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Motion graphics are graphics that use video and/or animation technology to create the illusion of motion or a transforming appearance. In Film and Video, footage is the raw unedited material as it had been originally recorded by video Camera, which usually must be edited to The bouncing ball animation (below consists of these 6 frames An illusion is a distortion of the senses revealing how the Brain normally organizes and interprets sensory stimulation In Physics, motion means a constant change in the location of a body These motion graphics are usually combined with audio for use in multimedia projects. Multimedia is media and content that utilizes a combination of different content forms. Motion graphics are usually displayed via electronic media technology, but may be displayed via manual powered technology (e. Electronic media are media that utilize Electronics or Electromechanical energy for the End user ( Audience) to access the content g thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book) as well. A thaumatrope is a toy that was popular in Victorian times.A disk or card with a picture on each side is attached to two pieces of string The phenakistoscope (also spelled phenakistiscope) was an early Animation device the predecessor of the Zoetrope. A stroboscope, also known as a strobe, is an instrument used to make a cyclically moving object appear to be slow-moving or stationary A zoetrope is a device that produces an illusion of action from a rapid succession of static pictures The praxinoscope was an Animation device the successor to the Zoetrope. A flip book (sometimes especially in British English, flick book) is a Book with a series of pictures that vary gradually from one page to the next so The term is useful for distinguishing still graphics from graphics with a transforming appearance over time without over-specifying the form.

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Motion graphics versus film

The term "motion graphics" has the potential for less ambiguity than the use of the term "film" to describe moving pictures in the 21st century. "Film" is also used to describe photographic film (the 20th century medium of choice for recording motion), the process of recording footage, and the industry it most serves. This article is mainly concerned with Still photography film For Motion picture film please see Film stock. However, digital video recording and digital projection to display motion graphics have the potential to make photographic film obsolete. Digital video is a type of Video recording system that works by using a Digital rather than an analog video signal A video projector takes a Video signal and projects the corresponding image on a Projection screen using a lens system This article is mainly concerned with Still photography film For Motion picture film please see Film stock. The term "capture" is often used instead of "film" as a verb to describe the process of recording footage, perhaps due to the term's compatibility with digital video and motion capture technology. In Film and Video, footage is the raw unedited material as it had been originally recorded by video Camera, which usually must be edited to Motion capture, motion tracking, or mocap are terms used to describe the process of recording movement and translating the movement onto a digital model "The motion picture industry" is the formal term for what used to be called the "film industry".

Scope of the term

Motion graphics extend beyond the most commonly used methods of frame-by-frame footage and animation. Computers are capable of calculating and randomizing changes in imagery to create the illusion of motion and transformation. Computer animations can use less information space (computer memory) by automatically tweening, a process of rendering the changes of an image at a specified or calculated time. Computer-generated imagery Computer animation is the art of creating moving images with the use of Computers It is a subfield of Computer graphics Tweening, short for in-betweening is the process of generating intermediate frames between two images to give the appearance that Rendering is the process of generating an image from a model, by means of computer programs Adobe Flash uses computer animation tweening as well as frame-by-frame animation and video. Adobe Flash (previously called Shockwave Flash and Macromedia Flash) is a set of Multimedia software created by Macromedia and currently

History of the term

Since there is no universally accepted definition of motion graphics, the official beginning of the art form is heavily disputed. There have been presentations that could be classified as motion graphics as early as the 1800s. Perhaps one of the first uses of the term "Motion Graphics" was by animator John Whitney, who in 1960 founded a company called Motion Graphics Inc. John Whitney Sr ( April 8, 1917 - September 22, 1995) was an American Animator, Composer and Inventor

Among those in the motion graphics profession, most agree that Saul Bass is the most significant pioneer in animated graphic design, and that his work marks the true beginning of what is now commonly referred to as motion graphics. Saul Bass ( May 8, 1920 — April 25, 1996) was an American Graphic designer and Academy Award -winning filmmaker His work included title sequences for popular films such as The Man With The Golden Arm (1955), Vertigo (1958), Anatomy of a Murder (1959), North by Northwest (1959), Psycho (1960), and Advise & Consent (1962). Vertigo ( is a Psychological thriller directed by Alfred Hitchcock, starring James Stewart and Kim Novak and featuring Barbara His designs were simple, but effectively communicated the mood of the film.

Computer generated motion graphics

The term motion graphics originated with video editing in computing, perhaps to keep pace with newer technology. Before computers were widely available, motion graphics were costly and time consuming, limiting their use to only high budget film and TV projects. With the reduced cost of producing motion graphics on a computer, the discipline has seen more widespread use. With the availability of desktop programs such as Adobe After Effects, Discreet Combustion, and Apple Motion, motion graphics have become increasingly accessible. Adobe After Effects is a digital motion graphics and Compositing software published by Adobe Systems. Combustion 2008 is the newest version of Autodesk's visual effects and compositing software tool Motion is a Software application produced by Apple Inc for their Mac OS X Operating system.

The term "Motion Graphics" was popularized by Trish and Chris Meyer's book about the use of Adobe After Effects, titled "Creating Motion Graphics". Adobe After Effects is a digital motion graphics and Compositing software published by Adobe Systems. This was the beginning of desktop applications which specialized in video production, but were not editing or 3D programs. These new programs collected together special effects, compositing, and color correction toolsets, and primarily came between edit and 3D in the production process. This "in-between" notion of motion graphics and the resulting style of animation is why sometimes it is referred to as 2.5D. 25D (two-and-a-half Dimensional is an informal term used to describe visual phenomena which are considered "between" 2D and 3D

Motion graphics continue to evolve as an art form with the incorporation of sweeping camera paths and 3D elements. Maxon's CINEMA 4D is known for its ease of use, plugins such as MoGraph and integration with Adobe After Effects. CINEMA 4D is a commercial cross platform high-end 3D graphics application produced by MAXON Computer GmbH of Friedrichsdorf, Germany. CINEMA 4D is a commercial cross platform high-end 3D graphics application produced by MAXON Computer GmbH of Friedrichsdorf, Germany. Adobe After Effects is a digital motion graphics and Compositing software published by Adobe Systems. Despite their relative complexity, Autodesk's Maya and 3D Studio Max are also widely used for the animation and design of motion graphics. Autodesk Inc ( is an American Multinational corporation that focuses on 2D and 3D design Software for use in architecture engineering Maya is a high-end 3D computer graphics and 3D modeling software package originally developed by Alias Systems Corporation, but now owned by 3ds Max (formerly 3D Studio MAX) is a modeling animation and rendering package developed by Autodesk Media and Entertainment. Maya — traditionally used for high-end special effects and character animation — has the advantage of including an extremely robust feature set and wide-ranging user base. Maya is a high-end 3D computer graphics and 3D modeling software package originally developed by Alias Systems Corporation, but now owned by The illusions used in the Film, Television, Theater, or Entertainment industries to simulate the imagined events in a story are traditionally called Character animation is a specialized area of the Animation process concerning the animation of one or more characters featured in an animated work 3D Studio Max has many of the advanced features of Maya and uses a node-based particle system generator similar to Cinema 4D's Thinking Particles plugin. 3ds Max (formerly 3D Studio MAX) is a modeling animation and rendering package developed by Autodesk Media and Entertainment. The term particle system refers to a computer graphics technique to simulate certain fuzzy phenomena which are otherwise very hard to reproduce with conventional rendering techniques CINEMA 4D is a commercial cross platform high-end 3D graphics application produced by MAXON Computer GmbH of Friedrichsdorf, Germany. There are also some other packages in Open Source panorama, which are gaining more features and adepts in order to use in a motion graphics workflow. Blender and its node-editor is becoming more and more powerful. Blender is a free 3D graphics application It can be used for modeling, UV unwrapping texturing rigging, water simulations

Many motion graphics animators learn several 3D graphics packages for use according to each programs' strengths. 3D computer graphics (in contrast to 2D computer graphics) are graphics that use a three-dimensional representation of geometric data that is stored in the computer Although many trends in motion graphics tend to be based on a specific software's capabilities, the software is only a tool the designer uses while bringing the vision to life.

Lending heavily from techniques such as the Collage or the Pastiche, motion graphics has begun to integrate many traditional animation techniques as well, including stop-motion animation, cell animation or a combination of both. A collage (From the coller to glue is a work of formal art primarily in the Visual arts, made from an assemblage of different forms thus creating a new whole The word pastiche describes a literary or other artistic Genre. Stop motion (or frame-by-frame) animation is an Animation technique to make a physically manipulated object appear to move on its own Traditional animation, also referred to as classical animation, cel animation, or hand-drawn animation, is the oldest and historically the most popular

See also

Motion graphics artists

External links

Video clips


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