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Seth Godin

Born July 10, 1960 (1960-07-10) (age 47)
Occupation Author, Marketing expert
Spouse Helene Godin[1]

Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Events 48 BC - Battle of Dyrrhachium, Julius Caesar barely avoids a catastrophic defeat to Pompey in Macedonia. Year 1960 ( MCMLX) was a Leap year starting on Friday (link will display full calendar of the Gregorian calendar. An author is defined both as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of Events 48 BC - Battle of Dyrrhachium, Julius Caesar barely avoids a catastrophic defeat to Pompey in Macedonia. Year 1960 ( MCMLX) was a Leap year starting on Friday (link will display full calendar of the Gregorian calendar. The United States of America —commonly referred to as the His blog is one of the most popular blogs in the world. [2] Godin popularized the topic of permission marketing. Permission marketing is a term used in E-marketing. Marketers will ask permission before they send advertisements to prospective customers

Contents

Background

According to his biography, Seth's earliest fascination was with a short-wave radio his grandparents bought for him. In an interview with UXPioneers Seth recalls that talking to people without the use of wires felt like "magic".

Aged 14, Seth took his first steps into entrepreneurship printing Biorhythm at the local University, and selling them for $30 each. A biorhythm (from Greek βιορυθμός - biorhuthmos) is a hypothetical cycle in physiological emotional or intellectual well-being At 16, Seth founded the High School Ski club and took a group of 50 - 60 children to ski by his house in Buffalo every week. Around this time Seth is also know to have worked at a fast food outlet, before dropping 3 plates in one shift, and in media sales.

Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy. Computer science (or computing science) is the study and the Science of the theoretical foundations of Information and Computation and their Philosophy is the study of general problems concerning matters such as existence knowledge truth beauty justice validity mind and language He later claims to have abused a major loophole in the system to skip difficult engineering classes in favour of philosophy. Seth earned his MBA in marketing from Stanford Business School. The Master of Business Administration ( MBA) is a Master's degree in Business administration, which attracts people from a wide range of academic disciplines In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of The Stanford Graduate School of Business (also known as Stanford Business School or Stanford GSB) is one of the professional From 1983 to 1986, he worked as a brand manager at Spinnaker Software. For a time Seth commuted every week from California and Boston to do both his new job and complete his MBA.

After leaving Spinnaker Software in 1986, Seth became a book packager. Book-packaging (or book producing is a publishing activity in which a publishing company outsources the myriad tasks involved in putting together a book—writing researching editing It was in the same offices that Seth met Mark Hurst, and founded Yoyodyne. Yoyodyne is the name of several companies both in fiction and real life After a few years Seth sold the book packaging business to his employees and focused his efforts on Yoyodyne, one of the first online marketing companies. It was with Yoyodyne that Seth came up with the concept of permission marketing. Permission marketing is a term used in E-marketing. Marketers will ask permission before they send advertisements to prospective customers

Seth sold Yoyodyne the company to Yahoo! in 1998. As a part of the sale to Yahoo!, Godin became Vice-President of Permission Marketing at Yahoo!. For a period of time, Godin served as a columnist for Fast Company[3] and in late 2005, Godin founded the "recommendation network" website Squidoo. Fast Company is a full-color not-quite-monthly (10 issues per year business magazine that reports on innovation digital media technology Change management Squidoo is a Website designed to make it easy for anyone for free to set up a single page on a topic he or she knows or cares a lot about [4]

Sales and Success

Seth is the author of 11 bestselling books. [2] Godin's book Free Prize Inside was a Forbes Business Book of the Year in 2004. Forbes is an American Publishing and media company Its flagship publication Forbes magazine is published bi-weekly [5] In its first two years of release alone, Purple Cow sold over 150,000 copies and more than 23 printings. [6] The Dip was a Business Week and New York Times bestseller. BusinessWeek is a business Magazine published by McGraw-Hill. [7][8]

Viewpoints

Godin combines three elements in his writings. First, the end of the "TV-Industrial complex" means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Spamming is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as "Sneezers", and to the ideas so spread as an "IdeaVirus". Unleashing the Ideavirus is claimed to be the most downloaded EBook of all time He calls a remarkable product or service a purple cow. Purple Cow Transform Your Business by Being Remarkable, Seth Godin suggests that marketing as we have known it dominated by what he refers to as the Yahoo! currently has a model of a purple cow in the lobby of its Sunnyvale campus.

Advertisements on TV and Radio are classified as 'interruption marketing', which interrupt the customer while he is doing something of his preference. Godin introduced the concept of "permission marketing" where the business provides something of value to the customer and thus obtains his permission and then does marketing. Permission marketing is a term used in E-marketing. Marketers will ask permission before they send advertisements to prospective customers

Personal

Godin and his wife Helene live in Westchester County, New York. Westchester County is a primarily Suburban county located in the U New York ( is a state in the Mid-Atlantic and Northeastern regions of the United States and is the nation's third most populous [9] Helene is Corporate Counsel at Audible.com. Audiblecom is an Internet provider of spoken audio entertainment information and educational programming [10]

Bibliography

See also

References

  1. ^ Teeter Talk
  2. ^ a b Etsy Interview: "I'm Seth Godin. Malcolm Gladwell (born September 3, 1963) is a United Kingdom -born Canadian -raised Journalist and author now based in New York City Robert Scoble (born January 18 1965) is an American blogger, technical evangelist, and author Chris Anderson may refer to Chris Anderson (TED, curator of the TED Conference Chris Anderson (writer, author journalist editor-in-chief Timothy Ferriss (b 1977 is an American author public speaker and productivity Guru. I write one of the most popular blogs in the world. I've written 11 bestsellers about marketing, how ideas spread and treating people with respect. "
  3. ^ Seth's Blog: So long to Fast Company. Retrieved on 2008-02-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1249 - Andrew of Longjumeau is dispatched by Louis IX of France as his ambassador to meet with the Khan of the Mongols
  4. ^ "About Squidoo", Squidoo, pp. Squidoo is a Website designed to make it easy for anyone for free to set up a single page on a topic he or she knows or cares a lot about  1. Retrieved on 2007-07-15. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1099 - First Crusade: Christian soldiers take the Church of the Holy Sepulchre in Jerusalem after the final  
  5. ^ "Forbes.com Business Book of the Year", Forbes. Retrieved on 2008-05-25. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1085 - Alfonso VI of Castile takes Toledo Spain back from the Moors.  "
  6. ^ Hogan, Ron. "How to Succeed in Business (Books)", Publishers Weekly, 5/16/2005. Retrieved on 2008-05-20. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 325 - The First Council of Nicaea &ndash the first Ecumenical Council of the Christian Church is held  ". . . reports that the two-year-old title has more than 150,000 copies in print after 23 printings"
  7. ^ Business Week Bestseller List: October 8th, 2007
  8. ^ New York Times Bestseller List: June 8th 2007
  9. ^ Amazon.com: Meatball Sundae: Books: Seth Godin. Retrieved on 2008-02-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1249 - Andrew of Longjumeau is dispatched by Louis IX of France as his ambassador to meet with the Khan of the Mongols
  10. ^ audible.com Investor Relations:: Biography. Retrieved on 2008-02-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1249 - Andrew of Longjumeau is dispatched by Louis IX of France as his ambassador to meet with the Khan of the Mongols

External links

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