A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. A slogan is a memorable Motto or Phrase used in a Political, commercial, Religious and other context as a repetitive expression of In Music, a melody (from Greek μελῳδία - melōidía, "singing chanting" also tune, voice, or For the band see Broadcast (band Broadcasting is the distribution of audio and/or Video signals which transmit Radio is the transmission of signals by Modulation of electromagnetic waves with frequencies below those of visible Light. A television advertisement or television commercial (often just commercial or advert (US or ad (UK is a span of television programming produced

History

The jingle had no definitive debut: its infiltration of the radio was more of an evolutionary process than a sudden innovation. Radio is the transmission of signals by Modulation of electromagnetic waves with frequencies below those of visible Light. Product advertisements with a musical tilt can be traced back to 1923^[1], around the same time commercial radio came to the public. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand Year 1923 ( MCMXXIII) was a Common year starting on Monday (link will display the full calendar of the Gregorian calendar. If one entity has the best claim to the first jingle it is General Mills, who aired the world’s first singing commercial. General Mills ( is a Fortune 500 Corporation, mainly concerned with Food products which is headquartered in Golden Valley, Minnesota The seminal radio bite, entitled "Have You Tried Wheaties?", was first released on the Christmas Eve of 1926^[2]. Wheaties, a wheat and bran mixture baked into flakes is a Breakfast cereal introduced in 1924 and marketed by the General Christmas Eve, December 24, is the day before Christmas Day, the celebrated birthday of Jesus. Year 1926 ( MCMXXVI) was a Common year starting on Friday (link will display the full calendar of the Gregorian calendar. It featured four male singers, who were eventually christened "The Wheaties Quartet", singing the following lines:

Have you tried Wheaties?
They’re whole wheat with all of the bran.
Won’t you try Wheaties?
For wheat is the best food of man.

While the lyrics may appear hokey to modern day society, the advertisement was an absolute sensation to consumers at the time. In fact, it was such a success that it served to save the otherwise failing brand of cereal. In 1929, General Mills was seriously considering dropping Wheaties on the basis of poor sales. Year 1929 ( MCMXXIX) was a Common year starting on Tuesday (link will display the full calendar of the Gregorian calendar. General Mills ( is a Fortune 500 Corporation, mainly concerned with Food products which is headquartered in Golden Valley, Minnesota Wheaties, a wheat and bran mixture baked into flakes is a Breakfast cereal introduced in 1924 and marketed by the General However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of cereal that General Mills sold were in the Minneapolis-St. Paul area, the only location where “Have You Tried Wheaties?” was being aired at the time^[2]. Encouraged by this incredible results of this new method of advertising, General Mills changed tactics entirely. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly saved the now incredibly popular cereal.

After the massive success that General Mills enjoyed, other companies began to investigate this new method of advertisement. The jingle movement was bursting. Ironically, part of the appeal of the jingle was that it circumvented broadcasting giant NBC’s prohibition of direct advertising^[1]: this new variety of advertisement could get brand’s name embedded in the heads of potential customers without trying to sell it. The National Broadcasting Company ( NBC) is an American Television network headquartered in the GE Building in New York City's The art of the jingle reached its peak around the economic boom of the 1950s. In Economics, the term boom and bust refers to the movement of an economy through Economic cycles. The 1950s Decade refers to the years of 1950 to 1959 inclusive

The jingle was used in the advertising of branded products such as breakfast cereals, candy and snacks (including soda pop) and other processed foods, tobacco and alcoholic beverages, as well as various franchises and products that might reflect personal image such as automobiles, personal hygiene products (including deodorants, mouthwash, shampoo, and toothpaste) and household cleaning products, especially detergent. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand A breakfast cereal (often simply called cereal is a packaged food product made from Cereal intended to be consumed as part of a Breakfast. Candy, specifically sugar candy, is a confection made from a concentrated solution of sugar in water to which a variety of flavorings and colorants is added A snack food (commonly called a snack) is seen in Western culture as a type of food not meant to be eaten as a main Meal of the day – Breakfast Soft drink is a beverage that does not contain Alcohol. Carbonated soft drinks are commonly known as soda soda pop pop, or Food processing is the set of methods and techniques used to transform raw Ingredients into Food or to transform food into other forms for consumption by Tobacco is an Agricultural product recognized as an addictive drug processed from the fresh Leaves of plants in the genus Nicotiana. Franchising refers to the methods of practicing and using another person's Philosophy of business. Deodorants are substances applied to the body particularly the Armpits mainly to reduce Body odor caused by the bacterial breakdown of Perspiration. Mouthwash or mouth rinse is a product used for Oral hygiene. Antiseptic and anti-plaque mouth rinse claims to kill the bacterial plaque Shampoo is a Hair care product used for the removal of oils, dirt skin particles Dandruff, environmental pollutants and other contaminant particles that Toothpaste is a Paste or Gel Dentifrice used to clean and maintain the aesthetics and health of Teeth. A detergent (as a noun is a material intended to assist Cleaning.

Today, with the ever-increasing cost of licensing preexisting music, a growing number of businesses are rediscovering the custom jingle as a more affordable option for their advertising needs.

Parody/Comedy/Lampoon

Jingles can also be used for parody purposes, popularized in Top 40/CHR radio formats primarily Hot30 Countdown and Christian Music News Scoop, used primarily for branding reasons. The Top Forty or Top 40 is a music industry shorthand for the currently most-popular songs in a particular genre. Contemporary hit radio (also known as CHR, Contemporary Hits, or Top 40) is a Radio format that is common in the United States and Parody also allows radio networks to bypass copyright law through parody provisions. A parody (ˈpɛɹədiː US, [ˈpaɹədiː] UK) in contemporary usage is a work created to mock comment on or poke fun at an original work its subject Copyright is a legal concept enacted by Governments, giving the creator of an original work of authorship Exclusive rights to control its distribution usually for It brands the segment as both light-hearted and commercial, thus fulfilling its use as a branding component.

References

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