Incentive Records is an independent dance based company with records, publishing and producer management interests. This article is about music for dancing in general You may also be looking for Electronic dance music. In the Music industry, a record label can be a Brand and a Trademark associated with the Marketing of music recordings and Music Launched in 1999 with investment from Ministry of Sound and a private investor, run by XL Recordings/Positiva founder Nick Halkes. See also 1999 in music (UK Musical groups established in 1999 Record Ministry of Sound ( MoS) is a global dance music brand and a Nightclub in Elephant and Castle, Southwark, South London, officially XL Recordings is an Independent record label which was launched by Tim Palmer Nick Halkes and Richard Russell with Beggars Banquet Records in 1989 to release Positiva Records is a subsidiary of EMI Records and is one of the biggest Dance music labels in the UK.