Powerade is a sports drink manufactured by The Coca-Cola Company and currently number two in the sports drink market worldwide. A sports drink is a Beverage designed to help athletes rehydrate as well as replenish Electrolytes Carbohydrates, and other Nutrients The Coca-Cola Company ( is the world's largest beverage company largest manufacturer distributor and marketer of non-alcoholic beverage concentrates and Syrups in the world It was first introduced in 1988, starting in soda fountains. Year 1988 ( MCMLXXXVIII) was a Leap year starting on Friday (link displays 1988 Gregorian calendar) Soda fountain is a term referring to the carbonated drink Dispensers found in Fast food restaurants and Convenience stores These devices combine Syrup By 1992 the beverage was launched nationally in the United States. Year 1992 ( MCMXCII) was a Leap year starting on Wednesday (link will display full 1992 Gregorian calendar) The United States of America —commonly referred to as the [1] Powerade's primary competitor is Gatorade. Gatorade is a flavored non- carbonated Sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. As of July 2007, Powerade has grown to take 13. July 2007 is the seventh month of that year It began on a Sunday and 31 days later ended on a Tuesday. 4 percent of the United States market in its category[2] Gatorade remains the market leader with about 84. 2 percent market share. [2]
Contents |
Contents
Ingredients:[3]
- Water
- Maltodextrin
- High fructose corn syrup
- Citric Acid
- Salt
- Potassium citrate
- Phenylalanine
- Sucralose
- Sodium Citrate
- Malic Acid
- Potassium phosphate
- Vitamin B6
- Vitamin B2
Nutrition Facts:
- Serving size: 8 fl oz
- Calories: 102
- Sodium: 55mg
- Potassium: 30-35mg
- Protein: 0g
- Niacin: 10%
- Vitamin B6: 100%
- Vitamin B12: 100%
- Filtered Water: 65%
Note: Standard 8 ounce servings meet the FDA definition of 'low sodium' and have less sodium than a glass of milk. Water is a common Chemical substance that is essential for the survival of all known forms of Life. Dextrins are a group of low-molecular-weight Carbohydrates produced by the Hydrolysis of Starch. High-fructose corn syrup (HFCS is any of a group of Corn syrups that has undergone Enzymatic processing to increase its Fructose content and is then mixed Citric acid is a weak organic Acid. It is a natural Preservative and is also used to add an acidic or sour taste to foods and Soft drinks Salt is a Dietary mineral composed primarily of Sodium chloride that is essential for Animal life but toxic to most land plants Potassium citrate may be used to control Uric acid and Cystine Kidney stones. Phe redirects here For the BitTorrent feature see PHE. For the constellation see Phoenix (constellation. Sucralose is an artificial sweetener originally sold under the trade name Splenda, and now also supplied as SucraPlus. Sodium citrate usually refers to Trisodium citrate, though it can refer to any of the sodium Salts of Citric acid: Monosodium citrate Malic acid is an Organic compound with the formula HO2CCH2CHOHCO2H Potassium phosphate is a generic term for the salts of Potassium and Phosphate ions including Monopotassium phosphate (KH2PO4 Vitamin B6 is a water-soluble Vitamin. Pyridoxal phosphate (PLP is the active form and is a cofactor in many reactions of Amino acid metabolism including Riboflavin ( E101) also known as vitamin B2, is an easily absorbed Micronutrient with a key role in maintaining Health The serving size of a food product is a confusing term as it is found both on the Food Pyramid and on Nutrition Labels and has two related but differing meanings This article is about the unit of energy For its use in Nutrition and Food labelling regulations, see the article on Food energy. Sodium (ˈsoʊdiəm is an element which has the symbol Na( Latin natrium, from Arabic natrun) atomic number 11 atomic mass 22 Potassium (pəˈtæsiəm is a Chemical element. It has the symbol K (kalium from qalīy Atomic number 19 and Atomic mass 39 Proteins are large Organic compounds made of Amino acids arranged in a linear chain and joined together by Peptide bonds between the Carboxyl Niacin, also known as vitamin B3, is a water-soluble vitamin which prevents the deficiency disease Pellagra. Vitamin B6 is a water-soluble Vitamin. Pyridoxal phosphate (PLP is the active form and is a cofactor in many reactions of Amino acid metabolism including [4]
Marketing
In 1994, Powerade became the official sports drink of the 1996 Olympic Games alongside Aquarius, another sports drink made by Coca-Cola. The Olympic Games is an international Multi-sport event established for both summer and winter games Aquarius is a mineral Sports drink manufactured by The Coca-Cola Company. [5] In July 2001, Coca-Cola launched a new formula for Powerade including vitamins B3, B6 and B12, which play a role in energy metabolism. July 2001: January - February - March - April - May - June - July - August - September
In July 2005, the Coca-Cola Company updated the bottles of the standard POWERade (previous logo styling) to a new sport-grip bottle. 2005: January - February - March - April - May - June - July - August - September - October The Coca-Cola Company ( is the world's largest beverage company largest manufacturer distributor and marketer of non-alcoholic beverage concentrates and Syrups in the world A bottle is a container with a neck that is narrower than the body and a "mouth
In 2005, Powerade introduced Powerade Option to the United States, in response to Gatorade's popular Propel. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. The United States of America —commonly referred to as the Propel Fitness Water is a lightly flavored non-carbonated water beverage containing Antioxidant vitamins C and E along with 4 different B vitamins Option is a "low Calorie sports drink" that is colorless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration "option". Corn syrup is a Syrup, made using Cornstarch as a feedstock and composed mainly of Glucose. Sucralose is an artificial sweetener originally sold under the trade name Splenda, and now also supplied as SucraPlus. Acesulfame potassium is a Calorie -free Artificial sweetener, also known as Acesulfame K or Ace K ( K being the symbol for Powerade has taken 36% of the Fitness Water category behind Propel's 42%
Powerade also conducted a marketing campaign that took advantage of the rumors surrounding the sequels to the first Matrix movie, The Matrix Reloaded and The Matrix Revolutions, wherein an agent would encourage viewers to "Drink more POWERade (previous logo styling)". The Matrix is a 1999 science fiction - martial arts - Action film written and directed by Larry and Andy Wachowski and The Matrix Reloaded is a 2003 Film, the second installment in ''The Matrix'' trilogy, written and directed by the Wachowski Brothers The Matrix Revolutions is a 2003 Film and the third and final Film in ''The Matrix'' trilogy. Agents are a group of characters in the ''Matrix'' series. They are sentient programs displaying high-level Artificial Intelligence, and are representatives Powerade vending machines can also be seen in some levels of the Enter the Matrix video game ,and the option flavor 'Matrix Green' was also developed as part of this campaign. Enter the Matrix is the first Video game based on ''The Matrix'' series of films It was also featured in Tony Hawk's American Wasteland. Tony Hawk's American Wasteland, also known as THAW (and unofficially as Tony Hawk's Pro Skater 7) is a Video game that
In June 2007, Coca-Cola bought Glaceau, owner of brands such as vitaminwater and smartwater, for $4. Glacéau is the Name of a line of products sold by Energy Brands Inc 1 billion, a price tag that signaled the company’s seriousness in pursuing growth of non-carbonated beverages. Since then, the company has also given its Glaceau management team control of its Powerade sports drink brand, which competes directly with Gatorade. Glacéau is the Name of a line of products sold by Energy Brands Inc
Competition
Powerade's main competition is Gatorade marketed by the Quaker Oats Company, a division of PepsiCo. Gatorade is a flavored non- carbonated Sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. The Quaker Oats Company is an American food conglomerate based in Chicago. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated Kool-Aid also holds a fair share of potential sports drink consumers. Kool-Aid is a brand of artificially-flavored drink mix owned by the Kraft Foods Company. CeraSport made by Cera Products Inc. is a non-glucose, rice-based oral rehydration and performance drink. Oral rehydration therapy, (also called ORT, oral rehydration salts or solutions (ORS, oral electrolyte) is a simple cheap and effective All Sport is a competitor marketed by The Monarch Beverage Company, of Atlanta, Georgia. All Sport is a Sports drink similar to Gatorade and POWERade. The Monarch Beverage Company Inc is a diversified international beverage company based in Atlanta in the U The State of Georgia ( is a state in the United States and was one of the original Thirteen Colonies that revolted against British rule All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. The Quaker Oats Company is an American food conglomerate based in Chicago. All Sport was sold off to the Monarch Beverage Company soon after. Also, Vitamin Water looks to gain more of the sports drink market with its iconic spokespeople (David Ortiz, 50 Cent, Kasey Khane, Brian Urlacher, Tracy McGrady and Gilbert Arenas) and wide selection of formulas. Glacéau is the Name of a line of products sold by Energy Brands Inc It is worth noting that Vitamin Water is now owned by The Coca-Cola Company. The Coca-Cola Company ( is the world's largest beverage company largest manufacturer distributor and marketer of non-alcoholic beverage concentrates and Syrups in the world
Outside the United States the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Gatorade. Lucozade is an Umbrella name for a series of Energy and Sports drinks Energy drinks are Soft drinks advertised as providing more Energy than a typical drink GlaxoSmithKline plc () is a United Kingdom -based pharmaceutical, biological and Healthcare Company. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. Glucose (Glc a Monosaccharide (or simple Sugar) also known as grape sugar, is an important Carbohydrate in Biology. The more direct competitor to Gatorade and Powerade is Lucozade Sport.
Flavors
Powerade comes in many flavors, including:
- Mountain Blast (Berry flavored, Bright blue in color)
- Lemon-Lime (Lemon-lime flavored, Greenish-Yellow in color)
- Fruit Punch (Fruit Punch Flavored, Bright red in color)
- Orange Burst (Orange flavored, Orange in color)
- Black Cherry Lime (Black Cherry & Lime flavored, Dark green in color)
- Jagged Ice (Blackberry and Raspberry flavored, Deep Dark Purple in color)
- Arctic Shatter (cherry, peach, and guava flavored, Frosty white in color)
- Green Squall (Kiwi, Melon, & Pineapple flavored, Bright neon green in color)
- Mango (Mango flavored, Light orange in color)
- Strawberry Melon (Strawberry and Melon Flavored, Reddish-Orange in color)
- Black Cherry (Black cherry flavored, clear in color)
- Strawberry Lemonade (Strawberry Lemonade, pink in color)
International flavors:
- Berry ice (Australia & New Zealand, Bright red in color)
- Aussie Guise (introduced in Australia)
- Solar Flare (Orange & Tangerine flavored, orange in color)
- Mt. For a topic outline on this subject see List of basic Australia topics. New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island Netteberg Rush (red fruit punch)
Powerade Zero:
- Mixed Berry (A light Blue color)
- Strawberry (A light Red color)
- Grape (A light Purple color)
In Canada there are a few other flavors available, including:
- Ice Berry Wave (White Grape and Strawberry in flavor, Clear in color)
- Solar Flare (Orange & Tangerine flavored, orange in color)
- Green Squall (Pineapple & Melon flavored, Bright neon green in color)
- Berry Blitz (Berry flavored, Bright blue in color)
- Cherry Shock (Cherry flavored, Dark Red in color)
In Europe there are a few other flavors available, including:
- Forest Force
- Citrus Charge
- Ice Storm
- Wild Cherry
- Wild Berries
- Gold (Grapefruit-Lemon flavored) - Released during the 2004 Olympics under the name Gold Medal
- Kiwi and Watermelon (green coloured) - released in support of the Ireland national rugby union team
In New Zealand flavours also include:
- Full Eighty (green colored)- released to coincide with the launch of the Super 14 international rugby competition. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page The Ireland rugby union team represents the island of Ireland in Rugby union, which is a popular sport throughout both the Republic of Ireland and New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island
- Silver Charge (light-gray colored) - released in support of the All Blacks rugby team
In Australia flavours also include:
- Gold Rush (Mango flavour that coincides with the Australia national rugby union team). The All Blacks are New Zealand's national team in Rugby union, the country's National sport. For a topic outline on this subject see List of basic Australia topics. The Australian national rugby union team is the representative side of Australia in Rugby union.
- (Grapefruit flavour complete with a green and gold sipper cap in support of the Australian Soccer team the Socceroos)
- Artic Lime (50% less calories)
In Mexico flavors also include:
- Green Apple (green colored)- released as a limited edition during the 2002 FIFA World Cup Korea-Japan, but returned in 2003 as a permanent flavor. The Australian national football team represents Australia in international association football competitions The United Mexican States ( or commonly Mexico (ˈmɛksɪkoʊ () is a federal constitutional Republic in North America.
- Grapefruit (pink-colored).
- Lemonade (gray-colored).
- Mango Citrico - citrus with mango.
- AM Citrus Sun
- AM Orange Blend
Discontinued Flavors
- Tidal Burst ("Blend of Sour Fruit Flavors," Teal in color)
- Infrared Freeze (Fruit and Orange Flavored, Dark orange-red in color)
- Black Bust (Blend of black licorice and mango, Black in color)
- Matrix Green (Marketing tie-in to The Matrix and its sequels)
- Maracuya (Mexico) - 2004 Olympic Games limited edition
- ¡Gol! (Mexico) - Kiwi fruit flavor - conmemorating the release of the film Goal! in 2005
- Tricolor (Mexico) - green grape flavor, light-green colored - released in support of the Mexico national soccer team in 2006. Goal! (also known as Goal! The Dream Begins! in the United States) is a 2005 film directed by Danny Cannon.
- Pasion Azteca (Mexico) - Kiwi fruit flavor - released in support of the Mexico national soccer team in 2007.
- Powerade Light (Mexico) - it was available in three flavors: lemon, cherry and strawberry.
Criticism
Like its main competitor, Gatorade, Powerade is made with sugar syrups and salt. [6] One Powerade ad campaign has been accused of being deceptive and false by Pepsi, the parent maker of Gatorade. An advertising campaign is a series of Advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC Gatorade is a flavored non- carbonated Sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. [7]
Trivia
- Powerade is the official sports drink of the Wallabies, All Blacks , Socceroos, the AFL, PGA Tour, NASCAR, NHRA races, the U.S. Olympic Team (excluding U. The All Blacks are New Zealand's national team in Rugby union, the country's National sport. The Australian national football team represents Australia in international association football competitions The Australian Football League (AFL is both the professional Australian national competition in the Sport of Australian Rules Football and its highest The PGA Tour is an organization that operates the main professional Golf tours in the United States. The National Association for Stock Car Auto Racing ( NASCAR) is the largest sanctioning body of Stock cars in the United States. The United States (USA has sent athletes to every celebration of the modern Olympic Games, except the 1980 Summer Olympics, which it boycotted S. A. Basketball and U. S. Soccer, which have deals with Gatorade) and many other national Olympic federations, The Football League[8] and FIFA, in no small part due to their overall contracts with Coca-Cola. The Football League, also known as the Coca-Cola Football League for sponsorship reasons is a league competition featuring professional football clubs The Fédération Internationale de Football Association (French for International Federation of Association Football) Coca-Cola is a carbonated Soft drink sold in stores restaurants and Vending machines in more than 200 countries Various other competitions also have sponsorship deals with the brand, although Gatorade historically has secured the lion's share of sponsorships.
- In 2004, after sweeping the Pocono Raceway races that year, Nextel Cup driver Jimmie Johnson was fined $10,000 for covering up the POWERADE logo with the logo of his primary sponsor, Lowe's. Pocono Raceway (formerly Pocono International Raceway) is a Superspeedway located in the Pocono Mountains of Pennsylvania at Long Pond Jimmie Kenneth Johnson Lowe's Companies Inc ( is a US -based chain of Retail Home improvement and appliance stores This was done to protect his and his team's relationship with Gatorade and PepsiCo.
- Powerade also owns the naming rights to the NHRA's premier championship series. "NHRA" redirects here For other uses see NHRA (disambiguation.
- Cleveland Cavaliers star LeBron James and Manchester United star Wayne Rooney have become two of the brand's primary spokespersons. The Cleveland Cavaliers (also known as the Cavs) are a professional Basketball team based in Cleveland Ohio. LeBron Raymone James (born December 30 1984 in Akron Ohio) is an American professional Basketball player who plays for the Cleveland Cavaliers of Wayne Mark Rooney (born 24 October 1985 in Croxteth, Liverpool, Merseyside) is an English footballer who currently plays for English Premier
- The logo can also be seen several times in the movie Talladega Nights: The Ballad of Ricky Bobby, as one of Ricky Bobby's (Will Ferrell) sponsors. Talladega Nights The Ballad of Ricky Bobby is a 2006 Comedy film about NASCAR racing John William "Will" Ferrell (ˈfærəl born July 16, 1967) is an American Comedian, Actor, Voice actor, Ricky also states that "due to a binding endorsement contract", he must mention Powerade each time he says grace.
- When it first came onto the market, Powerade was lightly carbonated. It has since discontinued this, however.
- Powerade Sponsor's the Bandolero Bandits in the 2008 Quaker Steak & Lube Summer Shootout Series at Lowe's Motor Speedway.
References
- ^ POWERade Fact Sheet (2001-12-03). Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. Events 1800 - War of the Second Coalition: Battle of Hohenlinden, French Retrieved on 2008-04-10. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 879 - Louis III becomes King of the Western Franks. 1407 - the lama
- ^ Powerade - The BevNET.com Review
- ^ ABC News: Sports Drinks: Winners and Losers
- ^ Coca-Cola english - Productos
- ^ Critics Say Soda Policy for Schools Lacks Teeth - New York Times
- ^ CNN.com - Transcripts
- ^ COMMERCIAL PARTNERS | The Football League | Commercial | Commercial Partners
External links
- Powerade Official Website
- Powerade Flava23 - King James Starring LeBron James webisodes
- Powerade TV Website
| Brands of Sports drinks | |
|
10-K - 100plus - Accelerade - All Sport - Aquarius - Cera Sport - Gatorade - Lucozade - Pocari Sweat - Powerade - Propel - Sporade - Staminade |
|
Dapyx Software network: MP3 Explorer | Ebook Manager | Zenithic