- The fictional magical formula is spelled IPSOS. The fictional magical formula is spelled IPSOS. Ipsos SA is a global survey -based Market research company headquartered
Ipsos S.A. is a global survey-based market research company headquartered in Paris, France. For the art organization see Société Anonyme (art SA generally designates Corporations in various countries mostly those employing Quantitative marketing research is the application of quantitative research techniques to the field of marketing Market research is the process of systematically gathering recording and analyzing data and information about Customers, Competitors and the Market Paris (ˈpærɨs in English; in French) is the Capital of France and the country's largest city The company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since July 1, 1999. Year 1975 ( MCMLXXV) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. The Paris Bourse (or "Bourse de Paris" in French) is the historical Paris Stock exchange, known as Euronext Paris from 2000 "July 1st" redirects here For the Ayumi Hamasaki song see H (song. Year 1999 ( MCMXCIX) was a Common year starting on Friday (link will display full 1999 Gregorian calendar) Since 1990, the company has created or acquired more than 40 companies worldwide. Year 1990 ( MCMXC) was a Common year starting on Monday (link displays the 1990 Gregorian calendar)
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Business specialization
Ipsos has organized its business into five areas of specialization: advertising research, marketing research, media research, opinion polls and social research; and quality and customer relationship management research. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand Marketing research or market research is a form of business research and is generally divided into two categories consumer market research and business-to-business (B2B market research which
Financial Performance
Ipsos’ consolidated revenues totalled €718 million in 2005, up 18. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. 8 percent on 2004, with an organic growth rate of 8. "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " 6 percent. In 2005, Ipsos derived 46% of its revenue from Europe, 34% from North America and 10% from Latin America. Lastly, the Asia-Pacific region and the Middle East together accounted for 10% of revenues. Asia-Pacific or APAC is the area generally regarded as encompassing Littoral East Asia, Southeast Asia and Australasia near the The Middle East is a Subcontinent with no clear boundaries often used as a synonym to Near East, in opposition to Far East. [1]
Top 10 of the Market Research Sector 2006
| Rank | Company | Sales in 2006 (million USD) |
Growth in % |
|---|---|---|---|
| 1 | Nielsen Company | 3,696. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been The Nielsen Company is a Dutch-American Media conglomerate, headquartered in New York NY. 0 | 2. 6 |
| 2 | IMS Health Inc. | 1,958. IMS Health ( is an intern consulting and data services company that supplies the Pharmaceutical industry with sales data and consulting services 6 | 8. 9 |
| 3 | Taylor Nelson Sofres | 1,851. Taylor Nelson Sofres (TNS is one of the world’s largest Market research and market information group 1 | 2. 5 |
| 4 | Kantar Group | 1,401. The Kantar Group (TKG based in Fairfield Connecticut, and London, was founded in 1993 as the Information and Consultancy Division of WPP Group Plc 4 | 4. 1 |
| 5 | GfK AG | 1,397. The GfK AG, established in 1934 as the GfK- Nürnberg Gesellschaft für Konsumforschung e 3 | 5. 4 |
| 6 | Ipsos | 1,077. 0 | 6. 5 |
| 7 | Synovate | 739. Synovate is a leading market research firm owned by the Aegis Group. 6 | 9. 5 |
| 8 | IRI | 665. 0 | 6. 6 |
| 9 | Westat | 425. Westat is an employee-owned Research Corporation serving agencies of the U 8 | 0. 8 |
| 10 | Arbitron | 329. Arbitron ( is a Radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media 3 | 5. 9 |
Subsidiaries
- Ipsos MORI
- Ipsos-Reid
- Ipsos-ASI
- Ipsos-Insight
- Ipsos-Interactive Services
- Ipsos-UU
- Ipsos-Novaction
- Ipsos-Vantis
Notes
- ^ Ispos Annual Report 2005
External links
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