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Quaker Oats Company
Type Operating Division
Founded 1901
Headquarters Chicago, Illinois, United States
Key people Robert S. Chicago (ʃɪˈkɑːgoʊ is the largest City by population in the state of Illinois and the American Midwest of the United States. The United States of America —commonly referred to as the Morrison, CEO
Industry Food
Parent PepsiCo, Inc.
Website [[1]]

The Quaker Oats Company is an American food conglomerate based in Chicago. For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" A holding company is a company that owns part all or a majority of other companies' outstanding Stock. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages The United States of America —commonly referred to as the Chicago (ʃɪˈkɑːgoʊ is the largest City by population in the state of Illinois and the American Midwest of the United States. Quaker Oats was founded at the turn of the century by the merger of four oat mills:

The company expanded into numerous areas, including other breakfast cereals and other food and drink products, and even into non-related fields such as toys. A breakfast cereal (often simply called cereal is a packaged food product made from Cereal intended to be consumed as part of a Breakfast. In August 2001, Quaker merged with PepsiCo. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated

Contents

Modern history

Main article: History of Quaker Oats

In 1969, Quaker acquired Fisher-Price, a toy company and spun it off in 1991. In the 1850s Ferdinand Shumacher and John Stuart found Oat mills Year 1969 ( MCMLXIX) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. Fisher-Price is a company that produces toys for infants and children headquartered in East Aurora New York.

Quaker Oats' "Chewy Yogourt" Granola bars (available in Canada)
Quaker Oats' "Chewy Yogourt" Granola bars (available in Canada)

In the 1970s, the company financed the making of the film Willy Wonka and the Chocolate Factory, obtaining in return a license to use a number of the product names mentioned in the movie for candy bars. Granola is a breakfast food and Snack food consisting of Rolled oats, nuts, Honey and sometimes rice which is baked until crispy Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page This article is about the Decade 1970-1979 For the Year 1970 see 1970. Willy Wonka & the Chocolate Factory is a 1971 motion picture based on the 1964 Roald Dahl novel Charlie and the Chocolate Factory

In August 2001, Quaker merged with PepsiCo, who primarily wanted the company for its Gatorade brand of sports drink. Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated Gatorade is a flavored non- carbonated Sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. The merger created the fourth-largest consumer goods company in the world. Though the main prize of PepsiCo was Gatorade noncarbonated sports drink, Quaker's cereal and snack food division serves as healthy complements to the existing Frito-Lay salty-snacks division. Gatorade is a flavored non- carbonated Sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. For the chips synonymous with the company see Fritos and Lay's.

Since the late 1980s, actor Wilford Brimley has appeared in television commercials extolling the virtues of oat consumption, typically to a young child, as to introduce the concept of oatmeal consumption as a long tradition. Allen Wilford Brimley (born September 27 1934 in Salt Lake City Utah) is an American Actor. The word tradition comes from the Latin traditionem acc of traditio which means "a giving up delivering up surrendering" and is used in a number of

History In Canada

The major Canadian production facility for Quaker Oats is located in Peterborough, Ontario. Peterborough is a City on the Otonabee River in central-eastern Ontario, Canada, 125 kilometres The factory was first established as the American Cereal Company[2] in 1902 on the shores of the Otonabee River during that city's period of industrialization. In 1916, the factory all but completely burned to the ground. When the smoke had settled, 23 people had died and Quaker was left with $2,000,000 in damages. Quaker went on to rebuild the facility incorporating the few areas of the structure that were not destroyed by fire, creating what is today still the most visibly recognizable industrial facility in Peterborough. Peterborough is a City on the Otonabee River in central-eastern Ontario, Canada, 125 kilometres When PepsiCo purchased Quaker Oats in 2001, many brands were consolidated from facilities around Canada to the Peterborough location - which assumed the new QTG moniker (Quaker Tropicana Gatorade). PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated The Quaker Oats Company is an American food conglomerate based in Chicago. Local production includes Quaker Oatmeal, Quaker Chewy bars, Cap'n Crunch cereal, Aunt Jemima instant pancake mixes and pancake syrups, Quaker Oat Bran and Corn Bran cereals, Gatorade sportdrinks and the Propel fitness water sub-brand, Tropicana juices, and various Frito-Lay snack products. Aunt Jemima is a Trademark for Pancake Flour, Syrup, and other Breakfast foods currently owned by the Quaker Oats Company Gatorade is a flavored non- carbonated Sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. Propel Fitness Water is a lightly flavored non-carbonated water beverage containing Antioxidant vitamins C and E along with 4 different B vitamins Tropicana Products, is an American based company and was founded in 1947 by Anthony T For the chips synonymous with the company see Fritos and Lay's. Products are easily identified by the manufactured by address on the packaging. The Peterborough facility exports to the majority of Canada and limited portions of the United States. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page The United States of America —commonly referred to as the The Quaker plant sells cereal production byproducts to innovative companies that use them to create fire logs and pellets.

Controversy

In the 1950s, researchers from Quaker Oats Company, MIT and Harvard University carried out experiments to determine how the nutrients from cereals travelled through the body. The 1950s Decade refers to the years of 1950 to 1959 inclusive Parents of mentally challenged children were asked for permission to let their children be members of a Science Club at their school. States, such as Massachusetts, also volunteered children who were wards of the state for the program. In Law, a ward is someone placed under the protection of a Legal guardian. One well-known school that did these experiments was Walter E. Fernald State School. The Walter E Fernald State School, now the Walter E Fernald Developmental Center located in Waltham Massachusetts, is the Western hemisphere 's oldest publicly Being a member of the Science Club gave the children special privileges. The parents were told that the children would be fed with a diet high in nutrients. They were not, however, told (and the consent form contained no information indicating) that the food their children were fed was laced with radioactive calcium and iron. Radioactive decay is the process in which an unstable Atomic nucleus loses energy by emitting ionizing particles and Radiation. Calcium (ˈkælsiəm is the Chemical element with the symbol Ca and Atomic number 20 Iron (ˈаɪɚn is a Chemical element with the symbol Fe (ferrum and Atomic number 26 The information obtained from the experiments was to be used as part of an advertising campaign. The company was later sued because of the experiments. The lawsuit was settled on December 31, 1997, as chronicled in the book The State Boy's Rebellion by Michael D'Antonio. Events 406 – Vandals, Alans and Suebians cross the Rhine, beginning an invasion of Gallia. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar

Logo & Quakers

1971 logo by Saul Bass still seen on the company's address.
1971 logo by Saul Bass still seen on the company's address. Saul Bass ( May 8, 1920 — April 25, 1996) was an American Graphic designer and Academy Award -winning filmmaker

The monochromatic 1971 Quaker Oats Company Logo was created by Saul Bass, a graphic designer known for his motion picture title sequences and corporate logos. Saul Bass ( May 8, 1920 — April 25, 1996) was an American Graphic designer and Academy Award -winning filmmaker The current logo was painted by Haddon Sundblom in 1957. Haddon Hubbard "Sunny" Sundblom ( June 22, 1899 &ndash March 10 1976) was a United States Artist best known There is a common misconception that the smiling person featured is William Penn who was a well-known Quaker. William Penn ( October 14, 1644 – July 30, 1718) was founder and "Absolute Proprietor" of the Province of Pennsylvania, The Quaker Oats website in fact asserts that:

The "Quaker man" is not an actual person. His image is that of a man dressed in the Quaker garb, chosen because the Quaker faith projected the values of honesty, [and] integrity. [3]

The company has no formal ties with the Religious Society of Friends (Quakers). When the company was being built up, Quaker businesspeople were known for their honesty (Truth is often considered a Quaker testimony). The meaning of the word truth extends from Honesty, Good faith, and Sincerity in general to agreement with Fact or Reality The Straight Dope writes "According to the good folks at Quaker Oats, the Quaker Man was America's first registered trademark for a breakfast cereal, his registration taking place on September 4th, 1877. The Straight Dope is a popular question-and-answer Newspaper column published in the Chicago Reader, syndicated in thirty Newspapers "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that the qualities described -- integrity, honesty, purity -- provided an appropriate identity for his company's oat product. "[4] H2g2 tells that part of the company began trading with the name Quaker Mill because of a link with Pennsylvania - 'the Quaker State', however the Mill was based in Ohio and no such link has been revealed. h2g2 is a collaborative online encyclopedia project engaged in the construction of in its own words "an unconventional guide to life the universe and everything" [5] In the 1800s, when the company was formed, Quakers did wear clothes similar to those shown in the picture. This was because of the Quakers' Testimony of Simplicity - they did not want to show off their wealth with expensive clothing. The Testimony of Simplicity is the Quaker belief that a person ought to live his or her life simply in order to focus on what is most important and ignore or play down what is Quakers currently do not tend to dress in that manner - they might instead avoid clothing with brand names advertised.

Some Quakers are uncomfortable about the company's association, as the Quaker Oats brand is, in general, better known than the Society of Friends. This leads to confusion, with many members of the public assuming that Quakers have a link with the company, or dress as shown on the company's logo. In addition, it could be argued that the company's use of the Quaker name is dishonest because of the lack of any real involvement with Quakerism, or Quaker values.

US Brands

As of 2005, these are the product brands marketed under the Quaker Oats name in the USA:

Breakfast cereals

Other breakfast foods

Snacks

Mixes

Drinks

UK Brands

As of 2006, these are the product brands marketed under the Quaker Oats name in the UK[6]:

Hot Cereals

(the Scott's brand, previously a rival, is now also owned by Quaker)

Ready to Eat Cereal

Cereal Bars

Chewy Bars

References

  1. ^ Adams, Cecil. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. The United States of America —commonly referred to as the Cap'n Crunch is a sweetened corn and Oat Breakfast cereal manufactured by Quaker Oats Company and introduced in 1963 Life is a Breakfast cereal made of Whole grain Oats distributed by the Quaker Oats Company. Quisp (Quick Server Pages is also the name of a web application framework with its own embedded Breakfast cereal health benefits There has been increasing interest in oatmeal in recent years due to its beneficial health effects King Vitamin, more recently branded as King Vitaman, is a brand of pre-sweetened Breakfast cereal produced by Quaker Oats and sold in the United States Sugar Puffs is a Breakfast cereal made from Wheat and glazed in Honey and Brown sugar that is on sale in the United Kingdom. The Quaker Oats Company is an American food conglomerate based in Chicago. Aunt Jemima is a Trademark for Pancake Flour, Syrup, and other Breakfast foods currently owned by the Quaker Oats Company Pinnacle Foods Corporation is one of North America 's largest packaged food companies Quaker Instant Oatmeal ( Instant Quaker Oatmeal until 1995 is a type of Oatmeal made by the Quaker Oats Company. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Chewy Granola Bars is a subsidiary of the Quaker Oats Company which consists of a number of varieties of snacking granola bars Rice-A-Roni is a product of The Quaker Oats Company. It is a boxed food mix that consists of Rice, Vermicelli, Seasonings and sometimes other Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Scott's Porage Oats is a Scottish breakfast cereal (a brand of Porridge) sold in the United Kingdom. The Strait Dope Mailbag - Is the guy on the Quaker Oats Box John Penn?. Retrieved on 2007-08-15. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 778 - The Battle of Roncevaux Pass, at which Roland is killed
  2. ^ American Cereal Company. Ohio Historical Society.
  3. ^ Quaker Oatmeal -Frequently Asked Questions. The Quaker Oats Company. Retrieved on 2007-08-15. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 778 - The Battle of Roncevaux Pass, at which Roland is killed
  4. ^ Adams, Cecil. The Strait Dope Mailbag - Is the guy on the Quaker Oats Box John Penn?. Retrieved on 2007-08-15. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 778 - The Battle of Roncevaux Pass, at which Roland is killed
  5. ^ BBC - h2g2 - The Religious Society of Friends - The Quakers in Britain. Retrieved on 2007-08-15. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 778 - The Battle of Roncevaux Pass, at which Roland is killed
  6. ^ Official UK web site Accessed 10 August 2006

External links

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