Citizendia
Your Ad Here

For other uses, see Ronco (disambiguation).

Ronco is an American company that manufactures and sells a variety of items and devices, most commonly those used in the kitchen. The United States of America —commonly referred to as the Ron Popeil founded the company in 1964, and commercials for the company's products soon became pervasive and memorable, in part thanks to Popeil's personal sales pitches. Ronald M Popeil (born May 3, 1935 in New York City;) is an American Inventor and Marketing personality, best known Year 1964 ( MCMLXIV) was a Leap year starting on Wednesday (link will display full calendar of the 1964 Gregorian calendar. The names "Ronco" and "Popeil" and the suffix "-O-Matic" (used in many early product names) became icons of American popular culture and were often referred to by comedians introducing fictional gadgets.

Contents

History

In the beginning, the company chiefly sold inventions developed by Popeil's father, Samuel "S. J. " Popeil. Products include the Veg-O-Matic and the Popeil Pocket Fisherman, a product manufactured by S. Veg-O-Matic was the name of one of the first food-processing appliances to gain widespread use in the United States. J. Popeil's company. During the 1970s, Ron Popeil began developing products on his own to sell through Ronco. Ronco became a household name with its commercials for kitchen products including the Ginsu knife, and Armorcote (and Armorecote II) non-stick saucepans and frying pans. The Ginsu knife is a product most famous for the promotional activities that were used to promote it Aired incessantly, especially during off-hour TV viewing times, these commercials became known for their catchphrases such as ". . . but wait, there's more!" "50-year guarantee" (later expanded to a "lifetime guarantee"), and ". . . how much would you pay now?"

In the 70's Ronco created their own record label for compilations of popular tracks around the time of each album's release. However, in fitting 10 to 12 tracks on each side of the albums, many tracks were edited by fading out from approximately 30-45 seconds before the actual end of the songs, much to the disappointment of listeners.

When the infomercial, a program-length advertisement, was devised in the 1990s, it became one of the most popular forums for Ronco to sell its products; however, Ronco did not adopt the infomercial format for its products for several years. Infomercials (or informercials are Television commercials that run for one minute or for as long as a typical Television program

In August, 2005, Popeil announced his sale of the company to Fi-Tek VII, a Denver holding company, for $55 million. He expected to continue working with the company as spokesman and product developer, but sold the company in order to have more time with his family. Fi-Tek VII changed its name to Ronco, and maintained the right of first look for Popeil's future inventions. Right of first refusal (ROFR or RFR is a contractual right that gives its holder the option to enter a business transaction with the owner of something according to specified terms before

Ronco used to hold the trademark on the phrase "set it and forget it" [1], used in the commercials for the Showtime Rotisserie Grill. The phrase has gone on to be used in popular culture, including an episode of the comedy news program The Daily Show that reported on a Senate debate over catchphrases for summarizing positions on war in Iraq. The Daily Show (known in its current incarnation as The Daily Show

On June 14, 2007, Ronco filed Chapter 11 in U. Events 1276 - While taking exile in Fuzhou in southern China, away from the advancing Mongol invaders, the remnants of the Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. S. bankruptcy court. Paperwork filed showed that Ronco creditors, the largest of which is Popeil himself, were owed US$32. 7 million. [1]

Awards

See also

References

  1. ^ Jeff St. Ronald M Popeil (born May 3, 1935 in New York City;) is an American Inventor and Marketing personality, best known Onge. "Ronco, Maker of the Veg-O-Matic, Files Bankruptcy", Bloomberg News, 2007-06-15. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 763 BC - Assyrians record a Solar eclipse that will be used to fix the Chronology of Mesopotamian history Retrieved on 2007-06-15. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 763 BC - Assyrians record a Solar eclipse that will be used to fix the Chronology of Mesopotamian history  

External links

© 2009 citizendia.org; parts available under the terms of GNU Free Documentation License, from http://en.wikipedia.org
 Dapyx Software network: MP3 Explorer | Ebook Manager | Zenithic