| Pixar Animation Studios | |
|---|---|
| Type | Subsidiary of Walt Disney Motion Pictures Group (Disney) |
| Founded | February 3, 1986 |
| Headquarters | Emeryville, California, United States |
| Key people | Ed Catmull, President, Disney and Pixar Animation Studios John Lasseter, Chief Creative Officer, Disney and Pixar Animation Studios |
| Industry | CGI animation |
| Products | RenderMan, Marionette |
| Parent | The Walt Disney Company |
| Website | Pixar.com |
Pixar Animation Studios is a CGI animation studio based in Emeryville, California, United States, and is notable for its eight Academy Awards. A subsidiary, in business matters is an entity that is controlled by a bigger and more powerful entity Walt Disney Motion Pictures Group Inc (formerly known as Buena Vista Motion Pictures Group) is a corporation which develops scripts and oversees theatrical film production Events 1112 - Ramon Berenguer III of Barcelona and Douce I of Provence marry uniting the fortunes of those two states Year 1986 ( MCMLXXXVI) was a Common year starting on Wednesday (link displays 1986 Gregorian calendar) Emeryville is a small city located in Alameda County California, in the United States. California ( is a US state on the West Coast of the United States, along the Pacific Ocean. The United States of America —commonly referred to as the Edwin Catmull, PhD (born 1945 in Parkersburg, West Virginia) is an Academy Award winning Computer scientist and current president of Walt President is a Title leaders of Organizations companies, Trade unions universities, and countries. Walt Disney Animation Studios (as Walt Disney Feature Animation is a key element of The Walt Disney Company, and the oldest existing Animation studio in the world John Alan Lasseter (born January 12 1957 is an Academy Award -winning American Animator and the chief creative officer at Pixar and A creative director is a position usually found within the Advertising, media or entertainment industries but may be useful in other creative organizations For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" Computer animation Computer-generated imagery (also known as CGI) is the application of the field of Computer graphics or more specifically 3D computer graphics The bouncing ball animation (below consists of these 6 frames In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need RenderMan Interface Specification, or RISpec in short is an API developed by Pixar Animation Studios to describe three dimensional scenes and turn them into digital Marionette is the proprietary software developed and used in-house by Pixar Animation Studios in the animation of their movies and shorts A holding company is a company that owns part all or a majority of other companies' outstanding Stock. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages Emeryville is a small city located in Alameda County California, in the United States. The United States of America —commonly referred to as the "The Oscar" redirects here for the film see The Oscar (film. It is best known for its CGI-animated feature films which are created with PhotoRealistic RenderMan, its own implementation of the industry-standard Renderman image rendering API, used to generate high-quality images. Computer animation Computer-generated imagery (also known as CGI) is the application of the field of Computer graphics or more specifically 3D computer graphics The following is a list of Pixar films. Feature films List of awards won or nominated by Pixar List of Pixar film references As listed on this chart categories PhotoRealistic RenderMan, or PRMan for short is a proprietary photorealistic RenderMan -compliant renderer RenderMan Interface Specification, or RISpec in short is an API developed by Pixar Animation Studios to describe three dimensional scenes and turn them into digital Rendering is the process of generating an image from a model, by means of computer programs
The Walt Disney Company bought Pixar in 2006 from majority shareholder Steve Jobs—who had previously acquired it from Lucasfilm—through an all-stock transaction worth US$7. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Steven Paul Jobs (born February 24 1955 is the Co-founder, Chairman, and CEO of Apple Inc and former CEO of Pixar Animation Lucasfilm Limited' is an American Film production company founded by George Lucas in 1971, based in San Francisco California A stock swap, also known as a share swap, is a business Takeover or Acquisition in which the acquiring company uses its own stock to pay for the acquired The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been 4 billion.
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Pixar was founded as the Graphics Group, one third of the Computer Division of Lucasfilm that was launched in 1979 with the hiring of Dr. Ed Catmull from the New York Institute of Technology (NYIT). Lucasfilm Limited' is an American Film production company founded by George Lucas in 1971, based in San Francisco California Edwin Catmull, PhD (born 1945 in Parkersburg, West Virginia) is an Academy Award winning Computer scientist and current president of Walt The New York Institute of Technology (also known as NYIT and New York Tech) is a private co-educational college in New York in the USA. [1] At NYIT, the researchers worked on an experimental film called The Works. The Works was to be the first entirely 3D computer animated Film, created by the Computer Graphics Lab, but it was never completed When the group moved to Lucasfilm, the team worked on creating the precursor to RenderMan, called Motion Doctor, which allowed traditional cel animators to use computer animation with minimal training. RenderMan Interface Specification, or RISpec in short is an API developed by Pixar Animation Studios to describe three dimensional scenes and turn them into digital Traditional animation, also referred to as classical animation, cel animation, or hand-drawn animation, is the oldest and historically the most popular [1]
Eventually, the team began working on film sequences, produced by Lucasfilm, or worked collectively with Industrial Light and Magic on special effects. Industrial Light & Magic ( ILM) is a motion picture Visual effects company that was founded in May 1975 by George Lucas and is owned [1] After years of research, and key milestones in films such as Star Trek II: The Wrath of Khan and Young Sherlock Holmes,[1] the group was purchased in 1986 by Steve Jobs shortly after he left Apple Computer (the company he founded with Steve Wozniak). Star Trek II The Wrath of Khan is the second feature film based on the Star Trek Science fiction Television series, following Young Sherlock Holmes ( 1985) directed by Barry Levinson and written by Chris Columbus, depicts a young Sherlock Holmes and Steven Paul Jobs (born February 24 1955 is the Co-founder, Chairman, and CEO of Apple Inc and former CEO of Pixar Animation Apple Inc, ( formerly Apple Computer Inc, is an American Multinational corporation with a focus on designing and manufacturing Consumer electronics [2] He paid $5 million to George Lucas and put $5 million as capital into the company[3], and the Computer Division was renamed Pixar, a fake Spanish word that means "to make pictures", "to make pixels"[4][5]. George Walton Lucas Jr (born May 14, 1944) is an Academy Award -winning American Film director, producer, Screenwriter A contributing factor to the sale was an increase in cash flow difficulties following Lucas' 1983 divorce, which coincided with the sudden drop off in revenues from Star Wars licenses following the release of Return of the Jedi and the disastrous box office performance of Howard the Duck. Star Wars is an epic Space opera franchise initially conceived by George Lucas during the 1970s and significantly expanded Star Wars Episode VI Return of the Jedi is a 1983 Space opera Film directed by Richard Marquand and written by George Lucas Howard the Duck (also known as Howard A New Breed of Hero in Europe is a 1986 live-action film produced by Lucasfilm and [1] The newly independent company was headed by Dr. Edwin Catmull, President and CEO, and Dr. A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator Alvy Ray Smith, Executive Vice President and Director. Alvy Ray Smith III (born 8 September 1943) is an American engineer and noted pioneer in Computer graphics. Jobs served as Chairman and Chief Executive Officer of Pixar. A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator [6]
Initially, Pixar was a high-end computer hardware company whose core product was the Pixar Image Computer, a system primarily sold to government agencies and the medical community. Typical PC hardware A typical Personal computer consists of a case or chassis in a tower shape (desktop and the following parts Motherboard The Pixar Image Computer was a graphics designing computer made by Pixar in May 1986 intended for the high-end visualization markets One of the leading buyers of Pixar Image Computers was Disney studios, which was using the device as part of their secretive CAPS project, using the machine and custom software to migrate the laborious Ink and Paint part of the 2-D animation process to a more automated and thus efficient method. The Computer Animation Production System (CAPS is a proprietary collection of Software programs scanning camera systems servers networked computer workstations and custom The Image Computer never sold well. [7] In a bid to drive sales of the system, Pixar employee John Lasseter—who had long been creating short demonstration animations, such as Luxo Jr., to show off the device's capabilities—premiered his creations at SIGGRAPH, the computer graphics industry's largest convention, to great fanfare. John Alan Lasseter (born January 12 1957 is an Academy Award -winning American Animator and the chief creative officer at Pixar and Luxo Jr is the first Film produced in 1986 by Pixar Animation Studios, following its establishment as an independent film studio SIGGRAPH (short for S pecial I nterest G roup on GRAPH ics and Interactive Techniques is the name of the annual conference on Computer graphics [7]
As poor sales of Pixar's computers threatened to put the company out of business, Lasseter's animation department began producing computer-animated commercials for outside companies. Early successes included campaigns for Tropicana, Listerine, and LifeSavers. Tropicana Products, is an American based company and was founded in 1947 by Anthony T Listerine is a brand name for Antiseptic Mouthwash. Its original formula has a notoriously strong Flavor, although variations have been released that Life Savers is an American brand of ring-shaped mints and artificially fruit-flavored hard candy. [8] During this period, Pixar continued its relationship with Walt Disney Feature Animation, a studio whose corporate parent would ultimately become its most important partner. Walt Disney Animation Studios (as Walt Disney Feature Animation is a key element of The Walt Disney Company, and the oldest existing Animation studio in the world In 1991, after substantial layoffs in the company's computer department, Pixar made a $26 million deal with Disney to produce three computer-animated feature films, the first of which was Toy Story. Toy Story is a 1995 American computer-generated Comedy film, directed by John Lasseter and starring Tom Hanks Despite this, the company was costing Jobs so much money that he considered selling it. Only after confirming that Disney would distribute Toy Story for the 1995 holiday season did he decide to give it another chance. [9] Pixar was re-incorporated on December 9, 1995. Incorporation (abbreviated Inc in US and Canadian business names is the forming of a new Corporation (a corporation being a legal entity Events 536 - Byzantine General Belisarius enters Rome while the Ostrogothic garrison peacefully leaves the city Year 1995 ( MCMXCV) was a Common year starting on Sunday. Events of 1995 [10]
Pixar and Disney had disagreements after the production of Toy Story 2. Toy Story 2 is a 1999 Academy-Award -nominated CGI Film, the Sequel to Toy Story; the third Originally intended as a straight-to-video release (and thus not part of Pixar's three picture deal), the film was eventually upgraded to a theatrical release during production. Pixar demanded that the film then be counted toward the three picture agreement, but Disney refused. [11] Pixar's first five feature films have collectively grossed more than $2. 5 billion, equivalent to the highest per-film average gross in the industry. Though profitable for both, Pixar later complained that the arrangement was not equitable. Pixar was responsible for creation and production, while Disney handled marketing and distribution. Film promotion is a practise undertaken by most film studios Studios invest in expensive Marketing campaigns to maximize target audience attendance of the released A film distributor is an independent company a Subsidiary company or occasionally an individual which acts as the final agent between a film production company Profits and production costs were split 50-50, but Disney exclusively owned all story and sequel rights and also collected a distribution fee. The lack of story and sequel rights were perhaps the most onerous to Pixar and set the stage for a contentious relationship. [12]
The two companies attempted to reach a new agreement in early 2004. The new deal would be only for distribution, as Pixar intended to control production and own the resulting film properties themselves. The company also wanted to finance their films on their own and collect 100 percent of the profits, paying Disney only the 10 to 15 percent distribution fee. [13] More importantly, as part of any distribution agreement with Disney, Pixar demanded control over films already in production under their old agreement, including The Incredibles and Cars. The Incredibles is a 2004 Computer-animated feature Film produced by Pixar Animation Studios for Walt Disney Pictures, Cars is a 2006 animated Feature film produced by Pixar and directed by both John Lasseter and Joe Ranft. These conditions were unacceptable to Disney, but Pixar would not concede. [14]
Disagreements between Steve Jobs and Disney Chairman and CEO Michael Eisner made the negotiations more difficult than they otherwise might have been. Michael Eisner (born March 7, 1942) was CEO of The Walt Disney Company from September 22, 1984 to September 30 They broke down completely in mid-2004, with Jobs declaring that Pixar was actively seeking partners other than Disney. [15] However, Pixar did not enter negotiations with other distributors, since other partners saw Pixar's terms as too demanding. After a lengthy hiatus, negotiations between the two companies resumed following the departure of Eisner from Disney in September of 2005. In preparation for potential fallout between Pixar and Disney, Jobs announced in late 2004 that Pixar would no longer release movies at the Disney-dictated November time frame, but during the more lucrative early summer months. This would also allow Pixar to release DVDs for their major releases during the Christmas shopping season. An added benefit of delaying Cars was to extend the time frame remaining on the Pixar-Disney contract to see how things would play out between the two companies. [16]
Pending the Disney acquisition of Pixar, the two companies created a distribution deal for the intended 2007 release of Ratatouille, in case the acquisition fell through, to ensure that this one film would still be released through Disney's distribution channels. Ratatouille (rat-a-too-e is a 2007 Computer-animated Family film produced by Pixar and distributed by Walt Disney Pictures (In contrast to the earlier Disney/Pixar deal Ratatouille was to remain a Pixar property and Disney would have received only a distribution fee. ) The completion of Disney's Pixar acquisition, however, nullified this distribution arrangement. [17]
Disney announced on January 24, 2006 that it had agreed to buy Pixar for approximately $7. Events 41 - Gaius Caesar (Caligula, known for his eccentricity and cruel Despotism, is Assassinated by his disgruntled Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. 4 billion in an all-stock deal. A stock swap, also known as a share swap, is a business Takeover or Acquisition in which the acquiring company uses its own stock to pay for the acquired Following Pixar shareholder approval, the acquisition was completed May 5, 2006. A mutual shareholder or stockholder is an Individual or company (including a Corporation) that legally owns one or more shares of Events 553 - The Second Council of Constantinople begins 1215 - Rebel Barons renounce their allegiance to King John Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. The transaction catapulted Steve Jobs, who was the majority shareholder of Pixar with 50. 1%, to Disney's largest individual shareholder with 7% and a new seat on its board of directors. [18] Jobs' new Disney holdings outpace holdings belonging to ex-CEO Michael Eisner, the previous top shareholder who still held 1. Michael Eisner (born March 7, 1942) was CEO of The Walt Disney Company from September 22, 1984 to September 30 7%, and Disney Director Emeritus Roy E. Disney who held almost 1% of the corporation's shares. Roy Edward Disney KCSG (born January 10, 1930) was a longtime senior executive for The Walt Disney Company, which his father Roy Oliver Roy Disney's criticisms of Eisner included the soured Pixar relationship and accelerated Eisner's ouster. [19]
As part of the deal, Lasseter, Pixar Executive Vice President and co-founder, became Chief Creative Officer (reporting to President and CEO Robert Iger and consulting with Disney Director Roy Disney) of both Disney and Pixar Animation Studios, as well as the Principal Creative Adviser at Walt Disney Imagineering, which designs and builds the company's theme parks. __FORCETOC__ For the Vice President of the United States, their roles and other information see Vice President of the United States. A creative director is a position usually found within the Advertising, media or entertainment industries but may be useful in other creative organizations A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator Robert A "Bob" Iger (born February 10 1951) is the head of The Walt Disney Company. Walt Disney Imagineering was formed by entertainment mogul Walt Disney on December 16, 1952 as WED Enterprises (WED Walter Elias Disney to Walt Disney Parks and Resorts is the segment of The Walt Disney Company that conceives builds and manages the company's theme parks and holiday resorts as well as a variety [18] Catmull retained his position as President of Pixar, while also becoming President of Disney Studios, reporting to Bob Iger and Dick Cook, chairman of Walt Disney Studio Entertainment. Richard W "Dick" Cook is Chairman of the Walt Disney Studios. Steve Jobs' position as Pixar's Chairman and Chief Executive Officer was also removed, and instead he took a place on the Disney board of directors. [19]
Lasseter and Catmull's oversight of both the Disney and Pixar studios did not mean that the two studios were merging, however. In fact, additional conditions were laid out as part of the deal to ensure that Pixar remained a separate entity, a concern that analysts had about the Disney deal. An entity is something that has a distinct separate Existence, though it need not be a material existence [20] Some of those conditions were that Pixar HR policies would remain intact, including the lack of employment contracts. Also, the Pixar name was guaranteed to continue, and the studio would remain in its current Emeryville, California location with the "Pixar" sign. Emeryville is a small city located in Alameda County California, in the United States. Finally, branding of films made post-merger would be "Disney•Pixar" (beginning with Cars). Cars is a 2006 animated Feature film produced by Pixar and directed by both John Lasseter and Joe Ranft. [21]
Today, Edwin Catmull serves as president of the combined Disney-Pixar animation studios, and John Lasseter serves as the studios' Chief Creative Officer. Edwin Catmull, PhD (born 1945 in Parkersburg, West Virginia) is an Academy Award winning Computer scientist and current president of Walt John Alan Lasseter (born January 12 1957 is an Academy Award -winning American Animator and the chief creative officer at Pixar and A creative director is a position usually found within the Advertising, media or entertainment industries but may be useful in other creative organizations Catmull reports to Robert Iger as well as Walt Disney Studios chairman Dick Cook. Robert A "Bob" Iger (born February 10 1951) is the head of The Walt Disney Company. Richard W "Dick" Cook is Chairman of the Walt Disney Studios. Lasseter, who has greenlight authority on all new films, also reports to Iger as well as consulting with Roy E. Disney. Roy Edward Disney KCSG (born January 10, 1930) was a longtime senior executive for The Walt Disney Company, which his father Roy Oliver [22]
While some of Pixar's first animators were former cel animators, including John Lasseter, they also came from stop motion animation, computer animation, or had recently graduated from college. The following is a list of Pixar films. Feature films List of awards won or nominated by Pixar List of Pixar film references As listed on this chart categories Traditional animation, also referred to as classical animation, cel animation, or hand-drawn animation, is the oldest and historically the most popular John Alan Lasseter (born January 12 1957 is an Academy Award -winning American Animator and the chief creative officer at Pixar and Stop motion (or frame-by-frame) animation is an Animation technique to make a physically manipulated object appear to move on its own Computer-generated imagery Computer animation is the art of creating moving images with the use of Computers It is a subfield of Computer graphics [1] A large number of animators that make up the animation department at Pixar were hired around the time Pixar released A Bug's Life and Toy Story 2. A Bug's Life is a 1998 CGI-animated Film produced by Pixar Animation Studios and released by Buena Vista Distribution in the Toy Story 2 is a 1999 Academy-Award -nominated CGI Film, the Sequel to Toy Story; the third At the time, while Toy Story was a successful film, Pixar had only made one feature film. The majority of the animation industry is located in Los Angeles, California, while Pixar is 300 miles (480 km) north in the San Francisco Bay Area. Los Angeles (lɑˈsændʒələs los ˈaŋxeles in Spanish) is the largest City in the state of California and the American West The San Francisco Bay Area, commonly known as the Bay Area, or the Bay, is a geographically and ethnically diverse metropolitan region that surrounds the Also, traditional 2-D animation was still the dominant medium for feature animated films. The bouncing ball animation (below consists of these 6 frames Not many Los Angeles-based animators were willing to move their families 300 miles (480 km) north, give up traditional animation, and try computer animation. Partly because of this, animators hired at Pixar around this time either came directly from college, or had worked outside of feature animation. For those who had traditional animation skills, the Pixar animation software (Marionette) is designed so that traditional animators would require a minimum of training before becoming productive. [1] According to an interview with John Lasseter with PBS talk show host Tavis Smiley,[23] Pixar films follow the same theme of self improvement. The Public Broadcasting Service ( PBS) is a Non-profit Public broadcasting Television service with 354 member TV stations in the Tavis Smiley (born September 13, 1964) is an author journalist political commentator and Talk show host With the help of friends or family, a character ventures out into the real world and learns to appreciate his friends and family. At the core, according to John Lasseter, "it's gotta be about the growth of the main character, and how he changes. "[23]
Pixar has created extra content for each of their films since A Bug's Life that is not part of the main story. For their early theatrical releases, this content was in the form of "movie outtakes" and appeared as part of the movie's credits. For each of their films since Monsters, Inc. (Finding Nemo excluded), this content was a short made exclusively for the DVD release of the film. [24] Every Pixar film has included cameo appearances of characters or objects from Pixar's other movies or short films, as well as characters voiced by John Ratzenberger. A cameo role or cameo appearance (often shortened to just cameo) is a brief appearance of a known person in a work of the Performing arts, such as John Deszo Ratzenberger (born April 6 1947) is an American Actor. Ratzenberger has been called "Pixar's good luck charm" since he has played a role in each Pixar feature. John Deszo Ratzenberger (born April 6 1947) is an American Actor. John Deszo Ratzenberger (born April 6 1947) is an American Actor. [25]
Pizza Planet is a fictional pizza restaurant that appears in Toy Story. Pizza (ˈpiːtsə, in Italian:) is a popular dish made with an Oven -baked flat generally round Bread that is covered with tomatoes or a tomato-based Toy Story is a 1995 American computer-generated Comedy film, directed by John Lasseter and starring Tom Hanks [26] It is a large, sci-fi themed restaurant with arcade games. There is a reference to Pizza Planet in every Pixar film to date, either the restaurant itself or the Pizza Planet delivery truck, which is stolen by the toys in Toy Story 2 and has a ride hitched on it by Buzz and Woody in Toy Story. Toy Story 2 is a 1999 Academy-Award -nominated CGI Film, the Sequel to Toy Story; the third [27] It can also be seen in A Bug's Life, in the scene where one insect tells another not to touch the motorhome light, and Monsters, Inc., when Randall is getting beat up with the shovel, it can be seen on the far left. A Bug's Life is a 1998 CGI-animated Film produced by Pixar Animation Studios and released by Buena Vista Distribution in the Monsters Inc is a 2001 Computer animated Comedy film and the fourth feature-length film produced by Pixar Animation Studios. [28][29] The company runs a fleet of beat up Toyota Hilux pickup trucks, as seen in Toy Story 1 and 2 (though in Toy Story 2, the truck model is called a "Gyoza"). This article is about the pickup sold in North America until 1994 and other markets as of today In Finding Nemo, while Gill is explaining his plan to escape from the office, a yellow Pizza Planet truck drives by. Finding Nemo is a 2003 computer-animated American Family film. [30] In the movie Cars, there is a Pizza Planet truck in the end at the stadium. [31] Pizza Planet restaurants at Walt Disney World's Disney's Hollywood Studios and Disneyland Paris are named after the site in the film and are designed to resemble it as much as possible. Walt Disney World Resort is the most visited and largest recreational resort in the world containing four Theme parks two Water parks twenty-three themed hotels Disney's Hollywood Studios is a Theme park at the Walt Disney World Resort. Disneyland Resort Paris' is a Holiday and Recreation Resort in Marne-la-Vallée, a New town in the eastern suburbs of Paris [32]
Dinoco is a fictional oil company that first appeared in Toy Story as a small gas station and later had more prominent visibility in Cars. Petroleum ( L petroleum, from Greek πετρέλαιον, lit Generally a company is a form of Business organization. The precise definition varies Toy Story is a 1995 American computer-generated Comedy film, directed by John Lasseter and starring Tom Hanks Cars is a 2006 animated Feature film produced by Pixar and directed by both John Lasseter and Joe Ranft. [26][31] The company's logo is a dinosaur (a reference to Sinclair Oil, which uses a very similar dinosaur logo). Sinclair Oil is an American Petroleum Corporation, founded by Harry F In Cars, the company's signature color is a pale blue shade referred to as "Dinoco blue" that was originally created for Richard Petty's racecar a la Gulf Oil. Richard Lee Petty (born July 2, 1937) is a former NASCAR driver who raced in the Strictly Stock/Grand National Era and the Winston Cup Series Gulf Oil was a major global oil company from the 1900s to the 1980s [33] Dinoco is a sponsor of the Piston cup, and is the main sponsor of The King, a veteran racer on the verge of retirement. This is a list of characters from the 2006 Pixar film Cars. Rust-eze Medicated Bumper Ointment team Lightning McQueen See also The company's lavish sponsorship is highly sought after by the main character Lightning McQueen and rival Chick Hicks. Lightning McQueen, typically referred to by his surname only is an Anthropomorphic Racecar and the main Protagonist in the 2006 Animated This is a list of characters from the 2006 Pixar film Cars. Rust-eze Medicated Bumper Ointment team Lightning McQueen See also The Dinoco brand has also been featured in much Cars-related merchandise. [34]