Schaefer Beer is a brand of beer from the United States. Beer is the world's oldest and most widely consumed Alcoholic beverage and the third most popular drink overall after water and tea The United States of America —commonly referred to as the Schaefer beer traces its beginnings back to 1848, when the F. Year 1848 ( MDCCCXLVIII) was a Leap year starting on Saturday (link will display the full calendar of the Gregorian Calendar (or a Leap & M. Schaefer Brewing Company which stands for Frederick and Maximilian, the brothers who founded Schaefer. Frederick Schaefer, a native of Wetzlar, Prussia, Germany, emigrated to the U. Wetzlar is a town in the German federal state ( Bundesland) of Hesse, capital of the Lahn-Dill district Prussia ( Latin: Borussia, Prutenia; Prūsija Prūsija Prusy Old Prussian: Prūsa) was most recently a historic state Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. S. in 1838, was opened in New York, NY in September, 1842[1]. The City of New York This is not to be confused with Engels and Schaefer Brewing Company of Cedarburg, Wisconsin. Cedarburg is a city in Ozaukee County, Wisconsin, United States.
Schaefer was, at one point during the first half of the 20th century, the world's best selling beer. The twentieth century of the Common Era began on By the 1970s, however, it had ceded the top spot to Budweiser. Budweiser is an American-style lager and is one of the most popular beers in the United States.
In Puerto Rico, Schaefer was one of the top selling beers during the decades of the 1970s and 1980s. Puerto Rico (ˌpwertoˈriko officially the Commonwealth of Puerto Rico ("Estado Libre Asociado de Puerto Rico" {{lang-en|"Associated Free State of Puerto Rico"}} For a long time, there was a large and quite famous Schaefer beer billboard at the main entrance to the city of Bayamón. Bayamón is a municipality of Puerto Rico located on the northern coastal valley north of Aguas Buenas and Comerío; south of Toa Baja and The beer, along with the Winston cigarette, was quite famous among Puerto Rican salsa fans and superstars like Frankie Ruiz, Tito Rojas, Lalo Rodríguez and others among the "salsa sensual" movement of the 1980s. Winston Cigarettes are manufactured for or by RJ Reynolds Tobacco Company or its newer incarnation as RJR Nabisco and/or its affiliates
A popular advertising campaign for Schaefer was the tagline, "Schaefer is the one beer to have when you're having more than one. An advertising campaign is a series of Advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC " This was put to music and used as a jingle from the 1950s-70s. A jingle is a memorable Slogan, set to an engaging Melody, mainly broadcast on Radio and sometimes on Television commercials. The music was written by Jim Jordan of BBDO, on his son's xylophone. Louis Armstrong once performed the jingle in a television advertisement campaign. Louis Armstrong (August 4 1901 &ndash July 6 1971 nicknamed Satchmo or Sachimo and Pops, was an American Jazz Trumpeter Television ( TV) is a widely used Telecommunication medium for sending ( Broadcasting) and receiving moving Images, either monochromatic Music composer Edd Kalehoff also appeared in a 1973 advertisement showing off his Moog synthesizer. Edward Woodley "Edd" Kalehoff (born 1946 is a music composer who specializes in compositions for television The term Moog (ˈmoʊg as in 'vogue' Synthesizer can refer to any number of Analog synthesizers designed by Dr
An earlier advertising campaign (about 1959) asserted, "What do you hear in the best of circles? Schaefer, all around!"
Currently, Schaefer Beer is owned by the Pabst Brewing Company. Pabst Brewing Company is an American company founded in 1844 by Jacob Best Pabst purchased the Schaefer label when it bought Stroh's Brewing Company in 1999. The Stroh Brewery Company was a Beer Brewery located in Detroit, Michigan.
Trivia
During the 1939 New York World's Fair Schaefer sponsored the Schaefer Center a restaurant with seating for 1,600. The 1939-40 New York World's Fair, Flushing Meadows-Corona Park (also the location of the 1964-1965 New York World's Fair) was one of the largest Many of the dishes used beer as an ingredient. And above the bar, the Fair's largest at 160 feet long, was a mural of the history of beer and brewing.
References and notes
- ^ [1] ""F. & M. ", as most breweriana buffs know, stands for Frederick and Maximilian, the brothers who founded Schaefer. Frederick Schaefer, a native of Wetzlar, Prussia, Germany, emigrated to the U. S. in 1838. When he arrived in New York City on October 23rd he was 21 years old and had exactly $1. 00 to his name. There is some doubt as to whether or not he had been a practicing brewer in Germany, but there is no doubt that he was soon a practicing brewer in his adopted city. "
External links
- Pabst (official site)
- The F. & M. Schaefer Brewing Company History
- Not My Father's Beer Anymore: A Review of Schaefer Beer Epinions review with active comments page
- Schaefer Beer Magazine Ads
- Listing on ratebeer.com
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