Social influence is when the actions or thoughts of individuals are changed by other individuals. Examples of social influence can be seen in socialization and peer pressure. The term socialization is used by sociologists, social psychologists and Educationalists to refer to the process of learning one’s Culture Peer Pressure is a term describing the pressure exerted by a Peer group in encouraging a person to change their Attitude, Behavior and/or Morals This is the effect of other people on a person's behaviour. Social Influence can also be covered as a type of persuasion.
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Types
Peer Pressure
In the case of peer pressure, a person is convinced to do something (such as going to an opera, or doing illegal drugs) they might not like but which they perceive as "necessary" to upkeep the positive relationship with the other party, such as the family of their partner. Peer Pressure is a term describing the pressure exerted by a Peer group in encouraging a person to change their Attitude, Behavior and/or Morals Opera is an art form in which Singers and Musicians perform a Dramatic work (called an opera which combines a text (called a Libretto The illegal drug trade or drug trafficking is a global Black market consisting of the cultivation manufacture distribution and sale of illegal Drugs Family denotes a group of People affiliated by consanguinity affinity or co-residence NOTICE TO WOULD-BE-ROMEOS*************** The person could agree to the offering even if he hated it for many reasons; maybe he or she is the possible inheritor of the family/person that asks him or her to come to the opera, the family could want to evaluate the person before letting their son/daughter get married with him/her, etc. "Heir" and "Heiress" redirect here For the men and women fragrances endorsed by Paris Hilton see Heiress (fragrance. NOTICE TO WOULD-BE ROMEOS **************
Charisma
Social influence can also be described by the word power, which means the ability to influence a person/group of people to one's own will. Power is a measure of a person's ability to control the environment around them including the behavior of other people Usually people who possess beauty, significant sums of money, good jobs and so on will possess social influence on other, "ordinary" people. NOTICE TO WOULD-BE-ROMEOS*************** Money is anything that is generally accepted as Payment for Goods and services and repayment of Debts. So even if the person doesn't possess any "real" or political power but possesses the things listed above (good looks, money, etc. ), he could persuade other people into doing something. Persuasion is a form of Social influence. It is the process of guiding people toward the adoption of an idea attitude or action by rational and symbolic (though not always However, good looks, money, etc. is not solely why attractive people are able to exert more influence than average looking people; for confidence is the by-product of good looks etcetera. Therefore, the individual's self-esteem and perceived Persona is the critical factor in determining the amount of influence one exerts. In Psychology, self-esteem reflects a Person 's overall evaluation or appraisal of her or his own worth A persona, in the word's everyday usage is a social Role or a character played by an Actor.
A popular case involving social influence is the one directed by Charles Manson, who had led a group of allies to murder many people. This case ended with his imprisonment, although it is often wondered how Manson had managed to direct his "Family" so well.
Reputation
Those perceived as experts may exert social influence as a result of their perceived expertise. An "expert" ( is someone widely recognized as a reliable source of technique or Skill whose faculty for judging or deciding rightly justly This involves credibility, a form of social influence from which one draws upon the notion of trust. People believe an individual to be credible for a variety of reasons, such as experience, attractiveness,
Connections
Some people exert influence not by directly influencing large numbers of people, but by their connections to people in power.
Bully Pulpit
Those with access to the media may use this access in an attempt to influence the public. For example, a politician may use speeches to persuade the public to support issues that he or she does not have the power to impose on the public. This is often referred to as using the "bully pulpit".
Another example would be movie stars, who do not usually possess any political power but are familiar to many of the world's citizens and therefore possess social status. For other uses including various songs titled "Movie Star" see Movie star (disambiguation. They get a lot of media coverage and they have many enthusiastic fans. "Popular press" redirects here note that the University of Wisconsin Press publishes under the imprint "The Popular Press" Fans in Little Italyjpg|thumb|right|Fans in Little Italy Manhattan celebrating the victory of the Italian association football team after the 2006 FIFA World Cup]][[Image Wm-oly-de-cr
Conformity
Types
Kelman (1961) identified three types of conformity
1. Compliance - This is where the individual says they agree with a particular view point or acts in a certain way in front of the group to achieve a favorable reaction.
2. Identification - This is where the individual says things or acts in a certain way in front of the group because they believe in what they say and do because being part of the group is important to them. This type of conformity is normally only temporary. The individual will revert back to their old beliefs once they have left the group.
3. Internalization - This is where the individual's views are truly altered. The new views become part of the individual's own value system. They don't lose these views even after leaving the group because they wholeheartedly believe the views are correct.
Reasons For
Deutsch & Gerard identified the Dual Process Model (1955) - the two psychological needs that lead humans to conform:
1. Our need to be right (Informational social influence) and;
2. Our need to be liked (Normative social influence)
Methods
Yes-set
One can ask several trivial questions with the expected answer "yes", building trust and acceptance. Acceptance, in Spirituality, Mindfulness, and Human Psychology, usually refers to the experience of a situation without an intention to change Further questions such as "Will you buy this?" or "Could you borrow this for me?" are then more likely to be answered with "Yes". This technique is used by salesmen, and unconsciously, in conversation. It is also present to a certain extent in the Socratic method of debate. The Socratic Method (or Method of Elenchus or Socratic Debate) named after the Classical Greek philosopher Socrates, is a form of See also selling technique. Selling technique is the body of methods used in the Profession of Sales, also often called personal selling
See also
Further
- Cialdini, Robert B. Minority influence is a form of Social influence, which takes place when a majority is being influenced to accept the Beliefs or Behaviour of a minority (2001). ‘‘Influence: Science and practice (4th ed. )’’. Boston: Allyn & Bacon. ISBN 0321011473.
- Hogan, Kevin (2004) The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! (ISBN 978-0471670513 ).
- Logan, C. R. (2006). Lyle Lanley You’re My Hero: or The Social Psychology of Influence. In A. S. Brown & C. R. Logan (Eds. ), The Psychology of The Simpsons. The Psychology of The Simpsons D'oh! is a Non-fiction book analyzing Psychology themes in the television series The Simpsons Dallas: BenBella Books.
External links
- Influence At Work: Dr Robert Cialdini's official web site and [1] in the United Kingdom
- 5 Ways to be Influential Article is on a Canadian politics website.
- Working Psychology Website A webpage written by a professor at University of Southern California, devoted to social influence.
- Yes set
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