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Marketing
Key concepts

Product / Pricing / Promotion
Distribution / Service / Retail
Brand management
Marketing effectiveness
Market research
Marketing strategy
Marketing management
Market dominance
Promotional content

Advertising / Branding
Direct marketing / Personal Sales
Product placement / Public relations
Publicity / Sales promotion
Underwriting
Promotional media

Printing / Publication / Broadcasting
Out-of-home / Internet marketing
Point of sale / Novelty items
Digital marketing / In-game
Word of mouth
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Store brands (house brands in the United States, own brands in the UK, and home brands in Australia) are brands which are specific to a retail store or store chain. In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of Product marketing deals with the first of the "4P"'s of Marketing, which are Product, Pricing, Place, and Promotion. Pricing is one of the Four p's of the Marketing mix. The other three aspects are product promotion and place. Promotion involves disseminating information about a product, Product line, Brand, or company Distribution (or place) is one of the four elements of Marketing mix. A service is the non-material equivalent of a good. A service provision is an economic activity that does not result in Ownership, and this is what differentiates Brand management is the application of Marketing techniques to a specific product, Product line, or Brand. Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term Market research is the process of systematically gathering recording and analyzing data and information about Customers, Competitors and the Market A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive Marketing management is a Business discipline focused on the practical application of marketing techniques and the Management of a firm's marketing resources Market dominance is a measure of the strength of a Brand, product, service, or firm, relative to competitive offerings Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a Direct marketing is a sub-discipline and type of Marketing. There are two main definitional characteristics which distinguish it from other types of marketing Product placement, or embedded marketing, is a type of Advertising, in which promotional Advertisements placed by marketers using Public relations (PR is the practice of managing the flow of Information between an Organization and its Publics Public relations - often referred Publicity is the deliberate attempt to manage the public's perception of a subject Sales promotion is one of the four aspects of Promotional mix. An underwriting spot is an announcement made on Public broadcasting outlets especially in the United States in exchange for funding Printing is a process for reproducing text and image typically with ink on Paper using a printing press To publish is to make content Publicly known. The term is most frequently applied to the distribution of text or images on paper or to the placing of content For the band see Broadcast (band Broadcasting is the distribution of audio and/or Video signals which transmit Out-of-home advertising (also referred to as OOH) is essentially any type of Advertising that reaches the consumer while he or she is outside the home (or office Internet marketing, also referred to as web marketing, online marketing, Internet advertising, or eMarketing, is the Marketing A point-of-sale display (POS is a specialized form of Sales promotion that is found near on or next to a checkout counter (the "point of sale" Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely relevant personal and cost-effective manner In-game advertising ( IGA) refers to the use of Computer and video games as a medium in which to deliver Advertising. Word of mouth, is a reference to the passing of Information by verbal means especially recommendations but also general information in an informal person-to-person The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located For a topic outline on this subject see List of basic Australia topics. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a Chain stores are Retail outlets that share a Brand and central management and usually have standardized business methods and practices The retailer can manufacture goods under its own label, re-brand private label goods, or outsource manufacture of store brand items to multiple third parties - often the same manufacturers that produce brand label goods. Private label products or services are typically those manufactured or provided by one company for offer under another company's Brand. Store brand goods are generally cheaper than national brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Consumers refers to individuals or households that use goods and services generated within the economy. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand.

In some retail sectors, store brands account for 40 to 50 percent of sales. Store branding is a mature industry; consequently, some store brands have been able to position themselves as premium brands. Product Life Cycle Management is the succession of strategies used by management as a product goes through its product life cycle Sometimes store-branded goods mimic the shape, packaging, and labeling of national brands, or get premium display treatment from retailers. (For example, "Dr. Thunder" and "Mountain Lightning" are the names of the Sam's Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively. Sam's Choice is a private label brand created by Cott Beverages for Wal-Mart Discount stores Supercenters and neighborhood markets Dr Pepper is a soft drink marketed in North America, South America and Europe by Dr Pepper Snapple Group. Mountain Dew is a popular drink distributed and manufactured by PepsiCo. )

Some retailers believe that while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand vis-a-vis the national brand.

In most cases, while a store brand is usually cheaper than a national (or even a regional) brand, they remain more expensive than a generic brand sold at the store. Generic brands of consumer products (often supermarket goods are distinguished by the absence of a Brand name. (i. e. Pittsburgh-based Giant Eagle selling their store brands for less than national brands but more than Topco's Valu Time generic brand. Giant Eagle Inc, is an American Supermarket chain with stores located in Pennsylvania, Ohio, West Virginia, and Maryland Topco Associates LLC is a Cooperative owned by other Retailers' cooperatives and independent grocery stores and chains ) The "no-frills" grocery chains primarily sell store brands, such as Aldi and Save-A-Lot (though most Save-A-Lots do sell limited name brand products, which vary from whoever owns the store), in order to promote overall lower prices compared to supermarket chains that sell several brands as well as other goods and services. For similarly named settlements see Aldie, short for " AL brecht DI scount" is a Discount Supermarket Save-A-Lot is a Grocery store chain that is the thirteenth-largest Retail chain and sixth-largest chain under a single banner with more than one thousand stores in Customer divider barjpg|thumb|In supermarkets sellers periodically change prices for classes of goods in response to market conditions rather than negotiating the price of each good

Contents

List of store brands

Australia

Supermarkets

Coles Supermarkets

Discontinued

BI-LO

Woolworths Supermarkets

Franklins

Discontinued

Metcash

SPAR Australia

FoodWorks

Department and discount stores

Myer

Babyworld, Basque, Blaq, Brooklyn Industries, Collection, Cooks Kitchen, Fiorucci, Heritage, Innovare, Jane Lamerton, Kenji, Ladybird, Maddox, Milkshake, Miss Shop, Mosaic, Piper, Regatta, Reserve, Soho, Sprout, Tokito, Urbane, Vue

Kmart

Target

Big W

New Zealand

Supermarkets

Foodstuffs Branded Supermarkets. Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers (formerly Coles Group before its acquisition on 23 November BI-LO is a major Australian supermarket chain owned by Wesfarmers (formerly Coles Group) Franklins is a discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Australia. Myer is Australia 's largest chain of Department stores retailing a broad range of merchandise including women's men's and children's clothing footwear and accessories Kmart Australia is a discount department store chain that operates in Australia (and New Zealand trading as Kmart New Zealand Target Australia Pty Ltd is an Australian department store chain owned by Wesfarmers (formerly by Coles Group) Big W is the second-largest chain of discount department stores in Australia with over 140 stores Jamie Durie (born 3 June 1970) is an Australian Landscaper and television personality Amalgamated Wireless Australasia Limited (AWA was Australia's largest and most prominent manufacturer of Radio, Telecommunications and Audio equipment For the commodity see Food. Foodstuffs NZ Ltd is a New Zealand grocery distributor incorporated as a Retailers' cooperative

(New World; Pak'n Save & Four Square supermarkets)

Progressive Enterprises Branded Supermarkets. Progressive Enterprises Limited is an Australian owned company operating in New Zealand, and a subsidiary of the Australian retail group Woolworths Limited

(Countdown; Woolworths; Foodtown; Freshchoice & Supervalue)

Department and discount stores

The Warehouse

United Kingdom

Supermarkets

Asda

Morrisons

Sainsbury's

Tesco

United States

Stop & Shop in-house brand soda
Stop & Shop in-house brand soda

Department and discount stores

Supermarkets

Target

Mercadona

Safeway

Other

External links

Haggen Food & Pharmacy is the largest independent Grocery retailer in the Pacific Northwest. HEButt Grocery Company (abbreviated H-E-B) is a privately held San Antonio Texas -based Supermarket chain with 310 stores throughout DeMoulas/Market Basket, more commonly known as Market Basket, is a chain of 59 Supermarkets in eastern New England. Loblaw Companies Limited ( (LCL is the largest Retailer in Canada, with over 1690 Supermarkets operating under a variety of regional banners including Roundy's Supermarkets ( Roundy's) is a Milwaukee, Wisconsin -based Supermarket chain with 152 stores in Minnesota and Roundy's Supermarkets ( Roundy's) is a Milwaukee, Wisconsin -based Supermarket chain with 152 stores in Minnesota and Wal-Mart Stores Inc (or Walmart as written in its new logo is an American public corporation that runs a chain of large discount department stores President's Choice (or "PC" is the private label brand of Loblaw Companies Limited, the largest food retailer in Canada. Loblaws is a Supermarket chain of 68 stores in Canada, headquartered in Brampton, with stores across Publix Super Markets Inc (commonly known as Publix) is an American Supermarket chain based in Lakeland, Florida. Sobeys is the second largest food retailer in Canada, with over 1300 supermarkets operating under a variety of banners Save Mart Supermarkets is a regional chain of supermarkets operating under the names of Save Mart, FoodMaxx, Lucky, and S-Mart Foods. Trader Joe's is a privately held chain of specialty Grocery stores headquartered in Monrovia California. Zellers Inc is Canada 's second-largest chain of mass merchandise Department stores, with 282 locations in communities across Canada. Wegmans Food Markets Inc is a 79-store US regional Supermarket chain with stores in New York, Pennsylvania, New Jersey,

Dictionary

store brand

-noun

  1. A brand, usually for multiple products and usually unadvertised, for products only sold at a particular group of retail outlets.
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