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Smirnoff
Type Vodka
Proof 80
Manufacturer Diageo
Country of origin Flag of Russia Russia
Introduced ca. Vodka is one of the world's most popular Distilled beverages It is a clear liquid which consists of mostly Water and Ethanol purified by Distillation Diageo plc () is the largest multinational beer wine and spirits company in the world Russia (Россия Rossiya) or the Russian Federation ( Rossiyskaya Federatsiya) is a transcontinental Country extending 1860s
Related products List of vodkas

Smirnoff is a brand of vodka now owned and produced by British drinks giant Diageo. This is a list of brands of Vodka. Gallery The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Diageo plc () is the largest multinational beer wine and spirits company in the world Products under the Smirnoff brand, which began with a vodka distillery founded in Moscow by Piotr Arsenieyevich Smirnov, is now distributed in 130 countries and includes flavored vodka and malt beverages. Vodka is one of the world's most popular Distilled beverages It is a clear liquid which consists of mostly Water and Ethanol purified by Distillation Moscow (Москва́ romanised: Moskvá, IPA: see also other names) is the Capital and the largest city of Malt beverage is an American term for both alcoholic and non-alcoholic fermented Beverages in which the primary ingredient is Barley, which has Smirnoff vodka is both the best selling vodka and the best selling high-priced distilled spirit in the world as of March 2006. [1]

Contents

History

Piotr Smirnov first founded his vodka distillery in Moscow in the 1860s, under the trading name of PA Smirnoff. He died in 1910 and was succeeded by Vladimir Smirnov. The company flourished and produced more than 4 million cases of vodka per year.

During the October Revolution, the distillery was confiscated and the family had to flee. The October Revolution (Октябрьская революция Oktyabrskaya revolyutsiya) also known as the Soviet Revolution Vladimir Smirnov re-established the factory in 1920 in Istanbul. Istanbul (historically Byzantium and later Constantinople; see the other Names of Istanbul) is the largest city of Turkey Four years later he moved to Lwów (formerly Poland, now Lviv, Ukraine) and started to sell the vodka under the contemporary French spelling of the name, "Smirnoff". Lviv ( Ukrainian: Львів, L’viv, Lwów Lemberg Львов L'vov; see also other names) is a major city in western Lviv ( Ukrainian: Львів, L’viv, Lwów Lemberg Львов L'vov; see also other names) is a major city in western French ( français,) is a Romance language spoken around the world by 118 million people as a native language and by about 180 to 260 million people The new product was a success and by the end of 1930 it was exported to most European countries. An additional distillery was founded in Paris in 1925. Paris (ˈpærɨs in English; in French) is the Capital of France and the country's largest city

In the 1930s Vladimir met Rudolph Kunett, a Russian who had emigrated to America in 1920. The Kunett family had been a supplier of spirits to Smirnoff in Moscow before the Revolution. In 1933 Vladimir sold Kunett the right to begin producing Smirnoff vodka in North America. However, the business in America was not as successful as Kunett had hoped. In 1938 Kunett couldn't afford to pay for the necessary sales licenses, and contacted John Martin, president of Heublein, who agreed to buy the rights to Smirnoff.

Thanks to the introduction of vodka cocktails and successful advertisement campaigns, Smirnoff increased in popularity both in the US and internationally.

Since the 1990s

A bottle of Smirnoff vodka
A bottle of Smirnoff vodka

During the 1990s one of Piotr Smirnov's descendants started producing Smirnov (Смирновъ in Ukraine) vodka in Ukraine, claiming to be "The Only Real Smirnov". After a number of lawsuits Smirnoff successfully claimed back the trademark, whilst in 2006 Diageo tied up a joint venture deal with the Смирновъ company. Diageo plc () is the largest multinational beer wine and spirits company in the world [1]

The Smirnoff company has the naming rights to the Smirnoff Music Centre, a concert amphitheatre in Dallas, Texas. Superpagescom Center is an outdoor performing arts center located at 1818 1st Ave in Dallas, Texas ( USA) They also sponsor the Smirnoff Underbelly, a major venue at the Edinburgh Fringe. The Smirnoff Underbelly is a venue at the Edinburgh Fringe Festival off Cowgate. The Edinburgh Fringe (officially the Edinburgh Festival Fringe, commonly just The Fringe) is the world’s largest Arts festival.

In the late 1990s Smirnoff introduced a series of new products onto the UK and later the European and North American market, which quickly became popular among young people, especially within the club scene (See "Alcopops"). The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located A nightclub (or "night club" or "club" is a drinking, dancing, and entertainment venue which does its primary business after dark Alcopop is a term describing certain flavored alcoholic beverages including Malt beverages to which various fruit juices or other flavorings have been added

There are two different products by the name of Smirnoff Ice. One, sold in the United States and France, is a citrus-flavoured malt beverage (5. Malt beverage is an American term for both alcoholic and non-alcoholic fermented Beverages in which the primary ingredient is Barley, which has 5% ABV) with variants in 'Original,' and 'Triple Black. Alcohol by volume (abbreviated as abv or ABV) is a standard measure of how much alcohol ( Ethanol) is contained in an Alcoholic beverage ' The other, sold in Europe (excluding France), Latin America, Australia and Canada, is a premixed vodka drink. It also has variants in 'Original' and 'Black Ice' (or in some markets, 'Triple Black' or 'Double Black'), ranging from 5% to 7% ABV in different markets. Alcohol by volume (abbreviated as abv or ABV) is a standard measure of how much alcohol ( Ethanol) is contained in an Alcoholic beverage

Smirnoff Ice Twisted was a spin-off of the American Smirnoff Ice that featured flavors such as Mandarin Orange and Green Apple. Confusion in branding between Smirnoff Twist Vodka and Smirnoff Twisted Malt Beverage resulted in the decision to drop the "Twisted" from the flavored line of Smirnoff Ice. Current flavors include Watermelon, Wild Grape, Pomegranate Fusion, Arctic Berry (Blueberry), Green Apple Bite and Raspberry Burst.

The next line of Smirnoff's malt beverages to hit shelves was their "Raw Teas" in flavors like Peach and Raspberry. This product line has been marketed most notably with the "Tea Partay" music video and website. Raw Tea is a line of alcoholic Malt beverages offered by Smirnoff company since 2006, sold mostly on US market It is similar to the brand Twisted Tea. Twisted Tea is a brand of Hard Iced Tea that was introduced in 2001

The newest product from Smirnoff is Smirnoff Source, an ultra-premium beer-alternative created with alcohol and spring water released in May of 2007. It is citrus flavored and lightly carbonated with 3. 5% ABV.

A line of fruit flavoured vodkas with the "Twist" moniker appended on the end of the name have also been introduced. Flavors include Green Apple, Orange, Cranberry, Raspberry, Citrus (Lemon), Vanilla, Strawberry, Black Cherry, Watermelon, Lime, and, most recently, Blueberry.

Smirnoff trialed in the UK and Canada during 2004 a new blend of vodka entitled Smirnoff Penka. Marketing and distribution was handled by The Reserve Brands of Diageo plc. As of 2007 Penka continues to be available in the UK [2]. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century.

Numbering

Numbering and additional information such as brewing place and bottling place are available at the bottom of the bottle. Depicted here is the number 63 - Smirnoff Twisted V Green Apple
Numbering and additional information such as brewing place and bottling place are available at the bottom of the bottle. Depicted here is the number 63 - Smirnoff Twisted V Green Apple

It is a common misconception that Smirnoff Red Label Vodka purchased in plastic containers is of lower quality, this is untrue however and both the varieties purchased in glass and plastic containers are numbered the same, at 21. Alcopop is a term describing certain flavored alcoholic beverages including Malt beverages to which various fruit juices or other flavorings have been added Alcopop is a term describing certain flavored alcoholic beverages including Malt beverages to which various fruit juices or other flavorings have been added Alcopop is a term describing certain flavored alcoholic beverages including Malt beverages to which various fruit juices or other flavorings have been added Alcopop is a term describing certain flavored alcoholic beverages including Malt beverages to which various fruit juices or other flavorings have been added

In popular culture

Smirnov

Smirnov (Russian Смирнов) can be seen as the Russian version of Piotr Smirnov's Smirnoff vodka. Russian ( transliteration:,) is the most geographically widespread language of Eurasia, the most widely spoken of the Slavic languages Russia (Россия Rossiya) or the Russian Federation ( Rossiyskaya Federatsiya) is a transcontinental Country extending It is made by the Smirnov Trading House, a company owned as part of a joint venture by Russia's A1 / Alfa Group and Diageo, owner of the Smirnoff Brand. Diageo plc () is the largest multinational beer wine and spirits company in the world

The full title of the Smirnov Trading House is The Trading House of the Heirs of the P. A. Smirnov.

Smirnov was launched in 1991 by Boris Smirnov, an offspring of the original producer of the spirit, Piotr Smirnov. After many lawsuits with Smirnoff's parent company, which resulted the Diageo brand being banned in the Commonwealth of Independent States, the Russian brand became a sister product to Smirnoff, as well as Johnnie Walker, Captain Morgan and Jose Cuervo in Diageo's portfolio of drinks due to $50 share-offer for 75% of the Russian firm. Johnnie Walker is a brand of Scotch whisky produced in Kilmarnock, Ayrshire, Scotland. Captain Morgan is a brand of Rum produced by Diageo. It is named after the 17th-century Caribbean Privateer from Wales, Sir Henry Morgan

See also

References

  1. ^ Diageo North America :: SMIRNOFF(R) Vodka is the World's #1-Selling Premium Distilled Spirit
  2. ^ StreetSwing's Dance History Archives - The Mule / Mule Walk - Main1

External links

Sea is an Advertising campaign launched by Diageo in 2007 to promote Smirnoff brand Vodka. Vodka war refers to heated discussions within the European Union about the definition of which Hard liquors may or may not be Branded as " Vodka
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