Sponsorship Porsches during WTA championships in Madrid

To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor. A benefactor is a person who gives some form of help to benefit a person group or organization (the Beneficiary, often gifting a monetary contribution in the form of an

Sponsorship may be an arrangement to exchange advertising for the responsibility of funding a popular event or entity. For example, a corporate entity may provide equipment for a famous athlete or sports team in exchange for brand recognition. A corporation is a separate legal entity usually used to conduct business A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a The sponsor earns popularity this way while the sponsored can earn a lot of money. This type of sponsorship, known as cause-related, is prominent in the sports, arts, media and charity sectors. Cause marketing or cause-related marketing refers to a type of Marketing involving the cooperative efforts of a "for profit" business and a Non-profit

Then commercial radio stations began broadcasting in the early 1920s, the programs were aired without advertising. Sustaining program is a term used in the United States broadcasting industry for a program which does not have commercial sponsorship or Advertising. Many radio stations were established by radio equipment manufacturers and retailers and programming was provided to sell radio transmitters and receivers. This led to a system where radio and television programs were financed by selling sponsorship rights to businesses. Eventually, the broadcasters began selling smaller blocks of advertising time to several businesses. Sponsorship is also becoming increasingly important in education.

Many companies want their logo on sponsored equipment in return. A logo ( Greek el λογότυπος = el-Latn logotypos is a graphical element ( Ideogram, Symbol, Emblem, Icon, Sign) Formula One teams for many years relied heavily on the income from tobacco advertising, reflected in the sponsorship liveries of the teams. Tobacco advertising is the promotion of Tobacco use (typically Cigarette smoking) by the Tobacco industry through a variety of Formula One sponsorship liveries have been used since the late 1960s replacing the previously used national colours. Other types of sponsorships revolve around companies paying for parts of television broadcasts and sporting events which bear their name. For example college bowl games now contain the name of their sponsor such as the Tostito's Fiesta Bowl.

Many times a company's motives for sponsorship are altruistic in order to create goodwill in the community which increases their good reputation. However, sponsorship is more commonly used to derive benefit from the associations created for a company's brand(s) or image as a result of the sponsorship. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a In Marketing, a corporate identity is the "persona" of a Corporation which is designed to accord with and facilitate the attainment of business objectives

People may sponsor an individual or group of people to undertake a fundraising task, usually for a charity or other cause requiring funding. The definition of charitable organization, and of charity varies according to the country and in some instances the region of the country in which the charitable organization operates

Sponsorship belongs to the promotional tool of Marketing. Promotion involves disseminating information about a product, Product line, Brand, or company In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of

In Japan, sponsorship is prevalent in television, as evidenced by each Japanese television series (after its opening sequence, its ending and subsequent episode preview). For a topic outline on this subject see List of basic Japan topics.

US naval craft are sponsored before they are launched by a prominent female personage. The United States of America —commonly referred to as the

With respect to neuroscience conferences, the term sponsor designates the person financially supporting the research presented at the conference.

See also

• Donation
• Cause marketing
• Ambush marketing
• Sports marketing
• Sustaining Program
• European Sponsorship Association