Maybelline - Citizendia

For the Chuck Berry song, see Maybellene. " Maybellene " is a song by Chuck Berry that tells the story of a Hot rod race and a broken romance

Maybelline is a makeup brand sold world-wide and owned by L'Oréal. The L'Oréal Group is the world's largest Cosmetics and Beauty company and is headquartered in the Paris suburb of Clichy, France ^[1]

History

The Maybelline Company was created by T. L. Williams in 1915 and named for his sister, Maybel. Year 1915 ( MCMXV) was a Common year starting on Friday (link will display the full calendar of the Gregorian calendar (or a Common year In 1917 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic mascara. Mascara is a cosmetic used to darken thicken and define Eyelashes Mascara comes in three forms liquid cake and cream The 1960s decade refers to the years from the beginning of 1960 to the end of 1969 Mascara is a cosmetic used to darken thicken and define Eyelashes Mascara comes in three forms liquid cake and cream ^[2]

In 1967, the company was sold by T. Year 1967 ( MCMLXVII) was a Common year starting on Sunday (link will display full calendar of the 1967 Gregorian calendar. L. Williams to Plough, Inc. (now Schering-Plough) in Memphis, Tennessee. Memphis is a City in the southwest corner of Tennessee, and the County seat of Shelby County. The entire cosmetic production facility was moved from Chicago to Memphis over one week-end. In 1975 the company moved its factory to Little Rock, Arkansas, where it is still located. Year 1975 ( MCMLXXV) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. Little Rock is the Capital and the most populous city of the U In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella. Year 1990 ( MCMXC) was a Common year starting on Monday (link displays the 1990 Gregorian calendar) Schering-Plough Corporation ( is a Pharmaceutical company founded in 1851 by Ernst Schering as Schering AG in Germany. Maybelline Operational Headquarters remained in Memphis until being sold in 1996, when headquarters moved to New York City. The City of New York

Maybelline received a huge boost when the company hired Wonder Woman star Lynda Carter as the company's beauty fashion coordinator: she appeared in several of its television and print advertisements. Lynda Carter (born July 24, 1951) is an American actress and Singer. Today, supermodels Christy Turlington, Josie Maran, Erin Wasson, Adriana Lima, Tomiko Frazier, Siti Nurhaliza (Malaysian singer), and actresses Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Fasha Sandha and Kristin Davis have endorsed Maybelline products. Christy Nicole Turlington (born January 2, 1969) is an American fashion model best known for representing Calvin Klein fragrances Johanna Selhorst "Josie" Maran (born May 8, 1978) is an American supermodel and actress. Erin Wasson (born January 10, 1982) is an American model, Stylist, and Designer. Adriana Francesca Lima (born June 12 1981 is a Brazilian model known for her work with Victoria's Secret and Maybelline cosmetics Dato' Siti Nurhaliza binti Tarudin DIMP JSM SAP PMP AAP (born January 11, 1979) is a multiple-award winning Malaysian pop Sarah Michelle Prinze, (born April 14 1977 better known by her birth name of Sarah Michelle Gellar, is an American actress. Melina Eleni Kanakaredes (born April 23, 1967 in Akron Ohio) is a Daytime Emmy Award -nominated American actress but she is most widely Zhang Ziyi (born February 9, 1979, in Beijing) is one of the best-known Golden Globe -nominated Chinese Film Actresses Fasha Sandha (born March 28, 1984) is a Malaysian actress who has appeared in movies television shows and commercials Kristin Landen Davis (also listed as Kristin Lee Davis; born February 23 or February 24, 1965 depending on the source is an American Also "BoA" (Korean singer Boa Kwon) has appeared in an advertisement. Boa Kwon (born November 5, 1986) have contributed to her commercial success in South Korea and Japan and her popularity throughout Asia The company's current "face" is Indian model-actress Deepika Padukone, and their chief makeup artist is Troy Surratt. Deepika Padukone ( Kannada: ದೀಪಿಕಾ ಪಡುಕೋಣೆ born January 5, 1986) is an Indian supermodel turned Actress

During 1991, the company adopted its current advertising slogan, "Maybe She's Born With It. Maybe It's Maybelline. " tagline. In 1996, the company was acquired by L'Oréal. The L'Oréal Group is the world's largest Cosmetics and Beauty company and is headquartered in the Paris suburb of Clichy, France

External links

http://www.maybelline.com/

References

L'OREAL GROUP BRANDS (as of 2006)
Professional Products Division	Consumer Products Division	Luxury Products Division	Active Cosmetics Division
• Kérastase • L'Oréal Professionnel • L'Oréal Technique • Matrix • Mizani • Redken	• L'Oréal Paris • Garnier • Maybelline New York • SoftSheen-Carson	• Biotherm • The Body Shop • Cacharel • Diesel Perfumes • Giorgio Armani Parfums and Cosmetics • Guy Laroche • Helena Rubinstein • Kiehl's • Lancôme • Paloma Picasso • Ralph Lauren • Shu Uemura • Victor et Rolf parfums • Vichy	• Dermablend • La Roche-Posay • SkinCeuticals • Vichy Laboratoires • Innéov • Ombrelle

Kérastase is a high-end Haircare Brand belonging to the Luxury Products Division of the L'Oréal group L'Oréal Professionnel is a brand of the professional products division of L'Oréal Group Redken is a Hair care products manufacturer with headquarters located at 565 5th Avenue in New York City. The L'Oréal Group is the world's largest Cosmetics and Beauty company and is headquartered in the Paris suburb of Clichy, France Garnier is a division of L'Oréal that produces Hair care products including the Fructis line and most recently skin care products under the name Nutritioniste Biotherm is a prestigious Skin care company whose tag line is "Be Healthy Cacharel is a French brand of Ready-to-wear clothing Perfume and accessories Guy Laroche was a French Fashion designer ( July 16, 1921 in La Rochelle, France – February 17, 1989 Helena Rubinstein ( December 25, 1870 – April 1, 1965) was a Polish - American Cosmetics industrialist Kiehl's is an American cosmetics company founded in New York City 's East Village in 1851 Lancôme Paris is a leading international manufacturer and marketer of Perfume, cosmetic, and Skin care products Paloma Picasso (born April 19, 1949, Vallauris, France) is a French/Spanish Fashion designer Polo Ralph Lauren ( is American Fashion designer Ralph Lauren 's luxury Lifestyle company was a Japanese Make-up artist and founder of the Shu Uemura international Cosmetics line which bears his name Vichy is a premium brand of Dermo-cosmetics sold exclusively in Pharmacies.

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