- This page is about loyalty as faithfulness to a cause. For its use in business, see loyalty business model or Loyalty Marketing. The loyalty business model is a Business model used in Strategic management in which company resources are employed so as to increase the loyalty of customers and Loyalty marketing is an approach to Marketing, based on Strategic management, in which a company focuses on growing and retaining existing customers through incentives For the Angel episode, see Loyalty (Angel episode).
Loyalty is faithfulness or a devotion to a person or cause.
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Social and cultural
Loyalty evolved as devotion for one's family, gene-group and friends. Evolutionary psychology ( EP) attempts to explain mental and psychological traits €”such as Memory, Perception, Family denotes a group of People affiliated by consanguinity affinity or co-residence History See also History of genetics The existence of genes was first suggested by Gregor Mendel (1822-1884 who in the 1860s studied inheritance Loyalty comes most naturally amongst small groups or tribes where the prospect of the whole casting out the individual seems like the ultimate, unthinkable rejection. A tribe, viewed historically or developmentally consists of a Social group existing before the development of or outside of States Many anthropologists use Loyalty to tribes evolved from the evolutionary tactic that there is a greater chance of survival and procreation if animals form packs/tribes[1]
In a feudal society, centered on personal bonds of mutual obligation, accounting for precise degrees of protection and fellowship can prove difficult. Feudalism, a term first used in the early modern period (17th century in its most classic sense refers to a Medieval Europe Political system composed A society is a Population of Humans characterized by patterns of relationships between individuals that share a distinctive Culture and Institutions Loyalty in these circumstances can become a matter of extremes: alternative groups may exist, but lack of mobility will enter a personal sense of loyalty.
The rise of states (and later nation states) meant the harnessing of the "loyalty" concept to foster allegiance to the sovereign or established government of one’s country, also personal devotion and reverence to the sovereign and royal family. A state is a political association with effective Sovereignty over a geographic Area and representing a Population. For the online game see Jennifer Government NationStates. The nation-state is a certain form of State that derives its legitimacy For the government of parliamentary systems see Executive (government. A royal family is the extended family of a monarch. Generally the head of a royal family is a king or queen regnant
Wars of religion and their interminglings with wars of states have seen loyalty used in religious senses too, involving faithful support of a chosen or traditional set of beliefs or of sports representatives. War is an international relations Dispute, characterized by organized Violence between National Military units A religion is a set of Tenets and practices often centered upon specific Supernatural and moral claims about Reality, the Cosmos Faith is a Belief in the trustworthiness of an Idea. Formal usage of the word "faith" is usually reserved for concepts of Religion, as in Belief is the psychological state in which an individual holds a Proposition or Premise to be true Sport is an Activity that is governed by a set of rules or Customs and often engaged in competitively And in modern times marketing has postulated loyalties to abstract concepts such as the brand. In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a Customer churn has become the opposite of loyalty, just as high treason once stood as the opposite of the same idea. A customer is someone who makes use of the paid products of an individual or Organization. In Law, treason is the Crime that covers some of the more serious acts of disloyalty to one's sovereign or Nation. An idea is a form (such as a Thought) formed by Consciousness (including Mind) through the Process of ideation. Compare loyalty card. Loyalty programs are structured marketing efforts that reward and therefore encourage loyal buying behaviour — behaviour which is potentially of benefit to the firm
Loyalty is also seen in business in a variety of ways. As governments have grown in size and scope, some people are more loyal to a company rather than to a country. As corporation complexity has grown, people have shifted their loyalties to individuals rather than companies. As those individuals move between companies, they often take other people with them. Stock options are one method devised to keep people loyal to a company. Options are financial instruments that convey the right but not the obligation to engage in a future transaction on some Underlying security, or in a Futures
Loyalty and ethics
Plato originally said that only a man who is just can be loyal, and that loyalty is a condition of genuine philosophy. Biography Early life Birth and family Plato was born in Athens Greece The philosopher Josiah Royce said it was the supreme moral good, and that one's devotion to an object mattered more than the merits of the object itself. Josiah Royce ( November 20, 1855, Grass Valley California. &ndash September 14, 1916, Cambridge Massachusetts) was an
Lao Tzu's take on loyalty:
"When people lost sight of the way to live
Came codes of love and honesty,
Learning came, charity came,
Hypocrisy took charge;
When differences weakened family ties
Came benevolent fathers and dutiful sons;
And when lands were disrupted and misgoverned
Came ministers commended as loyal. Laozi ( also Lao Tse, Lao-Tzu, Laotze, Lao Zi, Laocius, and other variations was a philosopher of ancient "
(From the Witter Bynner translation. Harold Witter Bynner ( August 10, 1881 – June 1, 1968) was an American Poet, writer and scholar known for his long residence )
Loyalty ( American Head Charge ) It's just a reason to deny All the limits that border On the thiniest frailties that makes a sudden change
I'll pay my soul into sleep I'll make up words that I keep Letting nothing go to anyone at all
Where is your loyalty now When all the cards have been left on the table? Where is your loyalty now When all the cards have been left on the table?
All of them Bleed at the nerves That take so long To wear down
I'll pay my soul into sleep I'll make up words that I keep Letting nothing go to anyone at all
Where is your loyalty now
When all the cards have been left on the table? Where is your loyalty now When all the cards have been left on the table?
(This time I let go) This time I have made enough mistakes For you to bear against me in direct break Our original ideals, you let us down And betrayed our trust with all your promises
I see a piece of shit alive in you Cast them near enough to be a truth
This time I have made enough mistakes For you to bear against me in direct break Our original ideals, you let us down And betrayed our trust with all your promises
Where is your loyalty now When all the cards have been left on the table? Where is your loyalty now When all the cards have been left on the table?
There were many intents to replace loyalty with support of the ruling party, president, king or dictator.
Loyalty can be used as a tool of persuasion and brainwashing.
The quotation below allows to avoid the confusion:
". . . all political power is inherent in the people, and all free governments are founded on their authority and instituted for their benefit; and that they have _at all times_ an undeniable and indefeasible right to _alter their form of government_ in such a manner as they may think expedient. " Under that gospel, the citizen who thinks he sees that the commonwealth's political clothes are worn out, and yet holds his peace and does not agitate for a new suit, is disloyal; he is a traitor. "
-- by Mark Twain, A Connecticut Yankee in King Arthur's Court [1]
Loyalty in the Bible
Jesus said, “No one can serve two masters. Samuel Langhorne Clemens (November 30 1835 – April 21 1910 better known by the Pen name Mark Twain, was an American Humorist, satirist Either he will hate the one and love the other, or he will be devoted to the one and despise the other. ” (Matthew 6:24 NIV) Attempting to serve two masters leads to “double-mindedness” (James 4:8), undermining loyalty to a cause.
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References
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