Robert Duncan Luce (born May 16, 1925) is the Distinguished Research Professor of Cognitive Science at the University of California, Irvine. Distinguished Professor is an Honorary title at many universities for faculty who are recognized by colleagues throughout the world as leaders in their fields Cognitive science may be broadly defined as the multidisciplinary study of mind and behavior The University of California Irvine is a public Coeducational Research university situated in Irvine, California.
Luce received a B. S. in Aeronautical Engineering from the Massachusetts Institute of Technology in 1945, and PhD in Mathematics from the same university in 1950. "PhD" redirects here for other uses see PhD (disambiguation. Mathematics is the body of Knowledge and Academic discipline that studies such concepts as Quantity, Structure, Space and He began his professorial career at Columbia University in 1954, where he was an assistant professor in mathematical statistics and sociology. Columbia University is a private University in the United States and a member of the Ivy League. Following a lecturership at Harvard University from 1957 to 1959, he became a professor at the University of Pennsylvania in 1959, and was awarded the Benjamin Franklin Professorship of Psychology in 1968. The University of Pennsylvania (also known as Penn) is a private University located in Philadelphia, Pennsylvania, USA. After visiting the Institute for Advanced Study beginning in 1969, he joined the UC Irvine faculty in 1972, but returned to Harvard in 1976 as Alfred North Whitehead Professor of Psychology and then later as Victor S. The Institute for Advanced Study, located in Princeton New Jersey, United States is a center for theoretical research Thomas Professor of Psychology. Retiring from Harvard in 1988, Luce rejoined the UC Irvine faculty as Distinguished Professor of Cognitive Sciences and (from 1988 to 1998) director of the Institute for Mathematical Behavioral Sciences at UCI. He received the 2003 National Medal of Science in behavioral and social science for his contributions to the field of mathematical psychology. The National Medal of Science is an honor bestowed by the President of the United States to individuals in Science and Engineering who have made important
In Probability theory, Luce's choice axiom, formulated by R Duncan Luce (1959 states that the Probability of selecting one item over another from a pool