PowerBar is an American maker of energy bars and other related products (particularly sports drinks, gel-based foodstuffs for distance athletes, and the Pria bars targeted at women). The United States of America —commonly referred to as the An energy bar is a Dietary supplement often consumed by athletes or other physically active people to maintain their calorific needs in light of their strenuous A sports drink is a Beverage designed to help athletes rehydrate as well as replenish Electrolytes Carbohydrates, and other Nutrients
The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur, in his kitchen with his girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. Brian Leigh Maxwell (1953 London, England – March 19, 2004, San Anselmo California) was a Canadian athlete Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page He used $55,000 in cash to launch the company in 1986 in Berkeley, California. Year 1986 ( MCMLXXXVI) was a Common year starting on Wednesday (link displays 1986 Gregorian calendar) Berkeley is a city on the east shore of San Francisco Bay in Northern California, in the United States. This was the first "energy bar" for use by endurance athletes, such as ultra marathoners and cyclists, while competing. An energy bar is a Dietary supplement often consumed by athletes or other physically active people to maintain their calorific needs in light of their strenuous This spawned a new category of food products that are now widely used as snack foods. He eventually acquired a headquarters building in downtown Berkeley. Downtown Berkeley is the Central business district of the city of Berkeley California, United States centered around the intersection of Shattuck Avenue and Center
The company eventually earned $150 million in sales before being purchased by Nestlé in 2000 for $375 million. Nestlé is a multinational packaged food company founded and headquartered in Vevey, Switzerland
See also
External links
- PowerBar website
- PowerBar founder collapses from the San Francisco Chronicle, March 20, 2004
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