| Magic 1548 | |
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| City of license | Liverpool |
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| Broadcast area | Liverpool, North West and North Wales |
| Slogan | Best of the 60s, 70s and more |
| Frequency | 1548 kHz, DAB, Online |
| First air date | October 21, 1974 (as Radio City); 1998 (in current format) |
| Format | Oldies |
| Audience share | 1. A city of license or community of license, in American and Canadian broadcasting is the community that a Radio station or Television station Liverpool ( is a City and Metropolitan borough of Merseyside, England along the eastern side of the Mersey Estuary Liverpool ( is a City and Metropolitan borough of Merseyside, England along the eastern side of the Mersey Estuary North West England is one of the nine official Regions of England. North Wales (Gogledd Cymru is the northernmost unofficial region of Wales, bordered to the south by Mid Wales and to the east by England. A slogan is a memorable Motto or Phrase used in a Political, commercial, Religious and other context as a repetitive expression of Frequency is a measure of the number of occurrences of a repeating event per unit Time. Digital Audio Broadcasting ( DAB) also known as Eureka 147, is a Digital radio technology for Broadcasting Radio stations used in Events 1512 - Martin Luther joins the theological faculty of the University of Wittenberg. Year 1974 ( MCMLXXIV) was a Common year starting on Tuesday (link will display full calendar of the 1974 Gregorian calendar. This article is about Broadcast radio, for other uses see Radio (disambiguation. 8% (March 2008, [1]) |
| Owner | Bauer Radio |
| Sister stations | Radio City 96.7, City Talk 105.9 |
| Website | magic1548.com |
Magic 1548 is a local commercial radio station in the Liverpool area of England, on the frequency of 1548 AM. Bauer Radio (formerly EMAP Radio is a UK-based division of Bauer Verlagsgruppe. In Broadcasting, sister stations or sister channels (or "sibling stations" in gender-neutral form are radio and/or Television stations Radio City 967 (also previously known as City FM and Radio City) is an Independent Local Radio station based in Liverpool, City Talk 1059 is the name of a new commercial radio station which launched in the Liverpool area of England on the frequency of 105 A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages Liverpool ( is a City and Metropolitan borough of Merseyside, England along the eastern side of the Mersey Estuary England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland Magic is a sister station to Radio City, with which it shares studios atop St. John's Beacon in Liverpool city centre. Radio City 967 (also previously known as City FM and Radio City) is an Independent Local Radio station based in Liverpool, St John's Beacon is the name of a tower in Liverpool, built in 1968
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Although intended mostly for Merseyside, like its sister station, it serves Flintshire, northern Denbighshire, Greater Wrexham and eastern Greater Conwy in Wales; northern Cheshire, some parts of Greater Manchester and south-western Lancashire in England via signal overspill [1]. Merseyside is a Metropolitan county in North West England, with a population of 1365900 Radio City 967 (also previously known as City FM and Radio City) is an Independent Local Radio station based in Liverpool, History The current administrative area of Flintshire (a Unitary authority) came into existence in 1996 when the former Administrative county of Clwyd Formation The present principal area was formed on April 1, 1996, under the Local Government (Wales Act 1994, from various parts of the county Government The region is governed as a unitary authority by Wrexham County Borough Council. Geography It contains the major settlements of Llandudno, Llandudno Junction, Llanrwst, Betws-y-Coed, Conwy, Colwyn Bay Cheshire (or archaically the County of Chester) is a county in North West England. Greater Manchester is a Metropolitan county in North West England, with a population of 2 Lancashire is a non-metropolitan county of historic origin in the North West of England, bounded to the west by the Irish Sea England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland In the past, the station has been telephoned from the island of Anglesey. History There are numerous Megalithic monuments and Menhirs present on Anglesey testifying to the presence of mankind in prehistory
Originally it was known as "1548 City Talk", this service existed between 1989 and 1991 originally between 0700 and 1900 on weekdays. City Talk 1059 is the name of a new commercial radio station which launched in the Liverpool area of England on the frequency of 105 Year 1989 ( MCMLXXXIX) was a Common year starting on Sunday (link displays 1989 Gregorian calendar) Year 1991 ( MCMXCI) was a Common year starting on Tuesday (link will display full calendar of the Gregorian Calendar. It was not a success, and a "Gold" format of music was introduced. The station then became "Radio City Gold", then "City Gold" before being purchased by EMAP in 1998. EMAP is a British media company specializing in the production of B2b magazines and the organization of business events and conferences
In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, 7pm-10am, and then 2am-6am (because of Pete Price's phone-in, which was abolished in January 2006). Pete Price (born Peter Lloyd Price) is a local radio presenter based in Merseyside, UK. This resulted in Magic 1548 having the least networked content on the station on weekdays. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.
In January 2003, the station ceased networking with the London station, Magic 105.4, and a regional network was created with Magic 1152 in Manchester at the hub at the weekend and the Newcastle station of the same name during the week. London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. Magic 1054 FM is an adult contemporary Independent Local Radio station based in London, purchased by media group Emap in mid-1998 who subsequently rebranded Magic 1152 is the name of an Independent Local Radio station in Newcastle upon Tyne, UK. Newcastle upon Tyne ( (often shortened to Newcastle) is a city and Metropolitan borough of Tyne and Wear, England During networked hours, local adverts are aired, as well as a local news summary on the hour.
From July 2006, more networking was introduced across the Northern Magic AM network which means only 4 hours a day will be presented from the local studios, this show will be between 06:00 and 10:00am, leaving the previous drivetime networked and shortened by an hour. Kieron Fox is the Breakfast presenter during the week (Phil Easton now hosts City Talk's breakfast show) and Simon Philips at weekends. City Talk 1059 is the name of a new commercial radio station which launched in the Liverpool area of England on the frequency of 105 However, Magic 1548 often opts out for football broadcasts at the weekend.
The station presently uses very few sung idents, mostly they can be heard after the news each hour, these are produced by Steve England. The Ident Protocol, specified in RFC 1413 is an Internet protocol that helps identify the user of a particular TCP connection. Steve England has spent over 35 years in radio production and at present runs a Jingle production company in Leek Staffordshire, which was established in 1997. The rest of the time idents are in the form of Voice-overs which use the voice of Mark Thorburn, one of Magic's presenters.