A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. "Popular press" redirects here note that the University of Wisconsin Press publishes under the imprint "The Popular Press" Promotion involves disseminating information about a product, Product line, Brand, or company They are often distributed to announce a release or for a news conference. A news conference or press conference is a Media event in which newsmakers invite journalists to hear them speak and most often ask questions

Contents 1 Common press kit components 2 Press kit uses 3 Band press kits 4 See also 5 References

Common press kit components

• Backgrounder with historical information on the company or individual
• Fact Sheet listing specific features, statistics, or benefits
• Biographies of key executives, individuals, artists, etc.
• Past Press Coverage
• Photos or other images (high resolution) of key executives, logos, products, etc. A photograph (often shortened to photo) is an Image created by Light falling on a light-sensitive surface usually Photographic film or an electronic
• A press release detailing the current news the media kit is sent in reference to
• Media contact information (usually of a public relations department or spokesperson)
• A CD, DVD, Software title, video, etc. A news release, media release, press release or press statement is a written or recorded Communication directed at members of the News Public relations (PR is the practice of managing the flow of Information between an Organization and its Publics Public relations - often referred as appropriate for the sender of the release

Press kit uses

• Product launches
• New company launch
• Mergers and acquisitions
• News conferences
• Large events / Industry trade shows,

Band press kits

Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:

• Band biography / History of the band
• Discography (all previous albums released by the band)
• Color photos (many corporate photos are done in black and white for newspaper print purposes)
• CD
• Contact information for the band's label, manager, publicist, or other representative
• Equipment list (if the kit is being sent to live music venue)

See also

• Electronic Press Kit (EPK)
• Media guide
• Trade advertisement

References

A musical ensemble is a group of two or more Musicians who perform instrumental or vocal Music. An Electronic Press Kit (or "EPK" is a Press kit equivalent in electronic form A media guide is a sports-related Press kit, distributed as a book or binder and published by American sporting teams before the start of the sporting season A Trade advertisement is advertising undertaken by the manufacturer and directed toward the wholesaler or retailer

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