Ipsos MORI is the second largest survey research organisation in the UK, formed by two of the UK's leading companies in October 2005. MORI (Market & Opinion Research International), was originally founded in 1969 by Robert Worcester, and was the largest independent research organisation in the United Kingdom. Year 1969 ( MCMLXIX) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. Sir Robert Worcester, KBE, DL born December 21, 1933, is the founder of the MORI polling and research organisation and a member and The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Ipsos is one of the largest survey research organisations in the world, with offices in dozens of countries, founded in the mid 1970s in France by Didier Truchot and Jean Marc Lech. The fictional magical formula is spelled IPSOS. Ipsos SA is a global survey -based Market research company headquartered
The organisation has a freely available archive of opinion polls and public attitude research from 1970 onwards, including trends on its UK website (www. ipsos-mori. com/polls)
Ipsos MORI's Social Research Institute works extensively for UK government and public services, looking at public attitudes to key public services which formed a key part of the Labour Party Government's domestic agenda in 1997-2005. The Labour Party is a Political party in the United Kingdom. Founded at the start of the 20th century it has been since the 1920s the principal party of the Social policy, and issues such as identity, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute's work.
The company also specializes in Media, Loyalty and Marketing and Advertising Research.
In June 2005, Robert Worcester stepped down from chairmanship of MORI and became its Life President. MORI was bought by the French research agency Ipsos in October 2005 for £88 million and is now known as 'Ipsos MORI'. The fictional magical formula is spelled IPSOS. Ipsos SA is a global survey -based Market research company headquartered Richard Silman is Non-Executive Chairman and Mioke Everett, Chief Executive. Ben Page[1], leads its public sector practice.
Ipsos MORI's research is conducted via a wide range of methodologies, especially telephone, face-to-face and internet surveys. Telephone surveys use a method called random digit dialing and are exempt from the data protection act or the Telephone Preference Service database as records of numbers dialed are not retained. Random digit dialing (RDD is a method for selecting people for involvement in telephone Statistical surveys by generating Telephone numbers at random. The Telephone Preference Service (TPS is a UK opt-out Telephone list that is intended to prevent Telemarketing calls to those who do not wish to receive This system basically uses randomly generated, but area-specific, telephone numbers. This is the preferred method for telephone samples as ex-directory households are included thus not biasing the sample in any way.
Ipsos MORI Telephone
Ipsos MORI Telephone is Ipsos MORI's internal department which operates the telephone centres around the UK.
Ipsos MORI hold ISO 20252 accreditation and are a market research organisation. Ipsos MORI Telephone conducts all the telephone fieldwork for Ipsos MORI, and, in addition, conducts surveys for major organisations and other market research agencies.
In 2006, Ipsos MORI were the first research agency in the world to gain ISO 20252, the new international quality standard for research.
Their call centres are based all over the UK. Their largest call centre is in Edinburgh, but much research is still conducted in London and Lowestoft. Edinburgh ( ˈɛdɪnb(ərə Dùn Èideann) is the Capital of Scotland and is its second largest city after Glasgow. London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. Lowestoft (ˈləʊstɒft/ /ˈləʊstəf is a town in Suffolk, East Anglia, England, lying between the eastern edge of The Broads National Park
External links
- Ipsos MORI Website
- Recent Research
- Ipsos Global Website
- Sir Bob quits MORI chairmanship The Guardian June 2005
- French rival snaps up MORI Media Guardian October 2005
- This Much I know - Ben Page "observer magazine" january 2005