Merchandising refers to the methods, practices and operations conducted to promote and sustain certain categories of commercial activity. Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer The term is understood to have different specific meanings depending on the context. [1]
Contents |
Licensing
In marketing, one definition of merchandising is the practice in which the brand or image from one product or service is used to sell another. In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, who then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image. A trademark or trade mark, represented by the symbols ™ and ®, or mark is a distinctive sign or indicator used by an individual [2]
Children
Merchandising for children is most prominently seen in connection with films, usually those in current release and with television shows oriented towards children. Television ( TV) is a widely used Telecommunication medium for sending ( Broadcasting) and receiving moving Images, either monochromatic
Merchandising, especially in connection with child-oriented films and TV shows, often consists of toys made in the likeness of the show's characters (action figures) or items which they use. An action figure is a posable character Figurine, made of Plastic or other materials and often based upon a movie, Comic book, Video game However, sometimes it can be the other way around, with the show written to include the toys, as advertising for the merchandise. The first major example of this was the TV show "He-man and the Masters of the Universe," in the early 1980s, but this practice has been common in children's broadcasting ever since. He-Man ( "The Most Powerful Man in the Universe!") ( IPA: /ˈhiː The 1980s was the decade spanning from January 1 1980 to December 31 1989.
Sometimes merchandising from a television show can grow far beyond the original show, even lasting decades after the show has largely disappeared from popularity. In other cases, large amounts of merchandise can be generated from a pitifully small amount of source material (Mashimaro). Mashimaro ( 마시마로) is a Korean fictional character who resembles a fat rabbit created by Kim Jae In (김재인
Adults
The most common adult-oriented merchandising is that related to professional sports teams (and their players). Professional sports, as opposed to amateur Sports are those in which athletes receive payment for their performance
A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. This is common especially with the science fiction and horror genres. Horror fiction is broadly Fiction in any medium intended to scare unsettle or horrify the audience A genre (ˈʒɑːnrə also /ˈdʒɑːnrə/ from French "kind" or "sort" from Latin: genus (stem gener-) is a loose set (Examples: Star Trek, McFarlane Toys) Occasionally shows which were intended more for children find a following among adults, and you can see a bit of a crossover, with products from that show oriented towards both adults and children. Todd McFarlane (born March 16, 1961) is a Canadian Comic book artist writer toy manufacturer/designer and media Entrepreneur who is best known (Gundam model kits)
Sometimes a brand of non-media products can achieve enough recognition and respect that simply putting its name or images on a completely unrelated item can sell that item. is a Metaseries of English Anime, featuring tiny robots or " Kounans " created by Sunrise studios A scale model is a representation or copy of an object that is larger or smaller than the actual size of the object. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a (An example would be Harley-Davidson branded clothing. Harley-Davidson Motor Company ( formerly HDI is an American manufacturer of Motorcycles based in Milwaukee Wisconsin. )
Promotional merchandising
Merchandising, as commonly used in marketing, means maximizing merchandise sales using product selection, product design, product packaging, product pricing, and product display that stimulates consumers to spend more. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.
Trading industry
In Eastern Europe, particularly in Russia, the term “merchandising” is commonly used within the trading industry and denotes all marketing and sales stimulation activities around PoS (point of sale): design, creation, promotion, care and training of the sales staff.
Retail supply chain
In the supply chain, merchandising is the practice of making products in retail outlets available to consumers, primarily by stocking shelves and displays. A supply chain or logistics network is the system of organizations people technology activities information and resources involved in moving a product or service from While this used to be done exclusively by the stores' employees, many retailers have found substantial savings in requiring it to be done by the manufacturer, vendor, or wholesaler that provides the products to the retail store. In the United Kingdom there are a number of organizations that supply merchandising services to support retail outlets with general stock replenishment and merchandising support in new stores. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located By doing this, retail stores have been able to substantially reduce the number of employees needed to run the store. While stocking shelves and building displays is often done when the product is delivered, it is increasingly a separate activity from delivering the product. In grocery stores, for example, almost all products delivered directly to the store from a manufacturer or wholesaler will be stocked by the manufacturer's/wholesaler's employee who is a full time merchandiser. Product categories where this is common are Beverage (all types, alcoholic and non-alcoholic), packaged baked goods (bread and pastries), magazines and books, and health and beauty products. For major food manufacturers in the beverage and baked goods industries, their merchandisers are often the single largest employee group within the company. For nationwide branded goods manufacturers such as The Coca-Cola Company and PepsiCo, their respective merchandiser work forces number in the thousands. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated
References
- ^ Kunz, Grace (2005). Merchandising: Theory, Principles, And Practice. Fairchild Books. ISBN 1563673533.
- ^ ABC News: Coffins bearing baseball team logos. (accessed 2007-01-06)
See also
External links
- [1] More about Merchandising and Retail on www. A tie-in is an authorized product based on a media property a company is releasing such as a movie or Video / DVD, Computer game, Video game retailwiki. nl
Dapyx Software network: MP3 Explorer | Ebook Manager | Zenithic