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Taco Bell Corp.
Type Wholly owned subsidiary
Founded March 21, 1962 (Downey, California)
Headquarters Irvine, California, United States
Key people Glen Bell (founder)
Greg Creed (president/CEO)
Industry Fast Food
Products Tacos, burritos, and other Mexican cuisine-related fast food
Revenue ▲$1. Events 630 - Byzantine emperor Heraclius restores the True Cross to Jerusalem. Year 1962 ( MCMLXII) was a Common year starting on Monday (the link is to a full 1962 calendar of the Gregorian calendar. Downey is a city located in southeast Los Angeles County California, United States, 21 km (13 miles southeast of downtown Los Angeles. Irvine ( is an incorporated city in Orange County California, United States The United States of America —commonly referred to as the Glen William Bell (born c 1923 is the founder of Taco Bell. He served in the US Marine Corps during World War II. For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" Fast food is the term given to food that can be prepared and served very quickly In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need A taco ( is a traditional Mexican dish composed of a Maize or wheat Tortilla folded or rolled around a filling A burrito or taco de harina is a type of food found in Mexican and Mexican-American cuisine Mexican food is a style of food that originated in Mexico. Mexican cuisine is known for its intense and varied flavors colorful decoration and variety of spices Fast food is the term given to food that can be prepared and served very quickly In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services 8 billion USD (2005)
Employees 175,000+
Parent Yum! Brands
Website tacobell.com

Taco Bell Corp. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been Employment is a Contract between two parties, one being the employer and the other being the employee. A holding company is a company that owns part all or a majority of other companies' outstanding Stock. Yum! Brands Inc ( or Yum! is a Fortune 500 Corporation, that operates or licenses Taco Bell, KFC, Pizza Hut, and A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages , a subsidiary of Yum! Brands, Inc., is a Mexican-style fast food restaurant chain based in Irvine, California, United States. Yum! Brands Inc ( or Yum! is a Fortune 500 Corporation, that operates or licenses Taco Bell, KFC, Pizza Hut, and A fast food restaurant, sometimes known as a quick service restaurant or QSR, is a specific type of Restaurant characterized both by its Fast food Irvine ( is an incorporated city in Orange County California, United States The United States of America —commonly referred to as the The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. The United States of America —commonly referred to as the Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page

Contents

Corporate profile

History

After experimenting with alternative food items, Glen Bell opened three Taco-Tia stands between 1954 and 1955, which he later sold to his partners. He then opened the first Taco Bell in Downey, California on March 21, 1962. Downey is a city located in southeast Los Angeles County California, United States, 21 km (13 miles southeast of downtown Los Angeles. Events 630 - Byzantine emperor Heraclius restores the True Cross to Jerusalem. Year 1962 ( MCMLXII) was a Common year starting on Monday (the link is to a full 1962 calendar of the Gregorian calendar.

The first Taco Bell franchise was sold in 1964 and the company became public in 1969. Initial public offering (IPO, also referred to simply as a "public offering" is when a company issues Common stock or shares to the public for the first In 1978, the chain was sold to PepsiCo. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated The chain was spun off along with Pepsi's other fast food restaurant holdings as Tricon Global Restaurants in October 1997. Fast food is the term given to food that can be prepared and served very quickly A restaurant is a retail establishment that serves prepared Food to Customers. Yum! Brands Inc ( or Yum! is a Fortune 500 Corporation, that operates or licenses Taco Bell, KFC, Pizza Hut, and Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar Tricon became Yum! Brands in May 2002. Yum! Brands Inc ( or Yum! is a Fortune 500 Corporation, that operates or licenses Taco Bell, KFC, Pizza Hut, and

General operations

Taco Bell's headquarters in Irvine, California
Taco Bell's headquarters in Irvine, California

Smaller Taco Bell outlets, offering a reduced version of the menu, appear in malls, airport terminals, university and military base dining halls, department stores, hotels, gas stations, and other locations. A shopping mall or shopping centre is a building or set of buildings that contain Retail units with interconnecting Walkways enabling visitors An airport terminal is a building at an Airport where passengers transfer between ground transportation and the facilities that allow them to board and disembark from Airplanes A department store is a Retail establishment which specializes in selling a wide range of products without a single predominant merchandise line. A hotel is an establishment that provides paid lodging usually on a short-term basis A filling station, fueling station, gas station, service station, petrol station, or gasbar, Retail Outlet Some school lunch programs also offer Taco Bell items under the Taco Bell Express branding. A school dinner is a Meal (usually Dinner or Lunch) provided to Students at a School.

The Taco Bell name is also used under license by Kraft Foods, which offers a line of taco shells, spices, salsa, and other Mexican foods (including full meal kits) featuring the Taco Bell Home Originals name in supermarkets nationwide. Kraft Foods Inc ( is the second-largest Food and Beverage company headquartered in North America (behind PepsiCo) and the third Customer divider barjpg|thumb|In supermarkets sellers periodically change prices for classes of goods in response to market conditions rather than negotiating the price of each good

As of 2005, there are 5,845 Taco Bell restaurants in the United States, including 1,252 company-owned locations, 3,803 franchisees, and 790 licenses. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. The United States of America —commonly referred to as the There is a 3% drop in branches compared with 2001. [1] Internationally there are 243 locations, 201 franchisees and 42 licensees, which adds up to growth of 2% since 2001. [2]

Over the last several years, Yum! Brands, Inc. has been co-locating its various restaurant franchises (KFC, Long John Silver's, A&W, and Pizza Hut). Yum! Brands Inc ( or Yum! is a Fortune 500 Corporation, that operates or licenses Taco Bell, KFC, Pizza Hut, and Kentucky Fried Chicken, usually known as KFC, is a chain of Fast food restaurants based in Louisville Kentucky. Long John Silver's Inc is a United States -based Fast-food restaurant that specializes in Seafood and Fish and chips. A&W Restaurants Inc is a chain of Fast-food restaurants, distinguished by its draft Root beer and Root beer floats.

Results

Taco Bell also has the largest sales per system unit in Yum!, having USD 1. 17 million sales per system unit, excluding licensees. [3]

Co-branding

A Co-branded Taco Bell and KFC
A Co-branded Taco Bell and KFC

Many Taco Bell Express brand outlets can be found in suburban strip malls, often adjacent to other Yum!-brand eateries, most notably Pizza Hut, Kentucky Fried Chicken or Long John Silvers. South San Jose (cropjpg||thumb|A suburban development in San Jose California. A strip mall (also called a shopping plaza or mini-mall) is an open area Shopping center where the stores are arranged in a row with a Sidewalk Kentucky Fried Chicken, usually known as KFC, is a chain of Fast food restaurants based in Louisville Kentucky. Long John Silver's Inc is a United States -based Fast-food restaurant that specializes in Seafood and Fish and chips.

Lawsuit

A lawsuit filed in 1998 by Joseph Shields and Thomas Rinks alleged Taco Bell failed to pay them for use of the Chihuahua character they created. The men alleged that Taco Bell had breached payment on a contract after they worked with the restaurant chain for a year to develop the talking Chihuahua for use in marketing. The talking Chihuahua became a hit with the first advertisement, in which the character bypasses a female Chihuahua for a Taco Bell taco and declares: "Yo quiero Taco Bell. " The two men received $30. 1 million, plus an addition of $11. 4 million in interest. [4] Taco Bell said it would appeal the verdict.

Acquisitions

Border Bell

In 1997, PepsiCo experimented with a new "fresh grill" concept, opening at least one Border Bell restaurant in Mountain View, California on El Camino Real (SR 82). State Route 82 runs from US Route 101 at Blossom Hill Road in San Jose to Interstate 280 in San Francisco following the San Francisco In addition to a subset of the regular Taco Bell menu, Border Bell offered Mexican-inspired items like those available from Chevys Fresh Mex restaurants (then owned by PepsiCo), such as Chevys signature sweet corn tamalito pudding and a fresh salsa bar. Chevys Fresh Mex is a chain of Mexican casual dining restaurants located in the United States Tamalito is a typical dish of the Amazonas Region in Peru. Its appearance is similar to the Tamales from the coast but they are drier and smaller [5] Close to the time that PepsiCo spun off its restaurant business in 1997, the Border Bell in Mountain View was closed and converted to a Taco Bell restaurant, which is still open as of 2008.

Products

Taco Bell menu

Taco Bell's dessert options include the Caramel Apple Empanada and Cinnamon Twists. A taco ( is a traditional Mexican dish composed of a Maize or wheat Tortilla folded or rolled around a filling A burrito or taco de harina is a type of food found in Mexican and Mexican-American cuisine A gordita in Mexican cuisine is a Food which is characterized by a small thick Tortilla made with masa harina ( Corn flour) A chalupa is a kind of Tostada platter in Mexican cuisine. It is a specialty of south-central regions of Mexico such as the states of Puebla, A quesadilla (IPA, usually anglicized as) is a dish in Mexican cuisine or Tex-Mex, which involves cooking ingredients most importantly Cheese, inside A taquito (from the Spanish Diminutive of Taco) is a Mexican dish, also very popular in Puerto Rico, consisting of a small Mexican pizza is a Pizza -like dish made with ingredients typical of Mexican cuisine. Caramel apples or toffee apples are created by dipping or rolling Apples on-a-stick in hot Caramel, sometimes then rolling them in nuts or An empanada (not to be confused with the Portuguese empada, which is a different dish is essentially a stuffed Pastry. Sides include nachos, pintos and cheese, and a cup of rice which used to come with a double portion of rice, red sauce, cheese, and formerly green onion, though this ingredient is no longer carried after an E. coli scare. The 2006 North American E coli outbreak was an outbreak in two principal phases of foodborne ''E As of 2008, Taco Bell has removed the red sauce and cheese from the sides of rice.

Big Bell Value menu

In the late-1980s, Taco Bell commonly advertised its "59, 79, 99" pricing plan, in which nearly everything on the menu was either 59¢, 79¢, or 99¢.

Taco Bell's Crunchwrap Supreme
Taco Bell's Crunchwrap Supreme

Despite Taco Bell's relatively cheap per-item pricing, it never had a true value menu until the mid-2000s. The menu features several items generally priced below $2. 00. The introduction of the value menu also brought new items to the restaurant's offerings, notably items made with potatoes and Taco Bell's third dessert, the Caramel Apple Empanada. (Cinnamon Crispas, triangular fried flour tortilla shells, were offered until being replaced by Cinnamon Twists. ) The Cheesy Bean and Rice Burrito recently replaced the Bean Burrito Especial, which was removed because of its small profit margin. Profit margin, Net Margin, Net profit margin or Net Profit Ratio all refer to a measure of Profitability. However, the Bean Burrito Especial is still on The Big Bell Value Menu in some markets in the western markets in addition to the Cheesy Bean and Rice Burrito. Also of note is that half of the menu is not truly new, as Beef Combo Burritos, Cheesy Bean and Rice Burritos, Double Decker Tacos, and both Spicy Chicken items had been on the regular menu before, as permanent or limited time only items.

The Big Bell Value Menu (usually) includes:

Why Pay More Value Menu

In May 2008, a new value meal called Why Pay More Value Menu debuted. This new value menu contains some of the items from the previous value menu as well as several new ones.

The menu setup is as follows:

79¢ items:

89¢ items:

99¢ items:

Frutista Freeze

In May of 2008, a new frozen drink called Frutista Freeze debuted. There are two flavors are Mango Strawberry and Strawberry; both are topped with a strawberry topping.

Promotional/discontinued items

In 1991, Taco Bell launched a Fiesta menu which had smaller sized versions of four their popular menu items: the taco, soft taco, bean burrito and tostada. The Enchirito is the Trademarked name of a menu item of the Taco Bell Tex-Mex food chain that is similar to an Enchilada. This article is about the ice cream brand Good Humor There is also an Album by the British rock band Saint Etienne called Choco Taco is a brand of dessert food resembling a Taco, consisting of a taco shell-like waffle cone, reduced-fat vanilla Ice cream, artificially flavored For other films with similar names see Congo. Congo is a 1995 movie, based on Michael Crichton 's 1980 Each item was approximately 40% smaller than the normal versions and cost $. 39 each.

In the early-1990s, Taco Bell changed its menu due to pressure concerning the nutritional value of items labeled "Lite". It was believed the term lite was vague or possibly deceptive. Many items were dropped entirely from the menu, such as the "Taco Lite", a fried flour tortilla shell with lean beef, fat free sour cream, lettuce, reduced fat cheese, and tomatoes. Frying is the Cooking of food in Oil or Fat, a technique that originated in ancient Egypt around 2500BC In Mexico, Central America, the Caribbean, the United States, and Canada, a tortilla is a type of thin unleavened Beef is the Culinary name for Meat from Bovines especially domestic Cattle (cows Diet food (or dietetic food) refers to any food or drink whose recipe has been altered in some way to make it part of a body modification diet. Sour cream is a Dairy product rich in Fats obtained by fermenting a regular Cream by certain kinds of Lactic acid bacteria. Lettuce ( Lactuca sativa) is a Temperate annual or Biennial plant of the daisy family Asteraceae. Cheese is a Food made from Milk, usually the milk of cows, Buffalo, Goats or sheep, by coagulation. The tomato ( Solanum lycopersicum, syn Lycopersicon lycopersicum) is a herbaceous usually sprawling plant in the Solanaceae or nightshade family Some items were altered to change the nutritional values, such as the removal of black olives from the list of ingredients, in an effort to reduce sodium. The Olive ( Olea europaea) is a Species of small Tree in the family Oleaceae, native to the coastal areas of the eastern

Taco Bell's current restaurant design
Taco Bell's current restaurant design

In early 1994, Taco Bell transformed the familiar rainbow logo, in favor of a simpler pink/purple combo logo in an effort to revitalize their almost 20 year old logo. This was done after a movie placement tie-in with Demolition Man. Demolition Man is a 1993 American Action film. It was directed by Marco Brambilla, written by Peter M In the sci-fi story Taco Bell is the only remaining restaurant chain in the world. The Taco Bell is portrayed in the futuristic purple/pink design.

Reduction of trans fats

As of April, 2007, Taco Bell has switched to zero trans fat per serving frying oil in all of its US single-branded locations. Trans fat is the common name for a type of Unsaturated fat with trans - isomer Fatty acid (s [6]

This has greatly reduced the levels of trans fats in most Taco Bell menu items, but they are still not completely free of trans fats.

"Fresco style"

In 2003, Taco Bell launched the "fresco style" menu. [7] By ordering something fresco style, the item's cheese and/or sauce is replaced by the chain's fiesta salsa. Using this option cuts the fat in the product in half in some cases. [8] In 2008, Taco Bell launched an entire Fresco menu.

Advertising

In 1995, Shaquille O'Neal and Hakeem Olajuwon appeared in a series of commercials promoting the Double Decker Taco, which would become a permanent menu item. Shaquille Rashaun O'Neal (born March 6 1972 frequently referred to simply as " Shaq " is an African American Professional basketball Hakeem Abdul Olajuwon (born on January 21 1963 is a retired Nigerian American professional Basketball player in the National Basketball Association (NBA

On April 1, 1996, Taco Bell took out a full-page advertisement in The New York Times announcing that they had purchased the Liberty Bell to "reduce the country's debt" and renamed it to "the Taco Liberty Bell. Events 527 - Byzantine Emperor Justin I names his nephew Justinian I as co-ruler and successor to the throne Year 1996 ( MCMXCVI) was a Leap year starting on Monday (link will display full 1996 Gregorian calendar) The Liberty Bell, in Philadelphia, Pennsylvania, is a bell that has served as one of the most prominent symbols of the American Revolutionary The Taco Liberty Bell was an April Fool's Day joke played by fast food Restaurant chain Taco Bell. " Thousands of people who did not immediately understand the press release as an April Fool's Day hoax protested. This article is about the informal holiday For other uses see April Fool. A hoax is a deliberate attempt to Dupe, Deceive or trick an audience into believing or accepting that something is real when in fact it is not or that

In March of 2001, Taco Bell announced a promotion to coincide with the re-entry of the Mir space station. Mir (Мир which can mean both Peace and World, and was the name given to peasant communes in pre-revolutionary Russia was a Soviet (and They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco. The company bought a sizable insurance policy for this "gamble. "[9] No piece of the station struck the target.

In 2003, Costa Rican Taco Bell franchises temporarily marketed their tacos as "Tacos ticos", because for Costa Ricans, the word "taco" refers to what is known in Mexico as a flauta. Costa Rica, officially the Republic of Costa Rica ( Spanish: Costa Rica or República de Costa Rica,) is a Country in The United Mexican States ( or commonly Mexico (ˈmɛksɪkoʊ () is a federal constitutional Republic in North America. A taquito (from the Spanish Diminutive of Taco) is a Mexican dish, also very popular in Puerto Rico, consisting of a small ("Tico" is a colloquial term for natives of Costa Rica. )

In 2004, a local Taco Bell franchisee bought the naming rights to the former Boise State Pavilion in Boise, Idaho and renamed the stadium the Taco Bell Arena. Naming rights are the right to name a piece of Property, either tangible property or an event usually granted in exchange for financial considerations Boise (ˈbɔɪsi is the capital and most populous city of the U The State of Idaho ( is a state in the Pacific Northwest region of the United States of America. Taco Bell Arena is a multi-purpose/multi-color indoor Arena on the campus of Boise State University in Boise Idaho. [2]

In the summer of 2004, PepsiCo and Taco Bell introduced Mountain Dew Baja Blast. Mountain Dew is a popular drink distributed and manufactured by PepsiCo. The tropical-lime flavored drink is exclusive to Taco Bell stores. Along with this, Taco Bell introduced its Mountain Dew Viva Variety! promotional campaign, where the advertising on the soft drink fountain shows three cups of Mountain Dew -- one regular, one Code Red and one Baja Blast. Mountain Dew is a popular drink distributed and manufactured by PepsiCo.

In 2007 Taco Bell offered the "Steal a Base, Steal a Taco" promotion - if any player from either team stole a base in the 2007 World Series the company would give away free tacos to everyone in America in a campaign similar to the Mir promotion. For other events named "World Series" see World Series (disambiguation. [10] After Jacoby Ellsbury of the Boston Red Sox stole a base, the company paid out this promotion on October 30th 2007.

Added to the official menu in early 2007, the Grilled Taquito is Taco Bell's latest permanent product. Some of their most recent "limited time only" items have included the Ultimate Chalupa (chalupa with chicken or steak, sour cream, lettuce, guacamole, 3 cheese blend, and fiesta salsa), and the Nacho Crunch Grilled Stuft Burrito. A chalupa is a kind of Tostada platter in Mexican cuisine. It is a specialty of south-central regions of Mexico such as the states of Puebla, Guacamole (called guacamol in Central America and Cuba) is an Avocado -based Relish or dip. A burrito or taco de harina is a type of food found in Mexican and Mexican-American cuisine

A commercial in May 2008 features two men in at the speaker in the Taco Bell drive thru, for the 89 cents burrito promo. They start rapping about the burrito to an employee named Stephanie. In response to the popular commercial, some people actually went to Taco Bells and did the rap.

Promotional partners

20th Century Fox
Disney/Pixar/Hollywood Pictures
Mattel
Paramount
Sony Pictures
Universal Studios
Warner Bros.
Others

Slogans

Mascots

Taco Bell has not had many mascots to this date. Del Taco is a chain of North American fast-food restaurants specializing in Mexican -style offerings as well as American foods such as burgers fries and shakes In 1995, they introduced two mascots to promote the Taco Bell kids' meal, the Ren and Stimpy-esque Nacho and Dog. The Ren and Stimpy Show is an American / Canadian animated television series created by Canadian Animator John Nacho is a crazy cat who gets all his knowledge of the world by watching television and is obsessed with Mexican food. Television ( TV) is a widely used Telecommunication medium for sending ( Broadcasting) and receiving moving Images, either monochromatic Mexican food is a style of food that originated in Mexico. Mexican cuisine is known for its intense and varied flavors colorful decoration and variety of spices Dog is a dog who is more well-behaved than Nacho and gets all his knowledge of the world by reading books. They were dropped in mid-1997.

In September 1997, the Taco Bell chihuahua was introduced. The Taco Bell chihuahua was a popular advertising figure and Mascot used by Taco Bell, which is a division of Kentucky, United States He spoke the line in commercials for their wildly popular "Yo quiero Taco Bell" campaign. In the Spanish language, yo quiero means I want . The little dog's real name was "Gidget", but that was never publicized in the ad campaign. A pseudonym is a fictitious alternative to a person's legal name (see Alias) The Taco Bell chihuahua was a popular advertising figure and Mascot used by Taco Bell, which is a division of Kentucky, United States An advertising campaign is a series of Advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC The character was voiced by comedian, and cartoon voice-over artist, Carlos Alazraqui of Reno 911! and Rocko's Modern Life. Voice acting is the art of providing voices for animated characters (including those in feature films television series animated shorts and Video games) and A comedian or comic is a person who seeks to entertain an audience primarily by making them laugh Carlos Jaime Alazraqui (born July 20, 1962) is a Argentine American Actor, Comedian, impressionist and Voice actor Reno 911! is an American Comedy television series on Comedy Central that debuted in 2003. Rocko's Modern Life is an American Animated series created by Joe Murray that aired for four seasons from 1993 to 1996 By 1998, the Taco Bell chihuahua was known as the biggest commercial star on the planet, but his popularity dropped significantly by 2000. The Taco Bell chihuahua was a popular advertising figure and Mascot used by Taco Bell, which is a division of Kentucky, United States As of the early-2000s, Taco Bell has gone away from the chihuahua and instead has promoted its value menu through "I'm Full!!" commercials and used "Think outside the bun" as its slogan. A value menu is a group of items on a Fast food restaurant menu that are in the US usually priced in the $1 Gidget did, however, make a cameo in a 2002 Geico commercial where he met Geico's spokes-gecko. The Government Employees Insurance Company, usually known by the Acronym GEICO, is an American Auto insurance company That commercial continued to air through 2004.

In the early 2000s, Taco Bell's hot sauce packets (Mild, Hot, and Fire) got a major makeover. Hot sauce, chili sauce, or pepper sauce refer to any spicy Sauce made from Chili peppers and other ingredients The restaurant decided to implement a scheme that would make the condiments a conversation piece; quotes change regularly, and Taco Bell has created a contest to have patrons enter their ideas. " Conversation Piece " is a song written by David Bowie. [11]

Global locations

Australia

Taco Bell's Australian franchise launched circa 1999 with a handful of stores in Sydney. Sydney (ˈsɪdniː is the most populous city in Australia, with a Metropolitan area population of approximately 4 There were also outlets in shopping centre food courts, "piggybacking" off existing KFC or Pizza Hut shopfronts. A food court is a plaza that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining Kentucky Fried Chicken, usually known as KFC, is a chain of Fast food restaurants based in Louisville Kentucky. The venture only had moderate success, and eventually some standalone Taco Bell restaurants were 'split' to offer KFC as well. The Taco Bell dog was used in commercials with promotions such as 99 cent tacos used to encourage customers to try the chain. However, Sydneysiders never really warmed to the concept of Mexican fast food and Taco Bell disappeared in December 2003. Former Taco Bell sites were rebranded as KFC or Pizza Hut.

China
Taco Bell Grande's Logo
Taco Bell Grande's Logo

In 2003, Yum! Brands introduced the Taco Bell brand into People's Republic of China. Yum! Brands Inc ( or Yum! is a Fortune 500 Corporation, that operates or licenses Taco Bell, KFC, Pizza Hut, and Talk People's Republic of China) PEOPLE'S REPUBLIC OF CHINA ARTICLE GUIDELINES The Chinese Taco Bell restaurants are not fast-food restaurants like other Taco Bell restaurants are. China ( Wade-Giles ( Mandarin) Chung¹kuo² is a cultural region, an ancient Civilization, and depending on perspective a National Instead, they are full-service restaurants called Taco Bell Grande that are more analogous to a Mexican grill in the United States. The United States of America —commonly referred to as the In addition to the usual taco and burritos, Taco Bell Grande also serves other Mexican cuisine like albóndigas (meatball soup), tomatillo grilled chicken, fajitas, and alcoholic drinks such as Margaritas. Albóndigas literally means "meatballs" in Spanish In Mexican cuisine albondigas can be used to make sopa de albondigas. The tomatillo ( Physalis philadelphica) is a Plant of the Solanaceae ( Nightshade) family bearing small spherical and green or The chicken ( Gallus gallus, sometimes G gallus domesticus) is a domesticated Fowl which is traditionally believed to have descended from A fajita (fəˈhiːtə is a generic term used in Tex-Mex Cuisine, referring to grilled Meat served on a flour or corn tortilla. The Margarita is one of the most common Tequila -based Cocktails made with tequila mixed with Triple sec and Lime or Lemon juice Currently the chain has three restaurants in China, two in Shenzhen and one in Shanghai. Shenzhen is a city of sub-provincial administrative status in southern China's Guangdong province situated immediately Shanghai ( 上[[wikt 海|海]] is the largest city in China in terms of population and one of the largest urban areas in the world with over 20 million

Canada

In Canada, Taco Bell locations are quite common. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page The menu varies only slightly from the American counterpart. Most notably, Canadian locations sell French fries. French fries ( North American English; sometimes not capitalized chips ( British English) fries or French-fried potatoes (formal The Fries Supreme, French fries topped with ground beef, cheese, sour cream, and green onions is one of the more popular side-orders.

United Kingdom

Currently, there are only two Taco Bell locations in England, both operated by AAFES on air bases RAF Mildenhall and RAF Lakenheath, they are not accessible to the general public. The Army & Air Force Exchange Service (or AAFES) is an agency of the United States Department of Defense. RAF Mildenhall is a Royal Air Force (RAF station located at Mildenhall in Suffolk, England. RAF Lakenheath is a Royal Air Force airfield located near Lakenheath in Suffolk, England

The United Kingdom was the first European country with a Taco Bell, two stores including one located on Coventry Street in London, between Leicester Square and Piccadilly Circus were opened in the 1980s. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Coventry Street is a short London street within the City of Westminster, running from Piccadilly Circus to Leicester Square. London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. For the British guitarist see Lester Square. Leicester Square (ˈlɛstɚ is a Pedestrianised square in the West End Piccadilly Circus is a famous road junction and public space of London 's West End in the City of Westminster,built in 1819 to connect Regent The stores underperformed and were shut down, today the Coventry Street site is occupied by a branch of the sit-down restaurant chain TGI Friday's. TGI Friday's (often shortened to " Friday's " is an American restaurant chain focusing on Casual dining, with over In the 1990s the university food provider Compass New Famous Foods announced plans to open stores in its university and college sites, only one store was opened in Birmingham University in 1994, no other stores were opened and the Birmingham site is now closed. Compass Group plc ( a British company is the largest Food service business in the world A university is an institution of Higher education and Research, which grants Academic degrees in a variety of subjects College ( Latin collegium) is a term most often used today to denote an Educational Institution. The University of Birmingham (informally Birmingham University) is a British red brick University located in the city of Birmingham [12][13] There has been speculation that Taco Bell could return to the UK because of the success of supermarket brands like Old El Paso, growing tourism travel to Mexico and Florida and popular American TV shows which promote Mexican food. Old El Paso is a Brand applied to a range of Mexican -style Foods, including Dinner kits Tacos and Tortillas sauces The United Mexican States ( or commonly Mexico (ˈmɛksɪkoʊ () is a federal constitutional Republic in North America. Florida ( is a state located in the southeastern region of the United States, bordering Alabama to the northwest and Georgia to the [14]

Germany

Currently, there are no public Taco Bell locations in major German cities. AAFES does operate several locations at major US bases in southern Germany. These secure locations are located at: Ramstein Air Base near Kaiserslautern, Mannheim Gartenstadt, Heidelberg Shopping Center, Schweinfurt Ledward Barracks, Grafenwöhr PX Complex/Shopping Center, Baumholder and Wiesbaden Hainerberg. After 9/11, access for non-military customers was severely restricted. [15]

Iceland

Iceland is currently the only country in Europe to have publicly accessible Taco Bell. Iceland, officially the Republic of Iceland ( ( Ísland or Lýðveldið Ísland ( It is operated as a part of KFC establishment in Hafnarfjörður, suburb of Reykjavík. Kentucky Fried Chicken, usually known as KFC, is a chain of Fast food restaurants based in Louisville Kentucky. For water inlet see Fjord. Hafnarfjörður or Hafnarfjordur is a port town located on the south-west For the Greater Reykjavík Area see the Greater Reykjavík Area. It was established in late 2006, after the departure of US Navy from Naval Air Station Keflavik. United States Naval Air Station Keflavik (NASKEF is a former NATO facility at Keflavík International Airport, Iceland.

Japan

Taco Bell is located on most Joint Japan/US Naval Bases like NAF Atsugi, U.S. Fleet Activities Sasebo, and Yokosuka Naval Base. is a naval air base located in the cities of Yamato and Ayase in Kanagawa Prefecture, Japan. US Fleet Activities Sasebo is a United States Navy naval base in Sasebo, Japan, on the island of Kyūshū. US Fleet Activities Yokosuka, or Commander Fleet Activities Yokosuka is a United States Navy base in Yokosuka, Japan. On Okinawa alone, there are 4 Taco Bell locations. One is at Kadena Air Base with the US Air Force. Kadena Air Base is a United States Air Force base located in the towns The remaining three are located with the US Marine Corps at Camp Foster, Camp Schwab, and Camp Hansen. Camp Foster is a United States Marine Corps camp located in Ginowan City on the Japanese prefecture island of Okinawa. Camp Schwab is a United States Marine Corps camp located in northeastern Okinawa, Japan, that is currently home to the 4th Marine Regiment and Camp Hansen is a United States Marine Corps base located in Okinawa, Japan. Taco Bell Express, a smaller food-court variant, is also found at Misawa Air Base and Yokota Air Base. For the civilian use of this facility see Misawa Airport is a United States military facility located adjacent to the city of Misawa is a United States Air Force base located in the city of Fussa and surrounding communities in Tokyo, Japan. As with the other international locations on Military bases, access to the general public is restricted. Only Military personnel, dependents, and Contract personnel both DoD and Civilian and their authorized guests have access to them.

Mexico

After a failed attempt to enter the market in 1992 that finished with all the restaurants closing 2 years later, in September 2007 Taco Bell returned to the country. The first restaurant in the northern city of Monterrey is part of a plan to open between 8 and 10 more locations in 2008 and eventually reach 300 stores. This article is about the Mexican city for other uses see Monterrey (disambiguation. [16][17]

Philippines

In 2004, Taco Bell opened three restaurants in Manila, Philippines. The City of Manila The Philippines ( Filipino: Pilipinas, officially known as the Republic of the Philippines (fil ''Republika ng Pilipinas'' RP

Singapore

Currently there are a few KFC outlets in Singapore that also sell Taco Bell meals, for example, the Hougang KFC Taco Bell outlet in Heartland Mall, Hougang South, beside Kovan MRT Station along Upper Serangoon Road. Kentucky Fried Chicken, usually known as KFC, is a chain of Fast food restaurants based in Louisville Kentucky. Kovan MRT Station (NE13 is an underground station on the North East Line of the Mass Rapid Transit in Singapore. There is also the new 3-in-1 freedom of choice outlets, serving Pizza Hut/Taco Bell/KFC such as the branch in Funan DigitaLife Mall on North Bridge Road. Funan DigitaLife Mall ( Chinese: 福南中心 also known as Funan The IT Mall or simply Funan Centre, is a Shopping centre located near However there are no restaurants selling only Taco Bell merchandise.

South Korea

There is a Taco Bell located on Yongsan Garrison in Seoul, Korea for use of on-base personnel. Yongsan Garrison ( a facility which includes Camp Coiner, is a U

Controversies

In 2000, it was discovered that Taco Bell used corn that was not approved for human consumption in at least some of its taco shells [3].

In 2007, a Taco Bell/KFC store in Manhattan was overrun by rats [4].

See also

References

  1. ^ [PDF]Yum! Brands. Priszm is the largest restaurant income trust in Canada and the largest operator of Canadian Fast food Restaurants. The Taco Bell chihuahua was a popular advertising figure and Mascot used by Taco Bell, which is a division of Kentucky, United States The Enchirito is the Trademarked name of a menu item of the Taco Bell Tex-Mex food chain that is similar to an Enchilada. Worldwide System Restaurants Full-year 2005, located at http://www.yum.com/investors/media/units_ww.pdf, assessed 13 December 2006. Events 1294 - Saint Celestine V abdicates the papacy after only five months Celestine hoped to return to his previous life Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar.
  2. ^ Ibid.
  3. ^ [PDF] Yum!Brands 2007 Annual report.
  4. ^ USATODAY.com - Chihuahua idea men win Taco Bell suit
  5. ^ Image of promotional Border Bell menu
  6. ^ TB Nutrition Calculator
  7. ^ Hispanic PR Wire - Taco Bell 'Fresco Style' Cuts the Fat, Not the Flavor; Company Announces New Option for Health-Conscious Consumers
  8. ^ Taco Bell
  9. ^ Taco Bell press release March 19, 2001
  10. ^ Taco Bell's Big Enchilada - Forbes.com
  11. ^ Taco Bell Press. Events 1279 - A Mongolian victory in the Battle of Yamen ends the Song Dynasty in China. Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. Retrieved on 2007-05-03. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1491 - Kongo monarch Nkuwu Nzinga is baptised by Portuguese missionaries adopting the baptismal name of João
  12. ^ Yankee retreat - 26 July 2001 - CatererSearch
  13. ^ Compass pilots Taco Bell unit - 29 September 1994 - CatererSearch
  14. ^ Yankee retreat - 26 July 2001 - CatererSearch
  15. ^ [1]
  16. ^ "http://query.nytimes.com/gst/fullpage.html?res=9e0ce1dc123ff936a35755c0a964958260"
  17. ^ Taco Bell makes a run across the border - Food Inc. - MSNBC.com

External links

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