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Panasonic
Type Brand name of Matsushita Electric Industrial Co.
Founded March, 1918
Headquarters Flag of Japan Kadoma, Osaka, Japan
Key people Konosuke Matsushita, Founder
Fumio Ohtsubo, President
Industry Electronics
Products Television products
telephones
computers
digital cameras
Revenue ▲¥8,137 (in billions)
Employees 334,402
Website Panasonic Global Site

Panasonic (パナソニック Panasonikku) is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma and LCD display panels, DVD recorders and players, Blu-ray Disc players, camcorders, telephones, vacuum cleaners, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers (under the sub-brand Toughbook), portable CD, analog tape decks and home stereo equipment, electronic components and semiconductors, all of which are marketed under their slogan "Ideas for Life. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a is a city located in Osaka prefecture, Japan. As of 2004 the city has an estimated Population of 135992 and the density of 11074 is a city in Japan, located at the mouth of the Yodo River on Osaka Bay, in the Kansai region of the main island of Honshū For a topic outline on this subject see List of basic Japan topics. was a Japanese industrialist the founder of Panasonic, a company based in the suburb of Kadoma (on the Keihan line) Osaka in Japan For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services Employment is a Contract between two parties, one being the employer and the other being the employee. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages International or internationally most often describes interaction between Nations or encompassing two or more nations constituting a group or association having A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a For a topic outline on this subject see List of basic Japan topics. A plasma display panel (PDP is a type of Flat panel display now commonly used for large TV displays (typically above 37-inch or 940 mm DVD (also known as " Digital Versatile Disc " or " Digital Video Disc " - see Etymology)is A camcorder is a portable Consumer electronics device for recording Video and audio using a built-in recorder unit Basic principle A traditional landline telephone system also known as "plain old telephone service" (POTS, commonly handles both signaling and audio information A vacuum cleaner (in colloquial British English also hoover) is a device that uses an air Pump to create a partial Vacuum to Suck A microwave oven, or a microwave, is a Kitchen appliance that cooks or heats Food by Dielectric heating. Many compact digital still cameras can record Sound and moving Video as well as still Photograph. Toughbook is the trademarked brand name owned by Panasonic and marketed by their international brand name Panasonic. A Compact Disc (also known as a CD) is an Optical disc used to store digital data, originally developed for storing digital audio A semiconductor' is a Solid material that has Electrical conductivity in between a conductor and an insulator; it can vary over that "

On January 10, 2008 Matsushita announced that it intends to change the company name to Panasonic Corporation, effective October 1, 2008. [1] The decision is pending on approval at the firm's annual shareholder's meeting in June. Non-audio/visual products (mostly home appliances) currently branded "National" in Japan will be marketed under the Panasonic brand. Home appliances are electrical/mechanical Appliances which accomplish some Household functions such as Cooking or cleaning. National was a brand used by Matsushita Electric Industrial Co

Contents

Introduction

The brand Panasonic was created by Matsushita in 1955 for the US, Canada and Mexico because the National brand was already registered by others. Year 1955 ( MCMLV) was a Common year starting on Saturday (link displays the 1955 Gregorian calendar) [2][3] The Panasonic brand was created from the elements "pan" meaning "all" combined with "sonic" meaning "sound", because it was first used for audio equipment.

Based on 2004 annual sales of electronics, Matsushita is the largest Japanese electronics maker ahead of Hitachi. () is a Multinational corporation specializing in high-technology and services headquartered in Marunouchi Itchome Chiyoda, Tokyo, Japan. Within the category of white goods, Matsushita is the world’s largest manufacturer. Refrigerator1svg|left|100px]]A major appliance, or domestic appliance, is usually defined as a large Machine which accomplishes some routine housekeeping task which In the past, due to its imitation tactics Matsushita has been ridiculed in Japan as "Maneshita" ("mane" means imitation), but in fact Matsushita does vast amounts of its own product planning, research and development.

Including its related companies, Matsushita has developed a wide variety of enterprises, centering on home electronics, industrial equipment, and telecommunications equipment. Though not widely advertised before, in recent years its notebook computer line (Toughbook) has gained popularity and commercials for it are being aired on television. Toughbook is the trademarked brand name owned by Panasonic and marketed by their international brand name Panasonic. Other brand names associated with Panasonic include its Viera televisions and Lumix digital cameras. Lumix is Panasonic 's brand of Digital cameras, from pocket Point and shoot models to Digital SLRs

The company's management style and corporate culture have been often compared to that of competitor Sony. is a multinational conglomerate corporation headquartered in Minato Tokyo, Japan, and one of the world's largest Media conglomerates with When Sony is doing well, the number of books that praise Sony management increases, when conditions reverse, then more books that praise Panasonic management style are displayed in bookstores. Regardless of favorable sales and conditions, Sony and Panasonic are often viewed as rivals. This view probably arose from the videotape format wars between VHS (supported by Panasonic) and Betamax (supported by Sony). The videotape format war was a period of intense competition or " Format war " of incompatible models of Video cassette recorders (VCR in the late 1970s and ---- Betamax is a home Videocassette tape recording format developed by Sony, and released on May 10, 1975. [4] The largest direct competition between Sony and Panasonic is currently in the segment of audio products; Panasonic is also considered as Sony's rival in sales of flat panel TVs, digital cameras and DVD recorders—areas where Panasonic is focusing its production, marketing and sales efforts. In contrast, Sony has recently diversified into the cinema, video game, and financial areas, whereas Panasonic's whitegoods have no competition from Sony. A video game is a Game that involves interaction with a User interface to generate visual feedback on a video device. Refrigerator1svg|left|100px]]A major appliance, or domestic appliance, is usually defined as a large Machine which accomplishes some routine housekeeping task which After Sony's acquisitions of CBS Records and Columbia Pictures, Panasonic purchased MCA (including MCA Music and Universal Pictures) in 1991 but sold it out in 1995. This article is about the record label founded in 2006 For the earlier CBS Records label see Columbia Records. }} Columbia Pictures Industries Inc is an American Film production and distribution company MCA Inc (or Music Corporation of America) was an American Corporation in the music and television businesses Universal Music Group (UMG is the largest Business group and family of Record labels in the Recording industry. Universal Studios (sometimes called Universal Pictures or Universal City Studios) a subsidiary of NBC Universal, is a major Global American

Matsushita's current corporate strategy is to seek cooperation and joint ventures in the development of certain technologies (such as LCDs), while continuing to compete against other companies such as Toshiba, Hitachi and Minebea to become the benchmark for Japanese electronics. ( is a multinational conglomerate manufacturing company headquartered in Tokyo, Japan. () is a Multinational corporation specializing in high-technology and services headquartered in Marunouchi Itchome Chiyoda, Tokyo, Japan. Minebea is a Japanese Multinational corporation and a major producer of machinery components and electronics devices

Automobile Audio

Panasonic sells radio (audio) products for automobiles and light trucks in the US market under the Panasonic brand (aftermarket) and as OEM equipment in automobile brands such as the Toyota Corolla. The primary examples of the OEM Radios are the Toyota Corolla single CD AM/FM radio labeled A51813 and the six disc changer AM/FM radio labeled A51814.

Panasonic Corporation of North America

A cordless phone produced by Panasonic
A cordless phone produced by Panasonic

Panasonic Corporation of North America is the name for the American branch of Matsushita. It was known as Matsushita Electric Corporation of America (MECA) prior to 2005.

Panasonic Corporation in Europe

Shop@Panasonic

Shop@Panasonic is a chain of stores in the United Kingdom and Ireland which sells only Panasonic electronics. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Ireland (pronounced /ˈaɾlənd/ Éire) is the third largest island in Europe, and the twentieth-largest island in the world The store is based on the same structure as Sony Centre. Sony Centre is a chain of stores in Europe which sell electrical goods made by manufacturer Sony. The stores are usually located in shopping centres such as Centrale, and brand itself the official Panasonic retailer. Centrale is a shopping centre in Croydon, South London, the largest in London

Panasonic Avionics Corporation

Panasonic Avionics Corporation[5] (PAC) is the world's leading supplier of in-flight entertainment (IFE) and communication systems. Panasonic Avionics Corporation (previously incorporated as Matsushita Avionics Systems is a part of Matsushita Electric Industrial and is headquartered in Lake Forest In-Flight entertainment ( IFE) refers to the entertainment available to aircraft passengers during a flight Headquartered in Lake Forest, California where engineering, development and testing is performed while system installation, field engineering, major quality functions, certification and program management are performed at the Bothell, Washington facility - Panasonic Avionics Corporation employs approximately 2,800 employees based in over 70 locations worldwide, with major facilities in London, Toulouse, Hamburg, Dallas, Dubai and Singapore. Lake Forest is a city in Orange County, California, United States. Bothell (pronounced /bɒθəl/ is a city located in King and Snohomish Counties in the state of Washington. A majority of the component manufacturing is carried out in Osaka, Japan.

The company provides airline passengers with a wide array of interactive applications at their seats, combining entertainment (digital music and movies on demand, games, interactive moving maps, satellite TV, and online shopping) with business tools (E-mail, live flight schedules, and in-flight internet access). PAC is also one of the chief suppliers to both Boeing and Airbus and their IFE systems will be featured on both the Boeing 787 and the Airbus A380 aircraft. The Boeing Company is a major Aerospace and defense corporation originally founded by William E Airbus SAS (ˈɛərbʌs in English, Airbus2ogg|/ɛʁbys/]] in French, and /ˈɛːɐbʊs/ in German) is an aircraft manufacturing

Among the many worldwide customers that use PAC systems are award-winning airlines such as Emirates, Singapore Airlines and Virgin Atlantic.

Panasonic Avionics Corporation is a subsidiary of Panasonic Corporation of North America (PNA).

Timeline of Matsushita

Partners

In early 2008, Panasonic partnered with Shopatron to handle its online order fulfillment, incorporating retailers into the online sale. Shopatron is an American ECommerce technology company based in California that provides eCommerce solutions to branded manufacturers and retailers of consumer goods products [6]

Sponsorship

Panasonic are the principal sponsors of the Toyota F1 team.
Panasonic are the principal sponsors of the Toyota F1 team.

Panasonic is a primary sponsor of Toyota's Formula 1 program (Toyota F1), also known as Panasonic Toyota Racing. (pronounced) is a Multinational corporation headquartered in Japan, and is currently the world's largest Automaker. Hiro Matsushita, grandson of the company founder, is a former race car driver who stays actively involved in racing. is a former driver in the Champ Car series He is the grandson of Konosuke Matsushita, founder of Matsushita Electric Industrial Co

Panasonic is an official partner and sponsor of Major League Soccer. Major League Soccer ( MLS) is the top-flight professional Soccer league in the United States and Canada with 14 teams 13 in the U

Panasonic also owns Gamba Osaka, a team from the J.League, the main Japanese soccer league. is a Japanese professional football club currently playing in the J The, or, is the top professional Football (soccer league in Japan and one of the most successful leagues in Asian club football

Panasonic sponsored Sterling Marlin in the Nextel Cup Series. Sterling Marlin (born June 30, 1957 in Columbia Tennessee) is a NASCAR Sprint Cup Series driver who drives the #09 Finch Racing car Panasonic was to sponsor the 14 in 24 races but the team shut down in July

Panasonic is the primary sponsor of the 2007 World Solar Challenge. The World Solar Challenge is a solar-powered car race which covers 3021 km (1877 miles through the Australian Outback, from Darwin [7]

Panasonic has been a "top" sponsor of the Olympic Games since Seoul in 1988

Panasonic is the Official Worldwide Olympic Partner for Beijing 2008 Games.

They were originally the official partner and sponsor of the Boston Celtics from 1975 to 1989, along with Technics. The Boston Celtics are an American professional Basketball team based in Boston, Massachusetts, playing in the Atlantic Division of the Technics is a Brand name of the Panasonic Corporation, a company that produces a variety of electronic products Various Panasonic ads appear at the old Boston Garden during the 1980's. The Boston Garden was a famous Arena built in 1928 in Boston Massachusetts.

Panasonic in popular culture

It is said that in Kachō Kōsaku Shima, a popular manga series written by Kensi Hirokane, the main character works at Hatsushiba Electric, which is modeled on the author’s work experience at Panasonic. is the first in a number of Japanese Manga series by Kenshi Hirokane, about a fictional Salaryman named Kōsaku Shima ˈmɑŋgə is the Japanese word for Comics (sometimes called komikku コミック and print Cartoons In their modern form manga date from shortly The Osaka office which appeared in the comic is supposed to be the Matsushita Twin Tower at Kyobashi in Osaka, and when Kosaku is sent to work in China, the view from the Shanghai office is the same as the actual view from the Panasonic office in Shanghai. is a city in Japan, located at the mouth of the Yodo River on Osaka Bay, in the Kansai region of the main island of Honshū China ( Wade-Giles ( Mandarin) Chung¹kuo² is a cultural region, an ancient Civilization, and depending on perspective a National Shanghai ( 上[[wikt 海|海]] is the largest city in China in terms of population and one of the largest urban areas in the world with over 20 million

In the popular Japanese Asahi Broadcasting Corporation program Panel Quiz Attack 25, the panel used in the stage setup was developed by Matsushita Electric. is a Japanese commercial Radio station and Television station headquartered in Osaka. During the early days of the show, the technical staff of Matsushita Electric was stationed at the recording studio, in case of any unexpected occurrences.

In the "Weird Al" Yankovic song I'll Sue Ya, he sues Panasonic for "drying his cat off in the microwave oven. Alfred Matthew "Weird Al" Yankovic (ˈjæŋkəvɪk born October 23 1959 is a Grammy Award winning American singer Musician, actor satirist Straight Outta Lynwood is the twelfth album by "Weird Al" Yankovic. A microwave oven, or a microwave, is a Kitchen appliance that cooks or heats Food by Dielectric heating. "

The Sarcology song "Kill Your ISP" accuses Panasonic of having a bad reputation for repairing faulty goods, with the lyric "Two months in the shop is driving me crazy, Panasonic contractors sure are lazy".

Panasonic is also known for featuring Japanese pop superstar Ayumi Hamasaki in their TV commercials. is a Japanese Singer-songwriter and former Actress. Also called Ayu by her fans Hamasaki has been dubbed the "Empress of Pop" due to her

In the anime television show "Death Note", a large screen showing a news report had a logo saying "Fanasonic", a pun on 'Panasonic'. is a Manga series created by writer Tsugumi Ohba and illustrator Takeshi Obata.

In one episode of the Simpsons cartoon, Homer is looking at a Panaphonics brand television. " Scenes from the Class Struggle in Springfield " is the 14th episode of The Simpsons ' seventh season, and is the first Simpsons

In Rockstar's video game, "GTA IV", there are various advertisements and logos for an electronics company called "Panoramic" which features a similar font and design.

Notes

  1. ^ a b Matsushita Electric to Change Name to Panasonic Corporation
  2. ^ Panasonic brand history
  3. ^ Matsushita expands use of Panasonic brand name worldwide in April, 2003
  4. ^ VCRs open age of convenience for viewers. Yomiuri Shimbun. The Daily Yomiuri. The is a Japanese Newspaper published in Tokyo, Osaka, Fukuoka, and other major Japanese cities Pg. 17. May 20, 1995.
  5. ^ Panasonic Avionics.
  6. ^ Panasonic announces partnership with Shopatron
  7. ^ World Solar Challenge Homepage

External links

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