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For the silver mineral, see Samsonite (mineral). Samsonite is a Silver Manganese Antimony Sulfosalt mineral with formula Ag 4 Mn[[antimony Sb]]2
Samsonite Corporation
Type Public
Founded Denver, Colorado, USA (1910)
Headquarters Flag of the United States Mansfield, Massachusetts, United States
Key people Marcello Bottoli, President
Richard H. A public company usually refers to a company that is permitted to offer its registered securities ( Stock, bonds, etc The City and County of Denver (pronounced /ˈdɛnvɚ/ is the Capital and the most populous city of Colorado, in the United States The United States of America —commonly referred to as the Mansfield is a town in Bristol County, Massachusetts, United States. The United States of America —commonly referred to as the Wiley, CFO
Annick Desmecht CMO
Website www.samsonite.com

The Samsonite company makes luggage from large suitcases to small toiletries bags. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages Luggage is any number of Bags cases and containers which hold a Traveller s articles during transit. suitcase is a somewhat flat rectangular-shaped Bag with rounded corners either hard plastic or soft or made of cloth Vinyl or leather that more or less keeps its It started in Colorado in 1910 by Jess Swayder, as the Shwayder Trunk Manufacturing Company. Shwayder named one of his initial cases "Samson," after the Biblical figure. Samson, Shimshon ( Hebrew: שמשון, Standard Šimšon Tiberian Šimšôn; meaning Etymology According to the Online Etymology Dictionary, the word bible is from Latin biblia, traced from the same word through Medieval Latin and Late Latin The company name changed to Samsonite in 1966.

Samsonite moved its marketing and sales offices from 91 Main Street in Warren, Rhode Island, to Mansfield, Massachusetts, effective 1 September. Events 462 - Possible start of first Byzantine indiction cycle. Samsonite had offices in Warren for 26 years. The building was decorated with an inflatable gorilla three stories tall, which remained along with a Samsonite retail shop at the Main Street building. [1] The gorilla was the company mascot following a 1969 ad campaign.

In July 2007 finance investor CVC Capital Partners took over Samsonite for $1. CVC Capital Partners is one of the top 5 largest private equity firms in the world with approximately US$46 billion in funds focused on management buyouts 7 bn.

Contents

Iconic advertising campaign

In the early half of the 1900s Samsonite promoted its hard-shell luggage by emphasizing its durability with taglines such as "Strong Enough to Stand On. " Samsonite is identified with a 1970's ad campaign that actually was for American Tourister, a brand which Samsonite did not acquire until 1993. Current ads use the gorilla motif and Jurassic Park dinosaurs: "American Tourister: Tough luggage for a tough world. Jurassic Park is a Science fiction Novel that was written by Michael Crichton and published in 1990. "[2]

In the American Tourister 1970 television ad, a gorilla pounds a bright red American Tourister case, throws it around a cage, jumps on it, and finally drags it out the back door. It lasted 15 years[3], and is cited as an example of "branding," even though the branding has elided in the public mind from American Tourister to Samsonite. The 1969 ad was by Roy Grace, who also made the Alka-Seltzer ad "Mama Mia! That's a spicy meatball!" campaign. Alka-Seltzer is a name owned by the German Bayer Corporation for a line of Medications sold over the counter and taken by means of rapidly [4] Ad Age names the gorilla ad one of the top one hundred ad campaigns of the twentieth century. Advertising Age (or AdAge) is a Magazine, delivering news analysis and data on marketing and media [5] The gorilla campaign was reprised with three new ads between 1980-1983[3] and again with a gorilla-dinosaur-suitcase vignette capitalizing the 1993 film Jurassic Park, which combined costumes, CGI and animatronics[2]

Brands

Where Samsonite is sold

A shop at Central, Hong Kong
A shop at Central, Hong Kong

Circa 1910-1920, shunned by luggage specialty stores, the company used department stores to sell. Larks are Passerine Birds of the family Alaudidae. All species occur in the Old World, including northern and eastern Australia Lacoste is a French Apparel company founded in 1933 that sells High-end Clothing, Footwear, Perfume, leather The company survived the slowdown of luggage specialty stores (Bentleys and El Portal bankruptcies), the demise of the catalog showrooms (Service Merchandise, etc. ) and new mass merchants (Wal-Mart and Target). Samsonite is distributed primarily through:

References

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External links

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