Sapporo Breweries Limited (サッポロビール株式会社, Sapporo Bīru Kabushiki-gaisha^?) is a Japanese beer brewer. For other uses see Ebisu. is a quiet neighborhood in the Shibuya ward of Tokyo, Japan. is one of the 23 special wards of Tokyo, Japan. As of 2008 it had an estimated Population of 208371 and a density of 13540 persons For a topic outline on this subject see List of basic Japan topics. The, or TSE, located in Tokyo, Japan, is the second largest Stock exchange market in the world by market value second only to the New York Stock Year 1876 ( MDCCCLXXVI) was a Leap year starting on Saturday (link will display the full calendar of the Gregorian Calendar (or a Leap year Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Happoshu (発泡酒 happōshu lit "sparkling spirits" or low-malt beer, is a tax category of Japanese liquor that most often refers to a Pilsner, sometimes pilsener or simply pils, is a Pale lager, developed in the 19th century in the city of Pilsen, Bohemia ( Happoshu (発泡酒 happōshu lit "sparkling spirits" or low-malt beer, is a tax category of Japanese liquor that most often refers to a Happoshu (発泡酒 happōshu lit "sparkling spirits" or low-malt beer, is a tax category of Japanese liquor that most often refers to a Happoshu (発泡酒 happōshu lit "sparkling spirits" or low-malt beer, is a tax category of Japanese liquor that most often refers to a Happoshu (発泡酒 happōshu lit "sparkling spirits" or low-malt beer, is a tax category of Japanese liquor that most often refers to a Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Pilsner, sometimes pilsener or simply pils, is a Pale lager, developed in the 19th century in the city of Pilsen, Bohemia ( Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Pilsner, sometimes pilsener or simply pils, is a Pale lager, developed in the 19th century in the city of Pilsen, Bohemia ( Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Pilsner, sometimes pilsener or simply pils, is a Pale lager, developed in the 19th century in the city of Pilsen, Bohemia ( Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Happoshu (発泡酒 happōshu lit "sparkling spirits" or low-malt beer, is a tax category of Japanese liquor that most often refers to a Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Happoshu (発泡酒 happōshu lit "sparkling spirits" or low-malt beer, is a tax category of Japanese liquor that most often refers to a Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Dortmunder Export or Dortmunder is a Pale lager that originated in the then industrial city of Dortmund in Germany. Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Dortmunder Export or Dortmunder is a Pale lager that originated in the then industrial city of Dortmund in Germany. Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness For a topic outline on this subject see List of basic Japan topics. Beer is the world's oldest and most widely consumed Alcoholic beverage and the third most popular drink overall after water and tea A brewery is a dedicated building for the making of Beer, though beer can be made in the home and has been for much of beer's history Their world headquarters is located in Ebisu, Shibuya, Tokyo. For other uses see Ebisu. is a quiet neighborhood in the Shibuya ward of Tokyo, Japan. is one of the 23 special wards of Tokyo, Japan. As of 2008 it had an estimated Population of 208371 and a density of 13540 persons

History

A can of Sapporo "Classic" beer

The origins of this company is in Sapporo, Hokkaido during the Meiji period, where the Hokkaido Development Commission (Kaitakushi) established many businesses. is the fifth-largest city in Japan by population It is the capital of Hokkaidō Prefecture, located in Ishikari Subprefecture, and an The, or Meiji era, denotes the 45-year reign of the Meiji Emperor, running in the Gregorian calendar, from 23 October 1868 to 30 July Seibei Nakagawa, a German-trained brewer, became the first brewmaster of the Kaitakushi Brewery in June 1876, and the first Sapporo Lager was produced at that time. Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. Privatized in 1886, the Sapporo brewery became the centerpiece for the Sapporo Beer Company.

In 1887, another company, the Japan Beer Brewery Company was established in Mita, Meguro, Tokyo, and began producing Yebisu Beer. is one of the 23 special wards of Tokyo, Japan. It calls itself Meguro City in English The competition between Sapporo and Japan Beer, as well as competition with the Osaka (now Asahi) and Kirin breweries led to a 1906 merger of Sapporo, Japan, and Osaka breweries into the DaiNippon Beer Company, Ltd. Asahi Breweries Ltd (アサヒビール株式会社 Asahi Bīru Kabushiki Gaisha) is the 2nd largest beer Brewery in Japan and Soft drink company based () is a Japanese company It is a member of the Mitsubishi core group of companies , which formed a near monopoly on the Japanese market until after World War II.

After 1949, DaiNippon was split into Nippon and Asahi breweries, with the Nippon Breweries resuming production of Sapporo beer in 1956 and renaming itself to the present name, Sapporo Breweries, in 1964. Yebisu Beer was relaunched as a separate brand in 1971, marketed as a German-style barley beer. Sapporo Black Label beer was launched in 1977.

On July 1, 2003, Sapporo Breweries renamed Sapporo Holdings, Ltd. "July 1st" redirects here For the Ayumi Hamasaki song see H (song. Year 2003 ( MMIII) was a Common year starting on Wednesday of the Gregorian calendar. and became a pure holding company. A holding company is a company that owns part all or a majority of other companies' outstanding Stock. Its brewing business operations were transferred to a newly established wholly-owned operating subsidiary "Sapporo Breweries Limited. " Sapporo Holdings' major business units are Sapporo Breweries, Ltd. (beer, happoshu, wine, spirits, foods, etc. Happoshu (発泡酒 happōshu lit "sparkling spirits" or low-malt beer, is a tax category of Japanese liquor that most often refers to a ), Sapporo Beverage Co. , Ltd. (soft drinks), Sapporo Lion, Ltd. (restaurants) and Yebisu Garden Place Co. , Ltd. (real estate).

In 2006, Sapporo announced they would be acquiring No. 3 Canadian brewer Sleeman in a $400-million all-cash deal. Sleeman Breweries Ltd operates in Guelph, Ontario, Canada. The company has been brewing Beer since August 17, 1988, but ^[1]

On February 15, 2007, Steel Partners Japan Strategic Fund, a Cayman Islands-registered fund management subsidiary of Warren Lichtenstein's Steel Partners and the biggest shareholder (18. Events 590 - Khosrau II is crowned as king of Persia 1637 - Ferdinand III becomes Holy Roman Emperor Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. The Cayman Islands are a British overseas territory located in the western Caribbean Sea, comprising the islands of Grand Cayman, Cayman Brac Warren G Lichtenstein (born 1965 is the head of Steel Partners a hedge fund based in New York City that focuses on deep value and activist investing and holds its average 6% as of Feb. 2007) of Sapporo Holdings, submitted a proposal to the company seeking approval to raise its stake to 66. 6%. ^{[2] [3]}

Despite its name, Sapporo beer is no longer brewed in Sapporo, though the company does run a brewery in Hokkaido. Sapporo is also brewed in Sendai, Chiba, Shizuoka, and New Kyushu. ^[4] Most Sapporo sold in North America is brewed by Sapporo's recently-purchased, former Sleeman brewery in Canada, not at Sapporo's own breweries in Japan.

Brands

A depiction of the god Yebisu

Yebisu (ヱビス, Webisu^?) is a beer produced by the Sapporo Brewery. Ebisu (恵比須 恵比寿 夷 戎, also transliterated Yebisu or called Hiruko (蛭子 or Kotoshiro-nushi-no-kami (事代主神 is the Beer is the world's oldest and most widely consumed Alcoholic beverage and the third most popular drink overall after water and tea It is one of Japan's oldest brands, first being brewed in Tokyo in 1890 by the Japan Beer Brewery Company. Through a complicated set of mergers and divisions, the brand was acquired and eventually retained by the modern-day Sapporo Brewery. The brand lay dormant during the post-WWII era, being resurrected in 1971. It has been brewed continuously ever since. ^[5]

Yebisu comes in two main varieties: Yebisu (Premium), a Dortmunder/export lager and Yebisu Black, a Euro dark lager. Dortmunder Export or Dortmunder is a Pale lager that originated in the then industrial city of Dortmund in Germany. Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness There are also occasional special varieties that are limited in distribution area and time. As of April 2007, there is a green-label "The Hop" variety.

Yebisu beer tasting set of dark and light lagers, hops beer and ale, at the Beer Museum Yebisu.

The modern-day Yebisu is positioned as Sapporo's "luxury" beer label - Sapporo describes it as a beer brand with "a touch of class. "^[6] It is a 100% malt beer.

Yebisu is notable in that its Japanese name includes the now-obsolete we kana　(written in this name in katakana, we). ゑ, in Hiragana, or ヱ in Katakana, is an obsolete Japanese Kana, each of which represent one mora. ゑ, in Hiragana, or ヱ in Katakana, is an obsolete Japanese Kana, each of which represent one mora. This can lead to confusion when romanized, as the "Y" is not pronounced. The Tokyo neighborhood of Ebisu was named for the beer, which was originally produced there, though the we kana was later dropped. For other uses see Ebisu. is a quiet neighborhood in the Shibuya ward of Tokyo, Japan. ゑ, in Hiragana, or ヱ in Katakana, is an obsolete Japanese Kana, each of which represent one mora. The pronunciations of both "Yebisu" and "Ebisu" are the same. On a side note, Yebisu also enjoyed product placement in the classic anime series Neon Genesis Evangelion as the beer of choice of NERV Major Misato Katsuragi (as well as other Gainax-produced series such as He is My Master and This Ugly Yet Beautiful World) and the anime movie Akira (film) on a billboard in the first scene after the main character Kaneda and Yamagata leave the bar on their bikes. Product placement, or embedded marketing, is a type of Advertising, in which promotional Advertisements placed by marketers using (anime in Japanese, commonly referred to as NGE, Eva, or Evangelion, is a commercially and critically successful influential and controversial Japanese Anime that is a fictional character from the Neon Genesis Evangelion franchise. is a Japanese Anime studio famous for productions such as The Wings of Honneamise, Nadia The Secret of Blue Water, is a gag comedy Manga which ran in Monthly Shōnen Gangan, later spun off into a Television Anime series is an Anime Television series created by Shouji Saeki and Hiroyuki Yamaga. is a 1988 Japanese animated Film co-written and directed by Katsuhiro Otomo based on his manga of the same name

Sources

See also

• Sapporo Beer Museum - The museum run by the Sapporo Brewery, located in Sapporo, Japan. The is a museum located in the Sapporo Garden Park in Higashi-ku, Sapporo, Hokkaidō, Japan. is the fifth-largest city in Japan by population It is the capital of Hokkaidō Prefecture, located in Ishikari Subprefecture, and an For a topic outline on this subject see List of basic Japan topics.
• Sapporo Factory - A shopping mall which was used to be a brewery owned by the Sapporo Brewery. The is a complex that includes a shopping mall office multiplex movie theaters, and museum located in Chūō-ku, Sapporo, Hokkaidō, Japan
• Japanese beer

External links

• Company website (in Japanese)
• Company website (in English)
• Sapporo USA