Marketing

Key concepts

Product / Pricing / Promotion Distribution / Service / Retail Brand management Marketing effectiveness Market research Marketing strategy Marketing management Market dominance

Promotional content

Advertising / Branding Direct marketing / Personal Sales Product placement / Public relations Publicity / Sales promotion Underwriting

Promotional media

Printing / Publication / Broadcasting Out-of-home / Internet marketing Point of sale / Novelty items Digital marketing / In-game Word of mouth

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Product management is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of Product marketing deals with the first of the "4P"'s of Marketing, which are Product, Pricing, Place, and Promotion. Pricing is one of the Four p's of the Marketing mix. The other three aspects are product promotion and place. Promotion involves disseminating information about a product, Product line, Brand, or company Distribution (or place) is one of the four elements of Marketing mix. A service is the non-material equivalent of a good. A service provision is an economic activity that does not result in Ownership, and this is what differentiates Brand management is the application of Marketing techniques to a specific product, Product line, or Brand. Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term Market research is the process of systematically gathering recording and analyzing data and information about Customers, Competitors and the Market A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive Marketing management is a Business discipline focused on the practical application of marketing techniques and the Management of a firm's marketing resources Market dominance is a measure of the strength of a Brand, product, service, or firm, relative to competitive offerings Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a Direct marketing is a sub-discipline and type of Marketing. There are two main definitional characteristics which distinguish it from other types of marketing Product placement, or embedded marketing, is a type of Advertising, in which promotional Advertisements placed by marketers using Public relations (PR is the practice of managing the flow of Information between an Organization and its Publics Public relations - often referred Publicity is the deliberate attempt to manage the public's perception of a subject Sales promotion is one of the four aspects of Promotional mix. An underwriting spot is an announcement made on Public broadcasting outlets especially in the United States in exchange for funding Printing is a process for reproducing text and image typically with ink on Paper using a printing press To publish is to make content Publicly known. The term is most frequently applied to the distribution of text or images on paper or to the placing of content For the band see Broadcast (band Broadcasting is the distribution of audio and/or Video signals which transmit Out-of-home advertising (also referred to as OOH) is essentially any type of Advertising that reaches the consumer while he or she is outside the home (or office Internet marketing, also referred to as web marketing, online marketing, Internet advertising, or eMarketing, is the Marketing A point-of-sale display (POS is a specialized form of Sales promotion that is found near on or next to a checkout counter (the "point of sale" Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely relevant personal and cost-effective manner In-game advertising ( IGA) refers to the use of Computer and video games as a medium in which to deliver Advertising. Word of mouth, is a reference to the passing of Information by verbal means especially recommendations but also general information in an informal person-to-person Product lifecycle or product life cycle is the course of a ''product's sales and profits over time Product Management is also a collective term used to describe the broad sum of diverse activities performed in the interest of delivering a particular product to market.

From a practical perspective, product management is an occupational domain which holds two professional disciplines: product planning and product marketing. Product marketing deals with the first of the "4P"'s of Marketing, which are Product, Pricing, Place, and Promotion. This is because the product's functionality is created for the user via product planning efforts, and product value is presented to the buyer via product marketing activities. USER is an international Recording artist who earned his chops in the techno-industrial period of the 1990s playing guitar with such notable bands as Atlantic For a name see Bayer or Beyer or Beyers. For the occupation in the fashion industry see Buyer (fashion. Product marketing deals with the first of the "4P"'s of Marketing, which are Product, Pricing, Place, and Promotion.

Product planning and product marketing are very different but due to the collaborative nature of these two disciplines, some companies perceive them as being one discipline, which they call product management. Done carefully, it is very possible to functionally divide the product management domain into product planning and product marketing, yet retain the required synergy between the two disciplines.

Contents 1 Aspects of product management 1.1 Product planning 1.2 Product marketing 2 See also 3 References 4 External Links

Aspects of product management

Depending on the company size and history, product management has a variety of functions and roles. Sometimes there is a product manager, and sometimes the role of product manager is held by others. In some companies, the product management function is the hub of many other activities around the product. In others, it is one of many things that need to happen to bring a product to market.

The activities discussed for product management include:

Product planning

• Defining new products
• Gathering market requirements
• Building product roadmaps, particularly Technology roadmaps
• Product Life Cycle considerations
• Product differentiation
• more detail on Product planning

Product marketing

• Product positioning and outbound messaging
• Promoting the product externally with press, customers, and partners
• Bringing new products to market
• Monitoring the competition
• more detail on Product marketing

See also

• Technology roadmap
• Brand management
• Marketing management
• Product
• Product catalogue management
• Product manager
• Product marketing
• Product planning
• Requirements management
• Software product management

References

External Links

• The discipline of Product Management
• IT and Software Product Management
• Principles of marketing - Managing Product
• Framework for Product Management

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