Sega Corporation 株式会社セガ
Type	Subsidiary of Sega Sammy
Founded	Standard Games (1940); Service Games (May 1952[1])
Headquarters	Ōta, Tokyo, Japan International: San Francisco, California, US Chiswick, London, UK Sydney, New South Wales, Australia
Key people	Hajime Satomi, CEO Sega Corp, Naoya Tsurumi, CEO SOA and SE; Simon Jeffery, COO and President SOA; Mike Hayes, COO and President SE; Yu Suzuki, Yuji Naka notable game designers
Industry	Video games, former video game console manufacturer
Products	Sonic the Hedgehog, Total War, Virtua Fighter, Virtua Tennis, Shenmue, House of The Dead (See complete software listing.) Master System, Genesis/Mega Drive, Game Gear, Sega 32x, Sega CD, Nomad, Sega Pico, Saturn, Dreamcast
Revenue	US$800. This article is about the holding company There is a separate article on the Sega brand is one of the 23 special wards of Tokyo, Japan.As of 2008 the ward has an estimated Population of 677341 and a density of 11360 persons per For a topic outline on this subject see List of basic Japan topics. The City and County of San Francisco is the fourth most populous city The United States of America —commonly referred to as the Chiswick ( IPA /ˈtʃɪzɪk/ is an area of West London, located west of Charing Cross, which covers the eastern part of the London Borough of Hounslow London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Sydney (ˈsɪdniː is the most populous city in Australia, with a Metropolitan area population of approximately 4 For a topic outline on this subject see List of basic Australia topics. was the founder of Sammy Corporation, an entertainment equipment manufacturer which currently owns Sega, a world-renowned producer of arcade and software games A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator Simon Jeffery is the current president of Sega of America He was president of LucasArts between 2000 and 2003 and a director at the company for three years prior A chief operating officer or chief operations officer ( COO) is a Corporate officer responsible for managing the day-to-day activities of the Corporation Yu Suzuki (鈴木 裕 ja-Latn ''Suzuki Yū'' born June 10 1958) is a Japanese Game designer and producer who has spent his entire is a Video game designer, programmer, the former head of Sonic Team, a group of Sega programmers/designers the lead programmer of the original For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" The video game industry (formally referred to as Interactive entertainment) is the economic sector involved with the development, Marketing A console manufacturer is a company that manufactures and distributes Video game consoles It is also known as a first-party Video game publisher. In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need This is a list of Video game franchises published or developed by Sega or a Subsidiary of Sega comprised by all of Sega's franchises The Sega Master System is an 8-bit cartridge-based Video game console that was manufactured by Sega and was first released in 1986. The is a 16-bit Video game console released by Sega in Japan in 1988 North America in 1989 and the PAL region in 1990 The Sega Game Gear is a Handheld game console which was Sega 's response to Nintendo 's Game Boy. The Sega 32X ( Japanese: セガ スーパー32X codenamed Project Mars is an add-on for the Sega Mega Drive Video game console by Sega The is an add-on device for the Sega Mega Drive that was released in Europe, Australia, New Zealand, Japan. The Sega Nomad (Also called Sega Genesis Nomad or just Nomad) was a Handheld game console sold for the North American consumer market The Sega Pico, also known as, was an electronic Toy by Sega. The aim of creating the Pico was to get more young children to use Video game systems The is a 32-bit Video game console that was first released on November 22 1994 in Japan, May 11 1995 in North America The is Sega 's most recent Video game console and the successor to the Sega Saturn. In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been 127 million (2004)
Employees	10,760
Website	Sega Corporation (Japan) Sega of America Sega Europe Sega Mobile

Sega Corporation (株式会社セガ, Kabushiki-kaisha Sega^?) is a multinational Japanese (originally American) video game software and hardware development company, and a former home computer and console manufacturer. Employment is a Contract between two parties, one being the employer and the other being the employee. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages Multinational corporation ( MNC) or transnational corporation ( TNC) is a Corporation or enterprise that manages Production or delivers For a topic outline on this subject see List of basic Japan topics. The United States of America —commonly referred to as the A video game is a Game that involves interaction with a User interface to generate visual feedback on a video device. Hardware is a general term that refers to the physical artifacts of a Technology. A home computer was a class of Personal computer entering the market in 1977 and becoming common during the 1980s A console manufacturer is a company that manufactures and distributes Video game consoles It is also known as a first-party Video game publisher. The company had success with both arcades and home consoles, but on January 24, 2001, formally left the consumer console business^[2] and began concentrating on software development for multiple platforms. An arcade game is a coin-operated entertainment machine typically installed in businesses such as Restaurants Pubs Video arcades and Family Entertainment Events 41 - Gaius Caesar (Caligula, known for his eccentricity and cruel Despotism, is Assassinated by his disgruntled Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar.

Sega's main offices, as well as the main offices of its domestic division, Sega Corporation (Japan), are located in Ōta, Tokyo, Japan. is one of the 23 special wards of Tokyo, Japan.As of 2008 the ward has an estimated Population of 677341 and a density of 11360 persons per For a topic outline on this subject see List of basic Japan topics. Sega's European division, Sega Europe Ltd. , is headquartered in the Chiswick area of London. Chiswick ( IPA /ˈtʃɪzɪk/ is an area of West London, located west of Charing Cross, which covers the eastern part of the London Borough of Hounslow London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. Sega's North American division, Sega of America Inc. , is headquartered in San Francisco, California; having moved there from Redwood City, California in 1999. The City and County of San Francisco is the fourth most populous city Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California Sega Australia's headquarters are located in Sydney, Australia. Sydney (ˈsɪdniː is the most populous city in Australia, with a Metropolitan area population of approximately 4 Sega started operations in Australia in the mid 80's as a joint venture with Ozisoft which became Sega Ozisoft until the late 90's when Sega took it's shares from Ozisoft and became Sega Enterprises Australia Ltd, now Sega Australia Ltd. Atari Australia Pty Ltd is an Australian and New Zealand Video game Distributor. Sega Australia is tied with Sega Europe because of the PAL situation, and releases Sega Master System and Sega Mega Drive games with Nintendo Australia. PAL, short for Phase Alternating Line, is a colour -encoding system used in Broadcast television systems in large parts of the world The Sega Master System is an 8-bit cartridge-based Video game console that was manufactured by Sega and was first released in 1986. The is a 16-bit Video game console released by Sega in Japan in 1988 North America in 1989 and the PAL region in 1990 Nintendo Australia Pty Ltd established in 1994 located in Victoria is Australia's local head office sales and distribution centre for products created by Nintendo Ozisoft was then bought out by Atari. Atari is a corporate and brand name owned by several entities since its inception in 1972. Until 2000, Sega's official corporate name was Sega Enterprises Ltd. .

Contents 1 History 1.1 Origins and entry into the video game market (1945–1989) 1.2 Sega as a Major Console Manufacturer (1990-2001) 1.2.1 Sega Mega Drive/Genesis 1.2.2 Sega versus Accolade 1.2.3 Arcade successes 1.2.4 Sega Saturn 1.2.5 Dreamcast 1.3 Shift to a software manufacturer (2002-2005) 1.4 Success again (2006-present) 2 Recognized company personnel 3 In-house studios 4 Subsidiary studios 5 Former Structure Prior to Sammy Merger 6 Hardware 6.1 Arcade boards 6.2 Consoles 6.3 Handhelds 7 Advertisement campaigns 8 References 9 External links

History

Origins and entry into the video game market (1945–1989)

Sega was founded in 1940 as Standard Games (later Service Games) in Honolulu, Hawaii,^[3] by Martin Bromely, Irving Bromberg, and James Humpert to provide coin-operated amusements for American servicemen on military bases. Honolulu is the Capital and most populous Census-designated place (CDP in the U Bromely suggested that the company move to Tokyo, Japan in 1951 and in May 1952 "SErvice GAmes of Japan" was registered. officially, is one of the 47 prefectures of Japan and located on the eastern side of the main island Honshū. For a topic outline on this subject see List of basic Japan topics.

In 1954, another American businessman, David Rosen, fell in love with Tokyo and established his own company, Rosen Enterprises, Inc. , in Japan to export art. When the company imported coin-operated instant photo booths, it stumbled on a surprise hit: The booths were very popular in Japan. Business was booming, and Rosen Enterprises expanded by importing coin-operated electro-mechanical games.

Rosen Enterprises and Service Games merged in 1965 to make Sega Enterprises. Within a year, the new company released a submarine-simulator game called Periscope that became a smash-hit worldwide.

In 1969, Gulf+Western purchased Sega, and Rosen was allowed to remain CEO of the Sega division. Gulf and Western Industries Inc, for a number of years known as Gulf+Western, was an American conglomerate. A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator Under Rosen's leadership, Sega continued to grow and prosper.

In the video game arcades, Sega was known for games such as Zaxxon and Out Run. Zaxxon is a 1982 Arcade game developed by Ikegami Tsushinki and released by Sega. (also spelled OutRun and Outrun) is a 1986 Arcade game designed by Yu Suzuki and Sega-AM2.

Sega's revenues would hit $214 million by 1982 and in 1983, Sega would release its first video game console, the SG-1000, the first 3D arcade video game, SubRoc-3D, which used a special periscope viewer to deliver individual images to each eye, and the first action-based laserdisc arcade game, Astron Belt. The, which stands for Sega Game 1000, is a cartridge-based Video game console manufactured by Sega. SubRoc-3D is an arcade game released in 1983 by Sega, and the first such game to provide a three-dimensional image to the player using a display that delivers The Laserdisc (LD is an obsolete Home video disc format and was the first commercial Optical disc storage medium Astron Belt is an early Laserdisc video game, released in 1983 by Sega in Japan and licensed to Bally Midway for production

In the same year, Sega was hit hard by the American video game crash. The North American video game crash of 1983 (sometimes known as the video game crash of 1984 because it was in that year that the full effects of the crash became apparent Hemorrhaging money, Gulf+Western sold the U. S. assets of Sega to famous pinball manufacturer Bally Manufacturing Corporation. This article is about the Bally company a manufacturer of slot machines and pinball machines The Japanese assets of Sega were purchased for $38 million by a group of investors led by Rosen and Hayao Nakayama, a Japanese businessman who owned a distribution company that had been acquired by Rosen in 1979. Nakayama became the new CEO of Sega, and Rosen became head of its subsidiary in the United States.

In 1984, the multibillion dollar Japanese conglomerate CSK bought Sega, renamed it to Sega Enterprises Ltd. CSK is a Japanese conglomerate owned by ( formed in 1968 that primarily provides IT services to businesses , headquartered it in Japan, and two years later, shares of its stock were being traded on the Tokyo Stock Exchange. The, or TSE, located in Tokyo, Japan, is the second largest Stock exchange market in the world by market value second only to the New York Stock David Rosen's friend, Isao Okawa, the chairman of CSK, became chairman of Sega. was a Japanese businessman and the former Chairman of Sega. History Okawa was born in Osaka, Japan. CSK is a Japanese conglomerate owned by ( formed in 1968 that primarily provides IT services to businesses

In 1986, Sega of America was established to take advantage of the resurgent video game market in the United States.

Sega would also release the Sega Master System and the first Alex Kidd game, who would be SEGA's mascot until 1991 when Sonic the Hedgehog took over. The Sega Master System is an 8-bit cartridge-based Video game console that was manufactured by Sega and was first released in 1986. Alex Kidd, a video game character is a monkey-like boy with big ears in a red jumpsuit and was commonly regarded as Sega 's mascot until Sonic the Hedgehog debuted The term mascot – defined as a term for any person animal or object thought to bring Luck – colloquially includes anything used to represent a group with a common trademarked Sonic The Hedgehog, is a Video game character and the Protagonist of the video game series released by Sega, as well as in numerous While the Master System was technically superior to the NES, it failed to capture market share in North America due to highly aggressive strategies by Nintendo and ineffective marketing by Tonka. The Nintendo Entertainment System (often abbreviated as NES or simply Nintendo) is an 8-bit Video game console that was released by Tonka is an American Toy company most known for its signature toy Trucks and Construction equipment. However, it did dominate the European and Brazilian markets until Sega discontinued the system in Europe in 1996, and in Brazil in 2000.

Sega as a Major Console Manufacturer (1990-2001)

Sega Mega Drive/Genesis

Main article: Sega Mega Drive

With the introduction of the Sega Mega Drive (known as Sega Genesis in North America), and to carry the momentum to the 2nd generation of games, Sega of America, led by Tom Kalinske, launched an anti-Nintendo campaign with slogans such as "Genesis does what Nintendon't. The is a 16-bit Video game console released by Sega in Japan in 1988 North America in 1989 and the PAL region in 1990 is a Multinational corporation headquartered in Kyoto Japan founded on " When Nintendo launched its Super Nintendo Entertainment System, in 1991, Sega changed its slogan to "Welcome to the next level". is a Multinational corporation headquartered in Kyoto Japan founded on The Super Nintendo Entertainment System or Super NES (also called SNES and Super Nintendo) is a 16-bit Video game console that was

In 1991, in order to rival Nintendo to the punch of the upcoming Super Nintendo, Sega re-branded itself with a new game and mascot, Sonic the Hedgehog. trademarked Sonic The Hedgehog, is a Video game character and the Protagonist of the video game series released by Sega, as well as in numerous With his hip attitude and style, he was marketed to seem "cooler" than Mario, Nintendo's mascot. is a Fictional character created by game designer Shigeru Miyamoto. This shift led to a wider success for the Genesis and would eventually propel Sega to 65% of the market in North America for a brief time. Simultaneously, after much previous delay, Sega released the moderately successful Sega CD as an add-on feature, allowing for extra storage in games due to their CD-ROM format, giving developers the ability to make longer, more sophisticated games, the most popular of which was Sega’s own Sonic CD. The is an add-on device for the Sega Mega Drive that was released in Europe, Australia, New Zealand, Japan. or simply Sonic CD, is a Platform game in the Sonic the Hedgehog series, developed by a different division at Sega rather than Sonic Team ^[4]

By 1994, Sega had released the Sega 32X in an attempt to upgrade the Mega Drive to the standards of more advanced systems. The Sega 32X ( Japanese: セガ スーパー32X codenamed Project Mars is an add-on for the Sega Mega Drive Video game console by Sega It sold well initially, but had problems with lack of software and hype about the upcoming Sega Saturn and Sony's Playstation. The is a 32-bit Video game console that was first released on November 22 1994 in Japan, May 11 1995 in North America is a multinational conglomerate corporation headquartered in Minato Tokyo, Japan, and one of the world's largest Media conglomerates with The PlayStation (abbreviated PS, PSone, PS1, or informally as PSX) is a 32-bit fifth generation Video game console Within a year, it was in the bargain bins of many stores. ^[5]

Sega versus Accolade

In 1992, Sega lost the Sega v. Accolade case, which involved independently produced software for the Sega Mega Drive/Genesis console that copied a small amount of Sega's code. Accolade was a Video game developer and publisher of the 1980s and 1990s The verdict set a precedent that copyrights do not extend to non-expressive content in software that is required by another system to be present in order for that system to run the software ^[6]. Copyright is a legal concept enacted by Governments, giving the creator of an original work of authorship Exclusive rights to control its distribution usually for The case in question stems from the nature of the console video game market. Hardware companies often sell their systems at or below cost, and rely on other revenue streams such as in this case, game licensing. Sega was attempting to "lock out" game companies from making Mega Drive/Genesis games unless they paid Sega a fee (something its competition has done in the past). Their strategy was to make the hardware reject any cartridge that did not include a Sega trademark. If an unlicensed company included this trademark in their game, Sega could sue the company for trademark infringement. Though Sega lost this lawsuit, all later Sega systems seemed to incorporate a similar hardware requirement. Also worthy of note was the release of the successful Virtua Racing in the arcades and on the Genesis, among the first 3D games on the market, as well as the release of Sonic the Hedgehog 2, the most successful game Sega ever made, selling six million copies as of June 2006. ^[7]

Arcade successes

The 1993 release of Virtua Fighter was widely hailed as one of the greatest achievements in Sega's history. Virtua Fighter is a 1993 Fighting game developed for the Sega Model 1 arcade platform by AM2, a development group By utilizing their newest arcade cabinet, the Sega Model 1, they managed to create graphics and gameplay that were, at the time, revolutionary, becoming a massive critical success. The following is a list of Arcade system boards released by Sega. The game was a smash hit with consumers, spawning four direct sequels, several successful spinoffs, as well as the 3D Fighting genre. It is one of the video games on display at the Smithsonian.

Sega followed that success in 1994 with Daytona USA, an equally impressive game. The success of Daytona USA would be unparalleled in the history of the arcades, becoming the most profitable game ever released in that medium. Other notable hits of the year would be Yu Suzuki's Virtua Cop, Star Wars Arcade and Sonic the Hedgehog 3 & Knuckles.

Despite their massive advances in the arcades, Sega’s share of the home market plummeted by 1994 to 35% after Nintendo released key franchise titles for the Super Nintendo Entertainment System such as Donkey Kong Country, Star Fox, and Super Metroid, along with an internal shift in focus away from the Genesis to Sega's upcoming Saturn and the release of the Sega 32X, which never achieved commercial success in light of Sega's attention on the forthcoming Saturn. The Super Nintendo Entertainment System or Super NES (also called SNES and Super Nintendo) is a 16-bit Video game console that was Donkey Kong Country ( Super Donkey Kong in Japan is a Video game developed by Rare, featuring the popular arcade character Donkey also known as Metroid 3, is an adventure Video game developed by Nintendo R&D1 and Intelligent Systems and published by Nintendo Also in 1994, Sega launched the Sega Channel, a subscription gaming service delivered by local cable companies affiliated with Time-Warner Cable or TCI through which subscribers received a special cartridge adapter that connected to the cable connection. Sega Channel was a project developed by Sega for the 16-bit Sega Genesis console At its peak, the Sega Channel had approximately 250,000 subscribers.

Sega Saturn

Main article: Sega Saturn

In 1995, Sega released the Sega Saturn (with Virtua Fighter) in the American market, which utilized a 32 bit processor and preceded both the PlayStation and the Nintendo 64. The is a 32-bit Video game console that was first released on November 22 1994 in Japan, May 11 1995 in North America Virtua Fighter is a 1993 Fighting game developed for the Sega Model 1 arcade platform by AM2, a development group The PlayStation (abbreviated PS, PSone, PS1, or informally as PSX) is a 32-bit fifth generation Video game console The, often abbreviated as N64, is Nintendo 's third home Video game console for the international market However, poor sales in the West (including the traditional stronghold markets in Europe) led to the console being abandoned within three years. Ironically, it was Sega's only success in its home country of Japan, where it managed to outsell the Playstation well into 1996, and defeated the Nintendo 64. The Saturn library was built heavily on arcade ports, such as two of the Saturn's top selling games; Virtua Fighter 2 and Sega Rally, and platformers, such as Sonic Team's Nights into Dreams... and Burning Rangers. Virtua Fighter 2 is a Fighting game developed by Sega. It is the sequel to Virtua Fighter and the second game in the is a Japanese computer and video game developer established in Ota Tokyo, Japan in 1988, originally known as Sega AM8. Nights into Dreams (trademarked NiGHTS into Dreams) is a Video game released by Sega in 1996 for the Sega Burning Rangers is a Video game developed by Sonic Team for the Sega Saturn. Other notable titles include several titles exclusive to the Japanese market, like Radiant Silvergun and Sakura Taisen, involving fighting games like Last Bronx, rail shooters, such as Panzer Dragoon and The House of the Dead and a few well regarded RPGs; Panzer Dragoon Saga, Grandia, and Shining Force 3. is a vertically Scrolling shooter Video game, developed by Treasure Co is a Japanese Media franchise owned by Red Entertainment and Sega; it was created by Ouji Hiroi with original character designs by Kōsuke Fujishima Panzer Dragoon is a Rail shooter released on the Sega Saturn in 1995, and later released on PC, and as an extra in Panzer Dragoon Saga (titled Azel Panzer Dragoon RPG in Japan is a critically-acclaimed role-playing video game (RPG released exclusively for the Grandia is a Console role-playing game series created by Game Arts. Shining Force III is a video game designed for the Sega Saturn by Camelot Software Planning.

In 1997, Sega entered into a short-lived merger with Bandai. is a Japanese Toy making company as well as the producer of a large number of Plastic model kits However it was later called off, citing "cultural differences" between the two companies. Around the same time, Sega announced that the Saturn was not Sega’s future and quickly began moving high profile titles (most notoriously Virtua Fighter 3) over to their upcoming next generation game console, the Dreamcast. Virtua Fighter 3 is the third game in the Virtua Fighter series Entertainment fun center GameWorks, was founded in 1997 as well as the now defunct Sega World theme parks. GameWorks is a chain of entertainment venues featuring video games simulators prizes and a full service bar and restaurant SegaWorld is a name referring to one of a number of theme parks and arcades worldwide including installations in the United Kingdom, China and Australia

Dreamcast

Main article: Dreamcast

In 1999, Sega launched the Dreamcast game console. The is Sega 's most recent Video game console and the successor to the Sega Saturn. The Dreamcast was not only competitive price wise, partly due to the use of off-the-shelf components, but it also featured technology that allowed for more technically impressive games than its direct competitors, the Nintendo 64 and Sony PlayStation. The, often abbreviated as N64, is Nintendo 's third home Video game console for the international market The PlayStation (abbreviated PS, PSone, PS1, or informally as PSX) is a 32-bit fifth generation Video game console An analog 56k modem was also included, allowing gamers to play multi-player games online on a home console for the first time, featuring titles such as the action-puzzle title Chu Chu Rocket, Phantasy Star Online, the first console-based MMORPG, and the innovative Alien Front Online, the first console game with online voice chat. Modem (from mo dulator- dem odulator is a device that modulates an analog carrier signal to encode Digital information is Puzzle video game for Sega Dreamcast developed by Sonic Team. Phantasy Star Online ( PSO) is an online RPG title originally released for Dreamcast in 2000 A massively multiplayer online role-playing game ( MMORPG) is a genre of Computer role-playing games (CRPGs in which a large number of players interact with Alien Front Online is a Sega Dreamcast video game originally released for the console in 2001.

The Dreamcast had a fairly poor launch in Japan. Launching with a small library of generally uninteresting software and in the wake of the upcoming PS2, the system would not gain great success, despite several successful games in the region. The Western launch a year later was accompanied by a large amount of both 1st party and 3rd party software and an aggressive marketing campaign. It was extremely successful and earned the distinction of "most successful hardware launch in history," selling a then-unprecedented 500,000 consoles in its first week in North America. ^[8] Sega was able to hold onto this momentum in the US almost until the launch of Sony's PlayStation 2. The Dreamcast is home to several innovative and critically acclaimed games of the time, including one of the first cel-shaded titles, Jet Set Radio; Seaman, a game involving communication with a fish-type creature via microphone; a rhythm game involving the use of maracas, Samba de Amigo; and Shenmue, an adventure game of vast scope with freeform gameplay and a striking attempt at creating a detailed in-game city. Cel-shaded animation (also called cel-shading or toon shading) is a type of Non-photorealistic rendering designed to make Computer graphics appear Jet Set Radio ( Jet Grind Radio in North America) is a Video game developed by Smilebit and published by Sega Seaman as a rate refers to one of the lowest rates in a Navy. Samba de Amigo is a rhythm game originally developed by Sonic Team and released in 1999 by Sega in arcades 2000 for the Dreamcast is an Adventure game developed by Sega-AM2 and published by Sega for the Sega Dreamcast, produced and directed by Yu Suzuki. Despite receiving critical acclaim, these titles failed to garner much public attention in the face of the upcoming Playstation 2 launch.

Faced with debt and competition from Sony, Nintendo, and Microsoft, Sega officially discontinued the Dreamcast hardware in 2002. The final game released for it was NHL 2K2. NHL 2K is a series of hockey games by 2K Sports for the PlayStation 2, Xbox, Xbox 360, PlayStation 3

Shift to a software manufacturer (2002-2005)

2002 would see a major shift in focus for Sega as it moved out of the console manufacturing business. ^[2]

The company has since evolved primarily into a platform-agnostic software company, known as a "third-party publisher", that creates games that will launch on a variety of game consoles produced by other companies, many of them former rivals, the first of which was a port of Chu Chu Rocket to Nintendo's Game Boy Advance. is Puzzle video game for Sega Dreamcast developed by Sonic Team. The Game Boy Advance (often shortened to GBA) is a 32-bit handheld video game console developed manufactured and marketed by Nintendo.

Arcade units are still being produced, first under the Sega NAOMI name, and then with subsequent releases of the Sega NAOMI 2, Sega HIKARU, Sega Chihiro, Triforce (in collaboration with Nintendo and Namco) and the Sega Lindbergh. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. Sega is the major force in the arcade industry today, controlling a substantial portion of the market. .

Despite several early hits as a third party vendor, including Virtua Fighter 4, Sonic Adventure 2 Battle and the new Super Monkey Ball series, Sega fell on hard times, and after the death of CSK founder Isao Okawa in 2001, who spent over US$40 million to help Sega, CSK put Sega on the auction block. Virtua Fighter 4 is a fighting game by Sega. It is the fourth game in the ''Virtua Fighter'' series. Sonic Adventure 2 is a Platform game developed by Sonic Team USA and published by Sega in 2001 as a part of the Sonic the Super Monkey Ball is an arcade Platform game developed by Amusement Vision and published by Sega featuring a cast of humorous monkey was a Japanese businessman and the former Chairman of Sega. History Okawa was born in Osaka, Japan. The first potential buyer was Japan's Sammy who discussed a merger, but plans fell through. Discussions also took place with Namco, Bandai, Electronic Arts and Microsoft. is an amusement company based in Japan, best known overseas for Video games development is a Japanese Toy making company as well as the producer of a large number of Plastic model kits Microsoft Corporation is an American multinational Computer technology Corporation, which rose to dominate the Home computer

In August 2003, Sammy bought the outstanding 22% of shares that CSK had, and Sammy chairman Hajime Satomi became CEO of Sega. With the Sammy chairman at the helm of Sega, it has been stated that Sega's activity will focus on its profit-making arcade business rather than its loss-making home software development. In late December, Sega launched the highly successful Sonic Heroes, the first Sonic game to be on both the Xbox and the PlayStation 2. Sonic Heroes is a Video game in the Sonic the Hedgehog series developed by Sonic Team USA and released in 2003 and 2004 for The Xbox is a sixth-generation Video game console produced by Microsoft Corporation. It is one of the most successful games in Sega's portfolio, selling slightly over 5 million units in its lifetime.

During the middle of 2004, Sammy bought a controlling share in Sega Corporation at a cost of $1. 1 billion, creating the new company Sega Sammy Holdings, one of the biggest game manufacturing companies in the world. This article is about the holding company There is a separate article on the Sega brand With the merger, Sega reabsorbed its second party studios and began to reorganize them. Many Sega employees, most notably Tetsuya Mizuguchi, father of Sega Rally and Space Channel 5, walked out in protest. For the Canadian television network see Space (TV channel is a music video game series developed by United Game Artists under the direction of

On January 25, 2005, Sega sold Visual Concepts, a studio Sega dubbed a "1. Events 41 - After a night of negotiation Claudius is accepted as Roman Emperor by the Senate Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Visual Concepts is a California-based Video game developer best known for developing Sega Sports' 2K series of Sports games After the success of the series 5" developer, to Take-Two Interactive for $24 million. Take-Two Interactive Software Inc ( is an American publisher, developer, and distributor of Video games and video game Peripherals Sega used the parlance "1. 5" as a mid-point of sorts between first-party and second-party developer status: that is, a wholly owned studio that would otherwise be known as a first-party developer, but was outside of internal development teams. Visual Concepts was known for many Sega Sports games including the ESPN NFL Football series, formerly NFL2K. ESPN NFL 2K (originally NFL 2K) was an American football Video game series developed by Visual Concepts The sale also came with Visual Concept's wholly-owned subsidiary Kush Games. Kush Games was a Video game developer based out of Camarillo, California. Take Two subsequently announced the start of the publishing label 2K Games because of this purchase. 2K Games is a video game publishing subsidiary of Take-Two Interactive which also owns Rockstar Games notable for the Grand Theft Auto series

Success again (2006-present)

By the end of 2005, Sega experienced strong earnings growth across multiple divisions. Contributing to the company's success were strong pachinko sales^[9], and sales of software titles Ryu Ga Gotoku (known as Yakuza outside of Japan), Mushiking, and Sonic the Hedgehog. Yakuza, released in Japan as is an action-adventure Video game developed and published by Sega in 2005 for the Sony also called Mushiking Battle of the Beetles, is a Japanese combination of an Arcade game and Collectible card game developed by Sega Sonic the Hedgehog is a Video game for PlayStation 3 and Xbox 360 that was made to celebrate the fifteenth anniversary of the ''Sonic the

In an effort to appeal to western tastes, they partnered with Obsidian Entertainment to develop a new RPG for the PlayStation 3 and Xbox 360. Obsidian Entertainment, founded in 2003 after the disestablishment of Interplay Productions ' Black Isle Studios, is a Video game developer for The Xbox 360 is the second Video game console produced by Microsoft, and was developed in cooperation with IBM, ATI, and SiS. ^[10] The partnership was the latest in a series of collaborations with western video game studios, including Monolith Productions (Condemned: Criminal Origins), Bizarre Creations (The Club) and Silicon Knights (who have yet to announce their project with Sega). Not to be confused with Monolith Soft, a Japanese video game studio. Condemned Criminal Origins is a Video game developed by Monolith Productions and published by Sega for PC and the Xbox 360. Bizarre Creations is a Liverpool -based Video game developer beginning development under this name in 1994 The Club is a Video game by Bizarre Creations and is published by Sega. Silicon Knights is a Canadian Video game developer. Founded in 1992 by Denis Dyack, the company is headquartered in St Sega also acquired Sports Interactive and Secret Level. Sports Interactive is a computer games development company currently based in Old Street, Central London and owned by the Japanese software and Secret Level is a game developer based in San Francisco California owned by Sega. The deal with Sports Interactive was said to be worth GBP 30 million ($52 million);^[11] the terms of the Secret Level buyout were not disclosed. ^[12]

That desire to have a more Western appeal for Sega was shortly followed up by Sega acquiring British developer Sports Interactive after a successful run of publishing Football Manager 2005 and 2006, in which they managed to sell 1. 5 million copies,^[13] the deal was said to be worth in the region of £30 million ($52 million) by Miles Jacobson, Sports Interactive’s Managing Director. The Pound Sterling ( symbol £; ISO code: GBP) subdivided into 100 pence (singular penny) is the Currency ^[14] This was, however, not the only developer Sega had acquired, they also purchased American developer Secret Level although the terms of the deal was not disclosed,^[15] Secret Level had however begun work before being bought by Sega to “recreate a classic Sega franchise" for the PS3 and Xbox 360 July 2005, which was revealed to be Golden Axe later that year.

While Sega continued its expansion in the West, on May 8, 2006, it was announced Sega of Japan begun helping famed Sega developer and Sonic Team head Yuji Naka (known for being the main programmer for the original Sonic the Hedgehog games and Nights into Dreams...) to start up his own company titled "Prope" (Latin for "beside" and "near future")^[16] in which Sega helped provide 10% startup capital^[17] and have the option to publish games produced from the studio if they wished to. Events 589 - Reccared summons the Third Council of Toledo 1450 - Jack Cade's Rebellion: Kentishmen Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. is a Japanese computer and video game developer established in Ota Tokyo, Japan in 1988, originally known as Sega AM8. is a Video game designer, programmer, the former head of Sonic Team, a group of Sega programmers/designers the lead programmer of the original Video Games See also [[List of games featuring Sonic the Hedgehog]] Nearly all games in the series feature a teenage hedgehog named "Sonic the Hedgehog" Nights into Dreams (trademarked NiGHTS into Dreams) is a Video game released by Sega in 1996 for the Sega Prope Ltd (pronounced "pro-peh" Latin for "beside" or "near" is an independent game development studio founded by former Sega

Due to the continued success of Sega’s software sales, the company reported on May 17, 2006 a 31% rise in net profits from that of the previous year of the period ending March 31, 2006, being posted at ¥66. Events 1521 - Edward Stafford 3rd Duke of Buckingham, is executed for Treason. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 307 - After divorcing his wife Minervina, Constantine marries Fausta, the daughter of the retired Roman Emperor Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. 2 billion ($577 million), as well as an increase in operating profit growing by 13% from the previous year, being posted at ¥553. 2 billion ($4. 82 billion)^[18] notable titles to have helped Sega increase profits in the West being that of Shadow the Hedgehog (which sold over a million copies)^[19] and Sonic Riders, whilst in Japan, games such as Yakuza, Mushi King and Brain Trainer Portable continued to sell strong. Shadow the Hedgehog is a video game starring Shadow the Hedgehog of the Sonic the Hedgehog series is a hoverboard-racing video game spin-off produced by Sega and developed by Sonic Team's UGA Division]] for the [[Nintendo GameCube]] [[Sony PlayStation 2]] [[Microsoft Xbox]] and

Although Sega seemed poised to continue increasing profits, the company reported a massive drop of 93% profits for the period ending June 30, 2006 compared to the same period last of year. Events 350 - Roman usurper Nepotianus, of the Constantinian dynasty, is defeated and killed by troops of the Usurper Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Net income for the company dropped from $98. 3 million (a year earlier) to $7. 12 million for this period ending as well of total sells dropping from $926. 5 million to $809. 1 million [2], Sega reported that the decrease in profits was due to no significant big releases by its slot machine division. However, a total of 2. 1 million games were sold between the period, 870,000 in the US, 680,000 in Europe and 580,000 in Asia. Despite this, Sega Sammy said that the results were in line with their expectations and did not amend their full year forecasts.

Despite this, Sega reported in November a massive 52% rise in profits for the periods between April and September 2006, compared to the same period last year. ^[20] Software sales for the company had also increased with 5. 75 million. Of those units, 1. 76 million were sold in Japan, 1. 59 million in Europe, 2. 36 million in the US and 30,000 in other regions. ^[21] a number of titles were said to have performed well, in particular Super Monkey Ball: Touch & Roll for the Nintendo DS and Football Manager 2006 for the Xbox 360 having sold well. While Sega performed better in 2006, they had slashed their forecasts for the year ending March 2007 by 20% with an anticipated profit of $536. 7 million, down from the initial profits of $656. 7 million.

Continuing to prepare more games for the Western market, Sega was able to bridge a partnership with New Line Cinema in September to develop a game for the movie tie-in game The Golden Compass [3] and also partnered themselves with Fox to develop two new games based on the Alien franchise. The Golden Compass is a Fantasy film based upon Northern Lights (published as The Golden Compass in the U The Alien film series is a science fiction horror film franchise, focusing on Lieutenant Ellen Ripley (played by Sigourney ^[22] Sega had then assigned critically acclaimed developers Gearbox software to develop a first person shooter and Obsidian Entertainment to develop an RPG based on the popular film franchise, while the platforms are still to be specified, Sega has both titles in pre-production and one of them is set to be released in 2009. Gearbox Software LLC is an American video game development company based in Plano Texas. Obsidian Entertainment, founded in 2003 after the disestablishment of Interplay Productions ' Black Isle Studios, is a Video game developer for ^[23]

Recognized company personnel

• In alphabetical order

Corporate Division

American

• Bernie Stolar: Recruited from Sony, President SOA (1996 – 1999)
• Charles Bellfield:
• David Rosen: Co-Founder, Board Member
• Ken Balthaser: Former SOA head of development 1989-
• Michael Katz: President SOA (1985 - 1990)
• Peter Moore: Vice President (199X – 1999) President SOA (1999 – 2003)
• Scott Steinberg: Vice president of marketing SOA 2003 - 2007. Bernard "Bernie" Stolar is an American businessman who worked in the video game industry for several important companies Peter Moore may refer to Peter Moore (chemist (born 1939 professor at Yale University Peter Moore (business (born 1955 former SOA
• Simon Jeffery: Recruited from Lucas Arts, Simon Jeffery President SOA (2003 - )
• Tom Kalinske: President SOA (1990 – 1996), Former Board Member (199X – 199X)

Australian

• Daniel Evans: President of SEGA's Australian operations. Simon Jeffery is the current president of Sega of America He was president of LucasArts between 2000 and 2003 and a director at the company for three years prior Thomas "Tom" Kalinske is an American businessman best known as the president and CEO of Sega of America from 1990 to 1996
• Jonathan Clavin: Former SEGA President of Australian Intercontinental Operations (1987-2001)

European

• Robert Deith: Past Chair of Board
• William S. Polchinski: Former Senior Assistant Chairman of Sales and Marketing Division (1999-2004)

Japanese

• Hayao Nakayama: Co-Founder, President SOJ (19XX-2001)
• Isao Okawa: President SOJ 2000 - 2001 (died shortly after Dreamcast was discontinued, forgave the debts Sega owed him and gave the company his $695 million worth of Sega and CSK stock to Sega Corporation. was a Japanese businessman and the former Chairman of Sega. History Okawa was born in Osaka, Japan. )^[24]
• Shoichiro Irimajiri: President SOJ 1998 - 2000
• Yukawa Hidekazu: Aka Mr. is a Japanese engineer and businessman He earned an aeronautical engineering degree from the University of Tokyo and worked for Honda Motor Co Dreamcast, is the man on the Dreamcast boxes in Japan, and has an appearance in the dreamcast game "What's Shenmue?".

Video Game Hardware Division

• Hideki Sato Designer of all major hardware

Video Game Software Division

• Toshihiro Nagoshi: Head of NE R&D 1. is a Japanese Video game producer and designer for Sega. Nagoshi is in charge of Sega's New Entertainment R&D #1 Studio.
• Mie Kumagai : Head of AM R&D 3, only female studio head.
• Yuji Naka: Co-creator of company mascot, owns independent studio, 10% funded by Sega. is a Video game designer, programmer, the former head of Sonic Team, a group of Sega programmers/designers the lead programmer of the original
• Yu Suzuki: Head of AM Plus R&D (AKA NE R&D 2, DigitalRex). Yu Suzuki (鈴木 裕 ja-Latn ''Suzuki Yū'' born June 10 1958) is a Japanese Game designer and producer who has spent his entire

In-house studios

Global Entertainment Software R&D, which was led by Yuji Naka until 2006. is a Video game designer, programmer, the former head of Sonic Team, a group of Sega programmers/designers the lead programmer of the original "GE" currently focuses on developing video games for home consoles.

Department	Members From	Headed By	Notable Titles
G. E. Dept. #1,	Sonic Team	Akinori Nishiyama	Sonic and the Secret Rings, Sonic the Hedgehog 2006, Phantasy Star Universe
G. is a Japanese computer and video game developer established in Ota Tokyo, Japan in 1988, originally known as Sega AM8. previously known by the working title Sonic Wild Fire, is a Video game developed by Sonic Team within the ''Sonic the Hedgehog'' series Sonic the Hedgehog is a Video game for PlayStation 3 and Xbox 360 that was made to celebrate the fifteenth anniversary of the ''Sonic the ( PSU) is an Action role-playing game by Sega 's Sonic Team for the PC, PlayStation 2 and Xbox 360. E Dept. #2	United Game Artists	Akira Nishino	Feel the Magic: XY/XX, The Rub Rabbits!, Sonic Riders, Sonic Riders: Zero Gravity
Sega Studio USA	Sonic Team USA	Takashi Iizuka	Sonic Adventure 2, Shadow the Hedgehog, Sonic Heroes, Nights: Journey of Dreams
Mobile Content R&D	New Studio	Kazunari Tsukamoto	Brain Trainer Portable
Sega Studio China	New Studio	Makoto Uchida	None as of now

Amusement Software R&D, which currently focus' on the development of games for arcade machines. is a Japanese computer and video game developer established in Ota Tokyo, Japan in 1988, originally known as Sega AM8. Feel the Magic XY/XX, known in Japan as and in Europe and Australia as Project Rub is a Minigame Video The Rub Rabbits!, known in Japan as Akachan wa Dokokara Kuruno? (赤ちゃんはどこからくるの? lit is a hoverboard-racing video game spin-off produced by Sega and developed by Sonic Team's UGA Division]] for the [[Nintendo GameCube]] [[Sony PlayStation 2]] [[Microsoft Xbox]] and Sonic Riders Zero Gravity (Abbreviate SR0G SRZG released in Japan as, is a Hoverboard -racing video game published by Sega Corporation and developed is a Japanese computer and video game developer established in Ota Tokyo, Japan in 1988, originally known as Sega AM8. is a Japanese computer and video game developer established in Ota Tokyo, Japan in 1988, originally known as Sega AM8. Takashi Iizuka is a Japanese Game producer, Game director, Game designer, Level designer, scenario writer and key Sonic Team member Sonic Adventure 2 is a Platform game developed by Sonic Team USA and published by Sega in 2001 as a part of the Sonic the Shadow the Hedgehog is a video game starring Shadow the Hedgehog of the Sonic the Hedgehog series Sonic Heroes is a Video game in the Sonic the Hedgehog series developed by Sonic Team USA and released in 2003 and 2004 for Nights Journey of Dreams (trademarked NiGHTS Journey of Dreams) is a Video game for the Wii console. Makoto Uchida is a Japanese video game programmer and developer once employed by Sega Enterprises (Japan and a member of Team Shinobi ( Overworks)

Department	Members From	Headed By	Notable Titles
AM. 1 R&D	WOW Entertainment + Overworks	Atsushi Seimiya	House of the Dead series, Shinobi series, Sakura Wars series, Phantasy Star series, Skies of Arcadia, Valkyrie of the Battlefield
AM. Sega WOW is a Sega video game company which resulted from the merge of Wow Entertainment and Overworks Sega WOW is a Sega video game company which resulted from the merge of Wow Entertainment and Overworks This article concerns the game series as a whole For the first game see The House of the Dead (arcade game. is an umbrella term for the central character in a series of Video games developed by Sega commonly referred to as the Shinobi series. is a Japanese Media franchise owned by Red Entertainment and Sega; it was created by Ouji Hiroi with original character designs by Kōsuke Fujishima The Phantasy Star (ファンタシースター is a series of RPG Video games and other supplementary media created by Sega which started Skies of Arcadia, released in Japan as, is a Console role-playing game developed by Overworks for the Dreamcast and published Valkyria Chronicles, known in Japan as, is a Japanese Tactical role-playing game developed by Sega exclusively for the PlayStation 2 R&D	Sega-AM2	Hiroshi Kataoka	Virtua Fighter series, Virtua Cop series, Out Run series, Shenmue series, After Burner series, Sword of Vermilion, Daytona USA series
AM. Sega Amusement Machine Research and Development Department 2 (popularly known as Sega-AM2 or simply AM2) is a research and development team for the Video game Virtua Fighter is a 1993 Fighting game developed for the Sega Model 1 arcade platform by AM2, a development group Virtua Cop (known as Virtua Squad for the North American PC version is a shooter Arcade game created by Sega-AM2 (also spelled OutRun and Outrun) is a 1986 Arcade game designed by Yu Suzuki and Sega-AM2. is an Adventure game developed by Sega-AM2 and published by Sega for the Sega Dreamcast, produced and directed by Yu Suzuki. is a 1987 Japanese Arcade game by Sega. It is the first game in the After Burner series Vermilion (Known as Sword of Vermilion outside Japan is a Console role-playing game developed and published by Sega in 1989 3 R&D	Hitmaker + Sega Rosso	Mie Kumagai	Crazy Taxi series, Virtual On series, Virtua Tennis series, "Initial D Arcade Stage" series
Family Entertainment	New Department	Hiroshi Uemura	Mushiking: King of the Beetles series, Oshare Majo: Love and Berry, Dinosaur King
Sports Design R&D	Smilebit	Takayuki Kawagoe	Mario & Sonic at the Olympic Games, Let's Make a J-League Pro Soccer Club series, Let's Make a J-League Baseball Team series

New Entertainment R&D, which is led by each department head. Sega-AM3 is a division of Japanese Video game developer Sega Corporation. Sega Rosso is the name of a former development studio from Sega, formerly known as AM5, some of its staff came from Namco, where they helped create Crazy Taxi is a Video game developed by Hitmaker and published by Sega. is a series of video games created by Sega-AM3 (Amusement Research and Development Department 3 that was later renamed Hitmaker Virtua Tennis ( Power Smash in Japan) is a 1999 Tennis Arcade game created by Sega-AM3. Initial D Arcade Stage is a Racing game series developed by Sega Rosso a division of Sega, based on the Anime and Manga also called Mushiking Battle of the Beetles, is a Japanese combination of an Arcade game and Collectible card game developed by Sega is a cross between an Arcade game and Collectible card game from Sega, targeted toward girls usually between ages six and twelve years is a card game from Sega that uses the same gameplay mechanics from Mushiking and uses super-powered Dinosaurs instead of beetles Smilebit is a Japanese computer and video game developer founded in 2000 is a Sports video game developed by Sega. It was published by Nintendo for Japan and by Sega for North America Europe and any remaining region "NE" currently focus' on the development of new content for the arcade and home console markets.

Department	Members From	Headed By	Notable Titles
NE. 1 R&D	Amusement Vision, Ltd. + Smilebit	Toshihiro Nagoshi	Super Monkey Ball series, Shining Force Neo, Yakuza (Ryū ga Gotoku)
AMPlus R&D	Digitalrex	Yu Suzuki	Psy-Phi, Shenmue Online, Sega Race TV

Subsidiary studios

Sega began acquiring or founding subsidiary studios in 2005, and they have been the cornerstone of an internal shift within Sega to appeal to a more Western audience. Amusement Vision Ltd is a Video game developer formerly known as Sega AM4. Smilebit is a Japanese computer and video game developer founded in 2000 is a Japanese Video game producer and designer for Sega. Nagoshi is in charge of Sega's New Entertainment R&D #1 Studio. Super Monkey Ball is an arcade Platform game developed by Amusement Vision and published by Sega featuring a cast of humorous monkey is an Action role-playing game co-developed by Neverland and Amusement Vision and published by Sega in 2005 for the Sony PlayStation Yakuza, released in Japan as is an action-adventure Video game developed and published by Sega in 2005 for the Sony Yu Suzuki (鈴木 裕 ja-Latn ''Suzuki Yū'' born June 10 1958) is a Japanese Game designer and producer who has spent his entire Yu Suzuki (鈴木 裕 ja-Latn ''Suzuki Yū'' born June 10 1958) is a Japanese Game designer and producer who has spent his entire Psy-Phi is an arcade game based on Sega's Lindbergh hardware The project is being headed by Yu Suzuki and incorporates a 29" touch-screen display Shenmue Online (シェンムーオンライン「莎木OL」 Shenmū Onrain is an MMORPG where players participate in scenarios from Shenmue II

Department	Division	Year of purchase/founding	Notable Titles
Secret Level	Sega of America	2005	Golden Axe: Beast Rider, Iron Man
Sega Racing Studio	Sega Europe	2005 (Dissolved in 2008)	Sega Rally Revo
The Creative Assembly	Sega Europe	2005	Total War, Viking Battle of Asgard
Sports Interactive	Sega Europe	2006	Football Manager series
Prope	Sega Corporation (Japan)	2006	None as of 2008

Former Structure Prior to Sammy Merger

Sega of Japan's Studios

InHouse Name	Name as Second Party	Notable Titles
AM1 R&D	WOW Entertainment	House of the Dead series, Sega GT series
AM2 R&D	Sega-AM2	Virtua Fighter series, Virtua Cop series, Out Run series, Shenmue series, After Burner series, Fighting Vipers series
AM3 R&D	Hitmaker	Crazy Taxi series, Virtual On series,
AM4 R&D	Amusement Vision	Daytona USA, Super Monkey Ball series, SpikeOut series
AM5 R&D	Sega Rosso	Initial D Arcade Stage
AM6 R&D/ (Team Andromeda)	Smilebit	Panzer Dragoon series, Jet Set Radio series, Let‘s Make a J-League Football Team series
AM7 R&D/ Team Shinobi	Overworks	Shinobi series, Streets of Rage series, Phantasy Star series, Sakura Taisen series, Skies of Arcadia
AM8 R&D	Sonic Team	Sonic the Hedgehog series, Nights series, Phantasy Star Online series, Samba de Amigo, Chu Chu Rocket, Burning Rangers
AM9 R&D	United Game Artists	Sega Rally series, Space Channel 5 series, Rez
Digital Media[25]	Wave Master	Wave Master concentrated on the development of music for various Sega efforts, and as such, is not a studio in the traditional sense. Secret Level is a game developer based in San Francisco California owned by Sega. Golden Axe Beast Rider is a new installment of the Golden Axe series for the Xbox 360 and PlayStation 3 developed by Sega's acquired game Iron Man is a 2008 Video game based on the film of the same name as well as the classic iterations of the character Sega Racing Studio (also known as Sega Driving Studio) was a computer and video game developer established in 2005 (based in Solihull, England) for Sega Rally Revo (known in Europe simply as Sega RALLY) is an Offroad racing Video game, the most recent Creative Assembly (officially The Creative Assembly Ltd) is a British Video game developer established on 28 August 1987 Sports Interactive is a computer games development company currently based in Old Street, Central London and owned by the Japanese software and Football Manager is a series of football management simulation games designed by Sports Interactive. Prope Ltd (pronounced "pro-peh" Latin for "beside" or "near" is an independent game development studio founded by former Sega Sega WOW is a Sega video game company which resulted from the merge of Wow Entertainment and Overworks The House of the Dead is a first-person Light gun Arcade game released in 1996 by Sega. Sega GT, released as "Sega GT Homologation Special" (SegaGT ホモロゲーションスペシャル in Japan February 17 2000 is a semi-simulation oriented Sega Amusement Machine Research and Development Department 2 (popularly known as Sega-AM2 or simply AM2) is a research and development team for the Video game Virtua Fighter is a 1993 Fighting game developed for the Sega Model 1 arcade platform by AM2, a development group Virtua Cop (known as Virtua Squad for the North American PC version is a shooter Arcade game created by Sega-AM2 (also spelled OutRun and Outrun) is a 1986 Arcade game designed by Yu Suzuki and Sega-AM2. is an Adventure game developed by Sega-AM2 and published by Sega for the Sega Dreamcast, produced and directed by Yu Suzuki. is a 1987 Japanese Arcade game by Sega. It is the first game in the After Burner series Fighting Vipers is a 3D fighting game developed by Sega-AM2. The game was first released in the arcade in 1995 using Sega-AM3 is a division of Japanese Video game developer Sega Corporation. Crazy Taxi is a Video game developed by Hitmaker and published by Sega. is a series of video games created by Sega-AM3 (Amusement Research and Development Department 3 that was later renamed Hitmaker Amusement Vision Ltd is a Video game developer formerly known as Sega AM4. Daytona USA is a racing Arcade game by Sega. It was originally released in 1993, with a revision in 1994. Super Monkey Ball is an arcade Platform game developed by Amusement Vision and published by Sega featuring a cast of humorous monkey Spikeout is a 3D Beat 'em up developed by Sega-AM4 and published by Sega in 1998. Sega Rosso is the name of a former development studio from Sega, formerly known as AM5, some of its staff came from Namco, where they helped create Initial D Arcade Stage is a Racing game series developed by Sega Rosso a division of Sega, based on the Anime and Manga Team Andromeda was one of Sega 's internal development teams during the Sega Saturn 's lifespan known for its Panzer Dragoon series Smilebit is a Japanese computer and video game developer founded in 2000 Panzer Dragoon is a Rail shooter released on the Sega Saturn in 1995, and later released on PC, and as an extra in Jet Set Radio ( Jet Grind Radio in North America) is a Video game developed by Smilebit and published by Sega Sega WOW is a Sega video game company which resulted from the merge of Wow Entertainment and Overworks Streets of Rage (known as Bare Knuckle in Japan is a Side-scrolling Beat 'em up released by Sega in 1991 for the Sega Mega Drive/Genesis is the first installment in Sega 's renowned series of the same name. is a Japanese Media franchise owned by Red Entertainment and Sega; it was created by Ouji Hiroi with original character designs by Kōsuke Fujishima Skies of Arcadia, released in Japan as, is a Console role-playing game developed by Overworks for the Dreamcast and published is a Japanese computer and video game developer established in Ota Tokyo, Japan in 1988, originally known as Sega AM8. Video Games See also [[List of games featuring Sonic the Hedgehog]] Nearly all games in the series feature a teenage hedgehog named "Sonic the Hedgehog" Nights into Dreams (trademarked NiGHTS into Dreams) is a Video game released by Sega in 1996 for the Sega Phantasy Star Online ( PSO) is an online RPG title originally released for Dreamcast in 2000 Samba de Amigo is a rhythm game originally developed by Sonic Team and released in 1999 by Sega in arcades 2000 for the Dreamcast is Puzzle video game for Sega Dreamcast developed by Sonic Team. Burning Rangers is a Video game developed by Sonic Team for the Sega Saturn. is a Japanese computer and video game developer established in Ota Tokyo, Japan in 1988, originally known as Sega AM8. For the Canadian television network see Space (TV channel is a music video game series developed by United Game Artists under the direction of Rez, developed under the codename K-Project, Project Eden, and Vibes, is a Rail shooter video Wave Master Inc (formerly known as Sega Digital Media) is a research and development team for Sega, focusing on the soundtracks for various games

Sega of America's Studios'

Studio	Notable Titles
Visual Concepts	NFL 2K series, NBA 2K series, Floigan Bros, Ooga Booga, ToeJam & Earl III: Mission to Earth (with ToeJam & Earl Productions)
Sega Technical Institute	Sonic The Hedgehog series (with Sonic Team), Sonic Spinball, Comix Zone, The Ooze, Die Hard Arcade (with Sega AM1)
Sega Interactive	Eternal Champions series, Star Wars Arcade
SegaSoft	SegaSoft developed games for Heat. Visual Concepts is a California-based Video game developer best known for developing Sega Sports' 2K series of Sports games After the success of the series ESPN NFL 2K (originally NFL 2K) was an American football Video game series developed by Visual Concepts NBA 2K is a Basketball Video game series that was initially exclusive for the Sega Dreamcast starting in 1999 Ooga Booga is an online multiplayer game for the Sega Dreamcast, focusing on the combat of "Kahunas" using thrown shrunken heads riding animals ToeJam & Earl III Mission to Earth is the third game in the ToeJam & Earl series following ToeJam & Earl in Panic on Funkotron. ToeJam & Earl Productions is an American Video game developer. The Sega Technical Institute was a Video game development division of Sega based in the United States, unlike the AM divisions Video Games See also [[List of games featuring Sonic the Hedgehog]] Nearly all games in the series feature a teenage hedgehog named "Sonic the Hedgehog" Sonic the Hedgehog Spinball (also known as Sonic Spinball) is an adventure Pinball game in the Sonic the Hedgehog is a arcade -style Action game. The game's most remarkable feature is that it is set within the "panels" of a Comic book. The Ooze is a Mega Drive/Genesis game created by Sega Technical Institute in 1995. Die Hard Arcade is the licensed American/European version of the Japanese Videogame Dynamite Deka. Eternal Champions is a 2D Fighting game developed by Sega, and released in 1993 Star Wars Arcade (also known simply as Star Wars) is a video game released in 1993 to arcades. SegaSoft, originally headquartered in Redwood City California and later San Francisco California was a Joint venture by Sega and com, rather than traditional commercial games.
Multimedia Studio	The Multimedia Studio concentrated on the development of music for various Sega efforts, and as such, is not a studio in the traditional sense.
Sega Studio USA	Sonic Adventure 2, Sonic Heroes, Shadow the Hedgehog, Nights: Journey of Dreams

Hardware

Arcade boards

Sega System 1 Sega System 2 Sega System E Sega System 16 Sega System 18 Sega System 24 Sega System 32 Sega System C2 Sega Model 1

Sega Model 2 Sega Model 3 Sega Titan Video Sega NAOMI Sega NAOMI 2 Sega HIKARU Sega Chihiro Triforce – in collaboration with Nintendo and Namco Sega Lindbergh

Consoles

• Sega SG-1000: Available in limited markets
• Sega SG-1000 Mark II: Updated version of the SG-1000, includes a keyboard
• Sega SG-1000 Mark III: Only available in Japan
• Sega SC-3000: A computer version of the SG-1000
• Sega SC-3000H: An updated version with more RAM and keyboard (the original keyboard was of the low-end membrane type). is a Japanese computer and video game developer established in Ota Tokyo, Japan in 1988, originally known as Sega AM8. Sonic Adventure 2 is a Platform game developed by Sonic Team USA and published by Sega in 2001 as a part of the Sonic the Sonic Heroes is a Video game in the Sonic the Hedgehog series developed by Sonic Team USA and released in 2003 and 2004 for Shadow the Hedgehog is a video game starring Shadow the Hedgehog of the Sonic the Hedgehog series Nights Journey of Dreams (trademarked NiGHTS Journey of Dreams) is a Video game for the Wii console. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. The following is a list of Arcade system boards released by Sega. is a Multinational corporation headquartered in Kyoto Japan founded on is an amusement company based in Japan, best known overseas for Video games development The following is a list of Arcade system boards released by Sega. The, which stands for Sega Game 1000, is a cartridge-based Video game console manufactured by Sega. The, which stands for Sega Game 1000, is a cartridge-based Video game console manufactured by Sega. The Sega Master System is an 8-bit cartridge-based Video game console that was manufactured by Sega and was first released in 1986.
• Sega Master System: Essentially the SG-1000 Mark III only with a different name and a few minor adjustments
• Sega Mega Drive: Known as the Sega Genesis in North America due to another company owning the Mega Drive trademark in that region. The Sega Master System is an 8-bit cartridge-based Video game console that was manufactured by Sega and was first released in 1986. The is a 16-bit Video game console released by Sega in Japan in 1988 North America in 1989 and the PAL region in 1990
• Sega Mega-CD: Known simply as the Sega CD for the North American market, it allowed CD based games as well as Audio CDs to be played on the Mega Drive. The is an add-on device for the Sega Mega Drive that was released in Europe, Australia, New Zealand, Japan.
• Sega 32X: Hardware update to the Mega Drive allowing 32 bit based games to be played
• Sega Multi-Mega: a portable CD player with the functionalities of a Sega Mega Drive and Sega Mega CD. The Sega 32X ( Japanese: セガ スーパー32X codenamed Project Mars is an add-on for the Sega Mega Drive Video game console by Sega The Sega Multi-Mega (or the Sega CDX in North America was a 16-bit video game console released in 1994, combining the Sega Mega Drive (Sega Genesis in Following the Mega . . . brands, its name was Multi-Mega in most of the world and Genesis CDX in North America.
• Sega TeraDrive: A 16-bit PC with an integrated Mega Drive. The TeraDrive was a 16-bit PC with an integrated Mega Drive, manufactured by IBM for Sega. A personal computer ( PC) is any Computer whose original sales price size and capabilities make it useful for individuals and which is intended to be operated Came with a Software Development Kit to allow creation of Mega Drive games. A software development kit ( SDK or " devkit " is typically a set of development tools that allows a Software engineer to create applications The system was only released in Japan.
• Sega Neptune: A Sega Mega Drive/32X hybrid. The Sega 32X ( Japanese: セガ スーパー32X codenamed Project Mars is an add-on for the Sega Mega Drive Video game console by Sega It never passed the prototype stage. Only two empty cases are known to exist.
• Sega Saturn: True 32-bit console
• Sega Dreamcast: First 128 bit (sixth generation) console, also Sega's last console
• Sega Pico: an educational gaming system. The is a 32-bit Video game console that was first released on November 22 1994 in Japan, May 11 1995 in North America The is Sega 's most recent Video game console and the successor to the Sega Saturn. The sixth-generation era (sometimes referred to as the 128-bit era; see "Number of bits" below refers to the computer and Video games The Sega Pico, also known as, was an electronic Toy by Sega. The aim of creating the Pico was to get more young children to use Video game systems
• Sega Advanced Pico Beena: Successor of the Sega Pico
• Amstrad Mega PC: Although not actually produced by Sega themselves, the Mega PC is Amstrad's version of the TeraDrive for European and Australian markets, thus includes electronics for Sega's Mega Drive console built-in. The Advanced Pico Beena, also known as Beena is an educational console system targeted at young children sold by Sega Toys, successor of the Pico. The Mega PC was manufactured and released by Amstrad in 1993 under licence from Sega, which was a similar but unrelated system to the Sega TeraDrive

Handhelds

• Game Gear: Sega’s 8-bit handheld
• Sega Nomad: Sega’s Mega Drive, in a portable unit
• Sega VMU: Memory Card for Dreamcast, also able to download games
• Sega Mega Jet: A Mega Drive unit only available on Japan Airlines flights

Advertisement campaigns

Sega has had a long history of different slogans and ad campaigns. The Sega Game Gear is a Handheld game console which was Sega 's response to Nintendo 's Game Boy. Eight-bit CPUs normally use an 8-bit data bus and a 16-bit address bus which means that their Address space is limited to 64 KBs This is not a "natural The Sega Nomad (Also called Sega Genesis Nomad or just Nomad) was a Handheld game console sold for the North American consumer market The VMU, or Visual Memory Unit (called VMS, Visual Memory System in Japan or Virtual Memory Unit is a Memory card peripheral for the Sega Dreamcast ( or JAL, is an airline of Japan It is one of the largest Airline operators in Asia.

Arcade

• The Arcade Experts. (early 80s)

Sega Master System

• The challenge will always be there.
• Major fun and games!
• Now, there are no limits.
• Hot hits today! More hits on the way!
• Do me a favor, plug me into a Sega (talking TV).

Mega Drive/Genesis

• Genesis does what Nintendon't!
• Blast Processing
• The name "Sega!" being composed by a "choir". The is a 16-bit Video game console released by Sega in Japan in 1988 North America in 1989 and the PAL region in 1990 The is a 16-bit Video game console released by Sega in Japan in 1988 North America in 1989 and the PAL region in 1990
• Welcome To The Next Level.
• To be this good takes AGES, To be this good takes SEGA.
• Siga Sega! ("Follow Sega!", used in Brazil during the early 90's)
• Sega, c'est plus fort que toi ! ('Sega, it's stronger than you!', cult French TV slogan, early 90s)
• 16 bit arcade graphics!
• La Ley del Más Fuerte (The Law of the Strongest, Spanish slogan from 1993-94)
• The more you play with it, the harder it gets. ^[26]
• Pirate TV (Britain)
• Sega does what nintendon't
• Canal Pirata Sega (Spain)

Saturn

• Welcome to the Real World - Sega Saturn. (Early UK TV slogan)
• Segata Sanshiro
• When you have Sega Saturn, nothing else matters. Sanshiro Segata (せがた三四郎 Segata Sanshirō) is a fictional character created by Sega to advertise the Sega Saturn in Japan between
• The Game is Never Over (also used in last European Mega Drive commercials. )
• Peligrosamente real (Dangerously Real. 1st Spanish slogan)
• The Plaything ad.
• Nous ne sommes pas sur la même planète ('We are not on the same planet', French slogan in the mid 90s)

Dreamcast

• It's Thinking. (promotion for Dreamcast)
• Up to 6 billion players. The is Sega 's most recent Video game console and the successor to the Sega Saturn. (early Dreamcast tagline)

Post Dreamcast years (2002 - 2003)

• The return of the "Sega!" choir.

References

• Sega financial report
• Yahoo! Finance details for Sega Corporation
• Yahoo! Finance details for Sega of America
• Sega's entry into and growth in the American market is documented in Terry Sanders' film The Japan Project: Made in Japan. Terry Sanders (b 20 December 1931, New York New York) is a two-time Academy Award winner having produced and/or directed

External links

• Sega of America's official website
• Sega of Japan's official website
• Sega of Europe's official website
• Sega Sammy Holdings official website

© 2009 citizendia.org; parts available under the terms of GNU Free Documentation License, from http://en.wikipedia.org
Dapyx Software network: MP3 Explorer | Ebook Manager | Zenithic