Luxury vehicle is a marketing term for a vehicle that provides luxury — that which is beyond strict necessity — in exchange for increased cost to the buyer. In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of
The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, brand image, caché, prestige — or other discretionary feature or combination of features — beyond strict necessity.
The term may be applied to any body style — from minivan to convertible, crossover or sport utility vehicle — and to any size vehicle, from small to large. A minivan, multi-purpose vehicle (abbreviated MPV) people-carrier, people-mover or multi-utility vehicle (shortened A convertible is a type of automobile in which the vehicle's roof can retract and fold away converting it from an enclosed to an open-air vehicle A Crossover &mdash variously called XUV or CUV, for crossover utility vehicle &mdash is a marketing term for a vehicle that derives from a car while borrowing A sport utility vehicle ( SUV) is a generic marketing description for a rugged automotive vehicle similar to a Station wagon but built on a light-truck chassis [1]
Though widely used, the term is broad, highly variable, ambiguous and abstruse — and lacks both measurability or verifiability. "What is a luxury car to some. . may be ‘ordinary’ to others. " [1]
In some nations such Australia, a luxury car is defined as one whose value exceeds a certain threshold[2] (see: Luxury Car Tax). Luxury Car Tax is a tax collected by the Australian Taxation Office on behalf of the Australian Government [3]
References
- ^ a b Consumer Behaviour / Luxury Automobiles. J. Anurit, K. Newman, B. Chansarkar.
- ^ "Luxury Car Tax" Australian Customs Notice - 2001/58, 1st September 2001, retrieved on 2008-05-24. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1218 - The Fifth Crusade leaves Acre for Egypt. 1276 - Magnus Ladulås is crowned
- ^ Bills Digest No. 159 1998-99, A New Tax System (Luxury Car Tax) Bill 1999, retrieved on 2008-05-24. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1218 - The Fifth Crusade leaves Acre for Egypt. 1276 - Magnus Ladulås is crowned
See also
In Marxist theory Commodity Fetishism is a state of social relations said to arise in capitalist market based societies in which social relationships In Economics, a luxury good is a good for which Demand increases more than proportionally as income rises in contrast to a "necessity good" In Economics, Veblen goods are a theoretical group of commodities for which peoples' preference for buying them increases as a direct function of theirDapyx Software network: MP3 Explorer | Ebook Manager | Zenithic