| Peter Pek | |
|
|
|
| Show | Brand Malaysia with Peter Pek |
| Station(s) | Radio24 |
| Time slot | Tuesday 7. Brand Malaysia with Peter Pek is the first and only Radio Branding Talk show in Malaysia. Radio24 is the first and only 24-hour news and talk radio station in Malaysia. 15pm, Wednesday 12. 15am, Friday 6. 15am, Saturday 6. 15pm |
| Style | Talk |
| Country |  Malaysia |
| Website | PeterPek.com |
Peter Pek MCSD is a brand strategist, writer, columnist, editor, publisher, designer, creative director, public speaker, corporate celebrity, radio and television personality from Malaysia. Talk radio is a Radio format containing discussion about topical issues For the biogeographical region see Malesia Malaysia (məˈleɪʒə or /məˈleɪziə/ is a country that consists of thirteen states and Post-nominal letters are letters placed after the name of a person to indicate that the individual holds a position office or honour A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a A writer is anyone who creates a written work although the word usually designates those who write creatively or professionally as well as those who have written in many different forms A columnist is a Journalist who writes material on a regular basis for publication in a series Editing Language, Images or Sound through correction condensation organization and other modifications in various media Publishing is the process of production and dissemination of Literature or Information &ndash the activity of making information available for public view A designer is a person who designs something Perhaps the broadest definition is that provided by Herbert Simon: ‘Everyone designs who devises courses of action aimed at changing A creative director is a position usually found within the Advertising, media or entertainment industries but may be useful in other creative organizations A public speaker is a person who makes speeches in Public settings A celebrity is a widely-recognized or famous person who commands a high degree of public and media attention A radio personality (also known as a radio host or a radio presenter) is a person with an on-air position in radio broadcasting A celebrity is a widely-recognized or famous person who commands a high degree of public and media attention For the biogeographical region see Malesia Malaysia (məˈleɪʒə or /məˈleɪziə/ is a country that consists of thirteen states and He is best known as the creative director of New Nation, a British tabloid; the editor-in-chief of Food & Beverage magazine; publisher of Malaysian Superbrands; and for his work in branding. A creative director is a position usually found within the Advertising, media or entertainment industries but may be useful in other creative organizations This article is about the British newspaper which is not to be confused with the Apartheid -era New Nation (South African newspaper published in Johannesburg South The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located A tabloid is a Newspaper industry term which refers to a smaller newspaper format per spread to a weekly or semi-weekly alternative newspaper that focuses on local-interest A publication's editor in chief is its Primary editor, having final responsibility for the operations and policies Magazines, periodicals or serials are Publications generally published on a regular schedule containing a variety of articles, generally Publishing is the process of production and dissemination of Literature or Information &ndash the activity of making information available for public view The Superbrands organization is an independent arbiter on branding. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a
He was one of the host and judge of the corporate reality television series The Firm, where he played himself, acting as a corporate leader and mentor. A corporation is a separate legal entity usually used to conduct business Reality television is a genre of Television programming which presents purportedly unscripted dramatic or humorous situations documents actual events and usually features ordinary The Firm is Malaysia's first Corporate Reality television programme produced by Popiah Pictures and Ntv7. The show premièred prime time nationwide on ntv7 and Astro's Channel 7 in Malaysia in 2007. The word premiere (or première, from the French première, "first" generally means "a first performance" Prime Time is the major News analysis current affairs and Politics programme broadcast on Radio Telefís Éireann in Ireland Natseven TV Sdn Bhd or better known as ntv7 is a Terrestrial television channel in Malaysia. Astro is a Subscription -based Direct broadcast satellite (DBS or Direct-to-home Satellite television and radio service It is the only show in the country to feature three millionaire judges.
On January 1, 2008, he began hosting his own branding talk show, Brand Malaysia with Peter Pek, on Radio24. A talk show ( American) or chat show ( Global) is a Television or Radio program where one person or group of people come together to Brand Malaysia with Peter Pek is the first and only Radio Branding Talk show in Malaysia. Radio24 is the first and only 24-hour news and talk radio station in Malaysia. The show began podcasting episodes through the show's website in March 2008, making him one of the few Chief Executives in Asia and the first in Malaysia, to podcast. A podcast is a series of audio or Video digital-media files which is distributed over the Internet by syndicated Download
Considered one of the world’s leading brand strategists, he has worked with many top brands in Asia, Europe and Australia, and services clients from around the world. For a topic outline on this subject see List of basic Australia topics. He is currently the CEO of Brand Mercatus in Malaysia. A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator Brand Mercatus is an international Branding agency with offices on four Continents.
Contents |
Background
Peter hails from the same town as Michelle Yeoh - Ipoh, Perak, Malaysia, and studied at St. Michael's Institution, before setting off to Sydney, Australia when he was 13. The Firm is Malaysia's first Corporate Reality television programme produced by Popiah Pictures and Ntv7. Dato' Michelle Yeoh Choo-Kheng ( Cantonese (Yale romanization yèuhng jí kìhng born August 6, 1962) is a BAFTA Award-nominated Ipoh (ˈiːpoʊ ( is a city in Malaysia and is the capital of the state of Perak. Perak is one of the 13 states of Malaysia. It is the second largest state in Peninsular Malaysia bordering Kedah and Yala Province of For the biogeographical region see Malesia Malaysia (məˈleɪʒə or /məˈleɪziə/ is a country that consists of thirteen states and St Michael's Institution (SMI is one of the premier Sydney (ˈsɪdniː is the most populous city in Australia, with a Metropolitan area population of approximately 4 For a topic outline on this subject see List of basic Australia topics. Educated in Sydney, Peter qualified as a Chartered Designer in 1993, and is now one of the few Chartered Designers practicing in South East Asia. The Chartered Society of Designers (CSD headquartered in London, England, is the professional body for designers He worked for a number of branding, advertising, design, publishing and PR agencies in London, where he was based for nearly 10 years. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand Design is used both as a Noun and a Verb. The term is often tied to the various Applied arts and Engineering (See design disciplines Publishing is the process of production and dissemination of Literature or Information &ndash the activity of making information available for public view London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. These include Brand Mercatus, EMAP, Euro RSCG, The Guardian, Hill & Knowlton, J. Walter Thompson, The Observer, Saatchi & Saatchi, The Voice and Wunderman Cato Johnson (now part of Young & Rubicam). Brand Mercatus is an international Branding agency with offices on four Continents. EMAP is a British media company specializing in the production of B2b magazines and the organization of business events and conferences Euro RSCG is an Advertising agency network with global operations headquartered in New York City. The Guardian (until 1959 The Manchester Guardian) is a British Newspaper owned by the Guardian Media Group. Hill & Knowlton is a global Public relations company It is owned by the WPP Group. JWT is the current name of the United States largest and world's fourth largest Advertising agency. The Observer is a British Newspaper published on Sundays In about the same place on the political spectrum as its daily sister paper The Saatchi & Saatchi is a global Advertising agency founded by brothers Maurice (now Lord Saatchi and art collector The Voice is a British national weekly Tabloid newspaper owned by the Jamaican Publisher, GV Media Group aimed at the British Young & Rubicam Inc (Y&R is a consolidated Marketing and communications company specializing in Advertising, Public relations, Sales
Branding
Peter was a member of the inaugural Malaysian Superbrands Council. See also Superbrands In each country that Superbrands operates in it elects a Superbrands Council, which usually His work in branding centres around creation, strategy, communication, publicity and development. Communication is the process of conveying information from a sender to a receiver with the use of a medium in which the communicated information is understood the same way Publicity is the deliberate attempt to manage the public's perception of a subject Some of the brands he has produced work for include Arab Banking Corporation, BAA Heathrow & Gatwick airports, Barclays Bank, BMW, British Airways, British Telecom, Citroën, City of Westminster, Coca-Cola, Dell, EMI Classics, Eurotunnel/Le Shuttle, KFC, Lloyds Bank, NCR, Microsoft, MTV, Prudential, Revlon, Safeway, Schweppes, Sky TV, Sony PlayStation, Superbrands, Swedbank, Telecom Italia, and Toyota. Arab Banking Corporation was incorporated as a Bahrain joint stock company on January 17 1980 through a special decree by the Amir of Bahrain. BAA Limited is the owner and operator of seven British Airports and the operator of several other airports worldwide making the company one of the largest transport Gatwick Airport is London 's second largest Airport and the second busiest airport in the United Kingdom after Heathrow. Barclays PLC is a major global financial services provider operating in Europe, North America, the Middle East, Latin America, Australia ( BMW) (Bavarian Motor Works is an independent German automobile manufacturer founded in 1916 British Airways plc ( is the national Airline and Flag carrier of the United Kingdom and one of the largest in Europe BT Group plc (formerly British Telecommunications plc) which trades as BT (ˌbiːˈtiː bee tee) (previously known as British Telecom and still Citroën (pronounced See-Troh-Enn is a French Automobile manufacturer, founded in 1919 by André Citroën. The City of Westminster ( is a borough of London with city status. Coca-Cola is a carbonated Soft drink sold in stores restaurants and Vending machines in more than 200 countries The multinational technology company Dell Inc develops manufactures sells and supports Personal computers and other computer-related products Artists Composers Thomas Adès Karl Jenkins Sir Paul McCartney Ian Anderson This article is about the Eurotunnel company Not to be confused with the Channel Tunnel describing the underground infrastructures Eurotunnel Shuttle (previously known as Le Shuttle) is a shuttle service between Calais / Coquelles in France and Folkestone in Kentucky Fried Chicken, usually known as KFC, is a chain of Fast food restaurants based in Louisville Kentucky. Lloyds Bank Plc was a British Commercial bank which operated in England and Wales (and to a much lesser extent Scotland) from 1833 until its Microsoft Corporation is an American multinational Computer technology Corporation, which rose to dominate the Home computer MTV ( Music Television) is an American Cable television network based in New York City. Revlon ( is an American Cosmetics company History Revlon was founded in the midst of the Great Depression, 1932, by Charles Safeway was a chain of Supermarkets and Convenience stores in the United Kingdom. British Sky Broadcasting ( BSkyB — Sky Television and BSB) is a company that operates Sky Digital, a subscription television service in the The PlayStation (abbreviated PS, PSone, PS1, or informally as PSX) is a 32-bit fifth generation Video game console The Superbrands organization is an independent arbiter on branding. Swedbank AB (formerly called FöreningsSparbanken) is a leading Nordic - Baltic Banking group with 8 Telecom Italia () is the largest Italian Telephone company. Now a private company it was founded in 1994 by the merger of several state-owned telecommunications (pronounced) is a Multinational corporation headquartered in Japan, and is currently the world's largest Automaker.
Publishing and design
Peter Pek began his career in the publishing world as a columnist for Sydney-based Livewire Magazine in 1987. Sydney (ˈsɪdniː is the most populous city in Australia, with a Metropolitan area population of approximately 4 In the 90s, Peter became well known for designing launch publications, having worked on the launch editions of Microsoft magazine and SkyPlus magazine (now known as Sky Magazine) for Sky TV. Microsoft Corporation is an American multinational Computer technology Corporation, which rose to dominate the Home computer Sky Magazine (or 'Sky Mag' is the magazine distributed to subscribers of the UK BSkyB satellite service Sky Digital. In 1995, he was appointed designer to The Voice, Europe's largest African-Caribbean newspaper. A newspaper is a written Publication containing News, information and Advertising, usually printed on low-cost paper called Newsprint. The following year, he was hired to design the launch edition of New Nation newspaper, a British tabloid from a company of Elisabeth Murdoch. This article is about the British newspaper which is not to be confused with the Apartheid -era New Nation (South African newspaper published in Johannesburg South A newspaper is a written Publication containing News, information and Advertising, usually printed on low-cost paper called Newsprint. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located A tabloid is a Newspaper industry term which refers to a smaller newspaper format per spread to a weekly or semi-weekly alternative newspaper that focuses on local-interest Elisabeth Murdoch (born in Sydney, Australia on August 22 1968) is a business executive in the British television industry and a daughter In the late 90s, Peter worked with The Guardian and The Observer newspapers. He was also the creative director of Galazee magazine for the Indian satellite station, Zee TV. India, officially the Republic of India (भारत गणराज्य inc-Latn Bhārat Gaṇarājya; see also other Indian languages) is a country This article is about artificial satellites For natural satellites also known as moons see Natural satellite. Zee TV is an India -based Satellite television channel in the Zee Network umbrella which carries broadcasts in Hindi and other regional He had a stint at the Australian Financial Review before being appointed in 1999 as Editor-in-Chief of Manila-based Food & Beverage Magazine, the largest trade and consumer F&B publication in the Philippines. The Australian Financial Review is the leading Business Newspaper in Australia which is published daily from Monday to Saturday in a Tabloid The City of Manila F&B is a common abbreviation in the United States and Commonwealth countries including Hong Kong. The Philippines ( Filipino: Pilipinas, officially known as the Republic of the Philippines (fil ''Republika ng Pilipinas'' RP
In 2001, Peter took the Superbrands project to Malaysia, and a year later, co-edited and published the Malaysian edition of the hugely successful hardcover coffee table book, Superbrands. The Superbrands organization is an independent arbiter on branding. A hardcover (or hardback or hardbound) is a Book bound with rigid protective covers (typically of cardboard covered with Cloth A coffee table book is a Hardcover Book that is intended to sit on a Coffee table or similar surface in an area where guests sit and are entertained thus A Book is a set or collection of written printed illustrated or blank sheets made of Paper, Parchment, or other material usually fastened together He designed the Superbrands awards seal logo used in many countries. He later disposed of his interests in Superbrands, believed to be around 2003, after his appointment to head Brand Mercatus in Malaysia.
Peter has published numerous papers on branding for conferences and workshops around the world.
Television
In 2007, Peter appeared in The Firm, Malaysia's first corporate reality television program produced by Popiah Pictures and ntv7. The Firm is Malaysia's first Corporate Reality television programme produced by Popiah Pictures and Ntv7. For the biogeographical region see Malesia Malaysia (məˈleɪʒə or /məˈleɪziə/ is a country that consists of thirteen states and A corporation is a separate legal entity usually used to conduct business Reality television is a genre of Television programming which presents purportedly unscripted dramatic or humorous situations documents actual events and usually features ordinary Popiah Pictures is an award-winning Television drama, Reality TV and production house from Malaysia. Natseven TV Sdn Bhd or better known as ntv7 is a Terrestrial television channel in Malaysia. Hosted by Peter and Chan Boon Yong, the show was directed by award-winning director Ng Ping Ho of Kopitiam fame. Chan Boon Yong is a prominent Diamond Jeweller from Malaysia, and founder of The Carat Club. Ng Ping Ho is an award-winning Film director, producer and Screenwriter from Malaysia, whose work includes the highly successful and hugely popular In The Firm, a group of 10 professionals compete in an elimination-style competition to find the next corporate high-flyer. The winner gets a car as well as a one-year contract with Tune Money, Asia's first "no-frills" online financial service founded by Dato' Tony Fernandes of budget airline AirAsia. Tune Money is Asia's first "no-frills" online financial service previously wholly owned by Tune Air Sdn The Malay language has a complex system of Titles and Honorifics which is still extensively used in Malaysia and Brunei. Dato' Anthony Francis Fernandes (born 1964 also known as Tony Fernandes) is a Malaysian Entrepreneur and the founder of Tune Air Sdn AirAsia Berhad ( is a low-cost airline based in Kuala Lumpur, Malaysia. Peter plays himself in the series, acting as a corporate leader, mentor and judge.
The show attempts to separate the weak from the strong, the under-achievers from the over-achievers and the followers from the leaders. Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier. Amongst others, these include branding, promotions, positioning and catering to target markets. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a Peter was the first to use the show's catch phrase, "You're terminated", when he fired Angeline Simone Chin. A catch phrase (or catchphrase) is a phrase or expression recognized by its repeated utterance The show premièred prime time nationwide on ntv7 and Astro's Channel 7 on 24 June, 2007. Prime Time is the major News analysis current affairs and Politics programme broadcast on Radio Telefís Éireann in Ireland Astro is a Subscription -based Direct broadcast satellite (DBS or Direct-to-home Satellite television and radio service
Radio
In 2008, Peter began hosting his own talk show on Malaysia's first and only 24-hour news and talk radio station, Radio24. All-news radio is a Radio format devoted entirely to discussion and broadcast of News. Talk radio is a Radio format containing discussion about topical issues This article is about radio broadcasting for other uses see Radio (disambiguation. Radio24 is the first and only 24-hour news and talk radio station in Malaysia. His program, Brand Malaysia with Peter Pek airs every Tuesday at 7-8pm, and repeats throughout the week. Brand Malaysia with Peter Pek is the first and only Radio Branding Talk show in Malaysia. The show premièred on New Year's Day, 2008. New Year's Day is the first day of the Year. On the modern Gregorian calendar, it is celebrated on January 1, as it was also in ancient Rome (though The show is the first and only branding talk show in Malaysia.
Speaking engagements and workshops
Peter is a well known commentator on the subject of branding, and has been featured on radio and television, spoken at many conferences and conducted workshops around the world. Radio is the transmission of signals by Modulation of electromagnetic waves with frequencies below those of visible Light. Television ( TV) is a widely used Telecommunication medium for sending ( Broadcasting) and receiving moving Images, either monochromatic A business conference is an event organized by an association, individual publication or Private company for the purpose of networking, education or to A workshop is a room or Building which provides both the area and Tools (or machinery) that may be required for the manufacture or repair Some recent speaking engagements include:
|
2002
2003
2004
2005
|
2006
2007
|
Charity work
A Rotarian, Peter is the President Elect of the Rotary Club of Gombak, Kuala Lumpur, and District Secretary (communications) for Rotary International District 3300. Hong Kong ( officially the Hong Kong Special Administrative Region, is a territory located on China 's south coast on the Pearl River Delta, and borders Rotary International is an organization of Service clubs known as Rotary Clubs located all over the world
References
- Pek, Peter (Jan, 1989). "CCM Hits Hotline". Livewire, p. 7.
- Editorial/Contents. (Aug, 1996). Galaxzee", p. 4.
- "New weekly tabloid set to hit the shelves". (Nov 29, 1996). Design Week, p. 5.
- "CKFE 2000 expected to draw more participants". (Sept, 2000). Food & Beverage, p. 43. ISSN 0119-7932.
- Pek, Peter (2002). Superbrands: An insight into more than 80 of Malaysia’s Superbrands. Volume 1. Superbrands. ISBN 983-40878-0-2.
- Brand Mercatus (Dec 2, 2002). "Brand Mercatus appoints CEO for Malaysia". Press release.
- Superbrands (May 2, 2002). Press gets sneak preview of Superbrands. Press release.
- Yap, Lincoln (Jun 4, 2003). Local brand franchisors urged to create international standards. The Star. Retrieved Mar 22, 2006.
- ^ Kamal, Ayu Musa (Aug 7, 2006). Brand Man: A chat with the eccentric brand guru, Peter Pek. Malay Mail.
- Chandran, Sheela (Jun 27, 2007). You’re fired! - Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm.. The Star. Retrieved Jun 27, 2007.
- Taib, Shuib (Jun 28, 2007). Looking for the head honcho. New Straits Times. Retrieved Jul 1, 2007.
External links
- Official website
- Peter Pek's bio on ntv7
- Peter Pek at TV.com
- Peter Pek at the Internet Movie Database
- Radio24
- Brand Malaysia with Peter Pek Official show blog
- Brand Mercatus UK website
- Brand Mercatus Malaysia
- New Nation Newspaper
- Superbrands
Dapyx Software network: MP3 Explorer | Ebook Manager | Zenithic