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Prada, S. p. A.
Type Privately held
Founded 1913
Founder Mario Prada
Headquarters Milan, Italy
No. The term privately held company refers to ownership of a business company in two different ways first referring to ownership by non-governmental organizations and second Year 1913 ( MCMXIII) was a Common year starting on Wednesday (link will display the full calendar of the Gregorian calendar (or a Common An entrepreneur is a person who has possession over a company enterprise, or Venture, and assumes significant accountability for the inherent risks and the outcome Milan (Milano Milan (listen) is one of the largest cities in Italy, located in the plains of Lombardy. Italy (Italia officially the Italian Republic, (Repubblica Italiana is located on the Italian Peninsula in Southern Europe, and on the two largest  of locations Worldwide boutiques
Key people Miuccia Prada, Head Designer
Patrizio Bertelli, CEO
Vincenzo Prada, SVP & COO
Randy Kabat, SVP & CCO
Donatello Galli, CFO
Industry Fashion
Products Luxury goods
Website www.prada.com
www.pradaparfums.com

Prada, S. Miuccia Bianchi Prada (born Maria Bianchi on May 10, 1949, in Milan) is an Italian fashion designer ( Prada, Miu Miu) and A designer is a person who designs something Perhaps the broadest definition is that provided by Herbert Simon: ‘Everyone designs who devises courses of action aimed at changing A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator __FORCETOC__ For the Vice President of the United States, their roles and other information see Vice President of the United States. A chief operating officer or chief operations officer ( COO) is a Corporate officer responsible for managing the day-to-day activities of the Corporation __FORCETOC__ For the Vice President of the United States, their roles and other information see Vice President of the United States. The chief communications officer or CCO is a job title for the head of Communications Public relations and/or public affairs within an organization For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" Fashion refers to styles of dress (but can also include cuisine literature art architecture and general comportment that are popular in a culture at any given time In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need In Economics, a luxury good is a good for which Demand increases more than proportionally as income rises in contrast to a "necessity good" A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages p. A. is an Italian high-fashion company (also referred to as fashion House or Label) specializing in luxury goods for men and women (leather accessories, shoes, ready-to-wear, and haute-couture). In Economics, a luxury good is a good for which Demand increases more than proportionally as income rises in contrast to a "necessity good" Highly renown, Prada is considered one of the most influential clothing designers in the fashion industry. The lable is synonymous with opulence and quality, and is widely regarded as a status symbol. A status symbol is a visible external denotation of one's social position and indicator of status. [1] Like numerous other luxury brands, Prada battles against counterfeiting and ensures only authenticity from its official boutiques (found globally) and online store. In Economics, a luxury good is a good for which Demand increases more than proportionally as income rises in contrast to a "necessity good" A counterfeit is an imitation that is made usually with the intent to deceptively represent its content or origins

First opened as a leathergoods shop in Milan in 1913, the Prada label was taken in by designer Miuccia Prada in 1978 and transformed into the luxury goods, haute-couture fashion house recognized today. Milan (Milano Milan (listen) is one of the largest cities in Italy, located in the plains of Lombardy. Miuccia Bianchi Prada (born Maria Bianchi on May 10, 1949, in Milan) is an Italian fashion designer ( Prada, Miu Miu) and

Competition for Prada includes, but is not limited to, the following luxury high-fashion houses: Christian Dior, Chanel, Giorgio Armani, Gucci, and Moët-Hennessy • Louis Vuitton. Christian Dior SA (more commonly known as Dior) is a French clothing retailer under control of the LVMH group Chanel SA ʃəˈnɛɫ) is a Parisian fashion house created by Coco Chanel. Fashion career From 1961 to 1970 Armani worked as a designer in well-known fashion house Nino Cerruti Jimenez after which he left to pursue freelance work The House of Gucci, better known simply as Gucci, is an Italian iconic fashion and Leather goods label LVMH Moët Hennessy • Louis Vuitton SA ( usually shortened to LVMH, is a French Holding company and is the world's largest Luxury [2] Prada has also come to outfit the most beautiful prominent figures in recent time, including, among many others, actresses Uma Thurman and Cameron Diaz with fabulous designs on the red carpet. Uma Karuna Thurman ( IPA: /ˈumə ˈθɝmən/ born April 29 1970 is an Academy Award -nominated American actress. Cameron Michelle Díaz (born August 30 1972 is a Golden Globe - BAFTA - and SAG -Award nominated U [1]

Contents

History

Foundations

The company was begun as Fratelli Prada ( English: Prada Brothers ) by Mario Prada in 1913 as a leathergoods shop in Milan, Italy. English is a West Germanic language originating in England and is the First language for most people in the United Kingdom, the United States Milan (Milano Milan (listen) is one of the largest cities in Italy, located in the plains of Lombardy. Italy (Italia officially the Italian Republic, (Repubblica Italiana is located on the Italian Peninsula in Southern Europe, and on the two largest [2][1][3] Not only was his shop a purveyor of leathergoods, but also sold imported English steamer trunks and handbags. England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland [2] Fratelli Prada gained great reputation and came to create accounts with prominent Italian noblemen. The' Italian people' are a Southern European Ethnic group located primarily in Italy, Switzerland, France and by virtue of a wide-ranging [2] Mario Prada did not believe in women interaction within business, and so he prevented female family members from entering into his workshop. [2] After his death in the mid-1950s, Mario's son harbored no interest in the business. So ironically, it was Mario's daughter-in-law who took the helm of Prada, and maintained it for almost twenty years. [2] Her own daughter, Miuccia Prada, joined the company in 1970. Miuccia Bianchi Prada (born Maria Bianchi on May 10, 1949, in Milan) is an Italian fashion designer ( Prada, Miu Miu) and Miuccia began making waterproof backbacks out of Pocone. [1][3] She met Patrizio Bertelli in 1977, an Italian who had begun his own leathergoods business at the age of 17, and he joined the company soon on. [2] He greatly advised Miuccia -- and she readily followed the advice -- on better decisions for the Prada company. It was his advice to discontinue importing English goods and to begin to revolutionize the old-fashioned luggage styles. [2]

Prada's trancend into high-fashion

Miuccia inherited the company in 1978 by which time sales were up to $400,000 USD. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been [2] With Bertelli alongside her as business manager, Miuccia was allowed time to implement for total mind onto design. [1] She would go on to incorporate her ideas into the House of Prada that would transform it into a label of renown haute-couture (high-fashion). [1] She released her first set of backbacks and totes in 1979. They were made out of a tough military spec black nylon that her grandfather had used as coverings for his steamer trunks. [2] Initial success was not instant, as they were hard to sell due to the lack of advertising and high-prices, but the lines would go on to become her first comercial hit. [2] Next, Miuccia and Bertelli sought out wholesale accounts for the bags in upscale department stores and boutiques worldwide. [2] In 1983, Prada opened a second boutique in Millan reminiscent to the original shop, but with a sleek and modern contrast to it. It was opened in the historic and upscale shopping district of Galleria Vittorio Emanuele II. The Galleria Vittorio Emanuele II is a covered double arcade formed of two glass-vaulted arcades at right angles intersecting in an Octagon; it is prominently [2]

The next year, Prada released its nylon version of the famous Chanel tote. Chanel SA ʃəˈnɛɫ) is a Parisian fashion house created by Coco Chanel. [2] That same year, the House of Prada began expansion across continental Europe by opening locations in prominent shopping districts within Florence, Paris, Madrid, and New York City. Florence ( Italian: Firenze Florentia and Fiorenza) is the Capital City of the Italian region of Tuscany Paris (ˈpærɨs in English; in French) is the Capital of France and the country's largest city Madrid (pronounced in English in Spanish and colloquially in Spain) is the Capital and largest city of Spain. The City of New York [2] A shoe line was also released in 1984. [2] Miuccia released the classic Prada handbag in 1985, that went on to become an overnight sensation. [1] It was practical and fashionable, functional and sturdy. In 1987, Miuccia and Bertelli married. [2] Prada launched its women's ready-to-wear collection in 1989, and the designs came to be known for their dropped waistlines and narrow belts. [2] Prada's popularity skyrocketed when the fashion world took notice of its clean lines, opulent fabrics, and basic colors. [1] Time described the apparel as "unassertive, combining traditional good manners and an ultramodern industrial sleekness. Time (trademarked in capitals as TIME) is a weekly American Newsmagazine, similar to Newsweek and "[2] Truly, the designs to come out of the House of Prada reflected feminine worker aesthetic which made it quite unique in contrast to other high-fashion brands. [2] It would be identified with as for the affluent working women who held demanding jobs identified with it. "[2] Thus, it is no surprise that Miuccia herself took it upon herself to call her women's outfits as "uniforms. "[2]

The logo for the label, the Prada silver-and black triangle, was not the main design element unlike other prominent luxury brands the likes of Louis Vuitton. Louis Vuitton Malletier, commonly referred to as Louis Vuitton ( pronounced /lwi vɥitɔ̃/ or sometimes shortened to LV, is a French luxury fashion [2] And its appeal, including the apparel, were taken as "anti-status" or "reverse snobbery. "[2]

Establishing image in the 1990s

See also: Miu Miu

Prada's originality gained it a place as the most influencial fashion house in terms of design and look in the 1990s[1] and was well becoming the 1990s premium status symbol. Miu Miu is positioned as the daily-oriented more affordable clothing line from the Prada fashion house opened in 1992 and [2] The signature Prada look encompassed luxurious fabrics in colors of mostly black, browns, grays, greens, and creams incorporated to become simple yet provocative styles. Life in Italy states that clothing was "sexy and spoke of confidence without revealing too much skin. Accessories included skinny leather belts, elegant high heeled shoes, and of course, the classic handbag. "[1]

For 1990, sales were reported at L 70 billion, or $31. 7 million USD. [2] Partrizio di Marco became in charge of growing business in the United States after working for the House in Asia. He was successful in having the Prada bags prominently displayed in department stores, and, so, they became a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme that Ginia Bellafante in the New York Times Magazine proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s. "[2] Furthermore, now husband and wife, Miuccia and Bertelli led the Prada lable on a very cautious expansion, making products hard to come by. [2] In 1992, the clothing brand Miu Miu was launched. Miu Miu is positioned as the daily-oriented more affordable clothing line from the Prada fashion house opened in 1992 and It was named after Miuccia's nickname, and catered for more younger consumer base by offering apparel constructed out of "tacky synthetic fabrics". [2] By 1993 Prada was awarded the Council of Fashion Designers of America award for accessories. The Council of Fashion Designers of America is a non-profit Trade group for American Fashion designers founded in 1962. [1][3]

Men's ready-to-wear collections were launched in the middle of the decade as well. [2] By 1994, sales were at ▲ $210 million USD, with clothing sales making up for 20% (expected to double in 1995). [2] Prada won another award from the CFDA, this time in 1995 as "Designer of the Year. "[4][3] 1996 witnessed the opening of the 18,000ft2 Prada boutique in Manhattan, New York, the largest in the chain at the time. Manhattan Island, in New York Harbor, is much the largest part of the Borough of Manhattan, one of the Five Boroughs which form the City of New York [2] By now the House of Prada operated 40 locations worldwide, 20 of which were prominently located in Japan. For a topic outline on this subject see List of basic Japan topics. [2] As for manufacturing, the company owned eight factories and subcontracted work from 84 other manufacturers in Italy. Miuccia's Prada and Bertelli company were merged together to create Prapar B. V. in 1996. [2] The name, however, was later changed to Prada B. V. and Patrizio Bertelli was named Chief Executive Officer of the Prada luxury company.

In 1997, revenue was recorded at ▲ $674 million USD. [2] Another location in Milan was opened that same year. The Wall Street Journal reported later that supposedly, Bertelli smashed the windows the day before the opening after he became enraged with their sep-up. [2] Prada acquired shares in the Gucci group around that time, and later blamed Gucci for "aping his wife's designs. The House of Gucci, better known simply as Gucci, is an Italian iconic fashion and Leather goods label "[2] In June 1998, Bertelli gained 9. 5% in interest with a cost of $260 million USD. [2] Analysts began to speculate that he was attempting a take over of the Gucci group (which seemed unlikely because Prada was at the time still a small company and dept-proned). Funding Universe states that "At the very least, Prada had a voice as one of Gucci's largest shareholders (a 10 percent holding would be required for the right to request a seat on the board) and would stand to profit tidily should anyone try to take over Gucci. "[2] However, Bertelli sold his shares to Moët-Hennessy • Louis Vuitton Chairman Bernard Arnualt in January 1998 for a profit of $140 million USD. LVMH Moët Hennessy • Louis Vuitton SA ( usually shortened to LVMH, is a French Holding company and is the world's largest Luxury [2] Arnault was in fact attempting a full take over of Gucci: LVMH had been purchasing brands for a while and already owned Dior, Givenchy, and numerous other luxury brands). Christian Dior SA (more commonly known as Dior) is a French clothing retailer under control of the LVMH group Givenchy ( pronounced or zhee-von-shee) is a French brand of clothing accessories Perfumes and Cosmetics with Gucci however managed to fend him of by selling a 45$stake to industrialist François Pinault, for $3 billion USD. [2] In 1998, the first Prada menswear boutique is opened in Los Angeles. Los Angeles (lɑˈsændʒələs los ˈaŋxeles in Spanish) is the largest City in the state of California and the American West [3]

Nevertheless, Prada was determined to become a leading holder of a portfolio of Luxury brands similar to the Gucci group and LVMH. 51 % of Helmut Leng's New-York-based company were purchased for $40 million USD (Leng's company was worth about $100 million USD) in March 1999. Months later, $105 million USD were paid by Prada to have full control of Jil Sander A. G. , a German-based company with annual revenue of $100 million USD. The purchase gained Prada a foothold in Germany, and months later Jil Sander resigned as chairwoman for her namesake company. Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. [2] Church & Company (an English brand of quality shoemaking) also befell unto Prada, when Prada bought 83% of the company at $170 million USD. [2] A joint venture between Prada and the De Rigo group was also formed that year for the manufacturing of Prada eyewear. [2] In October of 1999, Prada joined forces with LVMH to purchase together a 51% stake in the Rome-based luxury company of Fendi S.p.A. Rome ( Roma ˈroma Roma is the capital city of Italy and Lazio, and is Italy's largest and most populous city with more than 2 Fendi is an Italian fashion house best known for its "baguette" Handbags It was launched in 1925 as a fur and leather shop in Rome but today is a multinational [2] They did this to out beat Gucci, who had also wanted to purchase that share. Prada's half of that purchase (25. 5%) was worth $241. 5 million USD out of the reported $520 million USD total paid by both Prada and LVMH. [2] However, Fendi was ailing and Prada took in debts as a result.

The past inquisitions truly rose Prada to the high ranks of European luxury goods groups. [2] Revenue tripled from that of 1996, to ▲ L 2 trillion. Despite apparent success, the company was in dept. [2]

A new look into the 21st century

It suspended to merging and purchasing in 2000s, however, a loose agreement was signed in with Azzedine Alala. [2] Personal skin care products were introduced in the United States in October 2000 (a 30-day supply of cleansing lotion going for the retail price of $100 USD). [2] To help pay of depts of over $850 million USD, the company planned on offering 30% of the company on the Milan Stock Exchange to the public on June 2001. However, the offering was slowed down after a decline in luxury goods spending in the United States and Japan. In 2001, under the pressure of his bankers, Bertelli also sold all of Prada's 25. 5% share in Fendi to LVMH to help Prada's dept. He raised only $295 million USD. [2]

By 2006, the Helmut Lang, Amy Fairclough and Jil Sander labels were sold. Helmut Lang may refer to Helmut Lang (fashion designer (born 1956 Austrian-born fashion designer Helmut Lang (fashion brand, brand Jil Sander is a minimalist German Fashion designer. Her work descends from that of Coco Chanel, as opposed to the bleeding-edge esthetic of Lagerfeld Jil Sander was sold to the private equity firm Change Capital Partners, which is headed by Luc Vandevelde, the chairman of Carrefour, while the Helmut Lang label is now owned by Japanese fashion company Link Theory. Carrefour SA ( (karˈfur is a French international Hypermarket chain with a global network of outlets Prada is still recovering from the Fendi debt. More recently, a 45% stake of the Church & Company brand has been sold to Equinox. An equinox is the event of the Sun passing over the Earth's equator in its annual cycle

Fortune states that Betelli plans on increasing revenue for the House of Prada to $5 billion USD by 2010. Fortune is a Global Business Magazine published by Time Inc's Fortune|Money Group

Operations today

Runway shows

Prada, along with fellow fashion houses Calvin Klein and Gucci, is known for its practice of casting new models to walk exclusively in their runway shows. Calvin Klein Inc is an American fashion brand founded in 1968 by Calvin Klein. The House of Gucci, better known simply as Gucci, is an Italian iconic fashion and Leather goods label Usually, one of the models chosen as an exclusive will be selected to open the Prada show. An exclusive or opening spot in a Prada show is among the most coveted bookings in the modeling world, since it usually leads to greater success in future seasons, as well as in the campaign/editorial field. Previous Prada exclusives and openers who have gone on to enjoy success in the fashion world include Daria Werbowy, Gemma Ward, Suvi Koponen and Sasha Pivovarova, who went on to appear in Prada's ad campaigns for six consecutive seasons after opening the Prada Fall 2005 runway show. Daria Werbowy (born November 19, 1983) is a Canadian - Ukrainian model. Gemma Louise Ward (born 3 November 1987 is an Australian model and Actress. Suvi Maria Koponen (born March 26, 1988 in Vantaa, Finland) is a Finnish Fashion model who rose to fame after winning the Sasha Pivovarova (Саша Пивоварова born January 21, 1985) is a Russian Supermodel and Artist.

Prada boutiques and megastore

The Prada boutique at the Galleria Vittorio Emanuele II in Milan, Italy.
The Prada boutique at the Galleria Vittorio Emanuele II in Milan, Italy. The Galleria Vittorio Emanuele II is a covered double arcade formed of two glass-vaulted arcades at right angles intersecting in an Octagon; it is prominently Milan (Milano Milan (listen) is one of the largest cities in Italy, located in the plains of Lombardy. Italy (Italia officially the Italian Republic, (Repubblica Italiana is located on the Italian Peninsula in Southern Europe, and on the two largest

Prada has commissioned architects, most notably Rem Koolhaas and Herzog & de Meuron, to design flagship stores in various locations. Remment Lucas Koolhaas, 'rɛm 'kɔːlhas (born) is a Dutch Architect, architectural theorist, Urbanist and "Professor in Practice of Architecture Herzog & de Meuron Architekten BSA/SIA/ETH ( HdeM) is a Swiss Architecture firm founded and headquartered in Basel, Switzerland in

In 2005, near the West Texas towns of Valentine and Marfa, a pair of Scandinavian artists, Michael Elmgreen and Ingar Dragset, unveiled Prada Marfa, a sculpture masquerading as a Prada mini-boutique. Valentine is a town in Jeff Davis County, Texas, United States. Marfa is a city located in the high desert of far West Texas in the Southwestern United States. Located along an isolated stretch of U.S. Highway 90, the 15 by 25-foot adobe and stucco building was partially funded by the Prada Foundation. US Route 90 is an east-west United States highway. Despite the "0" in its route number US 90 never was a full coast-to-coast route it has always ended at A duplex megastore will be opened in Kuala Lumpur this year. Kuala Lumpur (ˈkwɑːləlʊmˈpʊər Malay /kwɑlɑlʊmpʊ/ and locally /kwɑləlʊmpɔ/ or even /kɔlɔmpɔ/ or often abbreviated as K

United States of America:

Canada:

Europe:

Asia:

LG Prada Cell phone

Main article: LG Prada (KE850)

In May of 2007, Prada joined forces with cell phone maker LG Electronics to create the LG Prada (KE850) phone. Chicago (ʃɪˈkɑːgoʊ is the largest City by population in the state of Illinois and the American Midwest of the United States. The City and County of San Francisco is the fourth most populous city Bal Harbour is a village in Miami-Dade County, Florida, United States. Las Vegas ( Spanish: "The Meadows" is the most populous City in the state of Nevada, the seat of Clark County, and an internationally Ala Moana Center in Honolulu is the largest Shopping mall in Hawaii and the fourteenth largest shopping mall in the United States Waikiki ( Hawaiian: Waikīkī ʋaikiːkiː or waikiːkiː is a neighborhood of Honolulu, in the City & County of Honolulu, on the south The City of Aspen is a Home Rule Municipality that is the County seat and the most populous city of Pitkin County, Colorado, United Manhasset is a hamlet (and Census-designated place) in Nassau County, New York, on the North Shore of Long Island. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page Toronto (təˈrɒntoʊ colloquially pronounced or) is the largest city in Canada and is the provincial capital of Ontario Milan (Milano Milan (listen) is one of the largest cities in Italy, located in the plains of Lombardy. London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. Sloane Street is a street in London which runs north to south from Knightsbridge to Sloane Square, crossing Pont Street about half way along Bond Street is a major shopping street in London which runs through Mayfair from Piccadilly in the south to Oxford Street in the north Paris (ˈpærɨs in English; in French) is the Capital of France and the country's largest city Avenue Montaigne, a street in the 8th arrondisement of Paris, France Name origin Avenue Montaigne was first named the allée des Veuves Printemps (meaning "spring" in French) is a French Department store (or a grand magasin, literally "big store" For other uses see Monaco (disambiguation Monaco, officially the Principality of Monaco ( French: Principauté de Monaco; Monégasque Vienna ( in Wien; see also other names) is the Capital of Austria, and is also one of the nine States of Austria. Düsseldorf (ˈdʏsəldɔɐf is the capital city of the German state of North Rhine-Westphalia. Hamburg (English, German: ˈhambʊɐk local pronunciation Low German / Low Saxon: Hamborg) is the second-largest city in Germany Munich (München; Minga is the capital city of Bavaria, Germany. Berlin is the capital city and one of sixteen states of Germany. officially, is one of the 47 prefectures of Japan and located on the eastern side of the main island Honshū. Kuala Lumpur (ˈkwɑːləlʊmˈpʊər Malay /kwɑlɑlʊmpʊ/ and locally /kwɑləlʊmpɔ/ or even /kɔlɔmpɔ/ or often abbreviated as K The Pavilion Kuala Lumpur is a Shopping mall in Kuala Lumpur, Malaysia. Jalan Bukit Bintang is a major road in Kuala Lumpur, Malaysia. Suria KLCC is a 15 million sp feet (140000 m² shopping complex located at the base of the Petronas Towers in Kuala Lumpur City Centre. The LG KE850, also known as The LG Prada Phone, is a Mobile phone made by LG Electronics. LG Electronics () is a South Korean Multinational corporation. The LG KE850, also known as The LG Prada Phone, is a Mobile phone made by LG Electronics. It retails for $800.

Prada in culture

In literature:

In film:

In TV series:

In music:

References

  1. ^ a b c d e f g h i j k You must specify title = and url = when using {{cite web}}. . Life in Italy. Retrieved on June 2, 2008.
  2. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay You must specify title = and url = when using {{cite web}}. . Funding Universe. Retrieved on June 2, 2008.
  3. ^ a b c d e Prada. Fragrance X. Retrieved on June 3, 2008.
  4. ^ Prada. Retrieved on June 3, 2008.

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