MTV Two
Launched	October 1998
Owned by	MTV Networks Europe
Audience share	0. MTV Networks Europe is a division of MTV Networks International a subsidiary of Viacom. 0% (February 2008, [1])
Website	www.mtv.co.uk/mtvtwo
Availability
Satellite
Sky Digital	Channel 345
Cyfra+	Channel 102
Canal Digitaal Satelliet	Channel 25
n	Channel 73
Dolce	Channel 455
TV Vlaanderen Digitaal	Channel 41
yes (Israel)	Channel 78
Cable
Virgin Media	Channel 325
UPC Ireland	Channel 702
@Home (Netherlands)	Channel 176
UPC Romania	Channel 108
TVCabo	Channel 141
Hot (Israel)	Channel 93
IPTV over ADSL
iNES	Channels Vary
T-Home (Hu)	Channels Vary
Free (Fr)	Channel 54
Alice Home TV (Italy)	Channel 780

MTV Two, formerly known as MTV2 Europe and M2, is a 24 hour alternative music channel broadcast from London throughout Europe. Sky Digital is the brand name for British Sky Broadcasting 's digital Satellite television service transmitted from SES Astra satellites located at 28 Cyfra+ is a Polish digital satellite platform owned and operated by French media company Canal+ ("Cyfra" is Polish for "Digit" Canal Digitaal Satelliet is a provider of digital television via satellite for the Dutch market using the Astra-1 satellites at 19 n is a Polish DTH platform It was launched October 12 2006 and is owned by ITI Neovision Dolce is a DTH platform of Romtelecom, a Romanian telephony and Internet provider TV Vlaanderen Digitaal is a provider of digital television via satellite for the Belgian market using the Astra-1 satellites at 19 yes (formally incorporated as DBS Satellite Services (1998 Ltd) founded in 1998 is the sole satellite television provider ( DBS) in Israel. Virgin Media Inc (formerly known as ntlTelewest, after a merger of NTL Incorporated with Telewest Global Inc UPC Communications Ireland Limited, which trades primarily under the brand name Chorus NTL, is Liberty Global Europe 's operation in Ireland UPC Romania is Romania 's second-largest telecommunications company a Cable television network Internet service provider and telephone operator ZON Multimédia is a Portuguese media Holding company whose main assets include a satellite, cable operator and ISP (TV Hot is a Telecommunications and Cable television company in Israel founded on August 18, 2003. IPTV ( Internet Protocol Television) is a system where a Digital television service is delivered using Internet Protocol over a network infrastructure which Asymmetric Digital Subscriber Line ( ADSL) is a form of DSL, a data communications technology that enables faster data transmission over Copper Telephone iNES is the first Triple-play service provider in Romania, providing Internet services since 1995 Magyar Telekom Nyrt ( Magyar Telekom Távközlési Részvénytársaság &ndash Hungarian Telekom Telecommunications PLC The Freebox is an ADSL Modem that the French Internet service provider named Free provides to its ADSL subscribers Alice Home TV is Telecom Italia SpA IPTV service in Italy launched in November 2005 The channel broadcasts in the UK, Republic of Ireland, Sweden, Norway, Denmark, Finland, France, Germany, Austria, Switzerland, Portugal, Hungary, Israel, the Netherlands, Poland, Romania, Czech Republic, Slovak Republic, Slovenia, Croatia, Serbia, Montenegro and the Baltic countries.

Format and history

The structure of the MTV Networks is different in Europe from in the U.S. and so the role that MTV Two plays is somewhat different. MTV Networks Company, also known as MTV Networks, is a division of Media conglomerate Viacom that oversees the operation of many TV network The United States of America —commonly referred to as the The various nation MTV channels remain the flagship channels bringing a wide variety of popular music and many different show formats (including documentaries, reality TV, charts, text shows, and countdowns) however digital satellite in the UK has allowed MTV to operate subsidiary channels with their own specialist areas. MTV ( Music Television) is an American Cable television network based in New York City. So while in the US MTV2 is a varied, slightly alternative channel, in Europe MTV Two is dedicated exclusively to alternative rock and indie; with other music output carried on MTV Base, MTV Dance, MTV Hits covering urban music (hip hop, rap, R&B and garage), dance (and its associated sub-genres), and chart music respectively. MTV2 is a cable network that is widely available in the United States on Digital cable and Satellite television, and is progressively being MTV Base is a digital television channel which began in the United Kingdom, now with localised digital broadcast versions for South Africa and France. MTV Dance is a digital television channel based in the United Kingdom. MTV Hits is a digital television channel in the UK, Republic of Ireland, France, Scandinavia, Romania, Israel, Austria Hip hop music, also referred to as rap music, is a Music genre typically consisting of a rhythmic vocal style called rap which is accompanied with Rapping (also known as emceeing, MCing, spitting, or just rhyming) is the Rhythmic spoken delivery of Rhymes wordplay and UK Garage ( UKG) is an umbrella term that refers to several different varieties of modern Electronic dance music generally connected to the evolution of house Synonyms Since around the mid-1980s electronic dance music has enjoyed popularity in many Nightclubs and as of 2006 is the predominant type of music played in

At its initial launch, as M2 (the channel changed its name to MTV2 in 2000), the European version was similar to the U. S. channel, taking a similar music policy. The Channel had its own on-screen identity (originally developed by Run Wrake, then followed by a relaunch by Toby Barnes and Digit ) its own web presence and a focus on electronica and alternative hip hop. Artists featured included Aphex Twin, Björk, Air, Howie B and others. Björk Guðmundsdóttir (born 21 November 1965 is an Icelandic Singer-songwriter, Composer, actress and music producer. Temperature and layers The temperature of the Earth's atmosphere varies with altitude the mathematical relationship between temperature and altitude varies among five Howard Bernstein (born March 2 1963, Glasgow, Scotland) professionally known as Howie B, is a Musician and producer There was however the exception of a newer, but now defunct, separate German MTV2, broadcast from Berlin, which broadcast the same pop music formula as its original German MTV counterpart. Berlin is the capital city and one of sixteen states of Germany.

In 2000 the channel along with then head of interactive for MTV Toby Barnes developed the first example of 360 degree programming. MTV ( Music Television) is an American Cable television network based in New York City. Viewers could choose an hour's worth of music and idents using the BAFTA Interactive Entertainment Awards winning website (programmed by Digit was one of the first 100% Adobe Flash websites), which would then be broadcast usually throughout the night with little or no manipulation by the channel. The British Academy of Film and Television Arts ( BAFTA) annually hosted the BAFTA Interactive Entertainment Awards for multimedia entertainment between 1998 and 2003 Adobe Flash (previously called Shockwave Flash and Macromedia Flash) is a set of Multimedia software created by Macromedia and currently Viewers would be emailed their transmission time, their selection and the option to forward to friends.

In September 2002, the European version introduced its own on-screen presentation and graphics, and started to use much more original programming, the jewel in the station's crown being Gonzo, hosted by former MTV UK VJ and now BBC Radio 1 DJ Zane Lowe and regularly featuring interviews with bands along with contributions from members of the MTV2 Internet forums. MTV ( Music Television) is an American Cable television network based in New York City. Zane Lowe (born Alexander Zane Reid Lowe on 7 August 1973 also known as 'Zipper' is a radio DJ and television presenter An, or message board, is a Bulletin board system in the form of a discussion site It was relaunched in 2006, moving from an hour-long format broadcasting every weekday to a single two-hour show on a Friday. The show won the NME Award for Best TV Show in 2006. The NME Awards are an annual music awards show founded by the music magazine NME (New Musical Express Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar.

In July 2007, the channel changed its name again to MTV Two, and the presentation was changed as part of MTV's wider efforts to amalgamate the five British MTV channels into a singular brand with a common identity: the new logo is similar to the other channels, with the channel's playlist represented by a South Park-esque character who plays a Flying V guitar. South Park is an animated American television comedy series created and written by Trey Parker and Matt Stone for Comedy Central

Programming

The channel concentrates on providing a place for new music and upcoming artists in the areas of rock, punk, indie, metal and similar genres. Themed slots are now a regular feature on the channel, as well as SMS-oriented shows, showing viewers' text messages in an on screen chat forum, and more recently shows like The Takeover where artists like Sonic Youth, Fall Out Boy, The Futureheads as well as former Faith No More lead singer Mike Patton present videos they have chosen from the MTV archives. Short Message Service ( SMS) is a Communications protocol allowing the interchange of short text messages between mobile telephone devices. Short Message Service ( SMS) is a Communications protocol allowing the interchange of short text messages between mobile telephone devices. Sonic Youth is an American Alternative rock band formed in New York City in 1981 Fall Out Boy is an American Pop punk band from Wilmette, Illinois (a suburb of Chicago) that formed in 2001 The Futureheads are a four-piece English Post-punk revival band from Sunderland. Faith No More was an American Alternative metal band that formed in San Francisco, California from 1982 to 1998 Michael Allan Patton (born January 27 1968) is an American singer Songwriter, Composer, multi-instrumentalist and Video As of 2007, the vast majority of the channel's output is made up of back-to-back music videos, with most programming being music orientated; occasionally shows such as Beavis and Butthead are aired. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Beavis and Butt-head is an American Animated television series created by Mike Judge.

From early 2005, MTV Two started broadcasting the alternative music show 120 Minutes every night, instead of its previous timeslot of Saturday nights. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. The show airs nightly at 1am and runs without commercials. A 120 Metal Minutes show broadcasted on Friday nights until it was cancelled in April 2006, with metal and hardcore videos instead being played on the channel's Headbanger's Ball timeslot on Tuesday and Saturday evenings. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Hardcore punk (now usually referred to as simply hardcore) is a subgenre of Punk rock that originated in North America in the late 1970s Headbangers Ball was a Television show about heavy metal and hardcore music airing on MTV2, MTV Australia, MTV

Other shows that have been broadcast by MTV Two past and present include MTV-produced shows like Daria, Jackass, Viva La Bam, Wonder Showzen, Crazy Monkey, and Dirty Sanchez, along with more eclectic shows such as This Is Our Music and rockfeedback tv. Daria is an American Jackass is an American Television series, originally shown on MTV from 2000 to 2002 featuring people performing various dangerous crude ridiculous Viva La Bam was a Reality television series that starred Bam Margera and his crew. Crazy Monkey is a series of spots made for MTV to go between Music videos. Dirty Sanchez is a TV and film series of a group of fourprofessional skateboarders, Matthew Pritchard, Lee Dainton, Michael Locke Rockfeedbackcom is a London-based music Webzine that has been online since 2000 The NME Chart Show also broadcasts everyday on the channel, with the Sunday chart reproduced in the following Wednesday's copy of NME. The New Musical Express (better known as the NME) is a Popular music Magazine in the United Kingdom which has been

MTV Two occasionally airs a sketch called "Ginger Bloke," in which a "Ginger Bloke" appears to interview mainstream acts, mocking them during the interview and eliciting foolish responses. "Ginger Bloke" is a character played by Ollie Roberts (comedian, who appears during Zane Lowe 's Gonzo on MTV2 where he "interviews" well known This is obviously done by editing his questions with answers to other questions.

Events

In recent years, MTV Two has taken Gonzo on different tours of the United Kingdom. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Gonzo On Tour has been a regular tour for the past two years, touring various Barfly venues and filming the results for broadcast on the channel. Barfly is a chain of Nightclubs in the UK. It has venues in Birmingham, Brighton, Cambridge, Glasgow, Cardiff Bands such as The Eighties Matchbox B-Line Disaster, Goldie Lookin' Chain, Franz Ferdinand, Kaiser Chiefs and Maxïmo Park have played in the past, and in 2005 the tour featured bands such as The Rakes, Arctic Monkeys, Editors, and The Subways headlining one venue each, with support from Test Icicles and Be Your Own Pet. The Eighties Matchbox B-Line Disaster (often referred to as Eighties Matchbox, 80's Matchbox, TEMBD or TEMBLD) are a psychosis rock band Not to be confused with GLC the American rapper or the Greater London Council Goldie Lookin Chain is a rap-pop music group based in Newport Franz Ferdinand is a rock band that formed in Glasgow, Scotland in 2001 Kaiser Chiefs are an English Indie rock band who formed in 1997 Maxïmo Park (sometimes spelled Maximo Park) are an English Post-punk revival band signed to Warp Records, who formed in 2000 The Rakes are an English Indie rock band from London. History The Rakes formed in 2004 Arctic Monkeys are a British Indie band from High Green, a suburb of Sheffield. Editors are a British Indie rock band from Birmingham who formed in 2002 The Subways are an English Alternative rock band Their debut album Young For Eternity, was released on 4 July, 2005 Test Icicles were a short-lived Rock band formed in England, primarily influenced by Indie rock but containing musical elements from a variety of genres

In May 2006 the channel held a series of gigs at Brighton's Great Escape festival, with The Futureheads, The Cribs and Mystery Jets headlining alongside bands such as Metric, The Sunshine Underground and The Fratellis; the gigs were filmed and broadcast a few weeks later alongside interviews and backstage clips. Brighton ( is a town on the south coast of England and with its neighbour Hove, forms the city of Brighton and Hove. The Futureheads are a four-piece English Post-punk revival band from Sunderland. The Cribs are an English 4-piece Indie rock band from Wakefield, West Yorkshire. Mystery Jets is an English four-piece indie band formerly based on Eel Pie Island in Twickenham, London. Metric is a Canadian New Wave / Indie rock band Originally formed in 1998 in New York City, they are currently based in Toronto The Sunshine Underground are an English, Leeds based Indie rock band The Fratellis are an Alternative rock band from Glasgow, Scotland.

Other live events MTV Two have staged include the Bandwagon Tour featuring Viva Voce, Clor, The Departure and The Kooks, along with gigs at SXSW and coverage of the Reading and Leeds festivals. Clor were a five-piece Post-punk / Electropop band from Brixton, England. The Departure was an English Rock band from Northampton, formed in January 2004 The Kooks are an Indie band based in the United Kingdom. The band was formed in Brighton, United Kingdom, and currently consists of four members South by Southwest ( SXSW) is a set of interactive, Film, and Music festivals and conferences that take place

In November 2006, MTV Two hosted its first Spanking New Music Tour where Fields, Forward Russia and The Maccabees supported headliners Wolfmother, with live footage from the Brixton Academy gig broadcast in a Gonzo special. Fields are an Anglo-Icelandic electronic/indie band formed in London ¡Forward Russia! are an English alternative band from Leeds, formed in early 2004 though are currently on Hiatus. The Maccabees are an English indie band based in Brighton and originally from south London. The Brixton Academy or Brixton is one of London 's leading music venues

Advertising

Unlike other MTV channels in the UK which have regular commercial breaks, MTV 2 (as it was) ran without any advertising (apart from MTV promotions and idents) for large parts of the day, which was eventually reduced to midnight to 6pm every day. Commercials shown were mainly for albums, DVDs, films and products that target the channel's main audience. This was contrary to other MTV channels in the UK (including VH1 and TMF, who have always used commercials, many of them from Jamster! and similar companies. VH1 (known as VH-1 Video Hits One from 1985 to 1994 and VH1 Music First until 2003) is an American Cable television TMF UK is a Music video and Entertainment channel in the United Kingdom (also broadcasts to Ireland) owned by MTV Networks Europe Jamba! is a Mobile phone content provider based in Berlin, Germany. ) However, from September 2005 MTV2 started to play these commercials during daytime, but still runs without interruptions throughout the night from 1am. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar.

See also

• MTV One
• MTV Base
• MTV Dance
• MTV Hits

External links

• MTV Two at MTV. MTV One is part of MTV Networks Europe. The channel is broadcast in the United Kingdom and the Republic of Ireland. MTV Base is a digital television channel which began in the United Kingdom, now with localised digital broadcast versions for South Africa and France. MTV Dance is a digital television channel based in the United Kingdom. MTV Hits is a digital television channel in the UK, Republic of Ireland, France, Scandinavia, Romania, Israel, Austria co. uk