A media market, broadcast market, media region, designated market area, DMA or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. In Biology a population is the collection of inter-breeding organisms of a particular Species; in Sociology A television station is a type of broadcast station that broadcasts both audio and Video to Television receivers in a particular area This article is about radio broadcasting for other uses see Radio (disambiguation. A newspaper is a written Publication containing News, information and Advertising, usually printed on low-cost paper called Newsprint. The Internet is a global system of interconnected Computer networks They can coincide with metropolitan areas, though rural regions with few significant population centers can also be designated as markets. A metropolitan area is a large population center consisting of a large Metropolis and its adjacent zone of influence or of more than one closely adjoining neighboring central Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in ratings, which are compiled in the United States by Nielsen Media Research (television) and Arbitron (radio). The United States of America —commonly referred to as the Nielsen Media Research ( NMR) is an American firm that measures media Audiences including Television, Radio Arbitron ( is a Radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media
Markets are identified by the largest city, which is usually located in the center. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as Wichita-Hutchinson, Kansas; Chico-Redding, California; Albany-Schenectady-Troy, New York; and Harrisburg-Lebanon-Lancaster-York, Pennsylvania). Geography (from Greek γεωγραφία - geografia) is the study of the Earth and its lands features inhabitants and phenomena Wichita (ˈwɪtʃɪtaː is the most populous City in the US state of Kansas, and the county seat of Sedgwick County. Hutchinson is the largest city in and the County seat of Reno County, Kansas, United States, northwest of Wichita, on the Arkansas Chico (pop 86949 is the most populous city in Butte County, California, United States, with 105000 Redding is a city in Northern California. It is the County seat of Shasta County California, USA Albany is the Capital of the State of New York and the County seat of Albany County. Schenectady (skəˈnɛktədi Θkahnéhtati in Tuscarora) is a City in Schenectady County, New York, United States Troy is a City in New York, US, and the County seat of Rensselaer County. Harrisburg is the Capital of the Commonwealth of Pennsylvania, in the United States of America Lebanon Pennsylvania, formerly known as Steitztown is the County seat of Lebanon County Pennsylvania, United States. Lancaster is a city in the South Central part of the Commonwealth of Pennsylvania and is the County seat of Lancaster County. York, known as the White Rose City (after the Wars of the Roses) is a city located in South Central Pennsylvania.
In North America, radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable. AM band and FM band radio ratings are sometimes separated, as are broadcast and cable television. Medium Wave (MW is a part of the Medium frequency (MF radio band used mainly for AM broadcasting. In most of the world the FM broadcast band, used for Broadcasting FM Radio stations goes from 87 Terrestrial television is a term which refers to modes of television broadcasting which do not involve satellite transmission Market researchers also subdivide ratings demographically between different age groups, genders, and ethnic backgrounds; as well as psychographically between income levels and other non-physical factors. Research is defined as Human activity based on Intellectual application in the investigation of Matter. Demographics or demographic data refers to selected population characteristics as used in government Marketing or opinion research or the Demographic profiles Ageing or aging (American English is the accumulation of changes in an organism Gender comprises a range of differences between men and women extending from the biological to the social In the field of Marketing, Demographics, opinion research and social research in general psychographic variables are any attributes relating to personality Income, refers to consumption opportunity gained by an entity within a specified time frame which is generally expressed in monetary terms This information is used by advertisers to determine how to reach a specific audience. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand Brooklyn Book Festival crowd by David Shankbonejpg|thumb|An audience at the Brooklyn Book Festival in New York City. In countries such as the United Kingdom, a government body defines the media markets; in countries such as the United States, media regions are defined by a privately held institution, without government status. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located The United States of America —commonly referred to as the
Contents |
United States
Television
A Designated Market Area (DMA) is a group of counties in the United States that are covered by a specific group of television stations. The United States of America —commonly referred to as the A television station is a type of broadcast station that broadcasts both audio and Video to Television receivers in a particular area The term was coined by Nielsen Media Research, and they control the trademark on it. Nielsen Media Research ( NMR) is an American firm that measures media Audiences including Television, Radio There are 210 DMAs in the United States. The United States of America —commonly referred to as the
These market areas can also be used to define restrictions on rebroadcasting of broadcast television signals. Generally speaking, only stations within the same market area can be rebroadcast. The only exception to this rule is the "significantly viewed" list. [1]
Radio
Arbitron also maintains similar areas for radio stations; each is called an area of dominant influence (ADI). These Arbitron ( is a Radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media This article is about radio broadcasting for other uses see Radio (disambiguation. There are 286 ADI's in the United States. The United States of America —commonly referred to as the
- See also: List of United States radio markets
Canada
Canada also has a similar system, run by the Bureau of Broadcast Measurement (BBM).
See also
External links
In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of A census-designated place ( CDP) is a type of place (a concentration of population identified by the United States Census Bureau for statistical purposesDapyx Software network: MP3 Explorer | Ebook Manager | Zenithic