PriceRite, based in Wethersfield, CT, is a chain of limited-assortment supermarkets throughout the U.S. States of Connecticut, New York, Massachusetts, Rhode Island, Pennsylvania and California. Another Wethersfield is in Wyoming County, New York. Wethersfield is a town in Hartford County, Customer divider barjpg|thumb|In supermarkets sellers periodically change prices for classes of goods in response to market conditions rather than negotiating the price of each good A US state is any one of the fifty subnational entities of the United States of America that share Sovereignty with the federal government Connecticut ( is a state located in the New England region of the northeastern United States of America. New York ( is a state in the Mid-Atlantic and Northeastern regions of the United States and is the nation's third most populous The Commonwealth of Massachusetts ( is a state located in the New England region of the northeastern United States. Rhode Island ( officially named the State of Rhode Island and Providence Plantations, is a state in the New England region of the United States The Commonwealth of Pennsylvania ( often colloquially referred to as PA (its abbreviation by natives and Northeasterners is a state located in the Northeastern California ( is a US state on the West Coast of the United States, along the Pacific Ocean. The chain currently operates 35 PriceRite stores and is growing fast, opening 8 new stores in 2006. Wakefern (the parent of ShopRite Supermarket) created PriceRite, and owns, operates or franchises all stores. The Wakefern Food Corp, founded in 1946 and based in Elizabeth New Jersey ( United States) is the largest co-operative group of supermarkets This article is about the North American food distributor For other companies with the same or similar name see ShopRite.
Like other limited-assortment chains such as Aldi or SuperValu’s Save-A-Lot, PriceRite offers drastically fewer SKUs (Stock Keeping Units) than its sister ShopRite stores. For similarly named settlements see Aldie, short for " AL brecht DI scount" is a Discount Supermarket Save-A-Lot is a Grocery store chain that is the thirteenth-largest Retail chain and sixth-largest chain under a single banner with more than one thousand stores in A Stock Keeping Unit, or SKU (pronounced either as an Acronym (ˈskjuː or as an Initialism (/ˌɛsˌkeɪˈjuː/ “S–K–U” is a This article is about the North American food distributor For other companies with the same or similar name see ShopRite. The stores operate on the same principles as its competition; however, they are a bit bigger (averaging 35,000 sq ft (3,300 m²)) and concentrate on offering a larger “fresh food” selection.
PriceRite also emphasizes the fact that its stores are US-owned, by incorporating the phrase "An American Company" into the PriceRite trademark. This is presumably to highlight the fact that much of PriceRite's competition is owned by non-US entities (Aldi is German-owned and Food Basics is operated by A&P, which majority-owned by Germany's Tengelmann Group). For similarly named settlements see Aldie, short for " AL brecht DI scount" is a Discount Supermarket Food Basics is a no-frills Canadian supermarket chain created by A&P Canada to compete with the successful No Frills warehouse style supermarket The Tengelmann Group is a Holding company based in Mülheim an der Ruhr.
Due to the generic nature of the name "PriceRite", and the unfamiliarity with the brand outside New England, Wakefern has also begun distributing PriceRite-branded merchandise such as health & beauty, paper products and some foodstuffs to other retail outlets, such as dollar-stores, mom-and-pop pharmacies and corner markets, and other supermarkets such as Gristedes Operating Corp. History See also History of New England New England's earliest inhabitants were Algonquian -speaking Native Americans including the The Wakefern Food Corp, founded in 1946 and based in Elizabeth New Jersey ( United States) is the largest co-operative group of supermarkets , which owns Gristedes Supermarkets in New York City. (Gristedes stores are supplied by Wakefern Food Corporation) Due to Gristedes' partnership with amazon. com, selected PriceRite-branded products are also available for sale on amazon. com.
Because of its cooperative structure, Wakefern has been very careful not to cannibalize sales of its member-owned ShopRite stores by opening PriceRite stores in overlapping trade areas—thus, most stores operate in New England or Pennsylvania, outside ShopRite's core markets. Marketing cooperative links here see also Agricultural marketing cooperative A retailers' cooperative is a type of Cooperative This article is about the North American food distributor For other companies with the same or similar name see ShopRite. History See also History of New England New England's earliest inhabitants were Algonquian -speaking Native Americans including the A store in California is operated under a franchise agreement with Wakefern. California ( is a US state on the West Coast of the United States, along the Pacific Ocean. Franchising refers to the methods of practicing and using another person's Philosophy of business. [1]
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History of PriceRite Limited Assortment Stores
It was 1995 when The Wakefern Food Corporation opened its first limited-assortment concept store in West Springfield, Massachusetts. The Town of West Springfield is a city in Hampden County, Massachusetts, United States. After failing to successfully enter the warehouse club market with their PriceRite Warehouse Club concept (see below), Wakefern assigned the PriceRite name to its newest prototype: a limited-assortment, deep-discount supermarket meant to do battle with the no-frills operators which were successfully spreading across North America (Aldi, Food Basics, Save-a-Lot. A warehouse club is a Retail store, usually selling a wide variety of Merchandise, in which customers pay annual membership fees in order to shop For similarly named settlements see Aldie, short for " AL brecht DI scount" is a Discount Supermarket Food Basics is a no-frills supermarket chain originally created by A&P Canada. Save-A-Lot is a Grocery store chain that is the thirteenth-largest Retail chain and sixth-largest chain under a single banner with more than one thousand stores in )
In the years since the first PriceRite opened, the concept has been tweaked to emphasize the size and freshness of the perishable departments in comparison to its competition. Newer stores, such as the PriceRite of Brockton, MA (at over 40,000 sq ft (4,000 m²)) are also larger than most of the earlier stores. Wakefern has also used the concept as a replacement for under-performing ShopRite stores or in markets where the PriceRite concept was thought to be more successful. As a result, underperforming ShopRite supermarkets in places like York, PA and Wethersfield, CT have been converted to very successful PriceRite stores, keeping jobs and a supermarket in these towns. York, known as the White Rose City (after the Wars of the Roses) is a city located in South Central Pennsylvania. Another Wethersfield is in Wyoming County, New York. Wethersfield is a town in Hartford County, A PriceRite in Torrington, CT sat as a darkened ShopRite store for almost 10 years before opening as a PriceRite location. Torrington is the largest city in Litchfield County, Connecticut and the northwestern Connecticut region
In 2005, one store was also opened in Azusa, CA, in partnership with Kvmart Corp. Azusa is a city in Los Angeles County, California, United States. , which is an independent supermarket operator in Southern California. The store has been branded "PriceRite Grocery Depot".
On March 30th, 2008 the first "PriceRite Marketplace" store was opened in Providence, Rhode Island in a former Shaw's location. Shaw's, along with sister store Star Market, is a wholly-owned subsidiary of Eden Prairie Minnesota-based SuperValu. This store is 55,000 sq ft (5,100 m²) and features additional departments such as a full deli and fish counter as well as a Cafe Bustelo branded Cafe in the store. Other non-standard PriceRite features include a fresh roasted peanut stand and fresh mozzarella cheese made in the store. The store has a large focus on ethnic items with an entire aisle of Goya products and an aisle of Italian items including fresh pasta and specialty cheeses. These selections properly reflect the neighborhood that the store is located in.
PriceRite Warehouse Clubs
During the 1980s and early 1990’s, many American supermarket chains experimented with opening their own warehouse clubs to compete with the new clubs that were invading their trade areas and stealing market share away. A warehouse club is a Retail store, usually selling a wide variety of Merchandise, in which customers pay annual membership fees in order to shop SuperValu had Max-Club; Meijer had SourceClub; HEB had its Bodega clubs and ShopRite opened PriceRite. Meijer ( Dutch, ˈmaɪər is a regional American Hypermarket chain based in Walker Michigan. Wakefern defined PriceRite as a “mini-club”, and at under 50,000 sq ft (5,000 m²). , promoted it as a convenient alternative to the massive conventional clubs.
The logo was the same as the old ShopRite logo, only instead of the graphic of a shopping carriage with circles inside, there was a flatbed cart with square boxes on it to symbolize the wholesale nature of the store. (This saved costs on new sign-frames for the stores, since they all were previously a ShopRite and already had round sign-frames)
Unfortunately, the PriceRite MiniClubs were opened in buildings that had previously housed ailing or outdated ShopRite stores and had been simply retrofitted with warehouse-type shelving. Thus, they were much too small and didn't have enough of a following to attract shoppers away from the true warehouse competition which was opening new outlets all over the New York and Philadelphia metropolitan areas. The City of New York Philadelphia (ˌfɪləˈdɛlfiə (BJ's Wholesale Club, Pace Warehouse Club and Price Club. BJ's Wholesale Club Inc ( is a membership-only Warehouse club chain operating on the United States East Coast, as well as in the state of Ohio. Kmart (sometimes spelled as " K-Mart " is a chain of department stores in the United States, Puerto Rico, the U Costco Wholesale Corporation ( is the largest membership Warehouse club chain in the world based on sales volume headquartered in Issaquah Washington, )
Members operated PriceRite mini-clubs in Rockaway Township, New Jersey; Toms River, New Jersey and Fishkill, New York. Rockaway Township is a township in Morris County, New Jersey, USA The Township of Toms River is a large township in Ocean County, New Jersey, United States, and the Fishkill is a Village within the Town of Fishkill in Dutchess County, New York, USA. The last PriceRite club closed in 1994. [2]
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