Delta Air Lines held the naming rights to the main indoor arena in Salt Lake City from 1991 to 2006. Delta Air Lines Inc ( is a United States Airline based and headquartered in Atlanta, Georgia. Salt Lake City is the Capital and the most populous city of the U

The same arena was renamed EnergySolutions Arena in late 2006. The EnergySolutions Arena is an indoor arena in Salt Lake City Utah, United States owned by Larry H Temporary signage covered up the previous Delta Center logo after the new naming rights sponsor was announced. A logo ( Greek el λογότυπος = el-Latn logotypos is a graphical element ( Ideogram, Symbol, Emblem, Icon, Sign)

Naming rights are the right to name a piece of property, either tangible property or an event, usually granted in exchange for financial considerations. Property is any physical or virtual entity that is owned by an individual Institutions like schools, places of worship and hospitals have a tradition of granting donors the right to name facilities in exchange for contributions. A school (from Greek σχολεῖον - scholeion) is an Institution designed to allow and encourage Students (or "pupils" A place of worship or house of worship is a building or other location where a group of people (a congregation) comes to perform acts of religious praise honour A hospital is an institution for Health care providing treatment by specialised staff and equipment and often but not always providing for Securing the naming rights for stadiums, theaters, and other public gathering places is seen by companies as a form of advertising, and naming rights deals worth millions of dollars have been consummated. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand

History

The modern era of stadium naming rights in North America may have begun when the Anheuser-Busch company in 1953 proposed re-naming Sportsman's Park, occupied by the St. Louis Cardinals, "Budweiser Stadium". Anheuser-Busch Companies Inc ( (ˈænhаɪzər bʊʃ is the largest Brewing company in the United States with a 48 Athletics Marathon September 12 &mdash Enschede Marathon, Netherlands Men's Winner For the race track outside Chicago known as Sportsman's Park see Chicago Motor Speedway. The St Louis Cardinals (also referred to as "the Cards " or "the Redbirds " are a professional Baseball team based in St Budweiser is an American-style lager and is one of the most popular beers in the United States. When this idea was rejected by Ford Frick, the Commissioner of Baseball at that time, Anheuser-Busch then proposed the title "Busch Stadium" after one of the company's founders. Ford Christopher Frick ( December 19, 1894 – April 8, 1978) was an American Sportswriter and executive who served The Commissioner of Baseball is the chief executive of Major League Baseball. The name was readily approved and Anheuser-Busch released a product called "Busch Bavarian Beer" (now known as Busch Beer). The name would later be shifted to the Busch Memorial Stadium in 1966, shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005. Busch Memorial Stadium, or Busch Stadium was the home of the St Artistic Gymnastics World Artistic Gymnastics Championships Men's all-around champion Mikhail Voronin, USSR Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. By that time, Major League Baseball's policy had changed, and Anheuser-Busch (who retained the naming rights after selling the team) was able to use the same name for the Cardinals' new stadium which opened in April 4, 2006. Busch Stadium (also referred to informally as " New Busch Stadium " or " Busch Stadium III " is the home of the St Events 1581 - Francis Drake completes a circumnavigation of the world and is knighted by Elizabeth I. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar.

Another early example is when the New England Patriots of the National Football League sold the rights to name the stadium that they had constructed in Foxborough, Massachusetts in 1970-1971 to the Schaefer brewery. The New England Patriots, commonly called the " Pats " by sports writers and fans are a professional American football team based in the Greater Boston The National Football League ( NFL) is the largest professional American football league. Foxboro Stadium (or Foxborough Stadium) was an outdoor sports venue located in Foxborough Massachusetts. Foxborough is a town in Norfolk County, Massachusetts, United States, approximately 22 miles (35 km southwest of Boston and 18 miles (29 km Year 1970 ( MCMLXX) was a Common year starting on Thursday (link shows full calendar of the Gregorian calendar. Year 1971 ( MCMLXXI) was a Common year starting on Friday (link will display full calendar of the 1971 Gregorian calendar. Schaefer Beer is a brand of Beer from the United States. Schaefer beer traces its beginnings back to 1842 when the F

The public reaction to this practice is mixed. Naming rights sold to new venues have largely been accepted, especially if the buyer has strong local connections to the area, such as the case of Rich Stadium in the Buffalo suburb of Orchard Park, Heinz Field in Pittsburgh, and Coors Field in Denver. Ralph Wilson Stadium is a football Stadium located in the town of Orchard Park, a suburb of Buffalo New York. Buffalo (ˈbʌfəloʊ is the second largest city in New York State. South San Jose (cropjpg||thumb|A suburban development in San Jose California. Orchard Park is a Town in Erie County, New York in the United States. Heinz Field is an American football Stadium located in Pittsburgh, Pennsylvania. Coors Field, located in Denver Colorado, is the home field of the National League 's Colorado Rockies. The City and County of Denver (pronounced /ˈdɛnvɚ/ is the Capital and the most populous city of Colorado, in the United States Selling the naming rights to an already-existing venue has been notably less successful, as in the attempt to rename Candlestick Park in San Francisco to 3Com Park. The City and County of San Francisco is the fourth most populous city The general public (and some media outlets) continued to call the facility what it had been known as for over three decades – Candlestick Park. After the agreement with 3Com expired, the rights were resold to Monster Cable, and the stadium was renamed Monster Park. Monster Cable Products Inc owns the Monster Cable brand of consumer audio and video Cable, which is primarily used to connect audio and video components Candlestick Park (also commonly referred to as Candlestick or The Stick) is an outdoor sports and entertainment stadium located in San Francisco California San Francisco voters had the final say; they passed an initiative in the November 2004 elections that stipulates that the facility's name will revert to Candlestick Park once the current naming rights contract expires in 2008. November 2004: January - February - March - April - May - June - July - August - September 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common The initiative is largely ceremonial: it would not apply to a new stadium, which the 49ers are currently planning to build.

Sports stadiums with naming rights deals are not limited to the United States. The United States of America —commonly referred to as the "Named" stadiums can be found in countries including, Australia, Japan, China, Finland, Canada, and Israel. For a topic outline on this subject see List of basic Australia topics. For a topic outline on this subject see List of basic Japan topics. China ( Wade-Giles ( Mandarin) Chung¹kuo² is a cultural region, an ancient Civilization, and depending on perspective a National Finland, officially the Republic of Finland ( is a Nordic country situated in the Fennoscandian region of northern Europe. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page For a topic outline on this subject see List of basic Israel topics. The practice is widening in the United Kingdom, e. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located g. the current stadium of Bolton Wanderers is the Reebok Stadium and Arsenal Football Club's new stadium for the 2006/2007 season is the Emirates Stadium, their previous ground being Arsenal Stadium. Bolton Wanderers Football Club is an English professional football club based in Horwich, in the Metropolitan Borough of Bolton, Greater The Reebok Stadium is the home Stadium of English Premier League football club Bolton Wanderers, and is located on the Middlebrook Retail Park The Emirates Stadium is a football stadium located on Ashburton Grove in Holloway, North London, and the home of Arsenal Football Club since Arsenal Stadium was a football stadium in Highbury, North London, which was the home ground of Arsenal Football Club between 6 September 1913 In cricket the most famous example is The Oval, home of Surrey County Cricket Club. The Oval PavilionJPG|250px|right|thumb|The Members Pavilion]] The Oval is an international Cricket ground in Kennington, London Surrey County Cricket Club is one of the 18 major county clubs which make up the English domestic Cricket structure representing the historic county of It has had several sponsors over the years, and is currently known as "The Brit Oval", having originally been known as the "Kennington Oval", the district of London in which it is.

The record for the highest amount paid for naming rights belongs to the future Citi Field and Barclays Center, both located in New York City. Citi Field is the new Baseball park for the New York Mets that is being built in Willets Point in the New York City borough of The Barclays Center is a proposed sports Arena to be built partly on a platform over the Metropolitan Transportation Authority -owned Atlantic Yards at The City of New York Each garnered deals of $20 million per year for at least 20 years, totaling $400 million. ^[1] The new, shared home of the New York Giants and New York Jets, which is currently under construction in East Rutherford, New Jersey is expected to eclipse both deals, with experts estimating it will value $25-30 million annually. The New York Giants are a professional American football team based in the New York City suburb of East Rutherford New Jersey. The New York Jets are a professional American football team based in the New York metropolitan area. East Rutherford is a borough in Bergen County, New Jersey, United States. ^[2]

Examples of termination

In a few cases, naming rights contracts have been terminated prematurely. Such terminations may be the result of contractual options, sponsor bankruptcy, or scandals. Some examples:

• In 1986, Villanova University opened a new on-campus basketball arena, du Pont Pavilion; the facility was largely financed by John du Pont, a member of the wealthy and influential du Pont family. Year 1986 ( MCMLXXXVI) was a Common year starting on Wednesday (link displays 1986 Gregorian calendar) Villanova University' is a private university located in Radnor Township, a suburb northwest of Philadelphia, Pennsylvania in the United States Basketball is a team Sport in which two teams of five active players each try to score points against one another by propelling a ball through a 10 feet (3 m John Eleuthère du Pont (born November 22, 1939) is a member of the prominent American Du Pont family who in 1996 was convicted of murdering The Du Pont family is an American family descended from Pierre Samuel du Pont de Nemours (1739-1817 When he was found guilty in the 1996 murder of Olympic wrestling gold medalist Dave Schultz, Villanova, with the tacit permission of the family, stripped du Pont's name from the facility, which is now known simply as The Pavilion. Year 1996 ( MCMXCVI) was a Leap year starting on Monday (link will display full 1996 Gregorian calendar) Murder is the unlawful killing of another human person with Malice aforethought, as defined in Common Law countries The Olympic Games is an international Multi-sport event established for both summer and winter games Amateur wrestling is the most widespread form of sport Wrestling. Gold Medal is an Album by American band The Donnas, released in 2004 (see 2004 in music) David Leslie Schultz ( June 6, 1959 - January 26, 1996) was an Olympic and World champion freestyle wrestler. The Pavilion is a 6500-seat multi-purpose Arena in Villanova Pennsylvania, United States, just outside of Philadelphia.
• The TD Banknorth Garden in Boston has carried 34 different names since its construction was announced in 1993. TD Banknorth Garden is a sports Arena in Boston Massachusetts. Year 1993 ( MCMXCIII) was a Common year starting on Friday (link will display full 1993 Gregorian calendar)
  • Originally named Shawmut Center, this was changed to FleetCenter after Fleet Bank purchased the former Shawmut Bank. This change occurred in 1995, before the arena was officially opened later in the year. Year 1995 ( MCMXCV) was a Common year starting on Sunday. Events of 1995
  • After Fleet was purchased by the conglomerate Bank of America in 2004, the naming rights were purchased from Bank of America by the owner and operator of the arena, Delaware North Companies. "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again "
  • During the search for a long-term naming rights deal, Delaware North Companies auctioned daily naming rights on internet auction site eBay. eBay Inc is an American Internet company that manages eBaycom an Online auction and shopping Website in which people and businesses buy and The price for one day of naming rights averaged $3,000 (US). The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been From February 10 to March 13, 2005, the arena had a different name almost every day (a legitimate offer to have the arena named Derek Jeter Center in honor of the Yankees shortstop in the heart of Red Sox Nation as a joke for a day was nixed, but the arena was known for two days as Yankees Suck Center). Events 1355 - The St Scholastica's Day riot breaks out in Oxford, England, leaving 63 scholars and perhaps 30 locals dead Events 1138 - Cardinal Gregorio Conti is elected Antipope as Victor IV, succeeding Anacletus II. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. The New York Yankees are a professional baseball team based in the borough of The Bronx, in New York City, New York. Shortstop, abbreviated SS, is the baseball fielding position between second and Third base. Red Sox Nation refers to the fans of the Boston Red Sox. The phrase "Red Sox Nation" was first coined by Boston Globe
  • After this period, the arena was named YourGarden.
  • On March 3, 2005, Maine-based TD Banknorth, the U. Events 1284 - Statute of Rhuddlan incorporated the Principality of Wales into England 1575 - Indian The State of Maine ( is a state in the New England region of the northeastern United States of America, bordering the Atlantic Ocean S. subsidiary of Toronto-Dominion Bank, announced its purchase of the naming rights. They chose TD Banknorth Garden, which had already been the name of the arena for two days during the period of daily naming rights, with garden being used to evoke the memory of the former Boston Garden that once stood on Causeway Street and was the home of Boston Celtics teams that won 16 NBA Championships and Boston Bruins teams that won 5 Stanley Cups. The Boston Garden was a famous Arena built in 1928 in Boston Massachusetts. The Boston Celtics are an American professional Basketball team based in Boston, Massachusetts, playing in the Atlantic Division of the The Boston Bruins are a professional Ice hockey team based in Boston Massachusetts. The Stanley Cup (La Coupe Stanley is an Ice hockey club championship Trophy, awarded annually to the National Hockey League (NHL playoffs champion
• Major League Baseball's Houston Astros faced a crisis in 2002 when Enron collapsed in one of the greatest business scandals in American history, as the team had signed a naming rights contract to name its new stadium Enron Field. The Houston Astros are a Professional baseball team based in Houston Texas. See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. Enron Creditors Recovery Corporation (formerly Enron Corporation, former NYSE ticker symbol ENE was an American Energy company based in The United States of America —commonly referred to as the The team hastily bought out the rest of Enron's 30-year naming rights contract and went to great extents to remove all evidence of Enron's presence in the park. For the rest of the year, the facility was known as Astros Field. The following year, the facility was rechristened Minute Maid Park after a new deal was signed with The Coca-Cola Company, whose Minute Maid division is headquartered there. Minute Maid Park (formerly The Ballpark at Union Station, Enron Field, and Astros Field) is a ballpark in Houston, Texas The Coca-Cola Company ( is the world's largest beverage company largest manufacturer distributor and marketer of non-alcoholic beverage concentrates and Syrups in the world In 2005, Minute Maid bought 8. 5% of the team's assets, and now partially owns it.
• The multipurpose venue in Washington, D.C. that opened as the MCI Center had to find a new sponsorship parter after the Worldcom scandal. Washington DC ( formally the District of Columbia and commonly referred to as Washington, the District, or simply D The Verizon Center (formerly MCI Center until March 5, 2006) is a sports and entertainment arena in Washington D MCI Inc is an American Telecommunications company that is headquartered in Ashburn Virginia. Verizon subsequently signed on as its corporate sponsor. "Verizon" redirects here this article is about the corporation see also Verizon Wireless, Verizon Online DSL and Verizon FiOS.
• The Tennessee Titans of the National Football League faced a similar crisis in 2002 when Adelphia Communications went bankrupt in the midst of a similar financial scandal; its stadium was then known as Adelphia Coliseum. The Tennessee Titans are a professional American football team based in Nashville Tennessee. The National Football League ( NFL) is the largest professional American football league. See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. Adelphia Communications Corporation, named after the Greek word "brothers" was the fifth largest cable company in the United States before filing for Bankruptcy However, because Adelphia had missed a required payment in its naming rights deal, the Titans were able to exit the contract without financial penalties, although the team did have to spend money to remove Adelphia signage. The stadium became known simply as The Coliseum for the next four years, before naming rights were acquired by Louisiana-Pacific (LP Field) in 2006. Louisiana-Pacific Corporation, commonly known as " LP " is a building materials manufacturer LP Field is a football Stadium in Nashville Tennessee, United States, used primarily as the home stadium of the NFL 's Tennessee
• Less than a mile away, the Nashville Predators of the National Hockey League sold the naming rights of Nashville Arena to the Gaylord Entertainment Company (part-owners of the team) in 1999, only to have the deal terminated in 2005 when Gaylord divested its share of the team and subsequently missed a required payment. The Nashville Predators are a professional Ice hockey team based in Nashville Tennessee. The National Hockey League ( NHL) is a professional Ice hockey league composed of 30 teams in North America Sommet Center (formerly Nashville Arena and Gaylord Entertainment Center and pronounced soh-MAY' is an all-purpose venue in downtown Nashville Tennessee Gaylord Entertainment Company ( operates a number of Hotel, Resort, and media companies that was built by Edward Gaylord. Despite this, the arena continued to be called Gaylord Entertainment Center for two more years, when the Predators decided to remove Gaylord's signage and officially revert the name to Nashville Arena. They quickly resold the naming rights to Sommet Group and the arena was renamed Sommet Center
• The utility company Edison International chose in 2003 to exercise an option to exit the naming rights deal it had signed to place its name on the stadium originally known as Anaheim Stadium. Sommet Center (formerly Nashville Arena and Gaylord Entertainment Center and pronounced soh-MAY' is an all-purpose venue in downtown Nashville Tennessee Edison International ( is a Public utility holding company based in Rosemead California. Year 2003 ( MMIII) was a Common year starting on Wednesday of the Gregorian calendar. The facility was then rechristened Angel Stadium of Anaheim. Angel Stadium of Anaheim (originally Anaheim Stadium and later Edison International Field of Anaheim) is a modern-style ballpark located
• In 2004, the new basketball arena at the University of Missouri was renamed almost immediately after it opened. "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " Basketball is a team Sport in which two teams of five active players each try to score points against one another by propelling a ball through a 10 feet (3 m The University of Missouri (also known as the University of Missouri–Columbia, Mizzou, or MU) is a public land-grant and research The facility was first named Paige Sports Arena after the daughter of two major donors to the university. After allegations of academic fraud against the daughter surfaced, her parents removed her name from the arena, which is now known as Mizzou Arena. Mizzou Arena is an indoor arena on the campus of the University of Missouri in Columbia Missouri.
• The stadium in Miami Gardens that hosts the Miami Dolphins and the Florida Marlins was originally named Joe Robbie Stadium, after the owner of the Dolphins who built the stadium with private funds. This article is about the city in Miami-Dade County Florida. For the census-designated place in Broward County Florida, please see Miami Gardens Broward The Miami Dolphins are a professional American football team based in the Miami Florida Metropolitan Area. The Florida Marlins are a professional baseball team based in Miami Gardens Florida. Eventually the stadium was renamed Pro Player Stadium, because the Pro Player brand division of Fruit of the Loom bought the naming rights. Fruit of the Loom is an American company which manufactures Clothing, particularly Underwear. In 2005, the stadium was renamed Dolphins Stadium, after the Fruit of the Loom company was purchased by Berkshire Hathaway and in 2006 to Dolphin Stadium. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Berkshire Hathaway ( for supervoting shares and for nonvoting shares is a conglomerate Holding company headquartered in Omaha, Nebraska Dolphin Stadium (previously known as Joe Robbie Stadium, Pro Player Park, Pro Player Stadium, and Dolphins Stadium) is a football
• The home ice of the Florida Panthers has gone through four different names in the seven years of its existence, first going by the Broward County Civic Arena for a short time before National Car Rental bought naming rights and had the arena renamed the National Car Rental Center until 2002. The Florida Panthers are a professional Ice hockey team based in Sunrise Florida, a suburb of Ft National Car Rental is a Rental car company based in Tulsa Oklahoma. See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. After this a new company stepped in and again the arena was renamed as the Office Depot Center. After a year where the arena stayed mostly vacant because of the NHL lockout, Office Depot withdrew its name, and in 2005, the arena became the BankAtlantic Center, named after that bank. Office Depot ( is a supplier of office products and services The Company's selection of brand name office supplies includes business machines computers computer software and office Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. The BankAtlantic Center (previously known as Broward County Civic Arena, National Car Rental Center and Office Depot Center) is an indoor
• Another example came when CoreStates Bank bought the naming rights to what had been known as "Spectrum II" that would serve as the home of the Philadelphia Flyers and 76ers in 1995, renaming it the CoreStates Center. The Philadelphia Flyers are a professional Ice hockey team based in Philadelphia, Pennsylvania. The Philadelphia 76ers (also known as the Sixers for short are a professional Basketball team based in Philadelphia, Pennsylvania CoreStates was merged into First Union Bank, and became the "First Union Center", or was nicknamed "The F. U. Center", named after the first letters of a two-word obscene comment in 1998 because of Philadelphia sports fans' hardscrabble attitude toward their teams, which made a Flyers player remark that it would become "a circus venue" had an alternate name, the First Union National Bank Center (or "F. U. N. Center") been chosen. Finally, after First Union's merger with Wachovia in 2003, the name was changed again to Wachovia Center. Wachovia Corporation ( based in Charlotte North Carolina, is a diversified Financial services holding company provided via its operating subsidiaries a broad The Wachovia Center, formerly known as the CoreStates Center and the First Union Center, is an indoor arena located in Philadelphia Pennsylvania
• The Baltimore Ravens' home field was named PSINet Stadium in 1999, after having opened the previous year without a name. The Baltimore Ravens are a professional American football team based in Baltimore Maryland. The name stayed until 2002, when PSINet declared bankruptcy, and the stadium was once again nameless, although it was often referred to as Ravens Stadium. PSINet was one of the first Internet service providers (ISPs based in Northern Virginia, and a major player in the commercialization of the Internet until At one point, a proposal was made to rename the stadium after Baltimore Colts great Johnny Unitas, but that plan fell through, and in 2003, the stadium's new name was M&T Bank Stadium, when said bank acquired the naming rights. The Indianapolis Colts are a professional American football team based in Indianapolis Indiana. John Constantine "Johnny" Unitas ( May 7, 1933 &ndash September 11, 2002) nicknamed The Golden Arm and often called M&T Bank Stadium is the home to the Baltimore Ravens, Baltimore's National Football League franchise Johnny Unitas Stadium is now the home field for the Towson Tigers football team. Johnny Unitas Stadium at Minnegan Field is a multi-purpose football and lacrosse Stadium in Towson Maryland. Towson University, often referred to as TU or simply Towson for short is an American Public university located in Towson in
• The Carolina Panthers' home field was once known as Ericsson Stadium, but in 2004, it changed its name to Bank of America Stadium. The Carolina Panthers are a professional football team based in Charlotte North Carolina, representing both North Carolina and South Carolina in the Bank of America Stadium (formerly known as Carolinas Stadium and Ericsson Stadium is a 73504-seat football Stadium located on 33 acres (130000 m² The company who purchased the naming rights, Bank of America, has its corporate headquarters in the Uptown section of Charlotte, North Carolina; the building where the bank is headquartered, appropriately enough, is called the Bank of America Building, located on the corner of Trade and Tryon Streets, known locally as The Square. Banc of America Securities Bank of America () is the largest bank by asset and second largest commercial Bank by deposits and Market capitalization in United It is currently the tallest building in Charlotte.
• The home ground of the Cronulla Sharks NRL team, originally known as Endeavour Field (to 1984) became Ronson Field (1985-86), reverted to Endeavour 1987, then Caltex Field (1988-95), then Shark Park (1996-99), currently Toyota Park. The Cronulla-Sutherland Sharks are an Australian professional Rugby league team based in Cronulla New South Wales in the Sutherland Shire, south of Sydney History See also History of rugby league The grass roots of rugby league can be traced to early football history, through the playing of ball games Toyota Stadium (formerly Toyota Park Endeavour Field Ronson Field Caltex Field and Shark Park is a Rugby league stadium in the suburb of Woolooware New South Wales
• On May 7, 2004, Ameriquest Mortgage acquired the naming rights to The Ballpark In Arlington, the home of MLB's Texas Rangers for 30 years. Events 558 - In Constantinople, the dome of the Hagia Sophia collapses "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " Ameriquest was one of the United States 's leading wholesale lenders Ameriquest changed the name to "Ameriquest Field in Arlington". In March 2007, the company made a deal with Tom Hicks (the owner of the Rangers) to cancel the rest of the 30-year naming rights contract. The park was renamed "Rangers Ballpark in Arlington".

Other examples

American Airlines has purchased naming rights for two sporting venues: the AmericanAirlines Arena in Miami and the American Airlines Center in Dallas. American Airlines Inc (AA is a US -based airline and the world's Largest airline in total passenger miles transported and passenger fleet size The AmericanAirlines Arena is an Arena located in Downtown Miami, Florida along Biscayne Bay and is used for Basketball The American Airlines Center is an Arena located in the Victory Park neighborhood near downtown Dallas, Texas that is used for

While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business. In the last few years many new categories have opened up, such as the selling of the rights to name a new monkey species for $650,000. The GoldenPalacecom Monkey ( Callicebus aureipalatii, "aureipalatii" meaning "of the Golden Palace" is a Titi, a kind of New

Naming rights to public transit stations have been sold in Las Vegas. Such sales have been contemplated in New York^[3] and Boston, and ruled out in San Francisco. ^[4] A sponsorship for the MBTA's State Street station by Citizens Bank lasted from 1997 to 2000. The Massachusetts Bay Transportation Authority ( MBTA) is "a body politic and corporate and a political subdivision" of the Commonwealth of Massachusetts State (often State Street) is a subway station of the MBTA located in downtown Boston Massachusetts. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar.

See also

• List of cultural entities with sole naming rights
• List of sports venues with sole naming rights

References

External links

• Naming Rights Association (a naming rights broker)
• List of American corporate-named sports venues on ESPN.com