A container of Planters Dry Roasted Peanuts

Mr. Peanut

Planters is an American snack food company under Kraft Foods manufacturing, best known for its nuts and the Mr. Peanut icon that symbolizes them. The United States of America —commonly referred to as the Kraft Foods Inc ( is the second-largest Food and Beverage company headquartered in North America (behind PepsiCo) and the third Nut is a general term for the large dry oily Seeds or Fruit of some Plants. Mr Peanut is the dandy advertising Logo and Mascot of Planters, an American snack-food company and division of Kraft Foods.

Started by Italian immigrants Amedeo Obici and Mario Peruzzi in Wilkes-Barre, Pennsylvania, in 1906, it was incorporated in 1908 as the Planter Nut & Chocolate Co. The' Italian people' are a Southern European Ethnic group located primarily in Italy, Switzerland, France and by virtue of a wide-ranging Immigration refers to the movement of people among countries While the movement of people has existed throughout human history at various levels modern immigration implies long-term Amedeo Obici ( July 15 1877 – May 22 1947) was an Italian-American businessman who founded the Planters Peanut Company Wilkes-Barre (ˈwɪlksbɛrə or /-bɛri/ is the central city of the Wyoming Valley and County seat of Luzerne County in northeastern Pennsylvania Year 1906 ( MCMVI) was a Common year starting on Monday (link will display full calendar of the Gregorian calendar (or a Common year starting Year 1908 ( MCMVIII) was a Leap year starting on Wednesday (link will display the full calendar of the Gregorian calendar (or a Leap year Its main products these days are processed nuts of various kinds. Nut is a general term for the large dry oily Seeds or Fruit of some Plants. It is a division of Kraft Foods. Kraft Foods Inc ( is the second-largest Food and Beverage company headquartered in North America (behind PepsiCo) and the third

In 2006, Planters celebrated its 100th anniversary. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar.

Advertising

Family tradition handed down in the Peruzzi family has it that Mr. Peanut was a caricature of Amedeo Obici instigated by Mario Peruzzi.

An explanation on the walls of the Planters manufacturing plant in Suffolk, Va explain that a contest was created to come up with an advertising icon or a "mascot" for the company. A first grader won the contest by drawing the first Mr. Peanut. Her design was perfected by the company and has changed over the years. H

Advertising taglines have included:

• Planters is the word for (good) Peanuts. A tagline is a variant of a branding slogan typically used in Marketing materials and Advertising. (Various products — 1950s)
• Peanut butter with a crunch. The 1950s Decade refers to the years of 1950 to 1959 inclusive (P. B. Crisps — 1992)
• Relax. Year 1992 ( MCMXCII) was a Leap year starting on Wednesday (link will display full 1992 Gregorian calendar) Go Nuts. (Deluxe Mixed Nuts — 1997)
• Put Out the Good Stuff. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar (Various Products - 2003)
• Instinctively Good . Year 2003 ( MMIII) was a Common year starting on Wednesday of the Gregorian calendar. (Various Products - 2007)

Products

Planters' wide selection of products have included or continue to include:

• Cheese Balls (discontinued)
• Cheese Curls (discontinued)
• Cocktail Peanuts
• Cooking Oil
• CornNuts (acquired in late 1990s)
• Chocolate Covered Cashews
• Coconut Balls (discontinued almost immediately after introduction)
• Dry Roasted Peanuts
• Dry Roasted Sunflower kernels
• Honey Roasted Peanuts
• Hot Peanuts
• Jumbo Block Peanut Candy (presumably discontinued)
• Mixed Nuts
• P. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. This article is about the commercial extruded corn snack food see Gougère for Choux pastry with cheese Cheetos are a brand of cheese curl made by Frito-Lay; they are a crunchy Cheese -flavored Cornmeal snack. A cocktail is a style of Mixed drink. Originally a mixture of distilled spirits, Sugar, Water, and Bitters, the word has gradually Cooking oil is purified Fat of Plant or Animal origin which is liquid at room temperature Corn nuts (or toasted corn are a snack food made by Roasting or Deep frying Corn. The 1990s collectively refers to the years between and including 1990 and 1999 The sunflower seed is the Fruit of the Sunflower ( Helianthus annuus) B. Crackers (discontinued)
• P. B. Crisps (introduced in 1992; discontinued)
• Peanut Butter (presumably discontinued, as Kraft has its own Peanut Butter)
• Peanut Butter Fudge Cookies (discontinued)
• Salted Cashews
• Salted Peanuts
• Tavern Nuts (discontinued)

External links

• Company website