The Marlboro Man is (or in many areas was - see below) part of a tobacco advertising campaign for Marlboro cigarettes from 1954 to 1999 in the United States. Tobacco advertising is the promotion of Tobacco use (typically Cigarette smoking) by the Tobacco industry through a variety of An advertising campaign is a series of Advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC Marlboro is a brand of Cigarette made by Philip Morris USA (a branch of Altria) within the US and by Philip Morris International (now separate The Marlboro Man was first conceived by Leo Burnett in 1954. Leo Burnett ( October 21, 1891 - June 7, 1971) was an Advertising executive famous for creating such icons as the Jolly Year 1954 ( MCMLIV) was a Common year starting on Friday (link will display full 1954 Gregorian calendar) The image involves a rugged cowboy or cowboys, in nature with only a cigarette. A cowboy is an animal Herder who tends Cattle on Ranches in North America, traditionally on horseback and often performs a multitude of A cigarette ( French "small Cigar " from cigar + -ette) is a product consumed through Smoking and manufactured The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. A cigarette filter has the purpose of reducing the amount of smoke tar, and fine particles inhaled during the Combustion of a Cigarette.

The Marlboro ad campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant ad campaigns of all time. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand Leo Burnett Worldwide is an advertising company It was created in 1935 by Leo Burnett. It transformed a feminine campaign, with the slogan 'Mild as May', into one that was masculine, in a matter of months. A slogan is a memorable Motto or Phrase used in a Political, commercial, Religious and other context as a repetitive expression of Although there were many Marlboro Men, the cowboy proved to be the most popular. This led to the 'Marlboro Cowboy' and 'Marlboro Country' campaigns.

Actor and author William Thourlby is said to have been the first Marlboro Man. The models who portrayed the Marlboro Man were New York Giants Quarterback Charley Conerly, New York Giants Defensive Back Jim Patton, Darrell Winfield, Dick Hammer, Brad Johnson, Bill Dutra, Dean Myers, Robert Norris, Wayne McLaren, David McLean, Buster Hobbs and Tom Mattox. A model is a person who is posed or displayed for the purpose of Art, Fashion, or other products and Advertising. Charles Albert Conerly Jr ( September 19, 1921 &ndash February 13, 1996) was an American football Quarterback in the Darrell Winfield (1941-July 22 1992 was a model who was best known as the Marlboro man in Television commercials and Magazine Brad Johnson (b October 24, 1959, in Tucson, Arizona) is an American actor and former Marlboro Man. Wayne McLaren ( 12 September 1940 &ndash 22 July 1992) was an American The article David McLean could be referring to David McLean (actor (1922–1995 American film and television actor Two of them, McLaren and McLean, died of lung cancer. Lung cancer is a Disease of uncontrolled Cell growth in tissues of the Lung.

George Lazenby (who played James Bond in On Her Majesty's Secret Service) was the European Marlboro Man. George Robert Lazenby (born September 5 1939) is an Australian Actor best known for portraying James Bond in the 1969 James Bond 007 is a Fictional character created in 1953 by writer Ian Fleming, who featured him in twelve Novels and two Short story ^[1]

In October 2006, Allan Lazar, Dan Karlan and Jeremy Slater listed The Marlboro Man as #1 in their book 'The 101 Most Influential People Who Never Lived'. ^[2]

Origin of the Marlboro Man

Philip Morris & Co. (now Altria) had originally introduced the Marlboro brand as a woman's cigarette in 1924. Altria Group Inc ( (previously named Philip Morris Companies Inc In the years following World War II, Advertising executive Leo Burnett was looking for a new image with which to reinvent Philip Morris's Marlboro brand. World War II, or the Second World War, (often abbreviated WWII) was a global military conflict which involved a majority of the world's nations, including Leo Burnett ( October 21, 1891 - June 7, 1971) was an Advertising executive famous for creating such icons as the Jolly Burnett's inspiration for the exceedingly masculine "Marlboro Man" icon came in 1949 from an issue of LIFE magazine, where the photograph (shot by Leonard McCombe) and story of Texas cowboy Clarence Hailey Long caught his attention. Texas ( is a state geographically located in the South Central United States and is also known as the Lone Star State. Clarence Hailey Long Jr, often known as CH Long (1910-1978 was the rugged Texas Cowboy sensationalized as the original Marlboro Man ^[3]

There are also claims that the original idea for the Marlboro Man came from the Chase Ranch in Cimarron, New Mexico; it is said that, for this reason, on all pictures of 'The Man' there is a heart brand (The Chase Brand) on his chaps and his horse. Cimarron is a Village in Colfax County, New Mexico, United States. The origin and validity of this claim is unknown.

Controversy

Two men who appeared in Marlboro advertisements - Wayne McLaren and David McLean - died of lung cancer, thus earning Marlboro cigarettes, specifically Marlboro Reds, the nickname "Cowboy killers". Wayne McLaren ( 12 September 1940 &ndash 22 July 1992) was an American David McLean ( May 19, 1922 &ndash October 12 1995) was an American Film and Television Actor, best-known Lung cancer is a Disease of uncontrolled Cell growth in tissues of the Lung. ^[4] McLaren testified in favor of anti-smoking legislation before his death at the age of 51. During the time of McLaren's anti-smoking activism, Philip Morris denied that McLaren ever appeared in a Marlboro ad, a position it later amended to maintaining that while he did appear in ads, he was not the Marlboro Man. McLean died at age 73. ^[5][6]

Decline

In many countries, the Marlboro Man is a figure of the past due to increasing pressure on tobacco advertising for health reasons, especially where the practice of smoking appears to be celebrated or glorified. The deaths described above may also have made it more difficult to use the campaign without attracting negative comment. The image continued until recently at least in countries such as Germany and the Czech Republic^[7]. Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. The Czech Republic ( ˈt͡ʃɛskaː ˈrɛpuˌblɪka short form in Česko ˈt͡ʃɛskɔ also called Czechia,

"Death In the West" a Thames Television documentary,^[8] was an exposé of the cigarette industry centered around the myth of the Marlboro Man that aired on British television in 1976. Thames Television was a licencee of the British ITV television network covering London and parts of the surrounding counties Phillip Morris sued the filmmakers and in a 1979 secret settlement all copies were suppressed. In 1983, Professor Stanton A. Glantz released the film and San Francisco, California's KRON aired the documentary in 1982. The City and County of San Francisco is the fourth most populous city KRON-TV, channel 4 is the MyNetworkTV affiliate for the San Francisco Bay Area. Since then it has been seen around the world.

References

1. ^ George Lazenby - Biography
2. ^ 101 Most Influential People Who Never Lived
3. ^ LIFE Books: 100 Photographs: LIFE Photographs that Changed the World photos
4. ^ Turning morons into millionaires, Herald-Journal. Accessed 18 November 2007. Events 326 - The old St Peter's Basilica is consecrated 1302 - Pope Boniface VIII issues the Papal bull Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century.
5. ^ 28 May 2001 "Malboro Manslaughter", Urban Legends Reference Pages. Events 585 BC - A Solar eclipse occurs as predicted by Greek philosopher and scientist Thales, while Alyattes is battling Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. Snopes (ˈsnoʊps also known as the Urban Legends Reference Pages, is a Web site that is the most widely-known resource for validating or debunking Urban legends Accessed 28 July 2005. Events 1540 - Thomas Cromwell is executed at the order of Henry VIII of England on charges of Treason. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar.
6. ^ Dead or Alive?. Accessed 28 July 2005
7. ^ In These Times 25/12 - Smoke Screen
8. ^ Death in The West

See also

• Joe Camel

External links

• The photo of C. H. Long from LIFE Magazine (LIFE. Events 1540 - Thomas Cromwell is executed at the order of Henry VIII of England on charges of Treason. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Joe Camel (officially Old Joe) was the advertising Mascot for Camel cigarettes from late 1987 to July 12, 1997, appearing com)
• the LIFE photo of C. H. Long
• UCSF Tobacco Industry Videos Collection