. At the same time, the commercial featured a voice over message "If you could put Tareyton's charcoal filter on your cigarette. . . if you COULD put Tareyton's charcoal filter on your cigarette, you'd have a better tasting cigarette--but not as good as a Tareyton. " Radio commercials featured the same message in musical form to attract listeners' attention.
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